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    Discussion Questions and Activities

    Uploaded by

    Ambreen Zaineb
    The document discusses 11 discussion questions and 4 activities related to marketing concepts. The questions cover comparing marketing approaches, applying marketing principles to job searches, the appropriateness of political marketing, fulfilling the marketing concept, and more. The activities involve advising on coffee shop marketing, comparing nonprofit to for-profit marketing, evaluating a customer experience, and explaining community benefits.

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    Discussion Questions and Activities

    Uploaded by

    Ambreen Zaineb
    17 views2 pages
    The document discusses 11 discussion questions and 4 activities related to marketing concepts. The questions cover comparing marketing approaches, applying marketing principles to job searches, the appropriateness of political marketing, fulfilling the marketing concept, and more. The activities involve advising on coffee shop marketing, comparing nonprofit to for-profit marketing, evaluating a customer experience, and explaining community benefits.

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    © © All Rights Reserved

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    The document discusses 11 discussion questions and 4 activities related to marketing concepts. The questions cover comparing marketing approaches, applying marketing principles to job searches, the appropriateness of political marketing, fulfilling the marketing concept, and more. The activities involve advising on coffee shop marketing, comparing nonprofit to for-profit marketing, evaluating a customer experience, and explaining community benefits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views2 pages

    Discussion Questions and Activities

    Uploaded by

    Ambreen Zaineb
    The document discusses 11 discussion questions and 4 activities related to marketing concepts. The questions cover comparing marketing approaches, applying marketing principles to job searches, the appropriateness of political marketing, fulfilling the marketing concept, and more. The activities involve advising on coffee shop marketing, comparing nonprofit to for-profit marketing, evaluating a customer experience, and explaining community benefits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Discussion Questions and Activities

    Discussion Questions

    1.Compare and contrast a four Ps approach to marketing versus the value


    approach (creating, communicating, and delivering value). What would you
    expect to be the same and what would you expect to be different between
    two companies that apply one or the other approach?
    2. Assume you are about to graduate. How would you apply marketing
    principles to your job search? In what ways would you be able to create,
    communicate, and deliver value as a potential employee, and what would
    that value be, exactly? How would you prove that you can deliver that value?
    3. Is marketing always appropriate for political candidates? Why or why not?
    4. How do the activities of marketing for value fulfill the marketing concept for
    the market-oriented organization?
    5. This chapter introduces the personal value equation. How does that concept
    apply to people who buy for the government or for a business or for your
    university? How does that concept apply when organizations are engaged in
    social marketing?
    6. This chapter addresses several reasons why marketing is an important area
    of study. Should marketing be required for all college students, no matter
    their major? Why or why not?
    7. Of the four marketing functions, where does it look like most of the jobs are?
    What are the specific positions? How are the other marketing functions
    conducted through those job positions, even though in a smaller way?
    8. Why is service-dominant logic important?
    9. What is the difference between a need and a want? How do marketers create
    wants? Provide several examples.
    10. The marketing concept emphasizes satisfying customer needs and wants.
    How does marketing satisfy your needs as a college student? Are certain
    aspects of your life influenced more heavily by marketing than others?
    Provide examples.
    11. A company’s offering represents the bundling of the tangible good, the
    intangible service, and the price. Describe the specific elements of the
    offering for an airline carrier, a realtor, a restaurant, and an online auction
    site.
    12. The value of a product offering is determined by the customer and varies
    accordingly. How does a retailer like Walmart deliver value differently than
    Banana Republic?
    13. Explain how Apple employed the marketing concept in designing,
    promoting, and supplying the iPhone. Identify the key benefit(s) for
    consumers relative to comparable competitive offerings.
    Activities

    1.One of your friends is contemplating opening a coffee shop near your college
    campus. She seeks your advice about size of the prospective customer base
    and how to market the business according to the four Ps. What strategies
    can you share with your friend to assist in launching the business?
    2. You are considering working for United Way upon graduation. Explain how
    the marketing goals, strategies, and markets for the nonprofit differ from a
    for-profit organization.
    3. Think about the last time you ate at McDonald’s. Evaluate your experience
    using the personal value equation.
    4. Marketing benefits organizations, customers, and society. Explain how an
    organization like DuPont benefits the community in which it operates as
    well as society at large.

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