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    2) Case Study - Hunter SEA

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    Adarsh Unny
    1) There were issues with reporting of key performance metrics like on-time delivery at Hunter SEA's plant in Southeast Asia due to pressure from the GM to ensure staff bonuses. 2) An investigation found that the right-first-time figures and other reports had been inflated by 50%. The entire database had to be scrapped. 3) The CEO of Hunter SEA approached superiors for advice on improving production processes and rectifying misreporting of data in the short, medium, and long term to ensure sustainable growth while weeding out misinformation.

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    2) Case Study - Hunter SEA

    Uploaded by

    Adarsh Unny
    26 views2 pages
    1) There were issues with reporting of key performance metrics like on-time delivery at Hunter SEA's plant in Southeast Asia due to pressure from the GM to ensure staff bonuses. 2) An investigation found that the right-first-time figures and other reports had been inflated by 50%. The entire database had to be scrapped. 3) The CEO of Hunter SEA approached superiors for advice on improving production processes and rectifying misreporting of data in the short, medium, and long term to ensure sustainable growth while weeding out misinformation.

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    1) There were issues with reporting of key performance metrics like on-time delivery at Hunter SEA's plant in Southeast Asia due to pressure from the GM to ensure staff bonuses. 2) An investigation found that the right-first-time figures and other reports had been inflated by 50%. The entire database had to be scrapped. 3) The CEO of Hunter SEA approached superiors for advice on improving production processes and rectifying misreporting of data in the short, medium, and long term to ensure sustainable growth while weeding out misinformation.

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    26 views2 pages

    2) Case Study - Hunter SEA

    Uploaded by

    Adarsh Unny
    1) There were issues with reporting of key performance metrics like on-time delivery at Hunter SEA's plant in Southeast Asia due to pressure from the GM to ensure staff bonuses. 2) An investigation found that the right-first-time figures and other reports had been inflated by 50%. The entire database had to be scrapped. 3) The CEO of Hunter SEA approached superiors for advice on improving production processes and rectifying misreporting of data in the short, medium, and long term to ensure sustainable growth while weeding out misinformation.

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    Case Study -

    Hunter SEA Problems SWOT


    Story -
    Immediate - Amicable Strength - Expertise. Solutions to problems.

    Bitter exchange between Aman and relationship with CEO. Weakness - Communication. Data
    Eric regarding the performance of management. Control over GMs. Regular
    the subsidary. Short Term - Turn around inspection and audits.
    key metrics and end
    Opportunity -
    Problems from the start. Tried to misreporting.
    rectify. Threat - Small sample size can lead to
    Long Term - Ensuring the distorted results.

    Hunter Group PLC - World Leader in sustainable growth and


    weeding out

    DATA
    manufacturing and distribution of
    threads, rubber and glue for shoes. misinformation.

    Worked at Hunter for 20 years. Key


    Players In 2018 its revenue was USD 1415 million
    relative to USD 1356 million in 2017, and
    Plant had been reporting incorrect
    operating profit in 2018 was USD 195 million
    figures about On Time Delivery due AMAN BHATIA
    relative to USD 161 million in 2017. The group
    to pressure from GM. CEO of Hunter South East had a workforce of about 18000 in over 50
    Asia countries across six continents.
    GM manipulated the MIS to ensure
    Hunter South East Asia (Hunter SEA) was an
    bonus for staff.
    Eric Finn unlisted subsidiary of the Hunter group. It had
    plants in Indonesia, Thailand, Vietnam and
    Either Hunter was cost competitive Head, Asia Pacific Region Malaysia
    or competitors service was bad.
    Hunter SEA
    Warehouse Data Analysis - MTS also B2B.
    shipped late.

    Production and Business process to


    be improved.
    Challenges
    Huge pile of unusable stock listed as regular
    which if written off would reduce profit by 50%.

    Right First Time Reports were 95% and hence

    Solutions
    investigation was launched.

    RFT Figures inflated - 50% rejected. Mature Market.


    Entire database had to be scrapped.
    Operational excellence was key.
    Approached superiors for advice.
    1) Spokesperson. Guidance.
    20% of SKU's accounted for 50%
    Perfomance and Performance targets are Setting of vision and mission.
    different. of sales - Predictable.
    Delegation of responsibility.
    Hunter achieving cost and quality but not OTD. Realistic goal setting. Empathy.
    Others Manufactured to Order -
    Company had invested in Hunter for 30% and 80% of SKU.
    hence not right time to change reports. 2) Managing all stakeholders.
    Try to reprocess unsaleable goods. 2 Days for MTS and 5-7 Days for
    3) Regular reporting.
    Advised to fire GM. MTO products.
    Transparency. Data based
    Suggestion impractical. analysis. Proper records of
    Deliberate Misreporting.
    communication. Early warning
    EBIT targets not achieved. emails. Keeping everyone in the
    External factors like terrorism.
    Finn becomes COO and distanced himself from loop.
    SEA issues and led to arguments in 2016.

    After 100% buyout Finn wanted to be CEO which


    was the reason for him to suggest not writing off
    stock.
    Questions 4) Structured report on situation
    should have been shared. Should
    have taken stronger action
    What is the role of the CEO of an
    Finn stated that the HR though Bhatias
    organization in managing against misreporting. Replied to
    performance was bad.
    performance? (ii) Whose expectation the goal setting email.
    Bhatia offered smaller role. does s/he need to meet (or exceed) to
    achieve sustainable excellence for the
    organization? (iii) How should a
    subsidiary CEO cope with pressures
    from superiors in Regional HQ or
    Corporate HQ? What should he have
    done differently to avoid the
    showdown at the conference

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