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MGMT8340-Week2 Economic Environment

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BUSINESS OPERATIONS

MGMT8340
ECONOMIC ENVIRONMENT
ABBAS ALIMORAD, MA, PMP, MPED (CANDIDATE)
AGENDA
The Economic Environment
▪ Canada and its Economic System
▪ Key Economic Influencers
▪ The Economy in Simple Terms
▪ The Economic Growth Cycle/Managing Economy
Movement
▪ Managing in Challenging Times

Textbook reading
▪ Chapter 2 : The Canadian economic environment
LEARNING OBJECTIVES
2.1 Identify the major contributing factors that impact
overall economic development.
2.2 Describe the underlying economic model that
shapes an economy.
2.3 Discuss the concept of economic activity and how
economies grow and contract.
2.4 Discuss how managers can use economic
information to better manage their organizations
REVIEW OF LAST WEEK’S MATERIAL
▪ Business and its Fundamental characteristics
▪ What is a Business Model and Business Planning
Cycle
▪ 3 Cs and competitive advantage
▪ Value Proposition
▪ Profit and Profitability
▪ Strategy and tactics
2.1 IDENTIFY THE MAJOR CONTRIBUTING FACTORS THAT
IMPACT OVERALL ECONOMIC DEVELOPMENT.
CANADA & IT’S ECONOMIC SYSTEM

§ Fully developed and diversified economic system


§ The importance of our natural resources, skilled labor
force and sophisticated technology-based businesses
§ From an agricultural to a diversified system
§ Member of the G7/8
§ Trading relationship with the United States.
§ Productivity gains, strong business investment,
technological innovation, moderate wage increases,
and a favorable currency exchange rate create a
resilient and competitive Canadian economy
CANADA & IT’S ECONOMIC SYSTEM
§ Contributing factors to Canadian economic
development:
§ Stable political system
§ Necessary Infrastructure
§ Debt levels within acceptable limits
§ Efficient banking system
§ Well-managed inflation levels
§ Strong monetary policies and a Central Bank (Bank of
Canada)
§ Strong natural resource base
§ COMPARATIVE ADVANTAGE
§ Ability of a country to produce or supply goods and services at
a lower cost than other countries or to possess resources or
unique services which are unavailable in other countries

Think about the comparative advantages for Canada and any


other country?
KEY ECONOMIC INFLUENCERS
§ Some countries and economies prosper while others
struggle.
§ United States tops the chart with a Gross Domestic
Product (GDP) of 20.29 trillion USD while Sudan and
Syria are struggling with USD 82.89 Billion and 22.16
Billion, respectively

§ The question is WHY?


KEY ECONOMIC INFLUENCERS
In order to answer why some struggle and others are
prosperous, we need to review the following
1. Status of the contributing factors for economic
development within a specific economy
2. Nature and agility of the economic model that
governs overall economic activity.
CONTRIBUTING FACTORS TO
ECONOMIC DEVELOPMENT
FOREIGN DIRECT INVESTMENT (FDI)
§ A major part of investments to an economy comes from FDI
§ FDI occurs when a company or individual from one country makes
an investment into a business within another country.
§ According to UNCTAD’s World Investment Report 2022
§ Canada was the 13th largest FDI destination in the world in
2020, losing three positions compared to 2019. The U.S. and
the EU are the main investing partners in Canada: half of the
stock is held by the United States, followed by the UK, Japan
and Germany.
§ China surpasses U.S. as largest recipient of foreign direct
investment during Covid pandemic.(Reading)

§ Why do you think Canada lost two spots, or China surpassed US


in getting FDIs during COVID?
INFLATION
§ A rise in the level of prices of goods and services within an
economy over a period of time.
§ Understanding Inflation( Video)
§ There has to be an equilibrium between growth and
inflation.

As of March, 2022, Inflation in Canada is at a 31 year high- WHY???


2.2 DESCRIBE THE UNDERLYING ECONOMIC
MODEL THAT SHAPES AN ECONOMY.
UNDERLYING ECONOMIC MODEL

Three Fundamental Market Composition


Principles:

1. The Law of Supply and Demand


2. Allowance for private ownership,
entrepreneurship, and wealth creation
3. Extent of government in influencing economic
activity and direction
LAW OF SUPPLY & DEMAND
§ The law of supply and demand refers to the ability of
the market, independent of external influences, to
determine the price for which a product or service
will be bought and sold
§ DEMAND
§ Inelastic Demand
§ Elastic Demand
§ SUPPLY
§ PRICE EQUILIBRIUM = The point at which the supply
curve intersects the demand curve; no surplus or
shortage of goods
Law of Supply and Demand (Reading)
PRIVATE ENTERPRISE RIGHTS
§ Includes:
§ Personal Ownership
§ Entrepreneurship
§ Wealth Creation
§ Open markets
§ Economies around the world operate differently as per
their political and economic considerations.
§ Canada and the US fully support these concepts in a
climate of risk versus return
§ Developing economies such as China and India are
allowing greater access to these capitalistic principles,
while others like North Korea are not
GOVERNMENT INVOLVEMENT
Many roles:
§ customer, regulator, manager, taxation agent,
economic stimulation agent, and competitor
CANADA: A MIXED ECONOMIC SYSTEM

§ MIXED ECONOMIC SYSTEM


§ Components of both open and controlled systems
§ Canada is a mixed economic system
§ Law of supply and demand significantly influence the
market
§ Supported principles:
§ private ownership, entrepreneurship, wealth
creation and their corresponding risk and return
opportunities
§ Canadian government is an active participant in the
economy
TRENDS IMPACTING THE CANADIAN
MARKET
Prominent trends include:
§ Inflation

§ Geographic Clustering

§ Currency Exchange rate impact

§ Branch market impact

§ Sustainability and green initiatives

§ Aging workforce, immigration and multiculturalism

§ Long-Term competitiveness

§ Small business emphasis

§ Globalization
2.3 DISCUSS THE CONCEPT OF ECONOMIC ACTIVITY
AND HOW ECONOMIES GROW AND CONTRACT.
THE 4 PILLARS OF ECONOMIC
ACTIVITY AND GROWTH

Economic Activity = Expenditures + Savings + Investment + Credit


THE ECONOMIC GROWTH CYCLE
§ GROSS DOMESTIC PRODUCT (GDP)
§ GDP includes:
§ Domestic goods and services
§ Business investments within the economy
§ Goods produced for export
§ Government spending
§ GDP can be measured:
§ Expansion or contraction
§ RECESSION:
§ Two or more quarters of negative GDP movement
CANADA’S GDP GROWTH (2016-2026)
KEY ECONOMIC DRIVERS
§ Varies from country to country:
§ China - Gov. spending, production of goods and
services and associated capital asset investment
§ USA and Canada - Consumer spending
§ US and Canadian economic activity is driven by consumer spending
up to 70% and 60% respectively.
§ International trade, including both exports and imports, is a large
component of Canada's economy, each making up about one-third
of GDP.
§ Canada's largest trading partners are the U.S., China, and the U.K.
§ The three largest industries in Canada are real estate, mining, and
manufacturing.
§ Broad base of economic activity enables the Canadian economy to
withstand an economic downturn in one sector.
What could be the key economic drivers for other countries.
For example, India?
ECONOMIC EXPANSION
ECONOMIC CONTRACTION
2.4 DISCUSS HOW MANAGERS CAN USE ECONOMIC
INFORMATION TO BETTER MANAGE THEIR
ORGANIZATIONS
MANAGING CHALLENGES
▪ Managers need to understand what is happening in
both domestic and global economy.
▪ Three basic questions
1. What does the general economic indicators suggest
about our underlying economic model principles?
▪ Discussed in previous sections.
2. What are the Macro-level changes that impacts our
businesses future growth and market position?
▪ PESTEL Analysis
3. Which specific market forces or competitive actions
may cause disruptions to our business and market
sector?
▪ Competitive models
▪ Porter’s five forces model
PESTEL ANALYSIS
§ A macro-level assessment of the political, economic, social,
technology, environmental, and legal trends that can or will
impact the markets within which an organization competes

What is PESTEL analysis? Amazon example


UNDERSTANDING COMPETITIVE MODELS

Types of Think about the industries and companies


Competition(Video) which would fit well within each model?
PORTER’S FIVE FORCES MODEL
▪ This model helps a business assess and sense the changes
happening within the market where their business operates.
▪ This assessment is done by evaluating movements and trends
in the following five key areas
1. Rivalry Among Existing Competitors
2. Threat of New Entrants
3. Threat of Substitute Products/Services
4. Bargaining Power of Suppliers
5. Bargaining Power of Buyers

The 5 Forces that make companies successful (Video)


PORTER’S FIVE FORCES MODEL

Tim Hortons accelerating global growth with plans to launch in India in


2022 (Reading)

Why do you think Tim Hortons decided to expand its operations to


India? Would they have benefitted from using any of the
Management tools discussed?
WHAT HAVE WE LEARNED TODAY?
§ Canada and its Economic System
§ Key Economic Influencers
§ The Economy in Simple Terms
§ The Economic Growth Cycle/Managing Economy
Movement
§ Managing Challenges
NEXT CLASS
▪ Business Structures and Culture

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