Impact of Merging

between Digital
Platforms
A Case Study of Tokopedia and Gojek
OUTLINE

Introduction The Impact of Tokopedia-

and Study Aims Gojek Coexistence on District-
Level Economic Performances

The Contribution of The IPO of Tokopedia and

Tokopedia-Gojek Merger on Gojek Merger
the National Economy

2
 BACKGROUND

• The merger of two unicorn companies, Gojek and Tokopedia,

will create an Indonesian internet behemoth that will
dominate the sectors of ride-hailing, digital payments,
online shopping, and delivery.
• The merger of these two unicorn startups in Indonesia is
expected to generate a valuation of up to USD40 billion or
equivalent to IDR560 trillion* (Bloomberg Asia, 2021).
• Following the merger, it is expected that Tokopedia and
Gojek will expand their businesses by listing initial shares
(IPO) on the Indonesian and United States (US) stock
exchanges.
• E-commerce applications and transportation services are
expected to have a significant impact on the overall
economy.

*around Rp14.000/ USD

3
OBJECTIVE
General Objective:
Fulfill the need for impact research on the
impact of e-commerce on the economy to
provide better information to relevant
stakeholders.

The analysis in this study will focus on value

creation after the merger of Tokopedia and
Gojek. Specific Objective:

• Estimating the impact of the Tokopedia-

Gojek coexistence on the economy of
districts and cities

• Calculating the contribution of the merger of Tokopedia

and Gojek to the National economy

• Identifying the impact of the IPO of merger

between Tokopedia and Gojek

4
The Impact of Tokopedia-Gojek
Coexistence on District-Level
Economic Performances

5
ECONOMETRICS ESTIMATION METHOD (1)

Estimation methods used in estimating the Estimation methods used to test for the
macroeconomic impacts of Gojek-Tokopedia robustness of the analysis:
coexistence (2010-2019):

Two-way Fixed Effects (TWFE) with

Group-Time Average Treatment on Two-way Fixed Effects DiD
Treated (ATT) Estimator
1 (Sant’Anna & Callaway, 2020) 1 The common/simple method of estimating average
The optimal approach to measure the dynamic impacts throughout 2010-2019
impact during pre- and post-Tokopedia entry

Instrumental-Variables (IV) Two-way Fixed Effects Event Study

2 The optimal approach to estimate the impacts of
Gojek-Tokopedia coexistence on savings account
2 To investigate the dynamic impacts during pre- and
post-Tokopedia entry
ownership and digital entrepreneurs.

6
ECONOMETRICS ESTIMATION METHOD (2)
• The main variable used in the econometric analysis is the dummy variable indicating the
coexistence of Gojek and Tokopedia – not “intensity of presence”
• The researchers investigate the impacts of the coexistence on several key macroeconomic
indicators:
1 2 3 4 5 6
Transportation Accommodation LF Participation and
GDP GDP per Capita Inflation
Sector GDP and FnB GDP Unemployment

7 8 9 10
Percentage of
11
Household Percentage of
Households with Number of
Poverty Rate Consumption Households with
Savings Account
Insurance Entrepreneurs
Levels Ownership

• Data used in all four model is macroeconomic data that is aggregated at the district level
throughout the period 2010-2019
• The research team also provides assessment of non-causal relationship between COVID cases and
the presence of Gojek-Tokopedia

7
GOJEK-TOKOPEDIA NATIONAL PENETRATION (1)

Source: LPEM-Tokopedia Study (2019)

8
GOJEK-TOKOPEDIA NATIONAL PENETRATION (2)

Source: Various news outlets and/or other media sources, compiled by the research team (2021)

9
GOJEK-TOKOPEDIA NATIONAL PENETRATION (3)

Source: Various news outlets and/or other media sources, compiled by the research team (2021)

10
 The Impact of Gojek-Tokopedia Coexistence on Macroeconomic Outcomes
Unemployment Rates, Work Participation, Poverty Rates, Household Consumption, and
Health Insurance (1)

Group-Time ATT dan IV Estimates

• A strong and significant impact was seen on
Variables All Districts Regencies Cities poverty rates: throughout the period of 2010-
2019, the presence of Gojek and Tokopedia
has helped reduce poverty rates, especially
Unemployment Rates 0 p.p 0.002 p.p -0.001 p.p
among the regencies (by 0.443 p.p)

• On the other hand, we do not observe

Employment to 0.003* p.p 0.002 p.p 0.0001 p.p significant impacts on unemployment rates
Population Ratio
• One conclusion that can be drawn is that the
coexistence of Gojek and Tokopedia has
Poverty Rates -0.244** p.p -0.443** p.p 0.082 p.p
drawn workers from low-paying jobs to
higher-paying ones, but the coexistence has
not drawn those who were previously
Household Consumption -0.002 p.p -0.002 p.p 0.008 p.p unemployed
Levels

*, ** indicate significance at 5% and 1%, respectively

The limited impact is attributable to the fact that the Gojek-Tokopedia penetration might not have reached critical mass and network effects that are
needed to generate substantial macroeconomic impacts. A merger between Gojek-Tokopedia might help augment the impact.
11
 The Impact of Gojek-Tokopedia Coexistence on Macroeconomic Outcomes
Unemployment Rates, Work Participation, Poverty Rates, Household Consumption, and
Health Insurance (2)
• The researchers found that the Gojek-Tokopedia
coexistence has not exerted impacts on inflation;
Group-Time ATT dan IV Estimates if any, the effects are negative, consistent with the
digitalization effects observed in Cardona et al
Variables All Districts Regencies Cities (2015), wherein they observed that the existence
of digital platforms can contribute to reductions in
Inflation -0.002 p.p -0.008 p.p -0.006 p.p price variability across regions

Insurance Ownership (% 1.668 p.p 0.602 p.p 3.45* p.p • Additionally, the Gojek-Tokopedia coexistence has
of HH) been observed to increase the number of
entrepreneurs, internet and marketplace
Number of Entrepreneurs 2,3%** 1% 3,3%* entrepreneurs by 2.3%, 0.22 and 0.03 bps,
respectively. We see that Gojek-Tokopedia has
lowered entry barriers, and this has led many to
Share of Digital 0,22** p.p
become entrepreneurs
Entrepreneurs†
Share of Marketplace 0,03** p.p • Significant impacts are also seen on the increase in
Entrepreneurs† household insurance ownership rates, especially
among cities (which saw the rates increase by 3.45
Savings Account Ownership (% 0,9** p.p - -
p.p)
of HH) †
• Although the broad macroeconomic implications
*, ** indicate significance at 5% and 1%, respectively of Gojek-Tokopedia coexistence are still rather
† estimation was implemented using the instrumental variables (IV) method limited, our study suggests evidences that the
impacts tend to augment over time

The limited impact is attributable to the fact that the Gojek-Tokopedia penetration might not have reached critical mass and network effects that are
needed to generate substantial macroeconomic impacts. A merger between Gojek-Tokopedia might help augment the impact.
12
 The Impact of Gojek-Tokopedia Coexistence on Macroeconomic Outcomes
Gross Domestic Product (GDP)

Group-Time ATT dan IV Estimates • The study has found that the impact of
Gojek-Tokopedia coexistence on district
Variables All Districts Regencies Cities GDP is still limited; the strongest impact
is seen on GDP per capita and
GDP 2.3% 2.8% 1.5% transportation / storage GDP

GDP Per Capita 2.7% 3.4% 1.8% • The coexistence of Gojek-Tokopedia has
reduced Accommodation and FnB GDP
in cities, by 2,6%; it is arguable that
Accommodation and 2% 3.6% -2.6%**
Gojek-Tokopedia has diverted businesses
FnB Sector GDP
to informal sectors. Hence, contributions
from these informal sectors are not
Transportation and 2.9% 3.9% 1.2% perfectly recorded
Storage GDP

*, ** indicate significance at 5% and 1%, respectively

The average impact on district-level GDP is somewhat substantial if one considers the fact that Tokopedia and Gojek had operated in 195
districts/cities, or with an estimated GTV of around IDR 1.5B per districts/cities
13
THE ASSOCIATION BETWEEN GOJEK-TOKOPEDIA COEXISTENCE WITH COVID-19
SPREAD

A simple regression analysis suggests that there is no strong relationship/association between the coexistence of Gojek-Tokopedia with the spread of COVID-19.
The combined presence of Gojek-Tokopedia is not associated with lower/higher amount of COVID-19 cases. We argue that this lack of relationship is attributable to
the social distancing measures enacted by the authorities.

14
The Contribution of Gojek-
Tokopedia's Merger on the National
Economy

15
 ANALYTICAL FRAMEWORK

Vertical Integration
Vertical integration increases efficiency at the new corporate entity
MERGER OF level and lowers costs imposed on users
TOKOPEDIA
AND
GOJEK
Functional Integration
Functional integration increases efficiency at the merchant / partner
user level and lowers production costs

Source:

- Fan, J. P. H. and Goyal, V. K. (2006) ‘On the patterns and wealth effects of vertical mergers’, Journal of Business. doi: 10.1086/499141.
- Kim, H., Lee, D. and Ryu, M. H. (2018) ‘An optimal strategic business model for small businesses using online platforms’, Sustainability (Switzerland).
doi: 10.3390/su10030579.

16
INTEGRASI VERTIKAL

Scope Economies

• Savings originating from the joint production of different kinds of services

• Example: buying from Tokopedia and delivery with GoSend

Economies from Vertical Integration

Economies of scope originate

There are strong
from joining various There are considerable
technological
production stages in the needs for coordination
interdependencies
production of a single good or and adaptation across
between production
service in an industry stages
and distribution stages
characterised by several
successive production stages

There could be diseconomies of scope from integration

• Happens with large institutions, where the provision of services is already too
complex (for example, due to the network complexity) and where bureaucracy
might be relevant 17
INTEGRASI FUNGSIONAL
More efficient
business model
Easier to
Enhances the
manage one Lower
Less effort seller's
channel due to production cost
productivity
merger
Lower
operational cost

• The integration and convenience offered by the new platform also

could attracts conventional MSMEs to use online platforms and creates
efficiency.
• The new platform also has an integrated community of users and
partners (pooling community).

18
SURVEY
Stratified Random Sampling
Ride-hailing users
Category of users (consumers, driver,
Non-ride-hailing
users
SMEs)
936 Income groups
Respondents
Location (Java – Outside
Java)

TARGETING 3 TARGETING 6
Customers of e- Customers of e-
Commerce Non-customers Commerce Non-customers
of e-Commerce of e-Commerce

TARGETING 2 TARGETING 5
TARGETING 1 TARGETING 4

Frequently using Frequently using

Frequently using Frequently using
sameday/instan sameday/instan
regular delivery regular delivery
delivery delivery

19
 POTENTIAL VALUE CREATION OF MERGER
TARGETING 1: Increase in the number of new users using sameday delivery TARGETING 4: Increase in the number of new users using sameday delivery
Ride-hailing Non-ride-hailing
users and users, but
customers of e- customers of e- Purchases increase as the number of new ride-hailing users increases
Purchases increase as the number of new digital wallet users
Commerce, increases Commerce,
frequently frequently using Purchases increase as the number of new digital wallet users increases
using a regular a regular delivery
delivery Financial service revenue increases with the increase in digital
wallet transactions Financial service revenue increases with the increase in digital wallet
transactions
TARGETING 2: Purchases increased due to lower sameday delivery costs and TARGETING 5: Purchases increased due to lower sameday delivery costs and increased
Ride-hailing increased use of sameday delivery Non-ride-hailing use of sameday delivery
users and users, but
customers of e- customers of e- Purchases increase as the number of new ride-hailing users increases
Purchases increase as the number of new digital wallet users
Commerce, increases Commerce,
frequently frequently using Purchases increase as the number of new digital wallet users increases
using instant/sameday
instant/samed Financial service revenue increases with the increase in digital delivery
wallet transactions Financial service revenue increases with the increase in digital wallet
ay delivery
transactions
TARGETING 3: Increase in the number of new users using sameday delivery TARGETING 6: Increase in the number of new users using sameday delivery
Ride-hailing Non-ride-hailing
users, but non- users and non-
customers of e- Purchases increase as the number of new digital wallet users customers of e- Purchases increase as the number of new digital wallet users increases
Commerce increases Commerce
Financial service revenue increases with the increase in digital Financial service revenue increases with the increase in digital wallet
wallet transactions transactions
Purchases increase as the number of new merchants increases Purchases increase as the number of new merchants increases

20
SURVEY RESULTS
The potential additional transactions as well as the number of new users and
merchants due to the merger between Tokopedia and GOJEK:
1,3 million
Increase in Tokopedia's user transactions
transactions

20,4 million Increase in Tokopedia's user delivery transactions with

transactions instant/same day delivery

2 million
Increase in GOJEK's user transactions
transactions

3,9 million users GOJEK's new users

9,1 million users Tokopedia's new users

15,2 million users E-wallet's new users

589 thousand
Tokopedia’s new merchant
merchants
21
 Stimulus of the potential
contribution from the Tokopedia-
GOJEK merger on the Indonesian DISBURSING OF STIMULUS IN INPUT-OUTPUT TABLE
1 2
economy
Merger of Tokopedia and Stimulus is
Sectors
Gojek disbursed into
Scenario Scenario Scenario economic • Wholesale and retail
I II III sectors • Food and beverage service
Stimulus
• Scenario 1: Rp17,7 Triliun (restaurant)
• Scenario 2: Rp24,8 Triliun • ICT
Average amount of • Scenario 3: Rp34,4 Triliun • Financial services
Tokopedia and
GOJEK new users' 15% 30% 50% Computed into IO Table
transaction value
(% to existing users'
transaction value)
4 3

Multiplier effects
Potential Calculated into
additional economic
1. Value addition (GDP) indicators
transactions or 17,7 24,8 34,4
2. Household incomes
Stimulus
(IDR trillion) 3. Job creation

Sectoral lingkages

22
TOKOPEDIA-GOJEK MERGER’S
CONTRIBUTION ON INDONESIAN
ECONOMY

Scenario I Scenario II Scenario III

Contribution to GDP
20,6 28,8 39,8
(Rp Triliun)

Nominal GDP in 2019

15.832 15.832 15.832
(Rp Triliun)

Share to GDP
0,1% 0,2% 0,3%
(%)

Job Creation
200,8 280,1 385,9
(thousand)

Household Income Creation

6,3 8,8 12,2
(Rp Triliun)

23
SUMMARY
Contribution of the merger of Tokopedia and Gojek to the
national economy
LIMITATION OF ANALYSIS
Results of survey shows the The Input-Output model is a static model in the sense that it
There is potential stimulus
value creation of almost all
of IDR 17-34 trillion to the portrays the contribution of the merger at one point in time.
Tokopedia and Gojek’s
economy from the merger
business lines from the
of Tokopedia and GOJEK.
merger. Extension to
which the
assumptions
used in this
The pre-merger study is
contribution of Tokopedia realised during
The merger is expected to the merger
was 1.1% (LPEM FEB UI, The dynamics of the
contribute to Indonesia's
2019) and Gojek was 0.7%* contribution of the
national GDP at around 0,1- Structural changes in
(LD FEB UI, 2019) to the merger to the economy the Indonesian
0,3% of GDP.
national GDP or a total of depend on several economy in the future
1.8% of the national GDP. factors:
Changes on the
course of
The moderate 0.2%
The merger between competition in
contribution from the the market that
Tokopedia and GOJEK
merger of Tokopedia and may affect the
would provide an overall contribution
Gojek became an additional
contribution at around 1.9-
10% of the contribution of
2.1% of GDP.
the two pre-mergers..

**Gojek's contribution or overall added value to the national economy in 2019 is IDR 24
104.6 Trillion (Gojek's output in the economy is around IDR 152 Trillion)
The IPO of Merger between Gojek
and Tokopedia

25
COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE
INCLUDED IN IDXTECHNO (1)
No. Company Listing Board Listing Date Subsector Notes

1 PT Anabatic Technologies Tbk. (ATIC) Main Board 08 Jul 2015 Software and ICT Services Sector

2 PT Cashlez Worldwide Indonesia Tbk. (CASH) Acceleration Board

04 May 2020 Software and ICT Services Sector

3 PT DCI Indonesia Tbk. (DCII) Development Board 06 Jan 2021 Software and ICT Services Sector

4 PT Distribusi Voucher Nusantara Tbk. (DIVA) Development Board 27 Nov 2018 Software and ICT Services Sector

5 PT Digital Mediatama Maxima Tbk. (DMMX) Development Board 21 Oct 2019 Software and ICT Services Sector Startup

6 PT Indointernet Tbk. (EDGE) Development Board 08 Feb 2021 Software and ICT Services Sector

7 PT Envy Technologies Indonesia Tbk. (ENVY) Development Board

08 Jul 2019 Software and ICT Services Sector

8 PT Galva Technologies Tbk. (GLVA) Development Board

23 Dec 2019 Hardware and Technology Tools Startup

9 PT Hensel Davest Indonesia Tbk. (HDIT) Main Board 12 Jul 2019 Software and ICT Services Sector

10 PT Kioson Komersial Indonesia Tbk. (KIOS) Development Board 05 Oct 2017 Software and ICT Services Sector Startup

26
COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE
INCLUDED IN IDXTECHNO (2)
No. Company Listing Board Listing Date Subsector Notes

11 PT Limas Indonesia Makmur Tbk. (LMAS) Development Board 28 Dec 2001 Software and ICT Services Sector

12 PT Sentral Mitra Informatika Tbk. (LUCK) Development Board

28 Nov 2018 Hardware and Technology Tools

13 PT M Cash Integrasi Tbk. (MCAS) Main Board 01 Nov 2017 Software and ICT Services Sector Startup

14 PT Multipolar Technology Tbk. (MLPT) Main Board 08 Jul 2013 Software and ICT Services Sector

15 PT Metrodata Electronics Tbk. (MTDL) Main Board 09 Apr 1990 Hardware and Technology Tools

16 PT NFC Indonesia Tbk. (NFCX) Development Board 12 Jul 2018 Software and ICT Services Sector Startup

17 PT Tourindo Guide Indonesia Tbk. (PGJO) Acceleration Board

08 Jan 2020 Hardware and Technology Tools Startup

18 PT Sat Nusapersada Tbk. (PTSN) Main Board

08 Nov 2007 Hardware and Technology Tools

19 PT Northcliff Citranusa Indonesia Tbk. (SKYB) Development Board 07 Jul 2010 Software and ICT Services Sector

20 PT Indosterling Technomedia Tbk. (TECH) Development Board 04 Jun 2020 Software and ICT Services Sector Startup

21 PT Zyrexindo Mandiri Buana Tbk. (ZYRX) Development Board

30 Mar 2021 Hardware and Technology Tools

27
IF MERGER OF GOJEK AND TOKOPEDIA TO DO IPO
IN OTHER COUNTRIES*
Assumption:
Indicator Tokopedia Gojek

Revenue USD15 million per year USD8 million per year

Valuation USD7 billion USD10 billion

Market capitalization USD35-40

Indonesia Singapore Malaysia US-Nasdaq US-NYSE China Australia Hong Kong**

Development Main board Main board Global Select Not STAR Qualified Not qualified
board Market qualified Market

* Based on financial requirements. Other requirement, such as appointment of local resident management may apply.
** Due to nonacceptable overseas jurisdiction

28
DETAILS ON IPO OF MERGER BETWEEN GOJEK AND TOKOPEDIA
IN OTHER COUNTRIES
Country Notes

Indonesia Not eligible for Main Board due to profit and net tangible assets requirements.

Singapore Meet the Criteria 3 for Main Board: positive operating revenue (actual or pro forma) in the latest completed financial year.

Malaysia Meet the Market Capitalization Test for Main Board: a total market capitalisation of at least RM500 million upon listing and
incorporated and generated operating revenue for at least one full FY prior to submission.

US-Nasdaq Meet the Standard 1 Earnings for Global Select Market: Pretax earnings:
● Aggregate in prior three fiscal years > $11 million; and
● Each of the prior three fiscal years > $0; and
● Each of the two most recent fiscal years > $2.2 million.

US-NYSE Does not meet any Financial Standards for Non-US Companies

China Meet Criteria 2 for Star Market: market capitalization of no less than RMB 1.5 billion

Australia Meet Asset test: A$15 million market capitalisation

Hongkong Not qualified because Indonesia is not in the acceptable overseas jurisdiction to list in Hong Kong.

29
IPO OF SEVERAL TECHNOLOGY COMPANIES

We consider technology companies to be successful after IPO, such as Facebook, Alibaba, and
Sea and technology companies that became unsuccessful IPO, such as Lyft, Uber, and WeWork.

General factors for technology companies to have a successful IPO:

• Good management and more adaptable.

• Live up the hype (when stock prices overvalued) and defy investor’s expectation towards stock performance (lowering it).
• Major support from venture capital as a cash cushion for the company.

General causes of failure IPO:

• Miscommunication of companies’ real condition to the investor.

• Stay private too long, resulting in a high valuation that the public market can’t keep up.
• Company's performance does not meet investors' expectation.
• Corporate governance is unprepared for almost unlimited public scrutiny.
• Lack of preparation, while IPO required the establishment of good governance that undertaken long before IPO.

30
WHAT CAN WE LEARN FROM FACEBOOK, ALIBABA, AND SEA?

Profit, revenue, market capitalization, These companies are more active to

and active users of the company grow expand their business by investment or
considerably high after its IPO. acquisition.

Employees who owned company’s

stock before IPO, they become Allow for innovation with its nearly
millionaires and flexibly buy or sell the unlimited raised capital.
stock.

31
The Impact of IPO in Investment Climate
CASE STUDY: GOOGLE DAN STAR MARKET

• In 2004, Google went public, putting an end to a four • Established in July 2019 with an aim to help the growing number of
year lull in technology offerings following Dot-com China’s technology and innovation enterprises to raise funds in
the domestic capital market
bubble.
• Google’s filing for public offerings may provide a boost • It has accommodative listing requirements, including allowing the
listing of companies that are not yet profitable, less focused on
for other technology companies seeking to raise public assets, cash flow and net income, a market value of no less than
funds. More than two dozen high-tech companies filed RMB1 billion, a differentiated voting right structure, and A pilot
for IPO in that same year. registration mechanism to streamline the listing process
• It demonstrates the impressive growth for which • Achievement:
technology companies generally have the potential. • Just over a year of its establishment, 200 new companies
have joined STAR Market
• It serves as a public statement that enticed • The amount of foreign investment in the Star Market has
investors back to the technology sector. surged from 270 million yuan at the end of 2019 to 5.64
billion yuan at the end of November 2020
• Has remained resilient in the face of the Covid-19 outbreak.
32
BENEFIT DAN CHALLENGE OF MERGER DAN IPO

BENEFIT CHALLENGE

Merger IPO Merger IPO

• Technology and talent • Unlimited source of capital to • Integration • Maintain post-IPO

assimilation support business expansion performance
• Expanding customer base • Improve corporate image
• High growth expectation
• Increasing/ diversifying • Implementation of good • Retaining key talent • Maintain control of the
products or service; corporate governance • Noncompliance with Anti- founders with the current
• Gain entry to a new • Tax incentives Monopoly Law stock classification model
demographic/ geographic area • Investment spillover from • Stricter rules, e.g.
• Lower operational costs domestic and foreign investors financial audits
• Efficiency
• Macroeconomic volatility

33
 TERIMA KASIH

Lembaga Penyelidikan Ekonomi dan Masyarakat

Fakultas Ekonomi dan Bisnis Universitas Indonesia (LPEM FEB UI)
Alamat : Jl. Salemba Raya 4 Jakarta 10430
Telp: (021) 3143177
Fax: (021) 31934310

Email : lpem@lpem-feui.org: info@lpem-feui.org

Website : https://www.lpem.org

Informasi : Telp: (021) 3143177 Ext. 507, 511

EKI/EFI Email: efi@lpem-feui.org

Informasi : Telp: (021) 3143177 Ext. 620, 621, 622, 623, WA : 0811-9610-3130
Diklat Email: diklat@lpem-feui.org

Facebook : LPEM FEB UI

Twitter : @LPEM FEB UI

Instagram : @lpemfebui