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Project Work: Impact On GST Fast Moving Consumer Goods Sector in India

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PROJECT WORK

Chapter 1

Impact on GST fast moving consumer goods sector in India


INTRODUCTION
Fast moving consumer goods (FMCG) is the 4th largest sector in
the Indian economy. There are three main segments in the sector
–food and beverages, healthcare and household and personal
care which accounts for almost half of the sector.
FMCG companies are looking to invest in energy efficient
plants to benefit the society and lower costs in the long term.
Growing awareness, easier access, and changing lifestyles are
the key growth drivers for the consumer market. The focus on
agriculture,MSMEs, education, healthcare, infrastructure and
employment policies by the government also have an impact on
the growth of this sector.
Since different products are taxed at different rates under
GST,on a macro level, the average tax and the final prices that
the end customer ends up paying have averaged out post
implementation of GST,with some products becoming more
expensive (aerated beverages, shampoos etc.) and others
becoming cheaper (toothpaste, soaps etc.)
As the retail sector witnesses unprecedented growth, India has
emerged among the most desirable retail destination in the
world. Even through modern trade is growing at 15 to 20% per
annum, it has low organized retail penetration of just 8%
Further, various infrastructural challenges remain.
India’s economic growth and its demographic profile make the
country a compelling business case for global retailers planning
an international foray. The strong economic growth is attributed
to high disposable incomes, growing middle-class influence,
increasing individual wealth and the country’s large young
population. The untapped rural sector and the lesser developed
Tier II Tier III cities provide ample opportunities for growth.
The liberalization of FDI in single-brand retail and the expected
opening up of FDI in multi-brand retail have generated
significant interest among multinational retailers
FAST MOVING CONSUMER GOODS (FMCG) are good that
sell quickly and for a low price. Consumer packaged goods is
another for these goods. This is one of the industries that makes
a significant contribution to our economy. India is one of the
largest producers of FMCG products. The FMCG industry is
divided into three categories.
In India, there are three main segments in the FMCG sector.
• Household and personal care –50%
• Healthcare –31%
• Food and Beverages(F&B)-19%
Scope of the study
India has implemented GST on 1.7.2017.GST is a real game
changer and it will lead to a complete over haul of current
indirect tax system.GST,being new in India, includes
tremendous changes in the various sectors of the economy.it will
affect all the industries irrespective of a single sector.FMCG
segment is the fourth largest in the Indian economy. For most
segments within the FMCG spare,GST brings tidings on the
back of lower tax incidence when compared to the total tax paid
pre-GST.

Prospects in the FMCG sector in India-


FMCG sector in the Indian rural market is one of the most
booming sectors in Indian economy. The villages of Indian
account for 12.2% of the world's population. The farm sectors
which boosted the rural economy resulting in the higher
consumption of FMCG products.

The consumers in both rural and urban sectors can afford high-
priced branded products nowadays with the high disposable
income.
The FMCG sector in India has grown significantly in the year
2007 and this gave rise to huge prospects in the sector. The rural
and urban sectors fared equally well in the processed food items
in the year 2007.The rural market separately performed well in
the personal care, fabric care. And hot beverages while the urban
market did well in the home care, personal care,bakery,dairy products,
and the like.
Objectives of study
Following are the objectives of the study
1. To understand the concept of GST.
2. To obtain a comprehensive overview of consumer’s and
3. retailer’s awareness and perceptions of GST.
4. To find out the impact of GST on sales of retailers.
5. To analyze the impact of changes in the tax rates of fast-
moving consumer goods on consumers.
6. To study the framework of GST.
7. To study the impact of GST on FMCG sector.

Chapter 2
Review of literature about articles
GST is known as the goods and Services Tax.it is an indirect
tax which has replaced many indirect taxes in India such as the
excise duty, VAT, services tax,etc.The goods and Service Tax
Act was passed in the parliament on 29th march 2017 and came
into effect on 1st July 2017.
In other words, Goods and Services Tax is levied on the supply
of goods and services. Goods and Service Tax Law in India is a
comprehensive,multi-stage, destination-based tax that is levied
on every value addition.GST is a single domestic indirect tax
law for the entire country
There are three takes applicable under this
system:CGST,SGST,IGST.
• CGST:is the tax collected by the central government on an
intra-state sale (e.g., a transaction happening within
Maharashtra)
• SGST:is the tax collected by the state Government on an
intra-state sale (e.g., a transaction happening within
Maharasthra)
• IGST:it is a tax collected by the central Government Foran
inter-state sale (e.g., Maharashtra to Tamil Nadu)
The fast-moving consumer goods (FMCG) industry or consumer
packaged goods (CPG) industry is mainly responsible for
producing, distributing and marketing fast moving consumer
goods.
The Indian FMCG sector is the fourth largest sector in the
economy with a total market size in excess of US$13.1 billion.
Fast moving consumer Goods (FMCG) goods are popularly
named as consumer-packaged-goods. Items in this category
include all consumable (other than groceries and pulses) people
by at regular intervals. Fast Moving consumer goods is also one
of the fastest growing sectors among all the sectors in the Indian
economy.
GST IN INDIA
In India GST rate for various goods and services is divided into
four slabs: they are 5% GST,12%, GST,18% GST.These rates
are decided by the GST council. This council revises the rate
slab of goods and services periodically. The GST rates are
usually high for luxury supplies and low for essential needs.
FMCG sector would also benefit from goods and services Tax
in the form of saving a considerable amount of expenses on
logisticks.Distribution cost of the FMCG sector currently
accounts to 2-7% of total cost which is expected to drop to 1.5%
after implementation of Goods and services Tax.
Basic product such as milk,rice,wheat and fresh vegetables have
been kept under the NIL bracket which is in line with
expectation from the FMCG experts. Paneer branded and sold
like mother dairy paneer or Nestle paneer and Frozen vegetables
have been kept under the 5% bracket which would be largely
neutral as the current rates are around 3-4%
GST is collected at each level of the supply chain, thus
eliminating the cascading effect of tax.This game –changer tax
reform has helped businesses in various ways to boost the
company as a whole.
PRESENT GST RATE STRUCTURE
Rate Rationalisation
The biggest challenge since GST implementation for FMCG
and Retail sector has been the effective tax. While GST was
expected to simplify taxation and bring uniformity, the different
tax rate slabs higher rate for consumer durables led to an
increase in the cost of some items of mass consumption.
Given the same, the GST council has been working on
rationalisation of rates.in a recent GST council meeting rate
reductions were introduced with a specific focus on products
such as napkins, domestic electric appliances (food grinders,
hair dryers, mixers etc.
Some of the Literature and Reviews presented:
Jaiprakash (2014) in his research study mentioned that the GST
at the Central and the state level are expected to give more relief
to industry,trade,agriculture and consumers through a more
comprehensive and wider coverage of input tax set-off and
service tax setoff, subsuming of several taxes in the GST.
Sherawat & Chandra, (2015) conducted a study focused on
advantages and challenges of GST faced by Indian in execution.
they concluded that a simplified and transparent tax system was
the need of Indian economy. Pointing out the various advantages
they said that GST will provide India a world class tax structure
and a seamless tax system, but it will depend upon effectiveness
of its implementation
Khurana & Sharma, (2016) conducted a study with a view to
explore various benefits and opportunities of GST by throwing a
light on its’ background, objectives of proposed GST plan and
its impact on Indian tax scenario. they concluded that GST
implementation will benefit producers and consumers although
its implementation requires concentrated efforts of all stake
holders especially central and state government.
Shaik et al, (2015) studied the concept and impact of GST on
Indian economy. The study also focused on some aspects of
GST models. This study also covered the advantages and
working of GST.The study concluded that GST in Indian frame
work will lead to commercial benefits which were untouched by
VAT system and would essentially leads to economic
developments

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