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    Swot Analysis For Consumer Non

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    This document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It identifies strengths such as established distribution networks and well-known brands, as well as weaknesses like low investment in research. Opportunities include India's large population and rising incomes, while threats include tax structure changes and slowdowns in rural demand. Porter's Five Forces analysis examines factors like the bargaining power of suppliers and buyers and competitive rivalry in the industry.

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    Swot Analysis For Consumer Non

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    96 views3 pages
    This document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It identifies strengths such as established distribution networks and well-known brands, as well as weaknesses like low investment in research. Opportunities include India's large population and rising incomes, while threats include tax structure changes and slowdowns in rural demand. Porter's Five Forces analysis examines factors like the bargaining power of suppliers and buyers and competitive rivalry in the industry.

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    Swot Analysis for Consumer Non

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    This document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It identifies strengths such as established distribution networks and well-known brands, as well as weaknesses like low investment in research. Opportunities include India's large population and rising incomes, while threats include tax structure changes and slowdowns in rural demand. Porter's Five Forces analysis examines factors like the bargaining power of suppliers and buyers and competitive rivalry in the industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    96 views3 pages

    Swot Analysis For Consumer Non

    Uploaded by

    flash vszoom
    This document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It identifies strengths such as established distribution networks and well-known brands, as well as weaknesses like low investment in research. Opportunities include India's large population and rising incomes, while threats include tax structure changes and slowdowns in rural demand. Porter's Five Forces analysis examines factors like the bargaining power of suppliers and buyers and competitive rivalry in the industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Swot analysis for consumer non-durables sector (FMCG)

    By: Jeh Shah

    Consumer nondurable goods are purchased for immediate or almost immediate consumption


    and have a life span ranging from minutes to three years. Common examples of these are
    food, beverages, clothing and shoes

    The top 10 FMCG companies in India are:

    1. HUL (Hindustan Unilever LTD)


    2. ITC Ltd
    3. Nestle India Ltd
    4. Britannia Industries Ltd
    5. Godrej Consumer Products Ltd
    6. Patanjali Ayurveda Limited
    7. Dabur India Ltd
    8. Marico Ltd
    9. Varun Beverages Ltd
    10. GlaxoSmithKline Consumer Healthcare Ltd
    Strength Weakness

    Low operational costs Low scope of investing in Research and


    Presence of established distribution networks in technology and achieving economies of scale.
    both urban and rural areas Low levels of exports.
    Presence of well-known brands in FMCG sector Many counterfeit products in the markets
    Deep roots in local sector and great specially in rural and semi urban markets.
    understanding of consumer needs

    SWOT ANALYSIS

    Opportunities
    Threats

    Large domestic market with over 1.3 billion


    people. removal of import restrictions resulting in
    Good export potential.
    replacement of domestic brands
    Untapped large rural market. slowdown in rural demand
    Rising income levels and increase in purchasing tax structure
    power.
    high consumer goods spending

    Porters Five Force Model

    Bargaining Power of Suppliers (Low)


     Big FMCG companies are able to dictate the prices through local sourcing from a fragmented group
    of key commodity suppliers

    Bargaining Power of Buyers (High)


     Low switching cost induces the customers’ product shift
     Influence of marketing strategies
     Availability of same or similar alternatives

    Threats of substitutes (High)


     Presence of multiple brands
     Narrow product differentiation under many brands
     Price war

    Threats of New enterants (Medium)


     Huge investments in setting up distribution network and promoting brands
     Spending on advertisements is aggressive
    Competitive rivalry (High)
     Private label brands by retailers are priced at a discount to mainframe brands limits competition for
    the weak brands
     Highly fragmented industry as more MNCs are entering

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