Crazy Club

Be Calm, Be a Gamer

Business
Plan

Prepared By 10200 Bolsa Ave, Westminster, CA, 92683

John Doe support@upmetrics.co

(650) 359-3153 https://upmetrics.co

Table of Contents

Executive Summary 2
Services and Amenities 2
Vision Statement 2
Mission Statement 2
Business Overview 4
Business Structure 4
Roles and Responsibilities 4
Chief Coach – CEO 4
Manager/Technical Adviser 4
Video Game Instructors/Assistant (5) 5
Accountant/Cashier 5
Client Service Executive 5
Cleaners (3) 5
SWOT Analysis 6

Market Analysis 7
Market Trends 7
Target Market 7
Competitive Advantage 7
Sales And Marketing Strategy 8
Sources of Income 8
Sales Forecast 8
No. of players v/s Revenue Chart 9
Pricing Strategy 9
Payment Options 9
Publicity and Advertising Strategy 11

Financial Plan 12
Startup Expenditure (Budget) 12
Generating Funds/Startup Capital 12
Sustainability and Expansion Strategy 13

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Executive Summary

Crazy Club eSport, Inc. is a standard, licensed, and highly – competitive

professional eSport with headquarters and training facility in Mount Pleasant –
South Carolina. We have been able to secure a standard facility in a central and
easy to locate the area in Mount Pleasant.

Crazy Club eSport, Inc. is going to become the number one destinationRead
for More
Pro
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gamer who is looking for a professional eSport to be part of in the whole of

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Services and Amenities

Crazy Club eSport, Inc. is in the Video games industry to set up a highly
competitive and profitable eSport in Mount Pleasant – South Carolina that will
win local, national, and international eSport competitions, and we have been
able to put up a facility that can help us achieve the goal. These are the
services and amenities that will be made available to our clients;
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Compete at eSport competitions

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Vision Statement

Our Vision of starting Crazy Club eSport, Inc. is to build a world-class eSport
that can favorably compete with leading eSports all across the globe.

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Mission Statement

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 Our mission for establishing Crazy Club eSport, Inc. is to contribute our quota
in promoting video game activities in Mount Pleasant – South Carolina, and
also to make profits from the industry; we want to become the leading eSport –
brand in the whole of Mount Pleasant – South Carolina.

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Business Overview

Business Structure

Crazy Club eSport, Inc. is in business to become the leading eSport in the whole
of Mount Pleasant – South Carolina and we are fully aware that it will take the
right facility, management, and organizational structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all
that we are set to achieve. The kind of the eSport we intend building and the
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business goals we want to achieve is what informs the amount we are ready to

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Roles and Responsibilities

Increases management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counselings, and disciplining pro gamers, managers;
communicating values, strategies, and objectives; assigning accountability;
planning, monitoring, and appraising job results

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Chief Coach – CEO
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Creates, communicates, and implements the organization's vision, mission,
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and overall direction – i.e. leading the development and implementation of the

Responsible for overseeing the smooth running of HR and administrative tasks

for the school

Regularly hold meetings with key stakeholders (students and member of the
school board) to review the effectiveness of the schools’ Policies, Procedures,
and Processes Read More 

Manager/Technical Adviser
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 Responsible for operating licensed games for training and competitions

Ensures that the video game machines are well arranged for another playing
session after every session

Responsible for recommending the replacement of worn-out or damaged video

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games, pads, consoles, and other video game accessories

Video Game Instructors/Assistant (5)

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Responsible for preparing financial reports, budgets, and financial statements

for the organization

Provides management with financial analyses, development budgets, and

accounting reports
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Responsible for financial forecasting and risk analysis.

Accountant/Cashier
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Welcomes members and potential members/clients by greeting them in person

or on the telephone; answering or directing inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS, or phone)
provide the client with a personalized customer service experience of the
highest level Read More 

Client Service Executive

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Responsible for cleaning in and around the organization

Washes glassware and utensils after each use.

Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of

glass doors and windows, etc. if required.
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Cleaners (3)
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SWOT Analysis

Crazy Club eSport, Inc. is in business to provide an ideal platform for gamers in
Mount Pleasant – South Carolina to grow and compete at eSport competitions
and at the same time to make profits. We are aware that there are competitions
in the Video games industry, which is why we took out time to conduct an
effective SWOT Analysis before investing our hard-earned money into the
business. Read More 

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Strengths Weaknesses
One of the obvious strengths that will We critically looked into our Business
definitely stand as a plus for Crazy Club model and we were able to identify two
eSport, Inc. is the fact that our facility is major weaknesses. One is the fact that
centrally located in a densely populated we are a new business and the second is
area in Mount Pleasant – South Carolina; the fact that we may not have the financial
our location is in fact one of our major resources required to match up with
strengths coupled with the support from existing eSports in South Carolina when it
stakeholders in the industry. We equally comes to employing experts in the
have a team of highly qualified industry and generating the needed hypes

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professionals who will work hard to win
laurels.

S W
that can drive traffic towards our eSport.

Opportunities O T Threats
The opportunities in this Green business A major threat that may affect our
are massive and it is growing by the day. business is unfavorable government
In 2019, it was estimated that the total policies. For example, despite its large
audience of e-sports would grow to 454 video game market, e-sports in Japan is
million viewers and that revenues would relatively underdeveloped, and this has
increase to over US$1 billion. The been attributed largely to its broad anti-
increasing availability of online streaming gambling laws which prohibit paid
media platforms, particularly YouTube professional gaming tournaments.
and Twitch has become central to the
growth and promotion of e-sports Bad press can also affect our business –
competitions. The legitimacy of e-sports as a sports
competition remains in question.

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Market Analysis

Market Trends

Prior to this era, video games most often relied on high scores to determine the
best player, but this changed with Street Fighter II, where players would instead
challenge each other directly, “face-to-face,” to determine the best player,
paving the way for the competitive multiplayer and deathwatch modes found in
modern action games.
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The popularity of fighting games such as Street Fighter and Marvel vs.

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Target Market

Aside from teenagers and children, the target market for eSport cuts across
people of different walks of life. The fact that people visit video games centers
for various reasons makes marketing the business interesting. Crazy Club
eSport, Inc. will work towards providing services, facilities, and environment

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that will help us reach out to our target market and compete at the highest
level. Read More 

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Competitive Advantage

The Video games industry is indeed a prolific and highly competitive industry.
Pro gamers will only join your team if they are comfortable with the games you
have or if you can provide the enabling environment and facility for them to
train, improve, and compete at the international level.

Crazy Club eSport, Inc. is centrally located in a densely populated – residential

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area in Mount Pleasant – South Carolina; this is obviously going to give us an

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Sales And Marketing Strategy

Our marketing strategies will be directed towards achieving specific objectives

that support the strategic goals of the organization. The truth is that all that we
do will be geared towards creating new market channels, increasing sales via
winning competitions, and attracting sponsorship deals. Part of the marketing
and sales strategies that we will adopt are;
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Advertise our eSport on national dailies, local TV and radio stations

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Sources of Income

Crazy Club eSport, Inc. is established with the aim of maximizing profits in the
Video games industry and we are going to go ensure that we do all it takes to
attract sponsorship deals and win competitions on a regular basis. According
to the professional eSports organization Riot, each team in the League of
Legends Championship Series receives an amount of money to provide
salaries and help with operating expenses. Read More 

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Sales Forecast

We are well-positioned to take on the available market in Mount Pleasant –

South Carolina and on our online platforms and we are quite optimistic that we
will meet our set target of generating enough income/profits from the first six
months of operation and grow the business and our clientele base.

We have been able to examine the Video games industry, we have analyzed our
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chances in the industry and we have been able to come up with the following

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No. of players v/s Revenue Chart

Units Sold Revenue

1.25M

1.00M

750.00k

500.00k

250.00k

0
2020-21 2021-22 2022-23

Financial Year Units Sold Revenue

2020-21 1550 375000

2021-22 1800 650000

2022-23 2050 1000000

Pricing Strategy

An agency can help eSports teams negotiate, sign, and collect payments for
sponsorship, and they also help to manage the relationship between the team
and brand. Essentially, brands and eSports teams can benefit from
sponsorship deals. Showing that we don’t have direct control over the pricing
mechanism for such deals.
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When it comes to salaries for team members, regular eSport salaries vary from

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The payment policy adopted by Crazy Club eSport, Inc. is all-inclusive because
we are quite aware that different customers prefer different payment options
as it suits them but at the same time, we will ensure that we abide by the
financial rules and regulation of the United States of America. Here are the
payment options that Crazy Club eSport, Inc. will make available to her clients;
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Payment via bank transfer

Payment Options

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Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help
us map out publicity and advertising strategies that will help us walk our way
into the heart of our target market. We are set to become the number one
choice for clients in the whole of Mount Pleasant – South Carolina which is why
we have made provisions for effective publicity and advertisement of our
eSport Read More 

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Financial Plan

Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up
with a detailed budget for achieving our aim of establishing a standard and
one-stop eSport in Mount Pleasant – South Carolina, and here are the key
areas where we will spend our startup capital; These are the key areas where
we will spend our startup capital on;
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The Total Fee for Registering the Business in the United States of

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Generating Funds/Startup Capital

Crazy Club eSport, Inc. is owned and managed by Mr. Eddie Jones. He decided
to restrict the sourcing of the startup capital for the business to just three
major sources.

Generate part of the startup capital from personal savings and sale of

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his stocks Read More
Generate part of the startup capital from friends and other extended
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Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have,
the capacity and competence of their employees, their investment strategy,
and business structure. If all of these factors are missing from a company,
then it won’t be too long before the business closes shop.

One of our major goals of starting Crazy Club eSport, Inc. is to build a Read
business
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that will survive off its own cash flow without injecting finance from external

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