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    Gen Z

    Uploaded by

    Luciana Enriquez
    Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

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    Gen Z

    Uploaded by

    Luciana Enriquez
    65 views8 pages
    Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

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    características generación z

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    Gen Z - copia

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    Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    65 views8 pages

    Gen Z

    Uploaded by

    Luciana Enriquez
    Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

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    Gen Z

    David Arturo Villanueva San Juan - A01337636


    Manuel Herrasti Gonzalez
    Fátima Ruvalcaba - A01233490
    Ines Brault - A01759821
    Paulo Lucas Guillot - A01759455
    Table of contents
    1. DefInition
    2. Characteristics Generation z

    3. User Persona
    4. Celebrities Generation z
    5. References
    Definition

    Gen Z also known as


    "Centennials"

    Demographic cohort between


    Millennials and Generation
    Alpha.
    Resources : Pew Research Center

    From 1997 to 2012

    Most members of Generation


    Z are children of Generation
    X.
    Characteristics Generation z
    GENERATION BORN WITH THE INTERNET AT THEIR DISPOSAL.

    Are self-taught.

    They reject the traditional education model.

    Gen Z grew up with technology and social media

    Stereotyped as tech-addicted
    User Persona
    Profile
    Olivia considers herself as an spirited and energetic individual who loves
    to travel, try new things and spend time with her friends.

    most used
    Personality Traits apps

    Outgoing Easily stressed


    Creative Overthink things
    Reflective Emotional

    Goals & Interests Frustrations & concerns


    Olivia Smith Build a following on social media The environment

    19 years old Become a freelancer Financial planning


    Social movements Cyber bullying
    Aquarius Holistic lifestyle
    Vegan
    Celebrities Gen Z

    Kylie Jenner Kylian Mbappé Greta Thunberg


    XXXTentacion
    Thank you
    for listening.

    References

    What Is Generation Z (Gen Z)?. (2022). Retrieved 21 April 2022, from


    https://www.investopedia.com/generation-z-gen-z-definition-5218554

    Generation Z - Wikipedia. (2022). Retrieved 21 April 2022, from


    https://en.wikipedia.org/wiki/Generation_Z

    Meola, A. (2022). Generation Z News: Latest characteristics, research,


    and facts. Retrieved 24 April 2022, from
    https://www.insiderintelligence.com/insights/generation-z-facts/
    Myriam Quiroa. (2021). Generation Z. 24/04/2022, from Economipedia
    web site: https://economipedia.com/definiciones/generacion-z.html

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