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    End-Term Examination

    Uploaded by

    Rishab Agarwal
    This document contains instructions and questions for an end-term examination in Information Systems for Business. It is divided into two sections. Section A contains two compulsory case studies with related questions. The first case study is about the airport information systems market and the second is about Starbucks. Section B contains three optional questions, with students required to answer any two. The questions cover topics like data warehousing, business analytics, ethical issues in IS, knowledge management, e-commerce models and IT infrastructure. Students are instructed to answer concisely and precisely within the time limit of 2 hours.

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    Download as PDF, TXT or read online from Scribd

    End-Term Examination

    Uploaded by

    Rishab Agarwal
    22 views3 pages
    This document contains instructions and questions for an end-term examination in Information Systems for Business. It is divided into two sections. Section A contains two compulsory case studies with related questions. The first case study is about the airport information systems market and the second is about Starbucks. Section B contains three optional questions, with students required to answer any two. The questions cover topics like data warehousing, business analytics, ethical issues in IS, knowledge management, e-commerce models and IT infrastructure. Students are instructed to answer concisely and precisely within the time limit of 2 hours.

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    This document contains instructions and questions for an end-term examination in Information Systems for Business. It is divided into two sections. Section A contains two compulsory case studies with related questions. The first case study is about the airport information systems market and the second is about Starbucks. Section B contains three optional questions, with students required to answer any two. The questions cover topics like data warehousing, business analytics, ethical issues in IS, knowledge management, e-commerce models and IT infrastructure. Students are instructed to answer concisely and precisely within the time limit of 2 hours.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views3 pages

    End-Term Examination

    Uploaded by

    Rishab Agarwal
    This document contains instructions and questions for an end-term examination in Information Systems for Business. It is divided into two sections. Section A contains two compulsory case studies with related questions. The first case study is about the airport information systems market and the second is about Starbucks. Section B contains three optional questions, with students required to answer any two. The questions cover topics like data warehousing, business analytics, ethical issues in IS, knowledge management, e-commerce models and IT infrastructure. Students are instructed to answer concisely and precisely within the time limit of 2 hours.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 3

    PGDM (2019-21) Term-I

    END-TERM EXAMINATION
    Information Systems for Business

    Time: 2 Hours Maximum Marks: 40


    Weightage: 40%

    INSTRUCTIONS:

    1. Students are not allowed to keep or refer to any textbooks, references, notes or any other
    reading material during the examination.

    2. All Sections are compulsory. Read the questions carefully and provide precise point-wise
    answers.

    3. No Extra sheets would be provided

    SECTION- A (BOTH QUESTIONS IN THIS SECTION ARE COMPULSORY)

    Q1. CASE STUDY: Global Airport Information Systems Market: Market Analysis, Growth,
    Size, Share, Demand & Forecast 2019-2026

    The extant scientific “Airport Information Systems Market” report ushers all the cardinal
    information very microscopically. The Airport Information Systems market research report helps
    grab the attention of the clients through the fluency in providing information regarding the Airport
    Information Systems market growth and share. The eloquent data representing the capital gains
    and losses on the global scale has been well analyzed and revealed. The empirical report has fine
    points conveying the market revenue, production gains, distribution players, development factors,
    and applications. The industrial dominant players Rockwell Collins, SITA, Lockheed Martin,
    Amadeus IT Group, RESA, Parcel & Airport Logistics, INFORM, VELATIA, Lufthansa Systems,
    Siemens Postal, Northrop Grumman, Intersystem Group provide evidence for the markets current
    status and fiscal year gains or losses. The clients can employ the information so as to simulate a
    similar growth in the current flourishing industry.

    All the client and other audiences can capture a mammoth of data from the at hand dossier so as
    to help them analyze and determine the Airport Information Systems market products,
    applications, key manufacturers, and growth rate. The technical report demonstrates the market
    strengths and weakness through segmentations such as product type, industrial players, regional
    players, applications, end-users, and supplementary categories. The report presents a demand for
    individual segment in each region. It demonstrates various segments Resource Management
    Systems, Flight Information Display Systems , Passenger Processing Systems, Airport Operations

    PGDM (2019-21) Term-I - END-TERM - Information Systems for Business


    Systems, Public Address Systems, Baggage Processing Systems, Others and sub-segments
    Commercial Service Airport, Cargo Service Airport, Reliever Airport of the global Airport
    Information Systems market. The data after stringent analysis are brought to the attention of the
    clients on the XYZ portal waiting to extrapolate the crucial statistical Airport Information Systems
    market research report data.

    The global Airport Information Systems market dossier has gen exposed regarding the market
    sales value and sales volume, industry-specific risks, growth potential, opportunities, acquisitions,
    expansions, and other competitive developments. The regional players attributes standard of the
    product and overall market growth. The global Airport Information Systems market report
    suggests that the market growth and development is based on several raison d’être such as growth
    drivers, revenue, applications, market seeking regions, and industrial players. The existing report
    can thus provide leave an impact on the brain of the readers using its gargantuan facts.

    Questions:

    1. What is your opinion regarding Market Trend Analysis & Segment Analysis of the above
    case? Explain in detail. (5 Marks)

    2. In order to make business more customer centric, how the Airport Information System should
    use technological tools? (5 Marks)

    Q2. CASE STUDY: Starbucks

    In the beginning, the company was a single store in Seattle’s historic Pike Place Market. From just
    a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees.
    The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition
    of the early coffee traders. In 1981, Howard Schultz (Starbucks chairman, president and chief
    executive officer) first walked into a Starbucks store. From his first cup of Sumatra, Howard was
    drawn into Starbucks and joined a year later. A year later, in 1983, Howard travelled to Italy and
    became captivated by Italian coffee bars and the romance of the coffee experience. He had a vision
    to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a
    sense of community. A third place between work and home. He left Starbucks for a short period
    of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase
    Starbucks with the help of local investors. From the beginning, Starbucks set out to be a different
    kind of company. One that not only celebrated coffee and the rich tradition, but that also brought
    a feeling of connection. Their mission to inspire and nurture the human spirit – one person, one
    cup and one neighborhood at a time.

    Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer
    of speciality coffee in the world. And with every cup, we strive to bring both our heritage and an
    exceptional experience to life. Starbucks has certainly invested large amounts of money into their
    digital transformation, with their technology and partnership spending increasing in just the past
    year from $145 million to an estimated $250 million. But their efforts have more than paid off, as

    PGDM (2019-21) Term-I - END-TERM - Information Systems for Business


    not only have their profits soared, but they’ve seen an “unparalleled frequency” in repeat
    customers. Starbucks COO Kevin Johnson perhaps sums it up best: “Where others are
    attempting to build a mobile app, Starbucks has built an end-to-end consumer platform
    anchored around loyalty.” The company’s main innovation is their Mobile Order and Pay app.
    This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer:
    convenience, line avoidance, and so forth. Coupled with their extensive loyalty program, the app
    gives Starbucks the perfect venue to upsell and market to consumers. Furthermore, the app funnels
    back massive amounts of user data to the company, allowing them to better understand their
    customers’ habits and desires.

    Questions:

    1. Design a management triangle depicting all the three levels of management for
    Starbucks. Define two activities for each level (TPS, MIS, ESS). Define any one flow of
    information from bottom to top and top to bottom. (5 Marks)

    2. If the organization decides to go for Marketing Information System, what decisions


    would be carried out at lower level, middle level and upper level. Should the
    organization go for ERP systems? Justify your answer. (5 Marks)

    SECTION - B (ANSWER ANY 2* 10 Marks Each)


    1. a. Discuss the various methods by which business insights can be obtained from a Data
    warehouse. (5 Marks)
    b. Distinguish between Business Analytics and Business Intelligence. Cite relevant
    examples. (3 Marks)
    c. Discuss Financial Information System taking examples of at least 2 important reports.
    (2 Marks)
    2. Write short note on any 2 ( 2 X 5 marks each =10)
    a. Ethical Issues in Information System.
    b. Knowledge Management
    c. Operational Intelligence Analytics

    3. “Airbnb, Inc. This is an online marketplace for arranging or offering lodging, primarily
    homestays, or tourism experiences.” –

    a. Discuss elaborately the Components of E-commerce Business model of Airbnb.


    (7 Marks)
    b. Explain IT infrastructure of Airbnb (3 Marks)

    PGDM (2019-21) Term-I - END-TERM - Information Systems for Business

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