Business Ideas Through Recognition of

Customer’s Needs and Wants

Grade 8 Lesson #1
Need-
is a consumer’s desire for a product’s or services specific
benefit, whether that be functional or emotional.

Customer needs -
are the things that customers require when purchasing a
product or service.
To identify needs, you must both listen and ask the
right questions.

After identifying needs, always check for additional or

related needs.

Use your knowledge and experience to identify and

present the right products, services, and solutions to
meet your customers' needs.
 The five Needs of Customers are:
1.Action
2.Appreciation
3.Service
4.Quality-
customers need good and durable products.
5.Price-
Customers are always on the lookout for the best price that
match their needs.
Want -
is the desire for products or services that are not necessary, but
which consumers wish for.
The 3 Essentials Customers Want Most
1.Listen-respond to advice or a request.
2.Deliver-bring and hand over to the proper recipient or
address.
3.Adapt-make suitable for a new use or purpose, to modify
4 Great Ways to Improve Your Customer Satisfaction
1.Treat every customer as if they were a VIP.
2. Keep measuring customer satisfaction.
3. Know how you should survey your customer’s happiness the
right way.
4. Keep an eye on what customers say about you on social
media.
10 Proven Tips How to Improve
Customer Satisfaction
1.Hearing is not enough. You Need to Listen
➢ How else can you know what they want if you don’t listen to
their feedback but listening is not enough if you don’t
respond to your clients.
➢ Itis crucial to gather and process customers feedback to
implement the requested changes and develop your company.
2.Be Responsive
➢ Put some focus on how prompt the answers are, not only on
their quality.

➢ If they are not quick enough, work on it or even consider

hiring another person to help you to keep customers happy.
3. Be a Human, not a Machine
➢ Inan era of marketing automation, any kind of
personalization is warmly welcomed.
➢ Whileanswering your customers’ questions or solving their
complaints, try to show some human face instead of using
boring templates.
"F-A-Q," is a list of answers to common questions about a
specific product or service.
4.Get to Know Your Customers-
➢ It’s worth knowing a bit more about your customers-not only
in terms of CRM and tracking their activities but also about
their personal side.
➢ You can surprise them with a customized note or product
for some special occasions.
5. A Happy Employee is a Happy Customer-
➢ In all this rush for happy customers don’t forget about your
employees who provide (an excellent, we hope) customer
service.
➢ If they are satisfied with what they do, they show some love
and make people love your brand too.
6.An Issue is Important, but a Customer is More
Important-
➢ Never let an issue or problem overtake your customer and its
needs as for its importance.

➢ Ifsomething got broken, don’t blame your customer or don’t

imply that they use your products in the wrong way.
7. Build Your Brand Awareness-
➢ Great customer service should go in pair with great, high-
quality communication that puts you in the position of an
expert in the industry.
 8. Keep Organized-
➢ To make your customers fully satisfied, each and every part of your
company should collaborate with one another.
➢ Keeping your customers happy depends not only on the quality of
your customer service crew but also other departments such as those
responsible for production.
9. Measure and Improve-
➢ There’s not a single thing in the world that couldn’t have been done
better. The same rule applies to customer service.
➢ Setting up business goals, linked with customer service, as well as
KPIs, would help you keep on track all efforts for making customer
satisfaction grow over time.
10.Make This Journey Comfortable for both-
➢ If your customer comes with an issue on Facebook, try not to
direct them and force to make a phone call or write an e-mail.

➢ Givethem some information when the problem could be

solved instead of keeping them in suspense. Offer them
services that you would demand from others.
➢A SWOT analysis is an incredibly simple, yet powerful
tool to help you develop your business strategy,
whether you’re building a start-up or guiding an
existing company.
➢ SWOT stands for
Strengths,
Weaknesses,
Opportunities,
Threats.
Strengths and Weaknesses are Internal to your
company
➢ things that you have some control over and can change.
Examples include:
➢ who is on your team,
➢ your patents and intellectual property, and your
location.
Strengths-

1. What physical assets do you have, such as customers,

equipment, technology, cash, and patents?

2. What competitive advantages do you have over your

competition?
Weaknesses-
are negative factors that detract from
your strengths. These are things that you
might need to improve on to be competitive.
1. Are there tangible assets that your company needs,
such as money or equipment?
2. Are there gaps on your team?
3. Is your location ideal for your success?
Opportunities and Threats are External things that are
going on outside your company in the larger market.

➢ You can take advantage of opportunities and protect

against threats, but you can’t change them.
Examples include:
➢ competitors,
➢ prices of raw materials,
➢ and customer shopping trends.
Opportunities- are external factors in your business
environment that are likely to contribute to your
success.
1. Are there upcoming events that your company may
be able to take advantage of to grow the business?
2. Are there upcoming changes to regulations that
might impact your company positively? If your business
is up and running, do customers think highly of you?
Threats-
are external factors that you have no control over. You
may want to consider putting in place contingency plans for
dealing them if they occur.

1. Could future developments in technology change how you

do business?
2. Is consumer behavior changing in a way that could
negatively impact your business?

3 .Are there market trends that could become a threat?

The Marketing Environment
The Internal factors (employees, customers, shareholders,
retailers & distributors, etc.)
➢ Some examples of areas which are typically considered
in internal factors are:
1. Financial resources like funding, investment opportunities
and sources of income.
2. Physical resources like company's location, equipment, and
facilities.
3. Human resources like employees, target audiences, and
volunteers.
The External factors (political, legal, social, technological,
economic) that surround the business and its marketing operations.
➢ An external environment is composed of all the outside factors or
influences that impact the operation of business.
➢ Thebusiness must act or react to keep up its flow of operations.
The external environment can be broken down into two types:
1. the micro environment
2. and the macro environment
➢ Core competencies- refers to a company's
set of skills or experience in some activity,
rather than physical or financial assets./ are
the resources and capabilities that comprise
the strategic advantages of a business.
➢ SpecificCompetencies- are those that are
additionally specified-over and above, or
alongside-the Core Competencies.
 Identifying The Organization’s Core Competencies
Example:
McDonald’s Core Competencies Are:
1. trained and experienced staff,
2. product development,
3. advanced technology
4. excellent locations,
5. superior customer service,
6. franchising.
 Activity #1
Watch any “Batang Entrepreneur” on You Tube and fill the table below. Follow the
given example.

Name of Business Core Specific

Entrepreneur Competency Competency

1. Joseph Calata Agricultural 1. skills training, 1. Problem analysis

https://www.you Industry 2. equipment, tools, 2. Independence
tube.com/watch? 3. and information on 3. Motivation
v=K5KJC_SNQK modern farming.
M

2.
 Rubrics

Points Criteria
10 Apply a thorough understanding of the topic.

8 Apply basic understanding of the topic.

6 Apply some misunderstanding of the topic.

4 Apply weak understanding of the topic.

2 Apply a very weak understanding of the topic.

 REFERENCES:
Career Pathways in TLE Home Economics Exploratory By: Xandra S. Caballero
Sunshine Interlinks Publishing House INC.www.sunshineinterlinks.com

https://survicate.com/customer-satisfaction/tips/

https://www.liveplan.com/blog/
what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/