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Our passion for food has become an indispensable element in the formation of our inspiration from which the
possibility of making this feasibility study is drawn from.
We would like to extend our gratitude and sincerest appreciation to several people who rendered invaluable cooperation and generous efforts through the course of this study.
To our families who have always been there to support us.
To our classmates and friends, whose honest criticisms paved the way in enhancing this paper.
To Professor Maricor Abella, whose brilliance and creativity made this paper a scholarly reference in developing a business enterprise.
And, to God who serves as the heart and soul of all our endeavors.
Surely, your efforts will always be cherished.
-Queen She Company
Executive Summary
Institute of Accounts, Business and Finance
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I. Introduction
If there is one thing that would unite all Filipinos, it is certainly not a politician, a hero or a great man, but something everyone love and would fight for --- FOOD. And yet, there are thousands of barangays or barrios in the Philippines that are vulnerable to hunger and malnutrition according to the Department of Health and National Nutrition Council (NNC). Filipino childrens eating habits has been changing as they eat more calories and no longer eat vegetables. The influence of adult members has a lot to do with the childrens changing eating habits. Children eat what the adult family members eat, say by the NNC in a study. Alarmed by the changing eating habits, the government together with the television and radio programs in the Philippines joined force in campaigning for a higher consumption of vegetables and to advocate locally produced nutritious food, specifically vegetables. The survey indicated that children do not want to eat vegetables because it is not palatable it gave motivation for the Queen She Company to create a product which is not only healthy but tasty as well. Children are nuggets enthusiast, Queen She Company decided to add a little twist in it. The company came up with Veggie Nuggets, a combination of chicken and vegetables. Queen She Veggie Nuggets contains good source of vitamins, calcium for strong bones, and protein for growth and provides energy to the body.
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Queen She Company focus on providing Filipino children with the nutrients bodily needs as well as capturing the taste children will surely love.
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II. Summary of the Project A. Name of the firm
The partners, who are all female, wanted to come up with a name that is easy to remember and give the impression that the company is the best in its industry in line with its vision to really be one.
The firm name shall be Queen She Co. The name suggests that our company will offer products of superior quality to its customers through the hardwork of the whole firm. It is also indicated in the firm name that its form of ownership is a general partnership.
The colors of the company logo represent vegetables. Green is associated with leafy vegetables such as kangkong, cabbage and lettuce while orange is associated with squash and carrots.
B. Vision- Mission Statement
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Vision
To be the leading Vegetable Nuggets manufacturer and keep pace with the changing demands of the society.
Mission
Our mission is to provide products of superior quality that would promote the health consciousness of the Filipinos and exceed customer expectations by continuously innovating products depending on the needs and wants of the society together with the building of a strong commitment to help the poor and the environment and in providing a better quality of life for the Filipinos.
C. Core Values
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Customer Focus
Our company recognizes the vital role of customers in a business and believes that the customer really is always right. They are the ones who can judge the product as well as its quality. Therefore, product developments should be in line with their needs and demands as well as with the trend to which they are exposed.
Honesty and Integrity
We promise to maintain honesty and integrity at all times to be able to earn the trust and loyalty of our customers.
Excellence
We are committed in providing high- quality products. We assure our customers that we will never compromise the quality of our products notwithstanding the probable existence of financial problems in the company and the country.
D. Specific Objectives
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Production Increase production by its second year of operation.
Technical Enhance Marketing Increase the market share by 5% at the end of the year.
Operations Improve total quality management in terms of operation.
Management
Send representative from our employees to attend seminars and know the latest
trend in the market.
Socio-economic
Raise peoples awareness, especially the kids, about the health benefits of
vegetables.
E. Company Practices
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QUALITY PRODUCT
ECONOMIC ACCOUNTAB ILITY
ENVIRON MENTAL LEADERSHIP
Quality Product The company shall not only provide the best quality at all times for its product through the use of fresh ingredients and packaging materials that are safe and durable. Economic Accountability The company shall practice economic accountability by being transparent in its accounts and undertakings. Environmental Leadership The company shall lead the entire industry in caring and preserving the environment by abiding by the existing laws and create solutions for the protection of the environment through its business operations.
F. Location of the Head Factory
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The main office and production site of Queen She Co. will be situated at #16 Maginhawa St., Sikatuna Village, Diliman, Quezon City. The said location is accessible to several big and famous wet markets to which the company wishes to supply such as Commonwealth market, Philcoa Wet Market, Kamuning Market and Farmers Market. The company chose the said location due to less competition, numerous establishments surrounding the area and availability of raw materials in the area. Sikatuna Village, Diliman, Quezon City is located near Anonas Extension and very accessible to many schools and churches including Claret School of Quezon City, Holy Family School, and Immaculate Heart of Mary Parish. Quezon City is the most populous city in the Philippines with 2,680,000 residents as of 2007. It is located in the island of Luzon. Quezon City (popularly known to Filipinos as simply QC) is one of the cities and municipalities that make up Metro Manila, the National Capital Region..
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Having been the former capital, many government offices are located in the city, including the Batasang Pambansa, the seat of the House of Representatives, which is the lower chamber in the Philippine Congress. The main campuses of two noteworthy universities, the Ateneo de Manila University and the country's National Universitythe University of the Philippines, Dilimanare located in the city.
G. Brief Description of the Project
Veggie Nuggets
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Life is good when you are eating a healthy food.
This product provides a healthier twist of ordinary chicken nuggets.
This product contains vegetables that are rich in vitamins such as vitamins A, B and K mixed with a small amount of chicken so as to allure the children to eat said product without hesitating due to their perception that vegetables are not palatable. As studies show, children today prefer meat over vegetables. This product will help parents introduce vegetables to their children in an innovative manner and in such a way that will ensure the approval of the latter.
This product development aims to attract the market through its original and inventive approach of selling Vegetable Nuggets.
Veggie Nuggets aims to educate the consumers on the true understanding of good nutrition, its lifelong benefits, and how it plays an important role in one's healthy, active lifestyle. We make sure that our products are of uncompromising quality and easily within reach.
H. Market Feasibility
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The survey conducted in preparation for this study manifested the feasibility of the product. There are still more children who eat vegetables and are open in trying our product rather than those who do not.
The companys target market are parents with children ages 4-12 and members of social classes C and D in four wet markets in Quezon City due to its high rate of population and wide market potential.
The distribution sites were chosen due to its proximity in the production area and number of residents in the Barangay where the wet market is located.
I. Technical and Production Study
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The production site and the main office shall be located at #16 Maginhawa St., Sikatuna Village, Diliman, Quezon City due to the availability of raw materials in the area and its strategic location for distribution. The production site shall be equipped with materials and equipment that are necessary for the production of Veggie Nuggets. The office shall contain supplies and materials that will be needed in the conduct of its affairs.
Our suppliers shall be ABA Farm for chicken and Bendita Farm for vegetables. Both of them are trusted suppliers in their industries due to its fresh products, low price and speedy delivery service.
Queen She Co. makes sure that it shall produce products that are high in quality and in agreement to quality control standards. All raw materials delivered by the suppliers will be checked so as to ensure its freshness. Upon manufacturing, all employees shall be mandated to wear the proper attire such as hand gloves, hairnet and apron. It shall also be the responsibility of the management to make sure that their employees are in good health and free from any germs and bacteria by providing hand wash areas.
The company only has minimal waste. It shall compost the leftovers of vegetables and all other biodegradable items used and recycle items that are reusable and nonbiodegradable. J. Management Feasibility
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The company believes that ineffective job assignments are one of the reasons of poor employee performance that would eventually result to poor company performance. Ineffective job assignments either lets an employee have a harder time in completing a task or lets him exert less effort that would lead to inferior quality of work. Also, it causes more stress and problems not only to the employees but also to the company.
With these, the firm shall hire employees based on their credentials and training performance. Each shall be given a specific job assignment that would match his knowledge and skills. In addition, all the partners will take charge in the business and its affairs. Every partner shall render her services to the company. Each shall serve as a head for a specific department to manage its affairs and employees. All these shall be done and practiced to have a healthy, efficient and effective work environment.
The company is committed in providing their employees a safe and healthy work environment due to its belief that its employees will serve a vital role in the success of the business.
K. Socio-Economic Feasibility
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III. Management Aspect
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A. Organization Structure
QUEEN SHE Co.

General Manager and Finance Head
Manufacturing Officer Sales and Distribution Officer Marketing Officer
Employees (2)
Security Guard (2)
Janitor
B. Type of Organization
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Queen She Co. is a partnership that will comprise of four (4) general partners that will industrial partners and a managing partner at the same time. The rationale and the idea of the creation are to make profit to be equally distributed with the partners. The Managing partner will be the General Manager that will be in-charge of the over-all operations of the partnership including the financial matters.
C. Job Description and Specification
a.) General Manager and Finance Head Job Description Over-all in charge in the management of all departments of the company Inventory of raw materials are timely kept Handles full sets of accounts, completion of monthly financial statements Ensures compliance of accounting policies and procedures, VAT and corporate tax compliance and reporting Ensures accounts are reconciled accurately on a timely basis Checks the inventory of the 2 departments.
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Bookkeeping
Job Specification Male or Female 25-35 years old Graduate of any four (4) year business related course] Has background about basic Finance Must be a team leader and have good moral and interpersonal skills Excellent oral and written communication Preferably with experience in sales for two (2) years Computer literate
b.)Manufacturing Officer Job Description Head of the Manufacturing Department Makes sure that product is made with quality The one in-charge with supervising the employees attendance and performance
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In-charge with controlling the raw materials in the production process Makes sure that sanitary measures are complied with Supervision of the quantity set per day Makes inventory on the products made and packs ready for delivery Makes an inventory of the materials that will be used for packaging
Job Specification Male or Female 23-30 years old Graduate of any four (4) year course Knowledge over the whole production process
c.) Sales and Distribution Officer Job Description Checks if the finished products are prepared and packed
properly and ready to be delivered
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Makes sure that the products to be delivered products has
its manufacturing and expiration date, and its health content Makes sure that the products are properly distributed to
retailers in the market Makes inventory of the delivery and returns from the
distributor Check the packaging of the products at its best before
delivery Constant communication with the distributor Makes sure that the product is well delivered to different
markets on time Product quality check in the market where it has been
distributed
Job Specification Male or Female 23-30 years old Graduate of any four (4) year course Must be good in Sales and Public Relations
d.) Marketing
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Job Description In charge of the research development Plans out the promotional activities of the company Responsible in negotiating with possible investors for future
expansion In charge of Public relations matters not just over the
customers but to retailers. Creating lay-outs available for publishing for customer
awareness. Organizing simple product awareness events.
Job Specification Male or Female 23-30 years old Must have the ability to conceptualize effective marketing
strategies in food industry Must be graduate of BSC Marketing or have a basic
knowledge of marketing Must be a team leader and have a good moral and
interpersonal skills Excellent oral and written communication
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Preferably with experience in Marketing for at least two (2)
years
e.) Manufacturing Staff Job Description in-charge of the production proper mixing of ingredients grating of vegetables makes sure that products are made with proper sanitary
precautions shaping the nuggets follow lawful orders of the Manufacturing officer
Job Specification Male or Female 20-30 years old Must be a high school graduate With good moral character Must have skills in cooking In good health
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Fully submit the following requirements: Bio-data NBI Barangay clearance
f.) Packaging Staff
Job Description in-charge of the packaging proper makes sure that products are packed with proper sanitary
precautions follow lawful orders of the Manufacturing officer weighing of the finished product before packaging
Job Specification Male or Female 20-30 years old Must be a high school graduate With good moral character In good health
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Fully submit the following requirements: Bio-data NBI Barangay Clearance
g.) Janitor
Job Description in-charge of cleaning the workplace maintain cleanliness in the manufacturing site measuring sanitary precautions in the workplace
Job Specification Male or Female 20-30 years old Must be a high school graduate With good moral character In good health Fully submit the following requirements: Bio-data
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NBI Barangay Clearance
h.) Security Guard
Job Description in-charge with the security measures of the workplace
Job Specification Male or Female 25-45 years old Must be a high school graduate With good moral character In good health Must be trained under security agencies Must have at least a year of experience. Fully submit the following requirements: Bio-data NBI Barangay Clearance
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D. Manpower Requirement Basic Salary

Position Staff Security Guard Janitor TOTAL No. of employees 2 2 1 5 Monthly salary (Php) 19,392.00 19,392.00 9,696.00 48,480.00 Yearly Salary 232,704.00 232,704.00 116,352.00 581,760.00
* see legal aspect regarding the number of employees *The department head and the general managers shall be the partners that is not entitled to compensation.
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E. Recruitment and Selection Program / Manner of Hiring
Personnel Planning and Job Analysis
Recruiting through job advertisement
Initial interview
Psychological or personality test
Physical Fitness test
Final interview
Applicant who passed all these tests will be summoned for formal orientation and training.
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F. Training and Development Program Training and development helps in optimizing the utilization of human resources that further helps the partner-employees to achieve the partnership goal. A one week on hand training - on procedures and processes to provide an opportunity and broad structure for the manufacturing development of product. .Then,
partner-employees will have an annual orientation to increase the job knowledge and skills and expand the horizons of human intellect and overall personality of the partner-employees. A. Compensation Program
Since the employees of the firm are the industrial partners, aside from the shares that they acquire in the partnership, these partners shall be considered employees and will be given proper compensation being stipulated. Salary increase The company agrees to give increase to employees who have served the company for at least six (6) months of service with remarkable performance. The determination of rate increase is on the discretion of the company based on the companys performance. In case the government
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prescribed adjustment in the minimum wage, the salary increase granted shall be further adjusted as compliance to prescribed wage order. SSS, PAG-IBIG and Phil health All the personnel of the company will be entitled for their SSS, PAG-IBIG and Phil health insurance. There would be monthly contribution from the employer and employee, which would be deducted from their monthly gross pay. Half will be shouldered by the employer. Employer SSS SS EC PhilHealth PAG-IBIG TOTAL 494.00 5.00 112.50 50.00 661.50 494.00 5.00 112.50 50.00 661.50 988.00 10.00 225.00 100.00 1,323.00 Employee Total
13th Month Pay Every employee shall be given the13th pay as compliance with the Labor requirement here in the country.
SCHEDULE TABLE OF WAGES AND BENEFITS
MONTHLY Employees Basic Salary SSS PAGPhilHealth IBIG TOTAL
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Staff Staff 2 Security Guard Security Guard 2 Janitor TOTAL MONTHLY
9,696.00 499.00 9,696.00 499.00 9,696.00 499.00 9,696.00 499.00 9,696.00 499.00 48,480.00 2,495.00
112.50 112.50 112.50 112.50 112.50 562.50
50.00 50.00 50.00 50.00 50.00 250.00
10,357.50 10,357.50 10,357.50 10,357.50 10,357.50 51,787.50
YEARLY Employees Staff Staff 2 Security Guard Security Guard 2 Janitor TOTAL MONTHLY Basic Salary 116,352.00 116,352.00 116,352.00 116,352.00 116,352.00 PAG13th
SSS PhilHealth IBIG month TOTAL 5,988.00 1,350.00 600.00 9,696.00 133,986.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00 5,988.00 5,988.00 5,988.00 1,350.00 1,350.00 1,350.00 600.00 600.00 600.00 9,696.00 133,986.00 9,696.00 133,986.00 9,696.00 133,986.00
581,760.00 29,940.00
6,750.00 3,000.00 48,480.00 669,930.00
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B. Company Policies
General All employees are automatically responsible for the
protection and security of the companys assets and properties. All the books of records, documents and other data of the
company are exclusive for the company use and considered as a confidential thing; thus, it cannot be used outside. Employees are prohibited from working or offering
services with other employer or from engaging in any activity, which could interfere to the performance of their tasks. Such prohibition is intended to prevent any conflict of interest and to ensure loyalty to the company
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by the company
Employees should observe the time table implemented
Employees should spend their working hours efficiently
and productively and not leave their work without prior permission and justifiable reasons thereof.
Working Relationship between superior and subordinate Cooperation, good and clear communication and smooth-sailing relationship shall be observed by both the superior and subordinates in accomplishing their work. The proper conduct, attitude and discipline of all subordinates is under the supervision and responsibility of the superior. The superior must motivate his subordinates in order to ensure productive and efficient work done. Subordinates should have a good understanding on the character, purpose and details of the work assigned to them in order to avoid time and material waste. Moreover, if there is failure to have proper comprehension on the work given, they must make clarifications to their superiors.
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The two departments should coordinate hand in hand in observing the time table from manufacturing to distribution. When some problems occur, the General Manager shall be informed especially those problems which the other partners cannot solve.
Safety, Cleanliness and Orderliness Observance of cleanliness and orderliness on the business equipments and working areas is mandatory. All documents shall be kept under a lock and key at the end of each day. Schedule of delivery is posted every week and shall be complied Proper sanitation of garbage shall be observed. The waste segregation shall be complied. Wearing of hair net, mask, plastic gloves and apron shall be mandatory in the manufacturing department. Everyone must keep the manufacturing premise clean and germ-free
Down Times (No work, no pay basis.) Absences Absences must be due to justifiable causes like sickness.
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Failure to report absences constitutes a violation of rules and shall be dealt with it accordingly. Three (3) consecutive absences without justifiable causes shall have corresponding disciplinary actions.
Under time and tardiness Under time and tardiness should be avoided since such acts are counterproductive. Any employee incurring tardiness without reasonable excuse shall be subject to administrative actions. Three (3) successive number of tardiness shall be subject to heavier disciplinary actions. Tardiness cannot be offset by overtime.
Payment of wages and salary

All employees shall receive their salaries due to them on the 15th and 30th of
the month. If the 15th or 30th day of the month fall on Sunday or holiday, the payment shall be made immediately on the proceeding workday. Overtime pay earned in the first half of the month shall be paid together with salary for the second half of the month.
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Resignation and Termination Employees shall be on a contractual basis serving at least 6 months of employment. Resignation prior to the termination of such contract mandates the employee to give notification to the company at least one (1) month ahead.
IV. Marketing Aspect
A. Market Study
Quezon City is a highly urbanized city and most populous city in NCR as well as in the whole Philippines. Its total population as of 2009 is 2,307,637. All levels of social classes can be found in this city. From very rich people who are CEOs of big companies to squatters who are living in houses made of pieces of wood.
The following are the most populous barangays, to wit: Commonwealth (172,834), Batasan Hills (148, 624), Payatas (117,001), Holy Spirit (106,038) and Pasong Tamo (82, 340).
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However, not all of these barangays will be covered for the companys distribution due to certain limitations inherent to a starting business. The following barangays are to be covered by our distribution: Barangays Commonwealth, Culiat. New Era and Batasan Hills. They were chosen due to their proximity to the companys target market.
In the long run, the company will be able to successfully penetrate every wet market in the city and in the whole country as well as supermarkets.
B. Research Methodology
The descriptive survey research methodology was used as a framework in conducting this business plan. This method explains the relationships of existing conditions and other important variables to the proposed product and to this business plan as a whole.
The survey was answered by 100 respondents in Quezon City. Aside from the survey, primary and secondary resources of data were used in completing this business plan.
C. Statistical Notes
The survey results show that:
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62%, 10% and 22% of the respondents have their mother, father and both, respectively, to decide for their menu.
63% said that they usually buy processed meat in wet markets rather than supermarkets and grocery stores.
87% eat chicken nuggets.
61% are currently spending PhP 51.00-70.00 for a 250 gram-pack of chicken nuggets.
35% buy chicken nuggets twice a month.
91% are willing to try.
58% are willing to spend PhP 30.00-51.00 for 250 grams (1 pack) of Veggie Nuggets.
Interpretation: Given this information, it can be presumed that parents still have the final say or decision for the food to purchase. Consumers prefer buying processed meat in wet markets which are more accessible than supermarkets and grocery stores. A large percentage of the respondents eat chicken nuggets which means that the company has to work hard to be able to get the consumer preference. The number of
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respondents willing to try Veggie Nuggets is significantly high. This is a good start for the business. The company will live up to the respondents price expectation for the Veggie Nuggets.
D. SWOT Analysis
STRENGTHS Healthy and innovative product offering High-quality product Partners are employees In line with the healthy living trend
WEAKNESSES Difficulty of developing brand awareness New market entrant Not as popular as its indirect competitors
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OPPORTUNITIES First-mover advantage Consumer preference on local products Larger product distribution
THREATS Future competition from an established market participant High rate of inflation Dormant sales due to controlled orders Institute of Accounts, Business and Finance Number of competitors Page 84
E. Porters Diamond
NEW ENTRANT
CONSUMERS SUPPLIERS ABA Farm Parents wih kids ages 412
Bendita Farm
QUEEN SHE, INC.
Classes C and D
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SUBSTITUTES CDO Purefoods Magnolia Mekeni

F. Competitiveness Analysis
ELIMINATES Harmful wastes through the use of reusable containers as packaging material Unhealthy food options in the market
RAISES Health consciousness of consumers as well as non-consumers Consciousness on effective waste management Page 84
Institute of Accounts, Business and FinanceHealth benefits from the product
REDUCES Ecological degradation Product price
CREATES Affordable and high-quality product Healthier nuggets/ food product
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G. Competitors profile
Queen She Co. has three (3) leading indirect competitors namely Purefoods, Magnolia and CDO. Based from the survey conducted, Purefoods ranked first followed by Magnolia and CDO being the last choice of most respondents.
Pure Foods is one of the food industry leaders in the Philippines in producing quality meats which was expanded to poultry and livestock, dairy products, fresh and processed meats, and agriculture. It ushered the new era of growth and market leadership of the integrated businesses.
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Through generations, Magnolia earned the peoples trust on the product quality and service. The company provides the needs of the food service industry serving the large share of the Philippines butter, margarine and cheese requirements.
After 30 years, CDO is forging ahead, blooming into a full-grown food manufacturing company and making waves in the Philippine market. To date, CDO-Foodsphere's product development and strategies have elevated its reputation to a household name.
H. Positioning Strategy
Life is good when you are eating a healthy food.
Filipinos are fond of saying lahat ng bawal ay masarap. They are always present when it comes to celebrations like Christmas, birthdays, weddings, especially fiestas. The occasion will not be complete without the presence of the divine roasted pig (lechon). With its crispy skin and soft and delicious meat, even a young child will have a bite of this while it is hot. And that is the sad part about it. Healthy eating habits should start while young but how could it be possible if at an early age, Filipino children do not know how to value their health.
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The company positions itself as an advocate of good health because we want all the Filipinos especially the children to know the goodness of the product and what good it can do for their health just by hearing the tagline. Education on the nutritional content of the food should start in the young. So, when they grow old, a healthy lifestyle will be second nature to them. They know it already by heart.
I. Pricing Strategy
Grams 200 250
Purefoods 65
Magnolia 103
CDO 60
Queen She Carrot: 43.6 Kangkong: 37.97 Kalabasa: 37.35
850 1000
256 279
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J. Distribution Strategy
Queen She Co.
Wet Markets
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Consumer s
K. Promotional Strategy
Free taste Objectives: To initially launch and introduce to the market the Queen She Co. Veggie Nuggets. To let the prospective consumers see and taste the product. To personally promote and entice prospective consumers to buy the product.
Computation: 2 kilos per variant Carrot: 43.6 x 8 250gram packs = P348.8 Kangkong: 37.97 x 8 250gram packs = P303.76 Kalabasa: 37.35 x 8 250gram packs = P298.8
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Total: P 951.36
Flyer Distribution Objectives: To promote the product through the distribution of flyers to different schools near the wet markets to where the company will supply Veggie Nuggets is available. Increase consumer awareness of the product. Introduce the product through conventional yet effective way.
List of schools:

Danpark School DBC Child Learning Center, Inc Covenant Grace School Our Lady of the Holy Rosary School of Fairview Camp Crame Elementary School Cubao Elementary School Balara Elementary School Fairview Elementary School Lagro Elementary School GSIS Village Elementary School
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Computation:
Flyers Photocopy/schools Transportation Total
200 pcs x .15 (photocopy) 30 x 10 schools 20 pesos x 10 schools
30 300 200 P530.00
Family Day School Tour July 2011
Veggie Nuggets Cooking Contest Objectives: To introduce the product to its prospective consumers using an unconventional and enjoyable means.
To discover and explore different recipes that can be made with the use of Queen She Co. Veggie Nuggets.
Tarpaulin Veggie Nuggets
300
300
Carrot: 43.6 x 8 250gram P 951.36 packs = P348.8 Kangkong: 37.97 x 8
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250gram packs = P303.76 Kalabasa: 37.35 x 8 250gram packs = P298.8 Other ingredients Medals Certificates Transportation expenses Total 500 27 x 3 5x3 20 x 4 persons 500 81 15 80 1, 927.36
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V. Product Development A. Product Offering
Nuggets that are currently available in the market are made of fish and chicken, which are not enough to sustain ones nutritional needs. Queen She Ltd. Veggie Nuggets seeks to provide a healthy twist to an ordinary and boring snack (or sometimes viand) that will surely satisfy our customers taste buds as well as their nutritional needs. The product is available in three variants:
Kalabasa
This is grown throughout the Philippines as a vegetable produce. It is rich in vitamins A and B, phosphorus, iron and curcurbitin. It is also proven to be anti-parasitic, anti-inflammatory, anti-microbial and is good for the nervous system. Carrots
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It is rich in vitamin A and rich in vitamin K. It has antioxidant compounds against cardiovascular diseases and cancer. It also promotes good vision especially night vision. Kangkong It can be found in stagnant streams and fresh-water swamps. It has antioxidants, laxative and antidiabetic enzymes. It also helps enhance memory.
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B. Product Specification Aside from the vegetables, Veggie Nuggets shall contain the following:
1. Chicken meat It provides different kinds of vitamins, minerals and proteins, it is still low in fats. It also helps to improve strengthening the immune system. 2. Salt It is involved in regulating the water content in the body. It is an important ingredient to preserve food. 3. Pepper It may help to abort heart attack in progress and marvelous aid for stopping internal bleeding from an accident. 4. Egg It is a good source of Riboflavin, vitamin B12, Phosphorus, Protein and Selenium.
5. Flour It is a good source of carbohydrates, calories and protein.
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The Barbecue Sauce shall contain the following: 1. Garlic It is known to promote health-optimizing benefits and aid cardiovascular health, atherosclerosis, maintains cholesterol level, and control high blood pressure. It is also good source of vitamin b6, vitamin C and selenium. 2. Onion It is high in energy and water content. They are low in calories, and have a generous amount of B6, B1, and Folic acid. It also helps to increase circulation, lower blood pressure and decrease blood clotting. 3. Worcestershire sauce It is a significant source of carbohydrates. 4. Ketchup It is very low in saturated fat, no cholesterol, rich in vitamins A and C. However, it is high in sodium and sugar. 5. Vegetable oil We consider vegetable oils to be healthier than fats derived from animals. Most vegetable oils are probably alright as part of a balanced diet and would certainly be
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unlikely to do any harm (except in excessive amounts) if it were not for the fact that they are chemically altered before they are used.
C. Manufacturing Process Queen She Company ensured that Veggie Nuggets have nutritious contents and that there are no artificial preservatives added in it. We assure that all our utilities and facilities are well maintained and every step of the manufacturing process is in accordance with BFAD regulations and standards. Every vegetable is fresh and enrich and fortified with vitamins and minerals. The customer deserves only the best, all our products are made from the finest quality ingredients. A. Raw Materials The raw materials of the veggie nuggets to be used will be prepared and washed such as chicken, vegetables (Squash, Carrots and Kangkong), eggs, flour, bread crumbs, salt and pepper. B. Set of Scale After gathering the raw materials, the ingredients must be weighed in grams using a weighing scale.
C. Pounding
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The preparation process of the veggie nuggets mainly starts from pounding the chicken. D. Seasoning After pounding the chicken, it will be seasoned with salt and pepper. E. Slicing Slicing the vegetables will be the next step. F. Mixing The chicken and the vegetables will be combined. Flour will be added. G. Coating In this step, the formed nuggets will be dipped in egg, flour and bread crumbs. H. Quality Control The management or employee will check the veggie nuggets if it passed the company standards for the product. I. Packaging/ Sealing After passing the quality control standards, the product will be packed and sealed.
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Raw Materials
Set of Scale
Pounding
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Seasoning
Slicing
Mixing
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Coating
Quality Control
Packaging and Sealing
A. Raw materials
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The raw materials that will be used in manufacturing the barbeque sauce are garlic, onion, apple cider vinegar, Worcestershire sauce, sugar, ketchup and vegetable oil. These ingredients will be prepared at the start of the process. B. Set of scales After gathering the needed raw materials, the next step is to measure the ingredients using the measuring cups or spoons. C. Slicing The onion and garlic will be chopped into small pieces. D. Mixing The next step is to warm the saucepan and put the vegetable oil. When the oil is already warm, saut the garlic and onion until it turns golden brown. Then mix the ketchup, vinegar, Worcestershire sauce and sugar. E. Boiling After mixing, the next step is to stir the sauce and cover the saucepan and wait until it boils and thicken. F. Quality Control The quality and control employee will have to check the barbeque sauce whether it passed the standards and protocol or not. G. Packaging and Sealing
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The last stage of the manufacturing process is the packing of the sauce in the sauce bag and sealing.
Raw Materials
Set of Scales
Slicing
Mixing
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Boiling
Quality Control
Packaging and Sealing

D. Demand and Supply Analysis
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Demand Analysis Based on the NSO data, the population of the four (4) target barangays is 464,939 as estimated in 2010. This will be the basis of the supply that we are going to produce. Rate of Barangay in Quezon City Barangay Batasan Barangay Commonwealth Barangay Culiat Barangay Tandang Sora TOTAL Potential No. of Household Buyers 37,156 43,209 17,155 18,715 116,235 Number of Potential Buyers 2% 743.12 2% 2% 2% 864.18 343.1 374.3 2324.7
The total number of household multiplied by 2% is 2324.7 which is the quantity amount of the said barangays.
Based on our survey the demand of each household is twice a month so the total demand is 4,649.4 packs per month
Supply Analysis The company operates six times a week and it may vary depending on the unexpected demand of the customers. With regards to the supply, the company shall produce 4,680 packs of veggie nuggets monthly and 195 packs daily. We will be supplying the said quantity to meet the projected demand.
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Per Day 195 packs
PRODUCTION Per Month 4,680 packs
Per Year 56,160 packs
VARIANTS PACKS A DAY CARROTS 65 packs KANGKONG Demand of 65 packs the Product SQUASH 65 packs Monthly Yearly 4649.4 packs 55792.8 packs
PRICE 43.6 37.97 Supply of the Product 37.35 Monthly Yearly 4,680 packs 56,160 packs
PROJECTED SALES: 195 packs a day 4,680 packs a month 56,160 packs a year
CARROT VARIANT MONTHLY PACKS 1560 TOTAL (peso) 68,016
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YEARLY
18720
816,192
KANGKONG VARIANT MONTHLY YEARLY PACKS 1560 18720 TOTAL (peso) 59,233.20 710,798.40
SQUASH VARIANT MONTHLY YEARLY PACKS 1560 18720 TOTAL (peso) 58,266.00 699,192.00
TOTAL PROJECTED SALES VARIANTS MONTHLY CARROT 68,016 KANGKONG 59,233.20 SQUASH 58,266.00 185,515.20
YEARLY 816,192 710,798.40 699,192.00 2,226,182.40
PROJECTED SALES IN 5 YEARS YEAR 1 2 QUANTITY 56,160 61,776 TOTAL SALES 2,226,182.40 2,448,746.64
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3 4 5 F. Waste Disposal
67,954 74,745 82,529
2,693,621.30 2,962,983.43 3,259,281.77
Effective waste management shall be practiced in the company. Waste materials shall be segregated as biodegradable, non-biodegradable and recyclable items. Each shall have a separate trash bin and the plastic bags to be placed inside are all color-coded to avoid confusion and mixing of waste materials.
Biodegradable wastes will be collected by government agents hired for that purpose. They will then bring it to landfill sites where disposal of wastes involves burying. With this, the company can help fertilize the ground soil and reduce waste materials of the company as well as of the whole country.
As much as possible, all non-biodegradable items shall be collected and reused. Of course, the company will make sure that reusing of selected materials will not contaminate the companys product and harm its employees. If not, those will be sold to junkshops generate income while pursuing the company practice of environmental leadership by reducing wastes and maximizing recycling efforts.
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VI. Socio-Economic Aspect
A. Commitment to employees Queen She Co. guarantees to its customers that they will only provide them the best product that will exceed their expectations. We assure them that we will only use fresh and nutritious ingredients for our product, that there are no artificial preservatives that will be added in any of the ingredients to be used for the product and that our product is fortified with vitamins and minerals. Our products are approved by the Bureau of Food and Drugs. B. Relation with the employees The company would like to have a healthy relationship with its employees to have a harmonious work place and good working condition. It guarantees that its employees will be well-compensated as provided in the Labor Code of the Philippines. Also, they will receive the benefits and privileges to which they are entitled to such as sick and vacation leave, holiday and overtime pay and medical assistance among others. The company will be fair and ethical in making decisions concerning the employees and their welfare. The management assures its current and future employees that they will all be treated justly and humanely.
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C. Community Development The company can help develop the community by making significant donations not only for the welfare of the people but also for the peace and order of the community. Whenever circumstances allow, the company shall donate financially. However, its moral support to any activities that is intended for the advancement and welfare of the community will always be present. D. Reduction of Unemployment Crisis Our economy is currently in its undeniable state of crisis. As evidenced by large numbers of companies and ventures has experienced mass layoffs to save the severe status of business from economic failure. Due to these, the number of percentage of unemployed is actually increasing and this results to the downfall of our economy. Queen She Inc. is bound to establish a venture that that will contribute to lift up the economy from the struggles it is currently facing. Part of its objective is not only to deliver quality goods for the health conscious consumers but also it is concerned with the situational dilemma of our country. Its purpose is to decrease the unemployment and as well as to decrease poverty among individual families. With these proposals, the company is constrained to open a job fair for convenient applications.
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Queen She Co. will hire employees that will help execute the business. The employees that the company will employ are all subject to designated compensations such as benefits and proper wages. As the company is going further in the business, it anticipates that it will develop more prestige business and will continue to employ large number of employees. E. Contribution to Government Revenues The company pays taxes and such payments form part of the revenues generated by the government that it will use to sustain the life of the Philippine economy. After receiving it, it will then be allocated to different sectors and department ts of the government. As one of the companys practices, economic accountability will be practiced within the firm through transparency in its accounts and by disclosing all revenues it has generated and expenses incurred to be able to honestly and easily compute taxes due for the benefit of the company as well as of the government. F. Contribution to the growth of related industries Transfer of Technology Queen She Co. seeks not only the advancement of the processed meat/frozen goods industry but the exchange of technology with related industries to be able to help the industry as a whole and to all industries that belongs to it. Supply Chain Partnership
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The company shall establish an enduring and strategic alliance with its suppliers. With this, loyalty towards each other will be established. Loyalty will help in formulate effective agreements and strategies between the manufacturers and other related industries. G. Contribution to the Philippine Economy Cost Leadership Queen She Co. offers a product that is a lot cheaper than the product offered by its indirect competitors without compromising its quality. The company aims to offer a high-quality product at the lowest possible cost.
Household Convenience The company aims to provide convenience to every household by providing a product that is cheap and convenient to prepare. It is like hitting two birds with one stone. You let the consumers eat chicken meat and vegetables all at the same time. You let them indulge with their favorite snack while fortifying their body with vitamins and minerals.
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VII. Financial Feasibility
Appendices Articles Forms Permits Licenses Application forms Resume Floor plan
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Schedule A Taxes and Licenses Barangay Permit Business Permit Health Permit Sanitary Permit DTI BIR Fire Inspection Fee Garbage Inspection Fee SEC Registration 250 500 300 500 500 500 200 200 3,000
________________________________ Total 5,950
Schedule B Utilities
Monthly Telephone and Internet Water Electricity 999.00 1,500.00 2,300.00
Yearly 11,988.00 18,000.00 27,600.00
___________________________________________________ Total 4,799.00 57,588.00
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Schedule C Supplies and Equipment
PACKAGING AND LABELING UNIT Sticker Paper UNIT PRICE PhP 0.85 IMAGE NUMBER OF UNITS 56, 160 TOTAL COST 47,736.00
Microwavables PhP 1.50
56, 160
84,240
Sauce Bag
PhP 0.25
56, 160
14,040.00
TOTAL
=146,016.00
MATERIALS AND SUPPLIES
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OFFICE UNIT Journal UNIT PRICE PhP 24.00 IMAGE NUMBER OF UNITS 12 TOTAL COST 288
Ledger
PhP 21.00
12
252
Official Receipt Calculator
PhP 450.00 PhP 199.00
12 3
5,400 597
TOTAL KITCHEN UNIT Apron UNIT PRICE PhP 99.75 IMAGE NUMBER OF UNITS 20
6537.00
TOTAL COST 1995.00
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Face Mask
PhP 7.00
1000
7000.00
Hair Net
PhP 14.85
20
297
Plastic gloves (pair)
PhP 1.70
1000
1700.00
Sponge
PhP 39.75
48
1,908
Kitchen Towel
PhP 49.75
10
497.50
TOTAL
13397.50
OFFICE FURNITURE AND EQUIPMENT
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UNIT Monobloc Chairs
UNIT PRICE PhP 80.00
IMAGE
NUMBER OF UNITS 4
TOTAL COST 320
Desktop Computer
PhP 22,670.10
22670.10
Office Table
PhP 1200.00
4800.00
Fire Extinguisher
PhP 1499.75
1499.75
Exhaust Fan
PhP 1139.75
1139.75
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Water Purifier PhP 999.75
999.75
TOTAL SANITARY
31429.25
UNIT Big Trash Bin
UNIT PRICE PhP 349.75
IMAGE
NUMBER OF UNITS 3
TOTAL COST 1049.25
Ebony Trash Bag
PhP 4.24
792
3358.08
Mop
PhP 254.75
509.50
Broom w/ dust pan
PhP 99.75
199.50
TOTAL
5116.33
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MACHINERY AND PRODUCTION EQUIPMENT
UNIT
UNIT PRICE
IMAGE
Impulse Sealer PhP 999.75
NUMBER OF UNITS 1
TOTAL COST 999.75
Saucepan
PhP 419.75
839.50
Plastic Spatula
PhP 40.00
80.00
Weighing Scale
PhP 519.75
1039.50
Chopping Board
PhP 99.75
299.25
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Measuring Cup and Spoon
PhP 49.75
99.50
Knife
PhP 66.50
266.00
Bowl
PhP 49.75
199.00
Stainless Strainer
PhP 149.75
449.25
Pot Holder
PhP 16.67
66.68
Basin
PhP 37.50
150.00
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Gas Stove
699.95
699.95
Freezer
PhP 14266.80
14266.80
Cooler
Php1200.00
1200.00
TOTAL OVER-ALL EQUIPMENT COST
20,655.18 77,135.26
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Schedule D Costing Production Cost / pack CARROT NUGGETS Quantity 125g 62.5g 31.25g 57.5g 2 pints 1/2 pc TOTAL Raw Materials carrots chicken flour bread crumbs seasoning egg Cost (peso) 9.38 75/100g 6.25 100/1000g 0.63 5/250g 5 20/230g 0.5 1.25 2.5/pc 23.01 250g 2.93 Add: Packaging price Add: FO Add: LC Add MU Price per pack 2.55 1.75 10.36 3 43.6
KANGKONG NUGGETS Quantity Raw Materials Cost (peso)
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125g 62.5g 31.25g 57.5g 2 pints 1/2 pc TOTAL Add: sauce
Kangkong chicken flour bread crumbs seasoning egg
3.75 75/100g 6.25 100/1000g 0.63 5/250g 5 20/230g 0.5 1.25 2.5/pc 17.38 250g 2.93 2.55 1.75 10.36 3 37.97
Add: Packaging price Add: FO Add: LC Add MU Price per pack
SQUASH NUGGETS Quantity 125g 62.5g 31.25g 57.5g 2 pints 1/2 pc TOTAL Raw Materials Squash chicken flour bread crumbs seasoning egg Cost (peso) 3.13 75/100g 6.25 100/1000g 0.63 5/250g 5 20/230g 0.5 1.25 2.5/pc 16.76 250g
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Add: sauce Add: Packaging price Add: FO Add: LC Add MU Price per pack
2.93 2.55 1.75 10.36 3 37.35
BBQ SAUCE - 600mL Quantity 240ml 320g 80ml 1/3 cup 3/4 pc 3 cloves 2 tbsp. TOTAL per pack Raw Materials Vinegar banana Ketchup worcestershire sauce sugar onion garlic oil Cost (peso) 4 16 14 5 2 1 2 44 600ml 2.93 40ml
PACKAGING microwavable s
Cost (peso) 1.5
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Sticker paper Sauce bag per pack
0.8 0.25 2.55
Factory Overhead Total Equipment divide
peso 77,135.26 56,160 packs 1.37 per pack
Labor Cost Staff Security Guard Janitor TOTAL 2 2 1 5 19,392.00 19,392.00 9,696.00 48,480.00 monthly 581,760.00 yearly 56,160 packs
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10.36 per pack
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Our passion for food has become an indispensable element in the formation of our inspiration from which the

possibility of making this feasibility study is drawn from.

To our families who have always been there to support us.

Surely, your efforts will always be cherished.

-Queen She Company

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

II. Summary of the Project A. Name of the firm

B. Vision- Mission Statement

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Institute of Accounts, Business and Finance

Honesty and Integrity

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Production Increase production by its second year of operation.

Operations Improve total quality management in terms of operation.

trend in the market.

Institute of Accounts, Business and Finance

ECONOMIC ACCOUNTAB ILITY

ENVIRON MENTAL LEADERSHIP

F. Location of the Head Factory

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

G. Brief Description of the Project

Institute of Accounts, Business and Finance

Life is good when you are eating a healthy food.

This product provides a healthier twist of ordinary chicken nuggets.

Institute of Accounts, Business and Finance

I. Technical and Production Study

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

III. Management Aspect

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QUEEN SHE Co.

Security Guard (2)

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C. Job Description and Specification

Institute of Accounts, Business and Finance

Institute of Accounts, Business and Finance

properly and ready to be delivered

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Makes sure that the products to be delivered products has

distributor Check the packaging of the products at its best before

Institute of Accounts, Business and Finance

expansion In charge of Public relations matters not just over the

awareness. Organizing simple product awareness events.

strategies in food industry Must be graduate of BSC Marketing or have a basic

interpersonal skills Excellent oral and written communication

Institute of Accounts, Business and Finance

Preferably with experience in Marketing for at least two (2)

Institute of Accounts, Business and Finance

Fully submit the following requirements: Bio-data NBI Barangay clearance

f.) Packaging Staff

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Fully submit the following requirements: Bio-data NBI Barangay Clearance

Institute of Accounts, Business and Finance

NBI Barangay Clearance

h.) Security Guard