Prepared on: 2022-01-11 Valid

until: 2022-01-11

Web Design
Proposal Template

Prepared for: Prepared by:

[Client Name], [Company Name] [Sender Name]. [Sender Company]

Cover Letter
Dear [Client Name],
I would like to say first how delighted we're that you're considering [Agency Name] as a
design partner for your next project. Out of over (x number) of design agencies in (city,
state, or country), you've chosen [Agency Name] and we won't let you regret your
decision. We've put together for you this detailed proposal which you can review and
discuss with your colleagues.

Our main driver is that we believe in excellence and we strive to be the best. We work
hard every day to deliver our projects on time and not exceed the quoted project price.

Furthermore, we know that your goals are our goals. If it was not for our clients we
would not be where we're now. This is why we'll work closely with you to understand
your main goals and help you achieve them through outstanding design. We'll help you
increase your competitive advantages and win over new clients.

To make it easier to read and comment, we've divided this proposal into several points.
We share our process, we outline solutions for your project's needs, we share
testimonials from our clients, project delivery times, and costs.

This web design proposal is also an Agreement for the project execution. To speed up
the design process, in case you decide to work with us, we've included a list of contract
terms in the document. You have to just sign it and we'll be bound by the terms of this
mutual agreement to deliver the project to completion for you.

[Sender Name]
[Agency Name]
[Agency Contacts]
Client Testimonials
It's always a greatest reward to hear the good words that our clients have to say for us.
Instead of listening to what we say about our hard work and dedication, here are a
couple of testimonials from clients that we've worked with within the past year. See what
they say about their experience with us.

🙶
“We used to have a website that has not
been refreshed for years. It was really
old and did not scale for mobile at all.
Along with that, it could not convert a
single visitor into a prospective client.
The website that [Agency Name] built for
us is excellent. It looks great and runs as
a proper marketing channel, sending
leads to our sales guys on daily basis.”

— Tina Fey, Malcolm Industries

🙶
“Our new website came about great and
we owe a big Thank you! to [Agency
Name]. But not just that, they also
deliver excellent post-development
support. We constantly change and
experiment with content and new
functionalities and they are quick to
implement every request we throw at
them. Their monthly visitors’ reports are
invaluable and complement our
marketing team's efforts.”

— Jonathan Strand, Fiscal Electronics

We're honored to be the web design partner of choice for a wide variety of businesses,
who decided to invest in their online expansion.

● Relocation Pros ● Royalty Travel Systems

● Pacific Travel ● Scirizon Media
● Federal Agency ● Nexus Marketing
● Golden Solutions ● Hype Advertising
● Head Start ● Pegasus Travel Agency
● Message Mavens ● Accurafind Agency
● Speedy Getaways ● Catered Career
● Emoville Agency ● Target The Pitch
Website Development
We developed the proposed web design based on the discussions we had with your
marketing team. We believe that it fits perfectly with your brand identity. It will enforce
your marketing message, it will keep visitors longer on your website, and will help you
convert them into prospective clients more efficiently.

Website structure:

● Homepage
This is the main page of your website, which will show your main message, client
testimonials and links to your services.

● About Page
This page will tell your company story and will show how you built your team and
business.

● Services Page
These will be various pages showing the services you offer, listing details, pricing
and service advantages.

● Contact Page
This page will show a short contact form, company address, phone number and
email address.
We'll also build these few important features and
functionalities for your website:

● Traffic Monitor
We'll integrate your website with a service that will allow you to monitor your
website traffic. This way you'll be able to monitor your client's behavior on your
websites, identify hidden trends and keep track of acquisition data.

● Marketing Automation
We'll set you up with a service that will automate your weekly email bulletins and
social media posts. You will be able to feed your account with email templates
and social media posts and set up dates and times for publishing.

● Interaction Heatmap
This service will allow you to see how your users interact with your website.
Which links, menus, and pages they hover over or visit first. Which parts of your
home and inner pages their attention is most attracted to.

[Agency Name] is one of the leading WordPress development agencies in (city or

state) and we think that integrating your website with WordPress is the best
option for you. Once your website is launched and our work is done, your team
will be able to maintain the website by themselves. The WordPress admin panel is
not only easy and convenient to work with, but the integration will save you on
future website support.
Development Schedule
Based on our experience with web design and web development projects we have
created the below web development schedule. It helps us to structure our work around
the project tasks in the most efficient way.

Project Roadmap
First, we'll sit together with all
stakeholders to put a detailed list of all
project requirements. We'll identify the
major milestones to follow, so we can
keep an eye on what comes next and be
able to assess our progress.

Wireframes
At this stage, you'll have the chance to
see what your future website will look like.
The wireframes are not as detailed as the
final designs, however, they give a good
idea about what the general layout of the
website will be.

⇓
 Design Versions
We'll present you with a couple of design
versions. Once you pick up one of them
we'll make as many tweaks and changes
as needed in order to reach to the final
website design.

Texts & Images

As soon as the website design is ready,
we'll need the copy for the website and
we'll have to purchase the images for it. If
you have a photographer you're working
with you may arrange a photo shoot with
him.

Web Development
While you're working on the copy and
sourcing the images for the website, we'll
start with the coding work. We'll do the
front-end development and the
WordPress integration.
 ⇓

Testing
In the end, to makes sure that every
menu and every functionality on the
website work as expected, we'll hand the
website to our quality assurance team.
Along with that, we'll also ask you to have
a look at the website with your team and
report any bugs you may find.
Project Schedule
Based on our experience and the understanding that we have for your project now,
here's how much time each development stage will take.

Milestone Date Reached

Project Roadmap 11 Jan 2022

Wireframes 11 Jan 2022

Design Versions 11 Jan 2022

Texts & Images 11 Jan 2022

Web Development 11 Jan 2022

Quality Assurance Stage 11 Jan 2022

Price Quote
Here’s a breakdown of the project costs:

Name Price QTY Subtotal

Upfront Payment - 50% $0.00 1 $0.00

Milestone 1 - 30% $0.00 1 $0.00

Final Payment - 20% $0.00 1 $0.00

Subtotal: $00.00

Government Tax 10%: $0.00

Total: $0.00
Contract Terms
[Agency name] agrees to develop the website for [Client Company] as per client's
specifications. Any changes or additions outside the scope of this agreement may delay
the final delivery of the project and alter the project costs. Such changes should be
agreed upon in a separate agreement, before going into effect.

The project invoices will be issued as per the payment schedule in this document.
[Agency Name] will expect the payment of the invoices within a 14 day period from the
date of issue. [Agency Name] accepts bank wire payments, company credit card
payments, and PayPal payments.

Upon final payment, all rights over the newly developed website and all its assets
become property of [Client Company]. [Agency Name] will be allowed to showcase the
client's website in its work portfolio.

[Agency Name] [Client Company]

11 Jan 2022 11 Jan 2022

[Sender Name] [Client Name]