Bachelor of Business Administration (BBA)

Supervised by: Prof Umer Zaman

Session: 2018 – 2022

In addition, a thank you to my family members and friends who helped me to the methodology of work
and whose passion for the underlying structures has lasting effect. Many people especially my classmates
have made valuable comments, suggestions on my project which gave me an inspiration to improve the
quality of the project.

I am also greatly thankful to the faculty members of our institute who co-operated with me and gave me
their valuable time.
 1. Introduction of KFC
KFC is an internationally renowned fast food industry in the world. They have the main
ambition to increase & maintain the quality in fast food industry. Their aim is to capture
the fast food market. Basically they want to provide their products to anyone that is why they
expanding their branches in all over the world. They want to increase their profit through giving
maximum satisfaction & other better facilities to people that they want. Now after catching such a
marvelous position in the International Market, KFC is introducing a new item “Boneless Fried
Chicken”, with even more attractive and charming taste.

KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza
Hut, Taco Bell, A&W and Long John Silver. Renowned worldwide for its finger licking good
food, KFC offers its signature products in Pakistan too! KFC has introduced many offerings for
its growing customer base in Pakistan while staying rooted in the taste legacy of Colonel Harland
Sander’s secret recipe. Its signature dishes include the “crispy outside, juicy inside” Hot and Crispy
Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy & crunchy Zinger Burger,
Toasted Twister, Chicken Bucket and a host of beverages and desserts. KFC also has great tasting
vegetarian offerings that include the Veggie Burger, Veggie Snacker and Veg Rice meals. In
Pakistan, KFC is growing rapidly and today has presence in 10 cities with close to 60 restaurants.

KFC currently faces a wide range of challenges and opportunities which can determine how
successfully the company will enter the next century. This research also examines the current
situation at KFC and steps that might be taken to ensure the continued growth and profitability of
the company.

1.1. History
Colonel Harland sanders, born September 9, 1890, actively began franchising his chicken business
at the age of 65. Now, the Kentucky fried chicken business he started has grown to be one of the
largest retail food service systems in the world. And colonel sanders, a quick service restaurant
pioneer, have become a symbol of entrepreneurial spirit. More than two billion of the colonel’s
“finger lickin’ good” chicken dinners are served annually. And not just in America. The colonel’s
cooking is available in more than 82 countries around the world. When the colonel was six, his
father died. His mother was forced to go to work, and young Harland had to take care of his three-
year-old brother and baby sister. This meant doing much of the family cooking. By the age of
seven, he was a master of a score of regional dishes. Ate age 10, his first job working on a nearby
farm for $2 a month. When he was 12, his mother remarried and he left his home near Henryville,
Ind., for a job on a farm in Greenwood, Ind. He held a series of jobs over the next few years, first
as a 15-year-old streetcar conductor in New Albany, Ind., and then as a 16-year old private,
soldiering for six months in Cuba. After that he was a railroad fireman, studied law by
correspondence, practiced in justice of the peace court, sold insurance, operated an Ohio River
steamboat ferry, sold tires, and Operated service station. When he was 40, the colonel began
cooking for hungry travelers who stopped at his service station in Corbin, KY. He didn’t have a
restaurant then, but served folks on his own dining table in the living quarters of his service station.
As more people started coming just for food, he moved across the street to a motel and restaurant
that seated 142 people. Over the next nine years, he perfected his secret blend of 11 herbs and
spices and the basic cooking technique that is still used today.

1.2 Turnover
The average KFC unit drives $600,000 to $1 million in sales per year. These estimates will
fluctuate based on your store location and whether or not the store is freestanding, drive-thru, in a
gas station, or densely populated location. While some areas may bring in more foot traffic and
customers, it’s also important to note that rent / lease payments may be higher. You’ll also need to
factor in hiring more staff (and wages) to help run the high volume KFC businesses.

As an individual unit, KFC makes about $942,000 - $1000,000 per year. Although Yum! Brands
keeps their franchise owner’s salaries private, it can be estimated that owners take home roughly
$120,000 a year, based on average food franchise owner salaries.

1.3 Product List

 Zinger burger

 Krushers
 GameBox

 Twister

 Boxmaster

 Chicken Bucket

 Hot wings

 Fries

 Corn on the cob

 Zing Kong
 Snacker (chicken & veggie)

 Soft Drink

 Coleslaw

 Veg Finger

 Sundae

 Soft Twirl

 Brownie Sundae
2. Mission Statement
While embracing its principles of cooperation, respect, responsibility, transparency, and
innovation, Kfc's main focus is on boosting the success of its business partners, employees, and
consumers. KFC stresses earning the favorite of targeted consumers in their mission statement.

“TO sell food in a fast, friendly environment that appeals to provide conscious, healthy
minded consumers”
The following points includes in their mission goal:

 Becoming the best for their targeted population

3. Vision Statement
"To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious
people," says the KFC vision statement.

The KFC vision statement addresses a variety of strategic planning. As mentioned in the
"modern customer experience" part of the vision statement, the business emphasizes innovation
to meet current market demands. KFC's products are also described in the vision statement's
"great-tasting, high-quality meals" section. KFC vision statement specifies the type of business
approach it takes for organizational growth by declaring it "modern, progressive." The creation
of Kfc goods and services to satisfy consumer tastes and demands is a strategic aim tied to this
vision statement.

The following are the vision main points:

 To provide fast food service

4. Aims
This research main aim is to study and critically evaluate the customer satisfaction of the
customer for the service quality provided to them by the KFC store in Pakistan. To suggest
solution for some of the issues faced by the consumers respectively thus by fixing them store can
gain higher customer satisfaction so it selection should be KFC in competitive environment. The
research plan is to use different types and modes of the quantitative research methods for
collecting data. Quantitative data is collected by questionnaire.

5. Objectives
 To learn about the competitive environment of fast food industry;
 To enhance financial skills by doing financial analysis on a listed company
 To evaluate the strengths, weaknesses, opportunities and threats involved in a project