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    Nielsen Is A Global Leader in Audience Measurement

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    SATYANARAYANA MOTAMARRI
    The Nielsen Corporation is a global marketing research firm headquartered in New York City that measures consumer behavior and television viewership. It collects data on what consumers watch and buy to provide clients insights. Nielsen sells its data and analytics services to major clients like Coca-Cola, Nestle, Procter & Gamble, Unilever, and Walmart. While based in the US, it operates in over 55 countries worldwide.

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    Nielsen Is A Global Leader in Audience Measurement

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    SATYANARAYANA MOTAMARRI
    65 views4 pages
    The Nielsen Corporation is a global marketing research firm headquartered in New York City that measures consumer behavior and television viewership. It collects data on what consumers watch and buy to provide clients insights. Nielsen sells its data and analytics services to major clients like Coca-Cola, Nestle, Procter & Gamble, Unilever, and Walmart. While based in the US, it operates in over 55 countries worldwide.

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    Nielsen is a global leader in audience measurement

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    The Nielsen Corporation is a global marketing research firm headquartered in New York City that measures consumer behavior and television viewership. It collects data on what consumers watch and buy to provide clients insights. Nielsen sells its data and analytics services to major clients like Coca-Cola, Nestle, Procter & Gamble, Unilever, and Walmart. While based in the US, it operates in over 55 countries worldwide.

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    Download as docx, pdf, or txt
    65 views4 pages

    Nielsen Is A Global Leader in Audience Measurement

    Uploaded by

    SATYANARAYANA MOTAMARRI
    The Nielsen Corporation is a global marketing research firm headquartered in New York City that measures consumer behavior and television viewership. It collects data on what consumers watch and buy to provide clients insights. Nielsen sells its data and analytics services to major clients like Coca-Cola, Nestle, Procter & Gamble, Unilever, and Walmart. While based in the US, it operates in over 55 countries worldwide.

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    MEDIA COMPANY

    The Nielsen Corporation, self-referentially known as The


    Nielsen Company, and formerly known as ACNielsen or AC
    Nielsen, is a global marketing research firm, with worldwide
    headquarters in New York City, United States. Regional
    headquarters for North America are located in Chicago. 

    Headquarters: New York, New York, United States


    CEO: David Kenny (3 Dec 2018–)
    Founder: Arthur Nielsen
    Founded: 1923
    Subsidiaries: The Nielsen Company (US), LLC, Tdlinx, MORE
    Parent organizations: Nielsen Holdings, ACN Holdings
    Inc., Nielsen International Holdings, Inc.
    TURNOVER: USD 3.5 billion

    Around 55 countries do operations

    Income statementBalance SheetCash Flow

    AnnualQuarterly

    USD FY, 2019 FY, 2020 FY, 2021

    Revenue 6.5B 6.3B 3.5B

    Revenue growth, % -0.3% -3.2%

    Cost of goods sold 2.8B 2.8B 1.2B


    USD FY, 2019 FY, 2020 FY, 2021

    Gross profit 3.7B 3.5B 2.3B

    Gross profit margin, % 56.6% 56.1% 65.4%

    General and administrative expense 1.9B 1.9B 891.0M

    Operating expense total 3.8B 3.1B 1.4B

    Depreciation and amortization 756.0M 864.0M 512.0M

    EBITDA 1.9B 1.9B 1.5B

    EBITDA margin, % 42.6%

    EBIT (93.0M) 466.0M 872.0M

    EBIT margin, % -1.4% 7.4% 24.9%

    Interest income 6.0M 2.0M

    Interest expense 397.0M 371.0M 285.0M

    Pre tax profit (663.0M) 74.0M 558.0M

    Income tax expense (260.0M) 67.0M (2.0M)

    Net Income (403.0M) 7.0M 971.0M

    EPS (2.0) 0.0 2.7

    The Nielsen Company is an information, data, and market


    measurement firm. Nielsen attempts to provide its clients
    with valuable insights into consumer behavior and
    marketing information by collecting data that measures
    what consumers watch and what they buy.

    Once they have their representative sample in place, Nielsen


    primarily measures viewing numbers with electronic meters
    that track what the televisions are tuned to. They also install
    black boxes – aka a computer and a modem – which deliver
    the viewing data from the TVs to Nielsen every night.

    How does Nielsen make money?


    Nielsen makes its money by selling its data, as well as its services, which include
    analytics, consulting, and reporting. There are no set rates for how much the
    company charges; it depends on the country, service, and the scope of the project.

    Who are the clients of Nielsen?

    Major clients include The Coca-Cola Company, Nestlé S.A.,


    The Procter & Gamble Company, Unilever Group, and
    Walmart. While the United States is the company's largest
    market, Nielsen is a global company.

    Nielsen is a global leader in audience measurement, data and


    analytics, shaping the future of media. Measuring behavior across all
    channels and platforms to discover what audiences love, we empower
    our clients with trusted intelligence that fuels action.

    Nielsen shapes the world’s media and content as a global


    leader in audience measurement, data and analytics. Through
    our understanding of people and their behaviors across all
    channels and platforms, we empower our clients with independent
    and actionable intelligence so they can connect and engage with their
    audiences—now and into the future. An S&P 500 company, Nielsen
    (NYSE: NLSN) operates around the world in more than 55 countries.

    Achievements:

    1.Fund based and non-fund based limits

    2.cash and bank position through worklist

    3.Bills sent for collection reporting

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