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    Lipun Project

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    This document is a project submitted by S. Lipun Kumar Patra to Khallikote Auto College on supply chain marketing management structure in the local retail sector. It contains an introduction, objectives of the project, acknowledgements and certificates. The project received guidance from Dr. Yajnya Dutta Nayak. It will analyze the supply chain and marketing system, marketing in the retail sector, and use Modicare as a case study. It includes chapters on introduction, supply chain and marketing, retail marketing, and a Modicare analysis. The document aims to understand supply chain structures in local Indian retail.

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    Lipun Project

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    42 views6 pages
    This document is a project submitted by S. Lipun Kumar Patra to Khallikote Auto College on supply chain marketing management structure in the local retail sector. It contains an introduction, objectives of the project, acknowledgements and certificates. The project received guidance from Dr. Yajnya Dutta Nayak. It will analyze the supply chain and marketing system, marketing in the retail sector, and use Modicare as a case study. It includes chapters on introduction, supply chain and marketing, retail marketing, and a Modicare analysis. The document aims to understand supply chain structures in local Indian retail.

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    This document is a project submitted by S. Lipun Kumar Patra to Khallikote Auto College on supply chain marketing management structure in the local retail sector. It contains an introduction, objectives of the project, acknowledgements and certificates. The project received guidance from Dr. Yajnya Dutta Nayak. It will analyze the supply chain and marketing system, marketing in the retail sector, and use Modicare as a case study. It includes chapters on introduction, supply chain and marketing, retail marketing, and a Modicare analysis. The document aims to understand supply chain structures in local Indian retail.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views6 pages

    Lipun Project

    Uploaded by

    PowerPoint Go
    This document is a project submitted by S. Lipun Kumar Patra to Khallikote Auto College on supply chain marketing management structure in the local retail sector. It contains an introduction, objectives of the project, acknowledgements and certificates. The project received guidance from Dr. Yajnya Dutta Nayak. It will analyze the supply chain and marketing system, marketing in the retail sector, and use Modicare as a case study. It includes chapters on introduction, supply chain and marketing, retail marketing, and a Modicare analysis. The document aims to understand supply chain structures in local Indian retail.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    SUPPLY CHAIN MARKETING MANAGEMENT STRUCTURE IN

    LOCAL RETAIL SECTOR

    A Project submitted to the Khallikote Auto. College in the partial


    fulfilment of the requirement for the award of the degree of Bachelor in
    Commerce

    Submitted By

    S. LIPUN KUMAR PATRA


    +3 Final Year Commerce
    Exam Roll No. - 011903CM270

    Under the guidance and supervision of

    Dr. Yajnya Dutta Nayak


    Department of Commerce
    Khallikote Auto. College, Berhampur

    DEPARTMENT OF COMMERCE
    KHALLIKOTE AUTONOMOUS COLLEGE, BERHAMPUR, 760001
    SESSION 2019-22
    Dr. Yajnya Dutta Nayak P.G. Dept. of Commerce
    (M. Com, M.Phil. PGDMM & Ph.D.) Khallikote Auto. College
    Berhampur -760001

    CERTIFICATE

    This is to certify that the work embodied in this project entitled “SUPPLY CHAIN
    MARKETING MANAGEMENT STRUCTURE IN LOCAL RETAIL SECTOR”
    represents the independent project work carried out by my student S. LIPUN KUMAR
    PATRA under my supervision and guidance for the award of B. Com Degree and the
    same has not been submitted earlier to any other institution for a degree/diploma.

    Date:

    Place: Berhampur

    Dr. Yajnya Dutta Nayak


    (M. Com, M.Phil. PGDMM & Ph.D.)
    DECLARATION

    I do hereby declare that the project entitled “SUPPLY CHAIN MARKETING


    MANAGEMENT STRUCTURE IN LOCAL RETAIL SECTOR” is the outcome
    of my independent project work carried out for the award of Bachelor in Commerce
    under the guidance and supervision of Dr. Y D Nayak, P.G. Dept. of Commerce,
    Khallikote Auto. College, Berhampur and the same has not been submitted anywhere
    earlier for any other degree/diploma.

    Date: (S. LIPUN KUMAR PATRA)

    Place: Berhampur +3 Final Year Commerce

    Exam Roll No: 011903CM270


    ACKNOWLEDGEMENT

    S. LIPUN KUMAR PATRA hereby declare that I have carried out a project on the
    topic entitled “SUPPLY CHAIN MARKETING MANAGEMENT STRUCTURE
    IN LOCAL RETAIL SECTOR” for the fulfilment of the requirement of my course
    B. Com from Khallikote Auto. College, Berhampur, Odisha. I take this opportunity to
    thank each and every one who helped me to accomplished this project report.

    I sincerely thank to Dr. Yajnya Dutta Nayak for his guidance & encouragement in
    carrying out this project work. I also thank all the faculty members of our project work
    commerce Khallikote Autonomous College for their support to me in doing my project
    work. I further declare that this project is based on my original work and the data
    provided in the study is authentic.

    S. LIPUN KUMAR PATRA


    CONTENTS
    CHAPTER-1 INTRODUCTION PAGE NO.
    1.1 Objectives Of Project 1
    1.2 Introduction 3
    1.3 Meaning 3
    1.4 Evolution 4
    1.5 Marketing structure in India 5
    1.6 Types of Market Structure 6
    1.7 Characteristics of Types of Market Structure 7
    1.8 Marketing Mix 9
    1.9 Element of Marketing Mix 9
    1.10 Important components of product mix 13
    CHAPTER-2 SUPPLY AND CHAIN MARKETING SYSTEM
    2.1 Introduction 17
    2.2 Meaning 17
    2.3 Order management 18
    2.4 How OneTouchPoint Can Help? 19
    Why Should a Company Understand Its Supply
    2.5 20
    Chain?
    2.6 Supply Chain Examples 21
    2.7 Perfect Competition (oligopoly, Monopoly) 22
    2.8 Oligopoly: Definition, Characteristics and Concepts 24
    2.9 Monopoly: Definition, Characteristics and Concepts 26
    CHAPTER-3 MARKETING IN RETAIL SECTOR
    3.1 Introduction 30
    3.2 Types of Retailing 30
    3.3 Participants of Retailing 31
    3.4 Meaning of a Retailer 32
    3.5 Characteristics of Retail 32
    3.6 Functions of Retailing 32
    CHAPTER-4 MARKETING OF MODICARE – AN ANALYSIS
    4.1 Introduction 35
    4.2 Features 36
    4.3 What is Modicare Network Marketing? 37
    4.4 Modicare Network Marketing Decoded 39
    4.5 Source Of Data Collection 41
    CHAPTER-5 CONCLUSION 42
    REFERENCE 43

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