SHUBIKA SONI

Phone: +91-9971134422
E-Mail: shubika.soni@gmail.com

Efficient in art of optimizing customer satisfaction and customer retention. Adept in retaining high
performing talent with overall in managing and leading people into realizing their full potential.

Professional Profile
ð A strong individual with entrepreneur strengths and work ethics
ð Understanding of India market with connections to ‘C’ level across varied verticals including government bodies
ð Good commercial skills with knowledge of Competition products & Security product sales and solutions
ð Entrepreneurial attitude, Strong Integrity, Morally strong with Excellent Communication & Presentation skills
ð Core functional strengths include: Government Business, People Management, IT Security Solutions
ð Accomplished business development executive offering expertise in generating significant company growth
through lead generation, customer service, sales and marketing techniques.

Skills

ð Salesforce, LinkedIn and Discover org proficient

ð Sandler training and execution

Career Highlights

July 2019- December 2019

Store Manager- Label by Ritu Kumar
Key Responsibilities;
§ Achieved highest sales across India-Label stores in October’19 by achieving 140% of target
§ Coached Sales Associates on product knowledge through in-store product training
§ Conducted monthly staff performance evaluations to establish career progression plans for key staff
retention and reduction of staff turnover.
§ Maintained a high level of standards for employee service and knowledge
§ Collaborated with marketing team to design and implement promotional strategy for new store location-
Launch event

Jan 2018-November 2018

Manager- Strategic Initiatives at Cyber Security Startup
Key Responsibilities;
Focused on next generation security solutions & consulting, represented a number of solutions in this space.

June 2016-December 2017

Inside Sale Representative with Black Duck Software (Jan 2017- Dec 2017)
Key Responsibilities;
§ Performed the tasks of gathering and recording customer information, making 50-100 prospecting phone
calls to acquirer new leads a day
§ Built positive rapport with customers & Close small/medium sized deals
§ Amplify grand rounds lead generation efforts
§ Collaborate and strategize with Field Reps to maximize the value of the ADR team
§ Reached the sales qualified quota 4 Quarters in a row

Business Development Representative with Black Duck Software (June 2016- Dec 2016)
Key Responsibilities;
§ Uncovered and qualified prospects and sales opportunities in targeted Indian markets using external
resources.
§ Strategized with sales team to prospect and qualify potential customers within assigned geographic
territories
§ Collaborated with account executives to penetrate accounts, identify potential customers and coordinate
product demonstrations
§ Executed calling campaigns targeting direct end-user prospects & Contacted satisfied customers to offer
additional services
§ Communicated regularly with territory, regional and strategic managers for daily support and strategic
planning for accounts
 March 2014- April 2016
Regional Manager Security Sales-India with Codenomicon Software India Pvt.Ltd.(Mar 2014–June 2015)
Regional Sales Manager with Synopsys India (EDA) Pvt. LTD. (July 2015 – April 2016)
Key Responsibilities;
§ Creating the go to market strategies & business models for India.
§ Responsible for Sales & Business development across India
§ Assisting South Asia head for Hiring and training of team and appointing of partners
§ Maintain a High & Strong ‘C’ level relationship PAN India in the Telco’s, Government & Enterprises, NEM’s,
OEM’s
§ Increase companies brand recall across domains specially in Telecom, Power, Defense, OEM’s & NEM’s &
create new markets
§ To build a strong sales team and channel partners for India
§ Handling of OEM’s/ NEM’s, ISP, Operators and Enterprise Accounts across India
§ Assisting South Asia head to identify and plan for major cyber security events & seminars Pan India
§ Scoping projects across Telecom, Defense, Power and BFSI

Significant Highlights;

• Created a strong relationship across the Industry, Government and regulatory bodies in various domains
• Obtained and executed India's first Cyber Security lab in Gujarat
• Grew revenue by over 100%
• Closed deals with large Enterprises like ABB, CERT-IN etc. and more on security (minimum order size was
US$300K)
• Built a strong funnel for 2015 through till 2017
• Using a consultative approach strengthened relations with DOT, Ministry of Power, Defense at top level to
help create processes and define security solutions for them
• Mapped major Domains and built a strong presence across Power, Defense, Telecom, BFSI etc.

September 2012 - March 2013

Business Development Manager with Juniper Networks India Pvt. Ltd

Key Responsibilities;
§ Developing working relationships with Key accounts and partners
§ Responsible for identifying potential business deals by contacting potential partners, discovering and
exploring opportunities.
§ Screening potential business deals by analyzing market strategies, deal requirements, potential and
financials; evaluating options.
§ Preparing and presenting sales pitches, RFP, RFQ, bid proposals and product demonstrations.
§ Closing new business deals by coordinating requirements, developing and negotiating contracts, integrating
contract requirements with business operations
§ Maintained a High & Strong ‘C’ level relationship PAN India in the Telco’s, Government & Enterprises
§ Increase companies market & wallet share in the existing accounts
§ Prepared and assembled bid for ASCON-IV

July 2010 - December 2011

Manager – Operations with Intec Infonet Pvt. Ltd

Key Responsibilities;
§ Managing various sales processes internally – including account planning, evaluation product, proposals and
BOM, forecasting, order processing/delivery, tracking/reporting, RMA’s etc.
§ Working cross functionally to coordinate customer program deliverables, engaging with customers as
needed
§ Responsible for administering and coordinating marketing activities to support a variety of marketing
programs
§ Responsibilities include communicating and engaging with customers and partners on program activity,
tracking/processing leads
§ Optimizing operations to maximize productivity per employee

November 2008 - June 2010

Sales Coordinator with Nortel Networks (INDIA) Private Limited Nov ‘08 – Dec`09
Sales Coordinator with Avaya India Pvt. Ltd. (Merger of Nortel Networks & Avaya) Dec`09 – June’10

Key Responsibilities;
§ Report to Director-sales (North & East)
§ Handling of all incoming and outgoing communications and distribution; transcribes, proofreads, and preparing
hardcopy letters; Securing necessary coordination
§ Conducting weekly sales meetings, creating and updating sales lead reports and monitoring and reporting on
follow-up to sales team
§ Managing monthly Target opportunity entry process, monthly opportunity close out process & other projects as
assigned
§ Updating existing sales opportunity records in systems per information received from sales; Enter new request
information into sales opportunity tracking systems; Update tracking systems to reflect changes/addition to
quote request
§ Develop sales presentations / training material that address customer needs and highlight the benefits of
buying our product or service
§ Administrative duties as needed or as required per the job duties

May 2008 - October 2008

Marketing Executive with RSMS Architects (Pvt.) Ltd.

Key Responsibilities;
§ Researched perspective clients through various Internet databases. Formulate calling lists and inform potential
clients of the firm’s services
§ Identify Marketing initiatives through costumer research develop targeting and segmentation plans
§ Formulated proposals and assembled information packages describing architectural services for potential
construction projects
§ Designing of Company Brochure
§ Handling development of all Web materials such as web pages & Company presentations.
§ Analyze performance areas and provide valuable feedback as well as charting out plans for improvement in
quality and service standards

Academic Credentials
§ MBA- Amity University in Marketing Management & Human Resource Management
§ BA - Arts from Delhi University
§ Class XII from NOS Delhi