Marketing Words British English Teacher Ver2
Marketing Words British English Teacher Ver2
Marketing Words British English Teacher Ver2
MARKETING
WORDS
Expemo code:
14ZQ-K4H8-UZAD
1 Marketing vocabulary
1. 2. 3. 4.
5. 6. 7. 8.
In pairs, ask and answer the questions like in the example below:
A: Does your company have a logo? B: Yes, we do. / No, we don’t.
MARKETING WORDS
2 True or False
3 Comparative adjectives
Study the table below and write the comparative forms of the adjectives below.
Comparative form
MARKETING WORDS
Work in pairs. Ask and answer questions about the pictures using the adjectives below. Example:
MARKETING WORDS
Key
1. Marketing vocabulary
Students work individually and check in pairs. Go through the answers and model pronunciation. Use the speaking
activity to review questions and answers in the present simple.
1. a billboard 2. a discount 3. a logo 4. a commercial
5. a recommendation 6. telemarketing 7. Internet marketing 8. a brochure
2. True or False
This exercise introduces students to the comparative forms of common adjectives used in business. Pre-teach any
unfamiliar adjectives, e.g. ‘effective’, ‘visible’ (easy to see), ‘modern’. Students can work individually and compare
in pairs. Likely answers (for most businesses):
1. true 2. true 3. false 4. false
5. false 6. true 7. false 8. true
3. Comparative adjectives
Go through the pictures and have the students name each gadget. In pairs, one student selects a pair of gadgets
and forms a question using one of the adjectives. The other student answers the question with a comparative
sentence. Demonstrate with a strong student. Students swap roles and continue until all the adjectives have been
practised.
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