1) Explain what is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It

includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

 Inbound Marketing: This techniques takes the help of social media,

digital content in e-books, webinars or e-newsletter to increase the
number of clicks on links and learn more about a company and its
services.
 Outbound Marketing: This segment includes placing ads, cold-calls, e-
mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving

the structure, content and organization of your site, so that the Search engines
can index them correctly. It also involves doing promotional activities to boost
your search engine rank.

4) Explain what is a keyword in digital marketing ? How important is it

from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a
search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial.
How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to
optimize the site ranking?

For better page ranking, you must use the keywords in following areas

 Keyword in Website URL

 Keyword in Website Title
 Keyword in Meta tag
 Keyword in Web page content
 Keyword density in body text
 Keywords in Headlines
6) Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic
to websites.  In this technique, advertisers pay the publisher ( website owner or
host of the website) when the ad is clicked.  In other words, it is the amount
spent to get an advertisement clicked.

7) Mention what are the primary models for determining Pay-Per-Click ?

The primary models for determining Pay-Per-Click are

 Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed amount
that will be paid for each click. In most time, the publisher has a rate card for
PPC plan based on different areas of their website or network.   The amount
varies as per the content that generally attracts more or less people.

 Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a

private auction hosted by a publisher.  The advertiser will inform publisher for
the maximum amount of bid he is willing to pay.

8) Explain what is Google Ads?

Google Ads is the single most popular PPC advertising system in the world.   It
works on Pay per click model.

The Google Ads platform enables the business to create ads that appear on
Google search engine and their other properties.

9) Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

 Relevant : List out the targeted keywords

 Exhaustive : Apart from most popular keywords it should include the
“long tail of search”
 Expansive: PPC is iterative, therefore the keyword list should be
constantly growing and adapting
10) Mention what are the key elements to optimize the conversion rates
per PPC?

Conversion rate is the number of conversions (paying customers) from the

number of visitors to your site. To increase the conversion rates, you have to
focus on following things:

 Write compelling content on your site that is relevant to the keyword or

search query
 Maintain a high degree of relevance between your ads and
corresponding landing pages
 The webpage should easy registering process, signing up for a
newsletter or making a purchase
 Check design of your landing page which should have right
combination of color, layout and GUI to attract more customers

11) What should be the approach for effective Pay Per Click campaigns?

For effective Pay Per Click campaign, you need to do following things

 Add more PPC keywords: By adding more keywords that are relevant
to your business, you can expand the reach of your pay per click
 Split Ad groups: By splitting up your ad groups into smaller and more
relevant ad groups, you can improve click-through-rate (CTR)
 Review costly PPC keywords: Review expensive and under performing
keywords
 Refine landing page: To align with individual search queries modify the
content and call-to-action of your landing page
 Add negative keywords: To improve campaign relevancy and reduce
wasted spend, add non-converting terms /negative keywords. ( When
search with that keyword, it will not show your website/content)

12) List out some of the useful online marketing tools?

Some of the useful online marketing tools are

 Google Analytics
 Digital point keyword tracker
 Crazy egg heat maps
 Keyword discovery
 StumbleUpon
 XML Sitemap Generator
  Favicon generator
 SubmitExpress Link Popularity

13) Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine

ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content

and structure of the website.

14) What one should do to avoid the penalty?

 Do not link to any other site with bad page rank

 Avoid Poison words, for example word “link”, when you hypertext this
text to give the link to your site it becomes poison words
 Avoid stealing text or images from other domains
 Avoid re-directing users to another page through refresh meta-tags –
don’t immediately send user or visitors to another page even before he
or she clicked on the web page link

15) Mention what are the characteristics of “bad links” ?

The characteristics of “bad links” are

 Links from sites that are unrelated to your sites

 Links from low Page Rank and Low traffic
 Links from link exchanges
 Links from those sites that are not in Google index
 Paid links
 Link from the same anchor texts coming from multiple sites
 Spammy links from blogs or articles.
1. Briefly explain Digital Marketing.

Marketing professionals can use any form of marketing that uses electronic devices
or a digital mode to deliver promotional messaging and track its effectiveness
throughout the consumer journey. In practice, digital marketing refers to advertising
that appears on a computer, phone, tablet, or another type of electronic device.
Online video, display ads, SEO, paid social ads, and social media posts are just a few
examples. Digital marketing is usually contrasted with traditional marketing
strategies, including magazine ads, billboards, and direct mail. 

2. What are the types of Digital Marketing in the industry?

Types of Digital Marketing formats are as follows:

 Social Media Profiles

 Website

 Images and Video Content

 Blog Posts and eBooks

 Reviews and Customer Testimonials

 Brandes Logos, Images, or Icons

3. Why has Digital Marketing grown to be this huge compared to offline marketing?

This is the most frequently asked question in a digital marketing interview. In recent
years, digital marketing has demonstrated immense power, and here are some of the
most compelling reasons:

 Directly relates to customers’ needs

 Good exposure to product outreach and analytics

 A more convenient approach to connect with people from all across the
world

 Changes can be implemented almost immediately if needed

4. Differentiate between direct marketing and branding?

  Direct marketing aims to increase a company's revenue by creating
demand. The use of stories in brand marketing allows you to connect with
your audience on a much deeper level.

 Direct marketing has a direct impact on top-line revenue. Typically, a high

level of urgency and priority is assigned. Brand marketing has a long-term
impact on brand equity and serves as a barrier to market pressures. It's not
urgent, but it's critical.

 Testing and measuring are often on the minds of direct marketers.

Differentiation is something that brand marketers consider.

 Response, leads, conversion, and sales are the KPIs used in direct
marketing. The focus of brand marketers is on KPIs like awareness,
recognition, and engagement.

5. List a few disadvantages of Digital Marketing?

 Skills and training - Make sure your staff has the expertise and experience
they need to properly deploy digital marketing. Tools, platforms, and trends
change quickly, so being up to date is essential.

 Time-consuming - Duties like optimizing internet advertising campaigns

and developing marketing content can consume a significant amount of
time.

 High competition - While internet marketing allows you to access a global

audience, it also puts you in direct rivalry with others worldwide. It can be
challenging to stand out from the crowd and capture attention among the
different messages offered by consumers online.

 Complaints and feedback - Any nasty comments or criticism of your brand

might be seen by your target audience on social media and review sites. It
might be challenging to provide excellent customer service online.

6. List a few Digital Marketing trends for 2021-22?

 Short DIY videos

 Telling a real story or example

 Audience focused content

  Personalized content

 Using AI in content

 Google Discover

 NFTs are used by marketers

7. Which are some of the popular digital marketing tools?

In Digital Marketing, there are a variety of techniques that can be utilized to achieve a
specific aim. Here are a few examples:

 Google Analytics

Google has developed a free analytics platform for all people that lets you track the
performance of your social media site, video and app. You can also calculate your
advertisements ROI from here. 

 Ahref

Ahrefs.com is an excellent tool for backlinks and SEO analysis.

 Mailchimp

Mailchimp is an email marketing tool that lets you manage and communicate with
clients, consumers, and other interested parties from one central location.

 Google Keyword Planner

The Google Keyword Planner is a tool that can assist you in determining keywords
for your Search Network campaigns. It's a free app that allows you to locate
keywords relevant to your business and see how many monthly searches they
generate and how much it costs to target them.

 Kissmetrics

Kissmetrics is a comprehensive online analytics software that provides critical

website insights and customer engagement.

 Keyword Discovery
Keyword Discovery provides you with access to the world's most comprehensive
keyword index, which is compiled from all search engines. Access to consumer
search keywords for goods and services, as well as search terms that direct users to
your competitors' websites.

 SEMrush

Semrush is a comprehensive toolkit for gaining web visibility and learning about
marketing. SEMrush tools and reports will benefit marketers in SEO, PPC, SMM,
Keyword Research, Competitive Research, and content marketing services.

 Buffer App

Buffer is a small-to-medium-sized business social media management application

that allows users to create content, communicate with customers, and track their
social media success. Buffer integrates social media networks such as Facebook,
Instagram, and Twitter.

 AdEspresso

AdEspresso is a simple and intuitive Facebook ad management and optimization

tool.

8. How can you categorize Digital marketing?

Digital marketing can be categorized into Inbound Marketing and Outbound

Marketing.

 Inbound marketing pulls in interested customers, whereas outbound

marketing doesn’t care about interest.

 Consumer need is considered in inbound marketing, but in outbound

marketing, it is done according to the product’s needs.

9. What are the four C’s of Digital Marketing?

Customer - The person who receives the message.

Content - The message that the customer sees is referred to as content.

Context - The message sent to the consumer.

Conversation - This is when you and your consumer have a conversation.

Digital Marketing Interview Questions for SEO

10. Differentiate between Dofollow and Nofollow.

Dofollow: These links allow search engine crawlers to follow a link to give it a boost
from search engine result pages and to pass on the link juice (reputation passed on
to another website) to the destination site.

Eg: <ahref=”http://www.XYZ.com/”>XYZ</a>

Nofollow: These links don’t allow search engine crawlers to follow the link. The also
doesn’t pass on any link juice to the destination domain. 

Eg: <ahref=”http://www.XYZ.com/” rel=”nofollow”>XYZ</a>

11. What is a 301 redirect? How different is it from a 302 Redirect?

The 301 redirect tells the user and search engine bots that the original web page has
permanently moved to another location. 302, on the other hand, only serves as a
temporary redirect and does not pass on the link juice to the new location. 

12. Why are backlinks important in SEO?

Backlinks are external links to your website that can help with: 

 Improved credibility for your website

 Increased domain authority

 Gaining organic search ranking

 Increased referral traffic

13. What are the best practices to rank your YouTube videos?

 Create content that’s informative and engaging 

 Optimize your videos. Some ways to do this are: 

 The title needs to have a high search volume and low difficulty

 The description needs to be relevant to the title you’ve chosen

 Accurate and relevant video tags need to be used

 Your title tag must be under 100 characters

 Use a captivating thumbnail and relevant hashtag

 Promote your content on other social media platforms

14. What is Mobile-First Indexing?

Google uses content that’s mobile-friendly for indexing and ranking websites. If your
website has a responsive design, Google will rank it higher up on search engine
results. It bases this ranking on how well your website performs on mobile devices.

15. List the most popular local SEO ranking factors.

 Creating a webpage for each product and service

 Opting for a business listing on the Google My Business webpage

  Updating NAP citations on your website and maintaining consistency

 Embedding a google map

 Optimizing your meta tags and content

 Adding your business to local libraries

 Opting for reviews and ratings

16. How to avoid the content penalty for duplicates?

Some of the ways to avoid this are: 

 To use a 301 redirect to the original URL

 To use a rel=canonical attribute to the original content. This tells the

search engine that a specific URL represents the original webpage

 To opt for a preferred domain in the Google Search Console. This can
redirect spiders to crawl web pages in different ways

17. What are the ways in which you can Increase Web page speed?

 Using simple website design

 By optimizing images

 Improving server response times

 Reducing redirects

 Enabling browser caching

 Opting for a Content Delivery Network (CDN)

Check out this article to know how web page speed affects SERP.

18. When should Short Tail and Long Tail keywords be targeted?

Short tail keywords work best when the objective is to drive many visitors to your
website. On the other hand, long-tail keywords are usually used for targeted pages
like product pages and articles. 

19. What are some important elements to focus on while developing a website?

 Site architecture and navigation: Good site architecture is important for

bots to access and index the content easily

 Responsive design: This makes your website user and mobile-friendly. It

will also increase the amount of time a user spends on your site, by
extension also improving your site’s ranking

 Create sitemap: It helps search engine bots understand the structure of

your website

 Robot.txt: This instructs search engine crawlers to understand which pages

don’t need to be indexed. It is added to the website’s root directory

Next up in this digital marketing interview questions article, let’s cover questions
related to Search Engine Marketing. 

Digital Marketing Interview Questions for SEM/PPC

20. Explain what Google AdWords is.

Google AdWords is a pay-per-click (PPC) internet advertising platform developed by

Google that allows companies to reach a possible targeted audience by running
adverts.

Google AdWords, unlike other pay-per-click services like Facebook Ads, gives
advertisers two options for reaching potential customers:

 Google's Search Network is an excellent place to start.

  You'll find it on Google's Display Network.

21. Can you tell us a few Google AdWords Ad Extensions names that you know?

 Sitelink extensions 

 Location extensions 

 Call extensions 

 App extensions 

 Review extensions 

 Callout extensions 

 Structured snippet extensions 

 Price extensions 

 Automated extensions report 

 Image extensions 

 Previous visits 

 Dynamic sitelink extensions 

 Dynamic structured snippets

22. What is Pay-Per-Click? Explain your strategies to make your PPC campaign more
effective?

Pay-Per-Click (PPC) advertising is a kind of online advertising in which you only pay
when someone clicks on your ad on a search engine. After this, create a list of the
most acceptable tactics for making efficient use of PPC based on your preferences.

23. Explain how Ad Ranks are calculated.

Google Ads uses an Ad Rank calculation technique to calculate ad rankings on

SERPs. Ads with a higher Ad Ranking appear at the top of the page and vice versa.
Multiply the CPC bid by the Quality score to get your Ad Rank.

24. What is Ad Scheduling?

Ad scheduling enables marketers to set up specific hours or days during which we
show advertisements to an audience. It can also make bid adjustments for a specific
day or time. 

Some of the advantages of ad scheduling are: 

 It ensures that the ads that are not running in those hours during which
they performed poorly previously

 Ensuring customers are served when you have limited client service hours

 Making sure customer demand and supply is addressed

25. What are the different ad formats available on Google Ads?

 Text ads: These ads only have the text content and are found on Google’s
SERP 

 Responsive display ads: These ads adjust their size and format depending
on the space available. They can be text or image ads

 Image ads: These ads use static or interactive images. They can also have
these formats: .gif, .jpeg, flash, etc.

 App promotion ads: These ads are used to drive app downloads

 Video ads: These ads can be run stand-alone or inserted into other video
content that’s streaming

 Product shopping ads: These ads show product details like title, price, and
store name

 Showcase shopping ads: These ads have an image and a description that
expands on being clicked, providing product and store information

 Call-only ads: These ads enable users to connect to your business directly
using the phone number provided

26. What is RLSA, and how does it work?

RLSA or Remarketing Lists for Search Ads enables you to customize your search ad
campaigns for people who have already visited your website. Bids and ads can be
tailored to cater to these visitors when they’re on Google and its other search partner
sites. 

This lets you optimize your existing keywords for visitors and to bid on keywords that
you rarely bid on.

27. What types of audiences can be used in GDN?

28. What are the types of Keyword Matching available in Google Ads?

These are parameters that can be set on your keywords to control the kinds of
searches that can trigger your advertisements.

 Broad match: These ads appear when a user searches for any word in your
key phrase

 Phrase match: It only shows these ads when the user searches for your
exact keyword phrase, in its precise orders. Additional words at the
beginning or the end are acceptable.

 Exact match: It shows these ads only when users search the exact keyword
phrase 

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29. What are some of the reasons as to why your ads could have been rejected?

The only reason they could disapprove of an ad is that it violated Google’s

advertising policies. Some of the policies are: 

 Prohibited content: Content that cannot be advertised on the Google

Network

 Restricted content: Content you can advertise, with limitations

 Prohibited practices: Things you can’t do, if you want to advertise with
Google

 Editorial and Technical: Quality standards for your ads, websites, and ads

30. What are the different kinds of bidding available in Google Ads?

 CPC: CPC, or Cost-Per-Click, is a bidding method that enables you to set up

a maximum price on the cost of someone clicking on your ad. You only
have to pay when a viewer clicks on your advertisement

 CPV: CPV or Cost-Per-View, is a method that defaults to set the price you
will pay for your video ads. You only have to pay when a person watches
your ad

 CPM: CPM or Cost-Per-Impression, is the amount of money you pay each

time your ad is displayed in the Google Display Network or Google Search
Network. You pay for the impressions generated by your ad

31. What are some automatic bidding strategies?

Automated bidding enables google to automatically set a bid amount based on the
likelihood of your ad getting a click or conversion. Some of the strategies you can
pick are: 

 Increased site visits: Maximize clicks: This strategy automatically sets your
bids to help to get as many clicks as possible within your budget
  Increase visibility: Target impression share: This strategy sets your bids
with the goal of showing your ad on the top of the page or anywhere in the
SERP

 Get more conversions: Target CPA: This strategy sets Search or Display
bids to get as many conversions as possible

 Meet target return on ad spend: Target ROAS: This strategy automatically

sets your bids to help get as much conversion value at the target return on
ad spend you spend

 Get more conversions while working under your budget: Maximize

Conversions: This strategy sets bids to help you get the most conversions
for your campaign while spending your budget

32. What is the quality score in Google Ads?

The quality score gives users an understanding of the quality of their ads. The score
ranges from 1 to 10 for each keyword, shows your ad's quality, and the landing
pages triggered by them. It ranks these ads based on expected CTR, ad relevance,
and landing page experience. A high-quality score shows that Google considers your
ad and your landing page useful and relevant to people searching for that particular
keyword. 

33. What are the hallmarks of a good PPC landing page?

 A powerful and attractive headline

 Having an effective and persuasive copy

 Providing engaging content like images, videos, gifs, etc.

 Enough white space to draw the user’s attention to specific elements in the
page

 Adding trust indicators like statistical evidence, testimonials, etc.

 Having a well-designed lead capture form

 Having a strong call to action

Now, moving on in this digital marketing interview questions article, let’s talk about
questions about Email Marketing. 

Digital Marketing Interview Questions for Email

Marketing

34. What are the key differences between hard and soft bounce emails?

Soft Bounce: This shows that the email had reached the recipient’s email server but
bounced back for some reason. The reason can be the following: 

 Being blocked by the recipient

 The recipient’s inbox is full

 The recipient’s server is down

Hard Bounce: A hard bounce happens when the email has been permanently
blocked. Some reasons can be: 

 The recipient’s email address is invalid

 Your reply-to-address is blacklisted

35. What would you do to improve the Click-through-rate of your email?

 Create an interesting subject line

 Using the preview text effectively

 Making your emails mobile-friendly

 Creating engaging email content

 Segmenting and personalizing your emails

 Making your emails visually appealing and including relevant images

 Placing the CTA where it’s easily visible to visitors

  A/B Testing your emails

36. How to inform your customers about company news and establish a relationship
with them?

One of the best ways to do this is with newsletters. Some of the best ways to create
a newsletter email are: 

 Creating a newsletter with 90% educational content and 10% promotional

content

 Creating an interesting subject line

 Using the right email template

 Using compelling images

 Adding a clear CTA

 Including your contact information in the newsletter

37. Define the following metrics - Open Rate, Click-through Rate, Response Rate, and
Forward Rate. 

 Open Rate: It is the percentage of the total number of recipients who

opened an email campaign. Open rate = Emails opened/Emails sent -
Emails bounced

 CTR: It is the percentage of recipients that have clicked on your CTA. 

 CTR = Number of click-throughs/Number of delivered emails

 Response Rate: The percentage of total recipients who clicked on your

email campaign link and completed an action. 

 Response rate = No. of actions taken/No. of emails delivered

  Forward Rate: This refers to the rate at which your subscribers share your
emails with others. 

 Forward Rate = No. of clicks on a share/No. of total delivered emails * 100

38. How to recapture inactive customers?

 Re-engaging subscribers with gamification

 Opting for interesting subject lines

 Running polls or competitions to re-engage with users

 Personalizing your emails

 Providing an attractive email design

 Following a consistent schedule

 Asking for customer feedback

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Have you got any doubts about this article about digital marketing interview
questions? Leave a comment below!
39. What are different ways to segment buyer personas?

 Geographic segmentation: With this, you can target your audience based
on your geographic details like city, state, country, and continent

 Demographic segmentation: We can segment the audience based on age,

education, income, gender, occupation, nationality, and much more

 Behavioral segmentation: It segments the audience based on their behavior

and decision-making patterns such as purchase, online activity, search
history, and much more

40. How would you drive repeat customers through email marketing for this
scenario?

Driving engagement for an audience based on: 

Age: 20-30

Gender: Female

Product: Footwear
41. What is A/B Testing and give some examples of A/B Testing?

A/B testing is a method to analyze the two email campaigns to determine which are
more effective in terms of high open rates and click rates.

Some of the variables that can be tested are:

  Subject line (Example: “50% off on clothes” vs. “Discounts on clothes”)

 Email design (such as font, font color, email content size, etc.)

 Personalization (Example: “Mr. Park” vs. “Park”)

 Preview text

 Images

 CTA (For example: “Shop Now!” vs. “Buy Now”)

 Exclusive offer (Example: “Save 10%” vs. “Get free shipping”)

42. How to prevent an email from getting into spam?

 Improve your open rate by creating compelling subject lines and

segmenting your audience

 Always include a “from” name

 Checking if you’ve added an “Unsubscribe” link

 Optimizing emails for different devices

  Optimizing your images for email

 Preferring more text and fewer images

 Avoiding grammatical errors

43. What are the best practices for email subject lines?

 Including a number in your subject line

 Including an emoji in your subject line

 Personalizing subject lines for better open rates

 Opting for title case subject lines

 Watching the length of your subject line 

 Developing a sense of urgency

 Avoiding grammatical mistakes

Next up in this digital marketing interview questions article, let’s cover questions
related to Social Media Marketing.

Are you a professional who is aspiring to be a Digital Marketing Specialist? Check

out the Digital Marketing Certification Course now.

Digital Marketing Interview Questions for Social Media

Marketing

44. How do you respond to negative comments?

 Be quick to acknowledge it: Acknowledge the comments and start

constructive engagement to convert the negative experience to a positive
one

 See things from the customer’s perspective: Consider reactions from the
side of the customer. Try to understand why they feel the way they do and
what you can do to fix it
  Take it out of the spotlight: Try to solve the problem in an appropriate
forum, like emails, phone, or any other available method

 Keep track: Stay connected with your customer even after you solve the
situation to strengthen your bond further

 Ignore the trolls: Ignoring them ensures they don’t enjoy the notoriety

45. Give an example of a successful social media campaign.

Spotify mined their search and playlist data of its user base to develop thematic,
branded ad experiences on billboards in 18 markets worldwide. 
These ads were featured on the side of buildings, subway platforms, and along busy
streets for maximum visibility and enabled their fans to upload them to social
media. 

Hope, so far it was clear and easy to understand. In case of any doubts, please write
your questions in the below comment section of this article digital marketing
interview questions.

46. What are the types of Facebook ads?

 Single image ads: These are single image advertisements with an optional
text on top, a link description that links to your website, and a call to action.
The ad images need to be 1200x628 pixels
 Multi-product ads: These are usually represented in carousel form, allowing
your users to view the range of products that you offer along with a call-to-
action

 Video ads: Video ads that usually range from a few seconds to 120
minutes are among the most engaging forms of advertisements on
Facebook. They receive about 10% to 30% more views than other forms of
ads

 Lead ads: These allow you to obtain user details like their names, their
email IDs, or phone numbers without leaving Facebook
 Slideshow ads: Slideshow ads allow you to create interactive
advertisements with interesting imagery, image carousels, zooming detail,
and tilting views to complete immersive user experiences using a
combination of single, multi-image, and video ads
 Collection Ads: Collection ads combine video, slideshow, or product
images taken from your product catalog. This format works best for users
who want to advertise several of their products all at once
47. How can you use the holiday season for social media marketing?

 Changing ad placements to ones that are less commonly used by other

advertisers

 Setting up clear, simple, and compelling offers for users

 Making sure your images have only 20% text

 Making sure advertisements emotionally resonate with your audience

 Constantly monitoring reports scale successful ad campaigns or to put

ones that aren’t working on pause

 Connecting the holiday with your products/services

If you have any doubts, please write your questions in the below comment section of
the article digital marketing interview questions.

Interested to know more about social media marketing strategies? Check out
the Advanced Social Media Marketing Certification. Enroll now.
48. How can you make content go viral?

 Create short-form content

 Visual content like images and video work better

 Running giveaways to draw attention and generate brand awareness and

engagement

 Using trending hashtags and topics on your posts

 Asking users to interact 

49. How would you measure the social media marketing success of an organization?

 For conversion: Track content downloads, online sales, webinar

registrations, lead generation, form submissions, and so forth

 For engagement: learn how many people participate in the conversation:

how many comments, replies, reposts, or retweets are the posts
generating?

 For awareness: Check for reach, volume, and exposure to learn how widely
your message is spreading

 For driving traffic to the website: track clicks, URL shares, and conversions,
along with the path people are using to enter various pages on your
website 

50. What are some things to focus on when advertising on Twitter?

 Emphasizing urgency to make sure users take immediate action

 Express discounts in percentages, rather than in currency value

 Avoiding hashtags that don’t pertain to your brand or product

 Keeping your ad copy short and to the point

  Making sure your ads are mobile-friendly

51. How can you use social media to promote your event?

 Having affiliates, fans and attendees share resources about the event

 Remarketing your event to potential attendees

 Using photos of attendees in social media updates

 Creating a uniform hashtag that can be shared across multiple channels

 Mentioning the vent in all social media bios

 Creating a highlight reel from prior events

 Sharing behind the scenes images and videos

 Sharing pictures of guest speakers along with their quotes

52. How can you perform A/B testing on your ads?

Do continuous A/B Testing to figure out what works and what doesn’t in your ad. You
can change around the color of elements, images, text, call to action, element
positions, and the audience you’re targeting. Testing can be done initially on broader
elements and then eventually on smaller, finer details like statements in your ad
copy. It can also be performed on a single parameter. 

53. What are some things to focus on when setting up your Ad creative?
 Use an ad creative that’s attention-grabbing and is relevant for your
business

 Use a primary, but a bold color scheme

 Don’t use clip-art in your ad creative Don’t use low-resolution, pixelated

images

 Use images that are well lit

 Decide on the aesthetic you want for your creativity. Clean and minimal or
colorful and vibrant? Take the call

 To create attention-grabbing ads, show images of people benefiting from

your product instead of just the product itself
  Make sure your advertisement works for your brand without requiring an
explanatory copy

And finally, in this digital marketing interview questions article, let’s talk about
questions related to Content  Marketing. 

Digital Marketing Interview Questions for Content

Marketing

54. What are the essential components of good web content?

 Usefulness: Web content should be written in a way that caters to what the
users want. This affects user engagement and how well it ranks in the
search engine

 Engagement: Adding elements like content structure, headlines, images,

videos, and infographics to make it more engaging

 Call-to-action: The content must be written in a way that can drive a call to
action

 Credibility: The information in the content must be from a legitimate source

 Originality: Ensure your content isn’t plagiarized, as this can have a

negative impact on the company’s reputation

55. What are the types of content you can create?

Content marketing involves stimulating interest in a brand’s products/services by

creating and sharing online material. 

These include: 
56. What are the advantages of having a content calendar?

 Never missing important dates: A content calendar will ensure you don’t
miss out on how you can elevate your brand and engage with your
followers

 Stick to a consistent posting schedule: With this, your potential followers

are shown how invested you are in the channel and creates a long-lasting
relationship with then

 Finding an ideal content mixture: Learn to mix around your content like
articles, videos, news stories, and more

 Saving time: A content calendar helps prepare you for future events

 Figure out what works: Planning out your posts puts less strain on you and
your team members. It also reduces strain on company resources

 Ensure fresh content: A content calendar will ensure that the new content
you make isn’t replicated

 Figure out what works: It makes it easier to measure results and optimize
performance

57. What type of content works in each stage of the customer lifecycle?

Awareness: 
Engagement:

Purchase:

Post-purchase:

Advocacy:

58. How do you decide what topic/subject to write on?

 Identify your target audience and their needs

 Research keywords and associate keywords

 Analyze conversations on social media 

  Analyze conversations of competitors

 Keep track of blogs and articles from subject matter experts,

commentators, etc.

Master various aspects of planning and executing content marketing strategies to

create impressive content with the Advanced Content Marketing Certification
Course.
59. How do you decide the tone of your content?

 Brand personality: The characteristics of a brand are the guidelines based

on which the content strategy is developed. The tone of the content must
align itself to the content strategy 

 Audience profile: Determining who the audience is and how the brand
wants to be seen by the target audience are important questions that help
decide the style and tone of writing

 Channel: The content you create must be irrespective of the channel and
consistent with brand attributes

60. How do you promote your content once it’s live?

 Sending an email broadcast: Once new content goes live, sending an email
broadcast can encourage users to check it out

 Engage with your community: Using social media groups, content

promotion networks, and online communities to connect with your
audience

 Pay to promote: Advertise on platforms like Facebook and Instagram to

help your content get higher reach and impression

 Reach out on social media: Targeting interested people directly will

improve content visibility

 Write for others: Attract people from the web to important page on your
website by performing guest posting and blogging

61. How can you determine how well your content is doing?

 Search engine results

 Traffic and repeat traffic

  Engagement - Likes, shares, comments, etc.

 Call to action - Inquiries, lead, sales, etc. 

62. What are the steps involved in the content marketing process?

 Decide what goal you want to achieve with your content marketing
campaign

 Define buyer personas to determine the audience best suited for your
content

 Run content audits to determine the best type of content that can be used

 Choose an appropriate content management system

 Start brainstorming ideas for new content

 Settle on a particular type of content you want to create

 Publish and manage your content 

63. How do you target the right audience for your content?

Collecting demographics of your target audience based on website visitors, email

subscribers, and social media followers
Commonly asked Digital Marketing Interview
Questions 
Q1. How can you categorize Digital marketing?

Inbound Marketing Outbound Marketing

Pulls in interested costumers Pushes regardless of interest
Written according to the consumer’s Written according to the product’s
needs needs
A part of content consumption Disrupts content consumption
Natural habitat: blogs, social media, Natural habitat: display ads,
search, influencer marketing, opt-in telemarketer scripts, magazines, TV
emails. ads, billboards.
Q2. Explain Digital marketing?

Ans: Digital marketing is all about the tactics for brand marketing via online
channels. It includes various techniques like SEO, SEM, Link building, Email
marketing, PPC, Affiliate Marketing, etc.

Q3. What are the different types of Digital Marketing?

Ans: Different Digital Marketing aspects –
  Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Content Marketing
 Email Marketing
 Social Media Marketing
 E-commerce Marketing

Q4. What are the most effective ways to increase traffic to your website?

Ans: The most popular and effective ways to increase traffic to your website are-

 Paid search
 Display advertising
 Content marketing
 Writing crisp headlines
 SEO activities
 Content optimization
 Targeting long-tail keywords
 Guest blogging
 Seeking referral traffic
 Posting content on LinkedIn
 Linking Internally
 Email marketing

Q5. Define SEO. 

Ans: SEO or Search Engine Optimization is the process of increasing the quantity

and quality of website traffic by increasing the visibility to users of a web search
engine. SEO is the practice of getting traffic from the organic, editorial or natural
search results on search engines.

Q6. Explain keywords in Digital marketing? How important is it for SEO?

Ans: A keyword is the most significant and fundamental element of Search

Engine Optimization. Users use keywords to search for a product or service on
the internet.

Keywords are the core of all your SEO efforts. They are crucial for better
rankings in the search engine result pages (SERPs). It is really important to make
your website SEO optimized for keywords that are relevant to your business.
This would help your website’s pages to rank higher in search engines which
makes it easier for people to find your website.
Q7. What are the key areas where you can use keywords to optimize your
site ranking?

Ans: For better page ranking, keywords can be used in the following areas-

 Website URL
 Website Title
 Meta tag
 Web page content
 Body text
 Headlines

Q8. What are the different types of SEO?

Ans: White hat SEO – It is the most popular SEO technique that utilizes methods
and techniques to improve search engine rankings of a site which do not run
afoul of search engine guidelines. White hat SEO uses techniques like high-
quality content, link acquisition, website HTML optimization, and restructuring.
With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines
algorithms to get high rankings. The Black hat SEO is not in accordance with the
SEO guidelines set by search engines. Some of the black hat SEO techniques are
keyword stuffing, link spam, hidden text, hidden link. Using these techniques,
you can expect unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both.
It is a transformation from black SEO techniques to white SEO techniques and
from white SEO techniques to black SEO techniques.

Q9. What are on-page and off-page optimization?

Ans:

On-page Off-page
Of-page SEO is all about your online
It refers to factors that you can
reputation. It includes acquiring
optimize on your own website to grow
backlinks for your page from the
traffic.
authority sites in your niche.
The main components involved in on- The main components involved in off-
page optimization are – Title of the page optimization are – Acquiring
page, Meta description tag, Optimized Backlinks, Leveraging social interaction
Image with alt tags, URL structure, with your site, Promote your content
High-quality content, Optimized via social channels, Add social book
internal links. markings, Guest Blogging
Q10. Name some useful Digital Marketing tools. 

Ans:

 Keyword Discovery
 RankWatch
 Moz
 Alexa Ranking
 Google Analytics
 Crazy Egg Heatmaps
 Favicon Generator
 XML Sitemap Generator
 SubmitExpress Link Popularity
 Digital Point Keyword Tracker
 Google Trends
 Google Keyword Planner
 Kissmetrics
 SEMrush
 Ahrefs
 Buzzsumo
 AdExpresso
 Buffer App
 MailChimp
 Unbounce
 Hasoffers

Q11. Explain PPC or Pay Per Click advertising?

Ans: In Pay Per Click advertising, advertisers pay the publisher (website owner or
a host of the website) when the ad is clicked.

Q12. Explain Google Adwords.

Ans: Google AdWords is an online advertising service, by Google, to help

marketers reach their customers instantly. Businesses use this service to display
ads on Google and its advertising network. It is the most famous Pay-Per-Click
advertising system in the world. Adwords allow businesses to set a budget for
ads and the payments happen when people click on the ads. Google Adwords
service focuses on keywords.

Q13. Explain Google AdWords Remarketing.

Ans: Google AdWords Remarketing is referred to a targeted marketing strategy
that assists the marketers to reach out to people who visited their site previously
but did not complete the purchase. Remarketing helps target the right people at
the right time with the right ad. It helps increase conversion rates as the past site
visitors may already be familiar with your brand and turn into prospective
customers easily.

Q14. What is the limit for the characters in Adwords Ads?

Ans: The headlines and sub-headlines should not be more than 30 characters

and the descriptions should be within 90 characters.

Q15. Name some of the Google AdWords ad extensions?

Ans:

 Call extensions
 Callout Extension
 Promote extension
 Structured snippet extension
 Sitelink extension
 Affiliate location extension
 App extension

Q16. What can be the ideal approach for effective PPC campaigns?

Ans:

 Add more PPC keywords to expand the reach

 Split ads into smaller segments to have a better Click Through Rate (CTR)
 Review non-performing PPC keywords
 Refine landing pages to align with search queries
 Improve campaign relevancy by adding negative keywords

Q17. What can you do to improve your conversion rates?

Ans: Increased conversion rates can be achieved by testing different website

elements, especially on a landing page. Also, you can experiment with
functionality, layout, and style on landing pages.

Q18. Explain a responsive web design?

Ans: Responsive web design makes web pages perform well on different devices
like desktop, mobile, and tablet. It ensures that the user has a great viewing
experience no matter what device they use to access your website. The practice
of a responsive design consists of a mix of flexible layouts, images, grids, and the
use of CSS media queries.

Q19. What is the difference between direct marketing and branding?

Ans: In the case of branding, the advertiser has to expose his brand to websites
and applications that have a higher audience reach. The most known methods
are YouTube ads, display target ads, custom ads, and remarketing.

In the case of direct marketing, the advertiser is interested mostly in

establishing communication with his target audience through different mediums
like emails, mails, pamphlets, catalogs, flyers, etc.

The basic difference between them is that branding is done to build awareness,
whereas direct marketing help companies to reach out to their customers
directly.

Q20. What are the limitations of Online Marketing?

Ans: Intense Competition: Since online marketing is easily accessible and cost-

effective, it has become a preferred method for most of the brands. Therefore, it
is an uphill task to get noticed amongst such intense competition.

It can get overwhelming: There is so much information and data and an

onslaught of tools that it’s easy to get overwhelmed and get confused. It takes a
lot of practice and experience to get your head around all of it.

Digital Marketing Course

Explore Curriculum

Analytics is only as good its user: There is analytics for everything but you
can’t do anything with plain data unless you know how to read and make use of
it. It can become misleading sometimes and you can get stuck in chasing vain
metrics and burning cash at the wrong places.
Q21. What is the difference between SEO and SEM?

Ans: SEO enables your website to appear in search engine result pages while
SEM is search engine marketing to purchase a space in search engine result
page.

Q22. What is the use of anchor tag in SEO?

Ans: The anchor text is the visible, clickable text in a hyperlink. The words
contained in the anchor text can determine the page ranking in search engines.

Q23. Name some PPC (Pay-Per-Click) tools?

Ans:

 SEMrush
 Optimizely
 Unbounce
 Keyword planner
 Adwords Editor
 AdWords Wrapper

Q24. How can you use social media for marketing?

Ans: Social media marketing involves creating and sharing content on social

media channels to achieve your marketing and branding goals. It includes
different activities like posting images, videos, and other content that drives
audience engagement.

Social media marketing can help you by increasing website traffic, building
conversions, increasing brand awareness and improving communication and
interaction with target audiences.

Q25. What do you know about Email Marketing?

Ans: Email marketing is a highly effective Digital Marketing strategy of sending

emails to target leads and customers. Effective marketing emails convert leads
into customers and turn one-time buyers into loyal fans.

Q26. What is Content Marketing?

Ans: Content marketing is a strategic approach focused on creating and

distributing relevant, valuable, and consistent content to attract and retain a
clearly-defined audience and drive profitable customer action. The key reasons
for enterprises to use content marketing are –

 Increased sales
 Cost savings
 Better customers who have more loyalty

Q27. Why is online marketing preferred more than offline marketing?

Ans: Online marketing is preferred over offline marketing for the following

reasons –

 You can tap a larger audience and expand geographically easily

 Information is immediately available online
 Interact with customers easier and get in touch faster
 Better tracking

Q28. How should companies measure Social Media Marketing Success?

Ans: Success is measured by utilizing different metrics – traffic, leads, and

clients. Counting the number of followers on your channels can help you know
your social media reach. The factors that define success is how many people
social media drives to your website, how many of them are qualified leads, and
how many of them become costumers.

Q29. What is AMP?

Ans: AMP is short for Accelerated Mobile Pages. It is a project from Twitter and

Google to make fast mobile pages. AMP is an open-source library that helps
create a lightweight and fast loading web page. It enables marketers and
publishers to create mobile-friendly web pages, which can be supported at
different platforms and is compatible with all types of browsers.

Q30. What KPIs do you use in social media reporting?

Ans: The popular key performance indicators in social media reporting are –

 Reach
 Engagement
 Leads
 Conversions
 Likes
 Shares
 Traffic data
  Leads
 Active followers
 Brand mentions

Q31. Explain how AdWords work.

Ans: Adwords deal with offering framework. If the offering costs high, your
promotion will show up over the Google page. Adwords deals with pay per click
which means you pay the sum you have offered if somebody taps on your
advertisement because of web seek.

Q32. What are long-tail keywords?

Ans: A long-term word is a keyword phrase containing 4+ words that make the
search results more specific. Long-tail keywords get low search traffic, but they
rank better than single-word keywords.

Q33. Explain what is the significance of CTR and how do you calculate it?

Ans: CTR represents Click through rate that represents the number of guests
visiting your promotion on the website page. The equation for ascertaining CTR
= Number of snap/Number of impressions * 100.

Q34. What are the four C’s of Digital Marketing?

Ans:

Customer – Who sees the message

Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer.

Q35. What are the 3 ingredients of Digital Marketing?

Ans: The 3 ingredients of Digital Marketing are-

 Traffic
 Insights
 Sale

Q36. Which platform would you prefer to put Job-related advertisements? 

Ans: LinkedIn. Since it is usually accessed by professionals and job seekers so

your advertisement will reach the required audience.
Q37. Mention some bidding options.

Ans:

 Cost Per Click (CPC)

 Cost Per Thousand Impressions(CPI)
 Cost Per Action/Acquisition (CPA)

Q38. Why should you use YouTube for Digital Marketing?

Ans: With YouTube, you can present a better picture of the brand by creating

interesting videos, which can help boost SEO traffic, expand social reach, create
brand awareness, and improve the ROI.

Q39. How can you drive digital traffic to our site immediately?

Ans: Leveraging social media with posts that link back to your site is one key way
to funnel traffic to your website within a shorter time frame. Also, posts that
include promotions, giveaways, contests, and other engaging, time-sensitive
material can be effective. Additionally, generating leads through engagement in
online public relations – such as answering queries where you function as a
subject expert, or writing a press release for online distribution – are also some
strong tactics for quickly amassing traffic.

Q40. What is conversion optimization?

Ans: Conversion optimization is a practice of determining how a website can

increase the ratio of visitors to actual customers. A conversion is a site visitor
who has taken a desired action rather than simply viewing content and leaving.
One way to optimize conversions is to conduct A/B testing, which runs two web
pages with altered designs or content to see which yields more conversions.

Q41. How to measure the ROI of any channel?

Ans: To calculate the ROI of a marketing campaign, integrate it into the overall
business line calculation. Take the sales growth from the product line, subtract
the marketing costs, and divide by the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

Q42. What is the difference between CPC and EPC?

Ans: CPC is the cost per click, a model used to price many PPC or pay per click
advertising models like Google’s AdWords.
EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to
measure average earnings within the 7 day period that an affiliate can expect to
earn for every 100 clicks they generate.

Q43. Differentiate between AdWords and AdSense. 

Ans: AdWords enables businesses to advertise on Google’s network and

AdSense enables publishers to reserve space for AdWords placements on their
website. Both AdWords and AdSense work together to complete Google’s
advertising network: website owners put up space for Google’s ads (AdSense)
and businesses set budgets and ads to display on Advertising network
(AdWords).

Q44. Differentiate between No-follow and Do-follow links in SEO.

Ans: No-follow link instructs search engines bots that a hyperlink should not
influence the link target’s ranking in the search engine index. It reduces the
effectiveness of search engine spams and improves the quality of search engine
results.

Do-follow links allow search engines to follow them and reach your website,
giving the link juice and a backlink.

Q45. Difference page views and sessions. 

Ans: A session is a single visit to your website but pageviews represent the
individual time a page on your website is loaded by a User. A single Session can
include many Pageviews if a user navigates to any other web pages on your
website without leaving.

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Q46. What are the WebMaster tools?

Ans: Google Webmaster Tools is a collection of web utilities that help website

owners ensure that their site is Google-friendly. These tools have many
applications like getting data about incoming search traffic, requesting Google to
crawl and index the website, viewing crawl error reports, etc.

Q47. Name 3 email marketing tools.

Ans: Campaign Monitor, Litmus, MailGenius.

Q48. Differentiate between content and context in marketing. 

Ans: Content is the material contained within the work that’s available for the
audience while context is the positioning of the content, storyline or purpose
which provides value to the audience.

Q49. Differentiate between Google Adword and Double Click.

Ans: Google Ads is a paid advertising platform where advertisers participate in

an ad auction and their ads are shown based on various metrics while
DoubleClick is an ad management platform for publishers to serve ads for
advertisers.

Q50. Define a user journey of an online shopper. 

Ans: The journey of an online shopper has 4 steps –

 Awareness: When consumers discover your brand.

 Consideration: Potential customers search to check if you offer the
products they need.
  Preference: Online shoppers establish a preference in terms of which
website they want to purchase from, based on their research.
 Purchase: Customer makes a purchase decision.

Q51. What attracted you to the Digital Marketing industry?

Ans: With this question, the interviewer needs to know your commitment to the
industry. Therefore, it is important to show full commitment and enthusiasm for
the industry.

Talk about the potential you see in Digital Marketing in near and long-term
future. This would showcase that you’re well-read and updated about your
chosen field.

Q52. How will your experience benefit our Digital Marketing business?

Ans: Here you must talk about your personal experience and how your skills will
benefit the business. Try to focus on your unique abilities and talk about what
makes you different from the rest of the applicants. Talk in terms of knowledge,
skills, and experience you have got so far.

Q53. How do you stay updated with the latest Digital Marketing trends?

Ans: Since Digital Marketing is a dynamic field, it is important to stay updated

with the blogs, books, podcasts, and webinars to go for. Some of the popular
resources to stay updated on Digital Marketing are websites like Mashable,
WordStream Blog, Social Media Examiner, Neil Patel Blog, etc.

Q54. Do you think Digital Marketing will replace traditional marketing

practices in the near future?

Ans: This question would reveal the level of your professional knowledge.

Hence, build your answer with personal opinions, don’t just go with what you
have heard.

One thing that can be safely said is that it is unlikely that Digital Marketing will
completely replace traditional marketing in the near future. Rather marketers
are integrating both the platforms to optimize their plans for optimum ROI.
Instead of replacing each other, both traditional and digital marketing are
becoming complementary to each other.

Personalized Questions and Answers for Digital

Marketing Interview
In this section, we will be discussing some personalized questions on Digital
Marketing, according to your job profile.

Digital Marketing Fresher / Entry-Level Marketing Professional

Below are some questions for a Digital Marketing fresher.

Q55. How will you rate yourself on the scale of 1 to 10 based on your
knowledge of Digital Marketing?

Ans: With this question, the interviewer wants to learn if you are acquainted
with your strengths and weaknesses. Make sure you do not overestimate or
underestimate yourself.

Do analyze what are the skills and knowledge you possess and the quantum of
work you need to learn.

Q56. Which is essential: the number of engagements or the likes/followers?

Ans: Social media is not just about the number of followers or likes. Because
unless these followers and likes convert into sales or boost your business, there
is no point running after increasing them. Therefore, engagement is better than
followers or likes.

Q57. What made you apply for this position in the digital marketing field?

Ans: With this question, the employer needs to know about the business you
have worked in and what made you apply here. The role? The salary?The
company? Or the location?

Q58. What are the skills needed for Digital Marketing?

Ans: Digital Marketing is an amalgamation of innovation, creativity, and

analytics, one should have a creative mind, data analysis skills, writing and
editing skills, and technical skills to be a successful digital marketer.

Q59. What is it that you like the least about Digital Marketing?

Ans: This question is a bit tricky. You just have to think of a part of your role you
enjoy the least, as there is always something, small or big that every person does
not like about their job. Show your passion and skills for the overall sector to
convince the interviewer.

Q60. Has your degree benefited your digital marketing career?

Ans: This answer will be related to your graduate course. Mention all the
subjects you opted at your university which can be beneficial for the business in
the long run.

Digital Marketing Executive / Experienced Digital Marketing

Professional

Below are some questions for a Digital Marketing executive.

Q61. How are you going to drag the attention of more potential buyers for
the products /services offered by our business via social media channels?

Ans: Attention equals innovative content. If you produce good content and

display it correctly to the right place at the right time it will definitely give the
output. A few ways to engage your customers through Social Media are –
crafting catchy headlines, posting quality visual media, hosting contests,
ensuring your post has good content, focusing on your social presence,
responding to comments in a timely manner, etc.

Q62. Do you find anything wrong with the Digital Marketing tactics that we
are adhering to right now? If yes, how would you like to change it?

Ans: This question is to check that you are well acquainted with everything
regarding the company you have applied for. Here you can go with proving 3
points-

 You have carefully assessed the prevailing tactics and strategies of the
company.
 You are honest about their shortcomings which you have identified.
 Offer a few effective strategies for proving that you are beyond the critics.

Q63. How can you generate leads?

Ans: Describe the lead generation process by Sales Funnel and other digital
marketing techniques like engaging directly with leads, investing in the latest
technologies, optimizing informative content, automating your marketing, etc.

Q64. What’s your strategy you are following to rank a keyword?

Ans: Ranking for a keyword is a repeatable process, you won’t get the results
you want 100% of the time, especially if the keyword you’re trying to rank for is a
popular keyword. But content marketing and SEO practices like keyword
research, checking out the competition, conceptualize the content, optimizing
for your keyword, etc. can help you with the rankings.
Q65. Explain the process of Facebook Marketing?

Ans: For Facebook Marketing, sharing valuable content that connects with

potential customers is your most important play. You can create a Facebook
Marketing plan by defining your audience, setting goals, creating a business
page on Fb, posting interesting content and incorporating Facebook ads.

Q66. Do you know the latest Digital Marketing trends?

Ans: Here are some Digital Marketing trends

 Voice Search
 Smarter Chat
 Augmented and Virtual Reality Marketing
 Live Videos
 Engagement-Based Email Marketing
 Browser Push Notifications
 Content Personalization

Q67. What off-page SEO tools do you use for backlinks?

Ans: Ahref, semrush, ravan, backlinkwatch, etc.

Q68. What do you know about Viral Marketing?

Ans: Viral marketing is a business strategy that uses existing social networks to

promote a product. It refers to how consumers spread information about a
product to people in their social networks.

Digital Marketing Course

Weekday / Weekend BatchesSee Batch Details

Q69. What is your approach to edit a copy?

Ans: The correct approach to edit a copy is –

  Trim the fat
 Cut the convoluted words
 Take a laser, not a shotgun approach
 Use online proofreading tools
 Do not repeat yourself

Digital Marketing Manager

Below are some questions for a Digital Marketing Manager.

Q70. How will you set-up, track and analyze whether a campaign you
conducted was a success?

Ans: Here you can discuss the campaign’s driving goals which can vary from
enhancing brand awareness, lead generation or boosting up social media
followers. You need to about tracking the campaign’s progress via Google
Analytics and other monitoring tools for staying updated with the campaign
progress. It is essential that you mention your visions upon which you can act.

Q71. What is your major expertise in Digital Marketing?

Ans: The market is too vast in terms of Digital Marketing and there are so many
things to do in this market. Talk about your expertise and back them up with
some examples according to your experience.

Q72. Why would our company need your expertise in Digital Marketing?

Ans: Looking at the latest trends, a digital marketing expert will possess

analytical and social skills to identify your target audience and understand who
your customers are and what they need. The complete answer to this question
would depend upon your experience and background.

Q73. What was your past experience in Digital Industry?

Ans: Elaborate your entire experience in the best way possible and mention
your achievements with numbers and stats.

Q74. What is your approach to structuring a marketing budget?

Critical keys to plan and implement a marketing budget are –

 Calculate the marketing budget and align your marketing goals with your
company’s strategic goals.
  Identify the marketing budget to develop a detailed marketing plan that
supports your strategy.
 Allocate your marketing budget dollars.
 Implement the marketing budget plan.

Q75. What is your experience with co-marketing campaigns?

Ans: In a co-marketing partnership, both companies promote content or a

product and share the results of that promotion. Explain the same with your
experience.

With this, we come to an end of this blog on “Digital Marketing Interview Questions”. I
hope it added value to your knowledge of Digital Marketing. 

If you wish to enroll for a complete course on  Digital Marketing Certification Training,
Edureka has a specially curated Digital Marketing Program which will help you gain
expertise in various digital media aspects like Keyword Planning, SEO, Social Media
Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google
Analytics.