Unit 4. Research
Unit 4. Research
Unit 4. Research
a.Patents
b.Trademarks
c.Copyrights
1. Copyright is a legal term describing rights given to creators for their literary and
artistic works
2. It includes literary works such as novels, poems, plays, films, musical
compositions, and choreography, artistic works such as paintings, drawings,
photographs and sculpture; architecture; and advertisements, maps and
technical drawings
3. Creators often sell the rights to their works to individuals or companies best
able to market the works in return for payment
d.Geographical indications
e.Industrial designs
1. Industrial designs refer to creative activity, which result in the ornamental or formal
appearance of a product
2. Industrial designs are an element of intellectual property
f.Trade secrets
1. It may be confidential business information that provides an enterprise a competitive
edge may be considered a trade secret
2. Usually these are manufacturing or industrial secrets and commercial secrets
3. These include sales methods, distribution methods, consumer profiles, and
advertising strategies, lists of suppliers and clients, and manufacturing processes
4. trade secrets are protected without registration