Cadbury

PROFILE
Cadbury Dairy Milk is a brand of milk chocolate produced by Cadbury. It was presented in the
UnitedKingdom in 1905 and now comprises of various items. Each item in the Dairy Milk line is made
withentirely milk chocolate. In 2014, Dairy Milk was positioned the top-rated chocolate bar in the UK.
TheHershey Company manufactures and distributes it in the United States under license from
Cadbury.Cadbury Dairy Milk was initially introduced in the United Kingdom in 1905, and it currently
includes avariety of items. Cadbury introduced its first Dairy Milk bar in June 1905 in England, with a
largeramount of milk than prior chocolate bars, and it quickly became the company's most popular
product by1914. “All sorts of names were suggested: Highland Milk, Jersey, and Dairy Maid,” recalled
GeorgeCadbury Junior, who was in charge of the bar's creation. However, the name Dairy Milk stuck
after acustomer's daughter proposed it. In 1928, the Dairy Milk line included “Fruit and Nut,” which
wasquickly followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the
UnitedKingdom. Cadburys introduced the "glass and a half" slogan with the Dairy Milk bar in 1928 to
promotethe bar's increased milk content.Cadbury took the decision in September 2012 to modify the
shape of the bar chunks to a more circularshape in order to minimize weight. The bar's shape hadn't
changed that much since 1905. Cadbury had atrademark in the United Kingdom since 2007 for the
unmistakable purple shade of their chocolate barwrappers, which was first offered in 1914 as an honor
to Queen Victoria. Regardless, in October 2013, aNestlé subsidiary was successful in overturning that
court's administration.Cadbury has long strived to maintain a strong relationship with milk, with slogans
like "a glass and a halfof full cream milk in every half pound" and advertising showing a glass of milk
pouring out and makingthe bar. Cadbury began a series of television commercials in the United Kingdom
and Ireland in 2004 thatfeatured a human and an animal (representing the human's pleasure)
contemplating whether to eat one of a variety of included chocolates. Dairy Milk was rated as the best
chocolate bar in the United Kingdom in2014. Ryan Ross is responsible for the "milk" component of the
chocolate.
HISTORY
Cadbury, a globally recognized and adored brand, has humble beginnings. Its history began in
1824,when John Cadbury started a grocer's shop on Birmingham's Ball Street. It expanded from there
tobecome one of the world's most successful chocolate brand. John Cadbury's shop opens on
Birmingham'sBull Street in 1824. As a youthful Quaker, he was opposed to alcohol, so he sold tea,
coffee, cocoa, anddrinking chocolate instead. He began producing a variety of cocoa and drinking
chocolates in 1831, butdue to the high expense of manufacture, he only marketed to the elite. Cadbury
made press advertising that were distributed around the country in the 1900s. Cadbury DairyMilk, the
world's most recognised and adored confection, was created in 1905. Cadbury had become tothe 24th
largest manufacturing company in the United Kingdom by 1930. Cadbury and Schweppescombined in
1969 to establish Cadbury Schweppes. Schweppes was a well-known British soft drink andcarbonated
mineral water manufacturer. Hershey was given the rights to make Cadbury candy products,and
Schweppes Beverages was formed. Cadbury and Schweppes separated their chocolate and
beveragebusinesses in 2008.Cadburys makes three types of sweets: gum, candy, and, of course,
chocolate. With a staff of over 50,000individuals, the corporation presently works in over 60 countries.
Directly and indirectly, the firm workswith roughly 35,000 suppliers. Cadburys is enjoyed by millions of
people every day. Cadburys has madea name for itself in every aspect of its major busines chocolate.
FAILURE STORY:
The Worm ControversyIn October 2003, just a month before Diwali, the Food and Drug Administration
received complaintsabout infection in two barns in Cadbury Dairy Milk, a Cadbury India brand that
owned more than 70% ofthe market share. He ordered an investigation and went straight to the media
for a statement. Over thenext 3 weeks, unsuccessful media broadcasts affected nearly 1000 printed and
120 episodes on TV newschannels. In India, where Cadbury was like chocolate, the company's
reputation and credibility werehighly valued. Sales prices dropped dramatically in the first ten weeks,
which was the time of the festival;store purchases and advertising declined, the morale of the staff -
especially that of the sales team - wasshaken. The challenge was to restore confidence in key
stakeholders (consumers, businesses, andemployees, especially the sales team) and to build the
company's product credibility through the samechannels (media) that questioned that. In defense,
Cadbury has stated that the infection does not occur inthe production phase and the poor retention of
retailers is a major cause of reported worm cases. But theFDA did not buy that. FDA commissioner
Uttam Khobragade told CNBC-TV18, "It was thought thatworms had invaded the warehouse, but what
about packing - packaging was inappropriate or airtight, inany case, a production defect with improper
or improper packaging conditions. . "That was followed by allegations and controversial allegations
between Cadbury and the FDA. Negativeadvertising heat melted Cadbury's sales by 30 percent, at a time
when it saw the festival's rise by 15percent. For the first time, Cadbury's advertising aired a month and a
half after Diwali, following thecontroversy. Consumers seem to be ignoring their chocolate cravings.
https://www.studocu.com/row/document/iqra-university/bachelor-of-business-administration-bba/
cadbury-case-study-1-companies-failure-story-of-organizational-theory-course/15194672

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