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    Managerial Report

    Uploaded by

    Abcidy Brielle Coraline Vaettrie
    The document analyzes customer data from Heavenly Chocolates' website to investigate relationships between time spent on site, pages viewed, amount spent, day of week, and browser type. It finds: 1) Time spent (mean 12.8 min), pages viewed (mean 4.82), and amount spent (mean $68.13) all positively correlate with each other and amount spent. 2) Fridays have the highest sales ($945) while Sundays have the lowest ($218). Mondays have the highest average purchase ($90.38). 3) Firefox users have the highest average purchase ($76.76) while Chrome has the most users (27). 4) Positive correlations exist between

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Managerial Report

    Uploaded by

    Abcidy Brielle Coraline Vaettrie
    54 views3 pages
    The document analyzes customer data from Heavenly Chocolates' website to investigate relationships between time spent on site, pages viewed, amount spent, day of week, and browser type. It finds: 1) Time spent (mean 12.8 min), pages viewed (mean 4.82), and amount spent (mean $68.13) all positively correlate with each other and amount spent. 2) Fridays have the highest sales ($945) while Sundays have the lowest ($218). Mondays have the highest average purchase ($90.38). 3) Firefox users have the highest average purchase ($76.76) while Chrome has the most users (27). 4) Positive correlations exist between

    Original Title

    Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the web site

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    The document analyzes customer data from Heavenly Chocolates' website to investigate relationships between time spent on site, pages viewed, amount spent, day of week, and browser type. It finds: 1) Time spent (mean 12.8 min), pages viewed (mean 4.82), and amount spent (mean $68.13) all positively correlate with each other and amount spent. 2) Fridays have the highest sales ($945) while Sundays have the lowest ($218). Mondays have the highest average purchase ($90.38). 3) Firefox users have the highest average purchase ($76.76) while Chrome has the most users (27). 4) Positive correlations exist between

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    54 views3 pages

    Managerial Report

    Uploaded by

    Abcidy Brielle Coraline Vaettrie
    The document analyzes customer data from Heavenly Chocolates' website to investigate relationships between time spent on site, pages viewed, amount spent, day of week, and browser type. It finds: 1) Time spent (mean 12.8 min), pages viewed (mean 4.82), and amount spent (mean $68.13) all positively correlate with each other and amount spent. 2) Fridays have the highest sales ($945) while Sundays have the lowest ($218). Mondays have the highest average purchase ($90.38). 3) Firefox users have the highest average purchase ($76.76) while Chrome has the most users (27). 4) Positive correlations exist between

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Heavenly Chocolates would like to use the sample data to

    determine whether online shoppers who spend more time and


    view more pages also spend more money during their visit to
    the web site. The company would also like to investigate the
    effect that the day of the week and the type of browser have on
    sales.

    Managerial Report
    Use the methods of descriptive statistics to
    learn about the customers who visit the
    Heavenly Chocolates website. Include the
    following in your report.

    1. Graphical and numerical summaries for


    the length of time the shopper spends on
    the website, the number of pages
    viewed, and the mean amount spent per
    transaction. Discuss what you learn
    about Heavenly Chocolates’ online
    shoppers from these numerical
    summaries. 12.8 minutes is the mean
    time a shopper is on the website of
    Heavenly Chocolates. The minimum
    time is 4.3, while the maximum time
    is 32.9 minutes. The pages viewed
    have the mean number of 4.82, the
    minimum pages are 2, while the
    maximum is 10 pages. The amount
    spent, on the other hand, has the
    mean number of 68.13, its minimum
    amount spent is 17.84 dollars, while
    the maximum is 158.51 dollars.

    2. Summarize the frequency, the total


    dollars spent, and the mean amount
    spent per transaction for each day of
    week. Discuss the observations you can
    make about Heavenly Chocolates’
    business based on the day of the week?
    Friday has the highest total amount
    spent with 945.43$ and it also has the
    highest frequency of 11 purchases.
    Sunday, on the other hand, has the
    lowest total amount with 218.15$ and
    has the lowest frequency of 5
    purchases. Monday has the highest
    mean amount spent with 90.38$ and
    has 9 transactions.

    3. Summarize the frequency, the total


    dollars spent, and the mean amount
    spent per transaction for each type of
    browser. Discuss the observations you
    can make about Heavenly Chocolates’
    business based on the type of browser?
    Firefox has the highest mean amount
    spent with 76.76$ compared to Chrome
    with 61.36$ and to other types of
    browsers with 74.48$. When we based
    on the usage, Chrome has the highest
    users with 27.

    4. Develop a scatter diagram, and compute


    the sample correlation coefficient to
    explore the relationship between the
    time spent on the website and the dollar
    amount spent. Use the horizontal axis for
    the time spent on the website. Discuss
    your findings.
    The scatter plot shows that there is a
    positive relationship between the two
    variables. The correlation coefficient
    is 0.580.

    5. Develop a scatter diagram, and compute


    the sample correlation coefficient to
    explore the relationship between the
    number of web pages viewed and the
    amount spent. Use the horizontal axis for
    the number of web pages viewed.
    Discuss your findings.
    The correlation coefficient of the two
    variables is 0.724. It shows a positive
    relationship between the amount
    spent and the pages viewed.

    6. Develop a scatter diagram, and compute


    the sample correlation coefficient to
    explore the relationship between the
    time spent on the website and the
    number of pages viewed. Use the
    horizontal axis to represent the number
    of pages viewed. Discuss your findings.
    The scatter plot shows that the two
    variables have a positive relationship.
    The correlation coefficient is 0.596.

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