Manage Budget
Manage Budget
Manage Budget
Copyright 2016
© This product and the concepts, information and material contained in it are the copyright of
Didasko Digital ACN 167 648 062 and may not be used or reproduced in whole or in part without
the prior written consent of Didasko. All rights reserved.
Contents
Overview ..................................................................................................................... 3
Glossary ....................................................................................................................73
Overview
Everyone at some point in their life has made a budget. Have you ever wanted something
that you had to save for? A new bike? A new pair of shoes? The latest computer game?
Or, later in life, maybe a car or house? If so, then you probably set yourself a goal,
calculated what you needed to save each week and worked towards achieving your goal.
In other words, you prepared a budget and managed your finances to achieve the desired
results.
Budgeting in business is essentially the same. It is about estimating and planning for
something that you want to achieve (a profit!), working towards your goals, and then
reviewing your budget at a later date to see if you achieved it.
Personal budgets can be changed or altered and may not be strictly adhered to. However
in business, budgeting requires careful planning and is crucial in the day-to-day operation,
profitability and growth of your business.
A budget is only as reliable as the information it is based on. Accurate information on your
business’s operation, analysis of previous budgets and an understanding of your industry
will help you manage your current budgets.
So let’s look at how you can successfully interpret your budgets and manage your
finances.
1
Section 1:
Allocate budget resources
In this section you will learn the following.
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In many businesses, particularly medium and large ones, the person who prepares the
budget is not necessarily the same person who manages the budget.
Control
Managers control operations with the help of a yearly sales budget. From this, the person
responsible for preparing budgets can calculate forecasted sales for each day, week, or
month of the year. This, in turn, helps them determine the stock, staffing, equipment and
finances they require to meet forecasted sales.
Evaluation
At the end of the budget period, you can compare the actual figures of the business or
specific outlet with the goals set in your budgets. Then, you can evaluate your
performance. Did you perform better than expected? Or worse? Did you meet your
targets? The person responsible for preparing budgets can use your reports and budget
outcomes to assist with future planning and identify opportunities for improvement.
Note...
In this unit you'll develop the skills and knowledge you need to manage prepared budgets,
allocate resources, monitor income and expenses and report on budgetary deviations.
Before you can do this, however, it's important you know what a budget is, can recognise
the different types and interpret them correctly.
What is a budget?
In simple terms, a budget is a detailed financial plan that shows estimated revenue and
expenses (glossary) for a given time period. This information is then used to determine a
business’s profitability.
A budget provides a plan for activities to be undertaken in the business and a means of
comparing actual figures to budget forecasts to determine if the business, department or
outlet has achieved a profit or loss.
They can be very simple: for the production or sales of a specific product or service, or for
a small business such as a sole proprietor. They can also be very complex: for example,
for larger businesses with multiple outlets, or organisations with a number of sites, such
as a hotel chain.
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Click on the tabs to see how a budget can assist your business.
Planning
Information from past and current budgets are used as a basis for many aspects of
operational planning, including forecasting revenue, expenditure, capital expenditure
requirements and staffing levels. They can help determine if a business can afford to
undertake a renovation program or introduce new products or services.
Allocating resources
Budgets can show what resources are required where and when to meet forecasted
demand. They will indicate when extra financial assistance might be required to cope with
off-peak season expenses or how many extra staff are required for the busy summer
period.
Controlling operations
Budgets set very clear and specific targets so areas of concern are usually indicated
quickly, allowing management to respond and resolve problems before they escalate.
Budgets help you monitor and control cash flow and expenditure, reduce wastage and
maximise profitability.
Improved communication
Budgets clearly communicate the goals and targets to be achieved to management and
staff at all levels of the business.
Performance evaluation
Past and current budgets give immediate, fast and ongoing evaluation of the performance
of a department, an outlet, a team or a specific product or service. This information can be
used in a wide variety of situations, including when conducting personnel performance
appraisals, developing marketing campaigns, or analysing cash flow.
Note...
Budgets can be developed for short-term or long-term goals. They can also be modified
and updated at any time to reflect changes in the business’s operation, or external factors
such as price increases.
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A key component of the planning process is allocating where the business’s funds will be
spent and determining where revenue will be generated.
For the purpose of this unit, it’s assumed that your budgets have already been prepared
for you. Your role is to manage them and report on any variations.
Allocating funds
Budgets allocate an organisation’s precious resources to the areas it considers will create
income or are necessary for the ongoing operation of the business.
Funds may be allocated to the marketing budget to promote the business in the hope of
generating sales. Funds can also be allocated to operational outlets so they can produce
goods and services for sale, and to liabilities (glossary) such as utilities (glossary), as they
are vital for the ongoing operation of the business and indirectly contribute to generating
revenue. Funds may also be allocated to address specific needs, such as the purchase of
a new point-of-sale system or refurbishment of the accommodation rooms.
Because there is a wide variety of areas within the business requiring funds, and as the
allocation and use of these funds should be controlled, a number of different budgets are
developed to control each aspect of the business.
Budget format
There are two basic formats for a budget: fixed and flexible. All budgets are prepared in
either one of these formats. Which one you use can depend on the type of budget, how
far in advance the budget is being prepared, and your organisation’s specific needs.
Click on the signs to see the difference between a fixed and flexible budget.
For example, a hotel bar may have set targets for daily and monthly sales for the entire
outlet or for sales of specific products (cocktails, Boags beer, etc.) based on anticipated
numbers of customers. Alternatively, the budget could be for fixed items such as capital
expenditure (glossary), specific marketing campaigns or repair projects.
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Alternatively, a flexible budget can be used as an evaluation tool, where the initial fixed
budget is adjusted to reflect events which occurred during the budget period that had a
direct effect on its outcomes. The budget is usually updated at the end of the budget
period. This allows the business to compare and assess performance based on what
actually happened.
Master budget
Operational budgets
Sales budget
Cash flow budget
Profit and loss (P&L) budget
Capital budget
Event or project budget
Cash budget
Let’s take a look at each of these budgets in more detail over the next few screens.
Master budget
This shows the budget for the whole of the organisation and is made up of a summary of
all the individual departmental budgets.
Operational budgets
These are usually short-term budgets which provide forecasts of revenue and/or
expenses generated in the process of running the business. It doesn’t include revenue
from other sources, for example, investments or expenses such as long-term capital
purchases.
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Budget breakdown
Operational budgets can be targeted to specific areas: sales, labour or wages,
purchasing, marketing and advertising. These budgets can be components of the master
budget as well as being components developed for each operational outlet. They can
assist with staff rostering, purchase of materials, and maintaining cost of goods ratios.
Click on the other tabs on this screen to see examples of the different operational
budgets.
Operational/departmental budget
The format, type and breakdown of information included can vary between organisations,
depending on their individual needs.
Breakfast $ 36,579.00
Lunch $ 59,035.00
Dinner $ 51,689.00
Alcoholic $ 21,805.00
Expenses
Wages $ 95,850.00
Utilities $ 4,420.00
Advertising $ 8,000.00
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Labour/wage budget
Purchasing budget
Sales budget
A sales budget is one of the most important operational budgets. Most organisations have
a sales budget for each individual business unit showing their expected sales. For
example, a hotel might have a separate budget for front office, tour desk and food and
beverage.
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Sales budget
Food sales
Breakfast $ 33,223.13
Lunch $ 75,051.90
Dinner $ 48,688.75
Beverage sales
Breakfast $ 6,168.75
Lunch $ 19,123.50
Dinner $ 12,237.50
Using a cash flow budget allows you to plan for periods of increased cash outflow, assess
your ability to finance additional projects such as renovations or capital purchases, or
determine if you need to apply for a bank loan or overdraft (glossary) to meet your
commitments. A cash flow budget can be prepared for all levels of a business and is one
of the most important budgets used by managers. We will discuss cash flow budgets
further, later in this resource.
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Food sales
Café $ 45,878.00
Bistro $ 61,936.00
Restaurant $ 80,287.00
TOTAL FOOD SALES $ 188,101.00
Beverage sales
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Capital budget
This budget is used to plan for long-term financial outlays, which are not covered by
operational budgets. Examples can include the purchase of fixed assets such as
equipment and machinery, fittings and fixtures. As this budget is used for larger resource
acquisitions, often the purchase price must be over a pre-determined value (such as
$2,000) for it to be included in a capital budget. This budget is often used in conjunction
with a project budget.
Cash budget
Cash budgets assess whether or not your business has sufficient cash to fulfil its regular
operations. By creating a cash budget your business can determine when there will be a
need for more cash resources, and when there may be an excess of cash. It helps your
business avoid cash shortages during periods when you might have numerous expenses.
• Divisions: food and beverage, accommodation, marketing, finance, tours, events, etc.
• Departments: front office, housekeeping, tourism, etc.
• Outlets: restaurant, bar, gym, gift shop, etc.
• Cost centres: maintenance, security, etc.
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1. Profitability
This is a business’s ability to achieve an adequate return from its assets to cover all costs
associated with operating the business. It shows the profit earned by the business
measured against the amount invested in assets. This may be expressed as a percentage
or ratio. The profitability of your business is reflected in your profit and loss statement
(glossary).
2. Liquidity
This refers to the availability of cash, or assets (glossary) that can be quickly converted
into cash, and used to pay for the purchase of goods, services and capital assets
(glossary).
The liquidity of the business will be reflected in the cash flow budget. The more liquid
assets you have, the quicker and easier you can pay your creditors (glossary).
A 'year' can mean three different things in accounting terms. Click on the pictures to
see what they are.
Priorities are determined by departmental goals and/or the primary concerns of business
owners, shareholders or financial backers. These may fluctuate during busy periods or
when in the process of growth or change.
To manage budgets and allocate funds, you need to know what these priorities are, and
how they relate to the budgets.
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Profitability
Every business wants to be profitable. This is the aim (and ultimate goal!) of all budgets.
Expenditure
Most businesses make controlling and reducing expenditure a priority.
Sales
Again, maximising sales is the aim of any business. However, sales of specific products or
services, or increasing the number of customers for a service period might also be a
priority.
Marketing
Promoting your business is always a priority. However, the type or method of marketing
may change, or what you wish to promote can vary. New products or services, new
facilities, or the refurbishment of accommodation rooms could all become a priority for a
particular budget period.
Do you need to tell staff everything? Click on the icon to find out.
Staff work better when they know what’s required of them. However, they don’t need to
know everything!
Most businesses have a policy about which information can and should be relayed to staff
and which is for management only. For example, staff aren’t likely to see the details of a
wages budget or the profit margin on sales. This information isn’t necessary for their job
performance and could even cause discontent.
In a nutshell
Managers can set targets, but in most cases it's the entire team who have to work
together to achieve them. For example, if the budget allows only a limited amount of
funding for wages, let staff know they must stick to their current roster to properly manage
this.
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Discuss any changes to income and expenditure priorities (budget cuts, sales targets,
etc.) with colleagues prior to implementation. This allows them to identify any areas of
concern or potential problems with the proposed changes. Keeping them informed also
helps to gain their commitment to the achievement of budgetary goals. Let's look at this in
more detail on the next screen.
I understand now why I can't have extra staff rostered on ‘just in case’ I get busy.
I understand why I need to promote the wine list, encourage customers to have dessert,
and turn the lights off when I go home. They're some simple ways I can help cut costs in
my department.
I understand why it's so important to follow stock control systems. Simple things like not
throwing clean linen into the laundry basket (just because it's easier than putting it away!)
can make a big difference to whether or not my department meets its budget targets.
I couldn't believe how much we were spending on paper each month! No wonder we were
never meeting our targets. Now we’re much more careful about reusing scraps of paper
where possible. We also think twice before hitting the print function.
Knowing our target figures helped us choose the best fresh produce supplier and decide
on our new spring menu. Simple changes can make a big difference to whether or not we
achieve our budget.
Note...
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Noticeboards
Place copies of budgets, information on advertising campaigns or details of promotions on
noticeboards for staff to look at after the meeting.
Posters
Put reminders of cost cutting methods (rotating stock, turning off equipment when not in
use, etc.) in strategic positions.
Wall charts
Show budget targets and the outlet’s actual figures in a visible position to help staff track
their progress.
You'll learn how to monitor financial activities against budget in the next section.
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Although you may not be involved in preparing financial documents, it's important you’re
familiar with financial terminology, the type of reports available and the information they
contain.
Balance sheets
Information from your P&L statement is used to develop a balance sheet. This
summarises the assets, liabilities and owner’s equity of your business. It essentially shows
what you own, and what you owe.
Purchasing documentation
This includes purchase orders, delivery dockets, invoices, receipts, departmental
requisitions, stocktakes and other stock control documentation. These documents show
where resources, in the form of inventory, have been distributed in the business.
Payroll documentation
Timesheets, sick and annual leave applications all document costs associated with the
provision of your business’s products and services.
Business agreements
These include contracts with suppliers, service providers such as pool cleaner, contract
cleaners, garden maintenance, equipment maintenance, florist, etc.
End of section
You have reached the end of section 1.
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2 Section 2:
Monitor financial activities
against budget
In this section you will learn the following.
• How to use financial records to check actual income and expenditure against budgets.
• How to include financial commitments to ensure accurate monitoring.
• How to identify and report deviations.
• How to investigate options to manage deviations.
• How to advise colleagues of budget status and targets.
Also, the conditions in which the original budget was developed may change. These
changes can have a significant impact on the budget outcomes.
• External factors such as economic climate, price rises and bad weather
• Internal issues such as equipment breakdown or loss of key staff
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They can more quickly process, update and distribute information (especially when the
various systems are linked together and can share data).
Click on the managers to see how to record figures on two types of budgets.
Sales budget
Our actual sales figures for all outlets are recorded on our sales budgets daily. The end-
of-day accounting is completed as part of the business’s computerised night audit
(glossary) process. It compiles the sales figures from all outlets into individual reports for
each outlet as well as a master report with accumulated figures. This goes to the manager
in charge of preparing the budgets.
In a smaller establishment the sales budget may only be updated weekly when the
accountant is on site or the manager is doing the accounts.
Operational budgets
Some of our budgets cannot be updated daily as the information is not available that
quickly. For example, our wages and payroll budgets can only be updated fortnightly after
the end of our pay period. The purchasing budget can be updated weekly once the
purchasing and accounts departments have processed all the invoices. I can get an
understanding of how we are performing compared to the budgets throughout the month,
but may not have a complete picture until towards the end of the budget period.
Other organisations may be able to produce the required information faster if they have a
weekly pay period for wages, more administration or accounting staff, or fully integrated
computer systems.
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Financial commitments are funds the business has to spend in order to operate; for
example, food and beverage purchases, wages, utilities, costs, debts, rent, council rates,
insurance, taxation payments, and loan repayments.
Most operational budgets include not only income earned but also expenses incurred
while earning that income. Profit and loss budgets and balance sheets record other forms
of financial commitments such as loan repayments, interest or lease payments.
You'll learn how to prepare budgets and allow for financial commitments in the unit
Prepare and monitor budgets. For now, it's important you know where to find this
information so you can regularly check actual income and expenditure against the
budgeted figures.
Click on the icon to see the financial records that provide you with the information
you need.
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Fixed costs
Fixed costs include rent or lease payments, salaries, loan repayments and some aspects
of the marketing budget. These don’t vary (no matter how busy or quiet you are, how
many people you serve or tours you sell).
Variable costs
The most obvious examples are wages and inventory (food, beverages, dry goods,
souvenirs, etc.). These costs fluctuate with the level of activity within the business. If sales
increase, so do the variable costs.
Direct costs
Direct costs are those directly linked to the provision of products and services. These
include the costs of wages, souvenirs, and equipment purchased as well as food and
beverage items produced and sold.
Indirect costs
These are costs which can’t be directly attributed to a sales item or operational outlet.
Indirect costs are included in master and profit and loss budgets, with a percentage of the
total allocated to individual budgets. For example, 20% of wages from a conference centre
accounts department may be allocated to the centre’s kitchen and food outlets.
Cross categories
The four types of costs aren’t mutually exclusive. An expense can be a variable and direct
cost. This is the case with purchases of wine, fruit and vegetables for a restaurant.
Alternatively, an expense could be variable and indirect (electricity bills) or fixed and
indirect (loan repayments).
Determining if an expense is direct or indirect will control where it is recorded. Fixed and
variable figures determine what amount is recorded.
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Click on the numbers to see the steps to follow when comparing and analysing
budget results.
1. Identify and isolate each area of income, cost of sales or expense that has a
variance.
2. Determine whether the variance is acceptable or not.
3. Investigate why the variance occurred.
4. Discuss with managers options available to help them reduce variations.
5. Hold staff meetings to discuss the causes of the variations and strategies to meet
targets.
Note...
Let's begin by completing step one. A comparative analysis report helps you get started.
Click to the next screen to learn what this is.
Initially, you can make a direct comparison of budgeted figures against actual
performance and determine if or where variances have occurred.
Before you can do this, you need to know how to calculate variances in dollar terms and
as a percentage.
Example
$10,150 (actual sales) – $11,000 (budget) = a variance of ($850).
As the actual figure is less than the budgeted figure, the variance is a negative value.
Some accounting systems express this as ($850) to clearly show it is a negative amount
as sometimes a minus symbol is hard to see in a row or column of figures in budgets, and
other reports. We will use that system in our sample budgets.
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Example: sales
This method is used to calculate variance figures for money coming into the business.
You use this formula when calculating profit, revenue, income or sales variance figures.
This method is used to calculate variance figures for money going out of the business.
You use this formula when calculating all types of expenditure, such as wages, parts,
materials, utilities and administration expenses.
If you are using a spreadsheet to calculate this formula, you must include brackets to
show which part of the formula must be calculated first.
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Income related variances (sales, revenue, profit) are favourable if above budget,
unfavourable when below budget.
A positive variance here means you have received more income than you planned. This is
good! A negative variance means you have not achieved your targets; not so good.
A negative expenditure variance means you have spent more than planned. Unless you
have a good reason, you could have some explaining to do. A positive variance means
you have not spent as much as planned and have saved money. This is usually
considered to be a good outcome.
We will look at interpreting the effect of favourable and unfavourable budget results
shortly.
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2. Unforeseen circumstances
You can’t predict every factor which may affect a budget. An unforeseen circumstance
could be as simple as a week of bad weather affecting customer numbers or fruit and
vegetable supplies, an industrial dispute at a company manufacturing one of your
products, equipment breakdown, or influenza sweeping through your staff.
3. Changed conditions
Another reason a variation may occur is the information or conditions the budgets were
originally based on have changed. For example, a new, unplanned advertising campaign
run during the budget period could have affected sales figures.
4. Operational factors
This is the most common reason why variances occur; the one we have the most control
over and ability to influence. We will look into operational factors shortly.
Realistic results
You’ve completed a basic comparative analysis of your budget, determined where
variances have occurred, and whether you think they’re positive or negative results.
Now you need to determine if the news is as good or as bad as it first appears. Are the
results a true indication of how your team or department performed?
To find out, you need to 'flex' the budget. Flexing is when a budget changes in response
to changes in sales and expenses. You alter the format of the budget from a fixed budget
to a flexible budget by modifying it to reflect the changed conditions.
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In the previous example, the actual number of covers was under budget by 500.
A basic assumption would be that if sales are down, the direct, variable costs attributed to
the production of those sales should be too. In most cases they were, except for wages,
which were over budget. But were they down by the same amount or ratio as sales?
To find out, you'd need to compare the actual figures for 5000 covers against figures for a
similar number from another budget period. Alternatively, recalculate the budget to show
what the budgeted figures would have been if the original prediction was 5000 covers.
You would then be comparing actual figures with a budget whose figures are also based
on 5000 covers.
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Original Updated
Original Updated Original Updated
Actual variance variance
budget budget variance variance
% %
No. of
5,000 5,500 5,000 (500) - (9.1%) -
covers
Sales $ 235,200 $250, 000 $ 227,272 ($ 14,800) $ 7,928 (5.9%) 3.5%
If you compare the figures, you can see that flexing the budget has made some significant
changes to the variance figures and percentages. The change in the sales variance from
an unfavourable to favourable result is a great outcome!
The changes in wages and inventory aren’t so positive. However, overall, their total
variance is less than the original budget.
Now you can realistically see the performance over the budgeted period: what was
achieved (actual figures and what should have been achieved for the number of covers
(updated budget figures).
Let’s have a look at the significance and impact of the variances on the next screen.
On the next screen we’ll look at the results from the previous comparative analysis
example. We’ll base our interpretations solely on this budget from now on.
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Analysis report
Results
The end result is that the business has recorded a loss. The higher sales figures weren’t
enough to compensate for the much higher expenses figures. This is not a good result for
the business. It's likely the manager will now be under pressure to keep a tighter control
over expenses.
Let's investigate possible reasons for the variations on the next screen.
Investigating deviations
It’s rare to achieve exactly the same figures as those in your budget targets. Budget
variances are common. However, not all deviations have to be investigated. Small
variances in the budget comparisons usually don’t require follow up. Ask yourself one key
question: is the variance a significant cause for concern?
If the variance in your electricity budget is relatively small (0.9%), it may not be worth
further scrutiny. However, if the variance is significant (18%), more investigation would be
required.
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Click on the icons for points to help you decide whether a variance is significant and
worth further investigation.
Regularity of variance
If a variance occurs only once, it may not be an issue. However, regular variances can
indicate problems with the following.
• Budget targets
• The method or type of information gathered
• The accuracy of the information used
• An outlet or area isn’t performing as expected.
Cost of investigation
Is it worth looking into the variance further?
Are the costs in time, effort and manpower worth the potential benefits of finding out the
cause?
Consequences of investigation
Are you prepared to take action once the cause of the variance is located?
If variances are occurring due to personnel or contractor issues, does your business have
the human resources skills or legal ability to take action?
Dollar cut-off
A specific dollar value is set as a trigger point for further investigation. This can be
different for each budget or type of income or expense.
Percentage cut-off
A percentage can be set as the trigger point for investigation instead of a specific value.
For example, if the variance is greater than 10%, you might investigate. This figure can
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then be established as a standard trigger across a range of areas rather than setting
different dollar values for each area.
Note...
Trigger points may or may not be determined by you. They could be set by the person
responsible for preparing the budgets. You'll learn more about this in the unit Prepare and
monitor budgets.
What are the four common reasons for a deviation from budget?
As the manager, your role is to identify the variances and investigate appropriate options
for more effective management of deviations.
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• Increased wastage can cause real problems for an inventory budget. Lack of stock
rotation, over ordering (especially of perishables), using poor quality products,
inefficient usage, and over-production can all increase inventory costs.
• Price rises which haven’t been calculated into the budget predictions.
• Inefficient purchasing systems such as over ordering, stock purchased from more
expensive suppliers (for example, from a supermarket) or more expensive substitutes
used to cover stock shortages.
• Poor rostering procedures resulting in overstaffing.
• Increased payroll costs due to changes in pay rates, use of more expensive agency
staff, leave expenses, increased overtime payments.
• Poor management of staff during operation: staff not being sent home early when it’s
quiet or working longer than required.
• Poor staff performance requiring more staff than anticipated to produce and provide
products and services. This could be due to lack of training, poor skills, inefficient work
practices or lack of effective supervision.
• Inappropriate allocation of costs to a budget. For example, the wages of an employee
who has transferred to another outlet still being charged to the wrong department, or
the entire cost of at item being charged to one department when it should be split over
a number of departments.
• Equipment breakdowns which lead to higher payroll costs and maintenance expenses.
• Price reductions on products and services used. For example, the price of chicken or
lamb has gone down.
• Optimising order procedures to obtain bulk price discounts, thereby reducing costs.
• Efficient use of utilities, inventory and staff leading to cost savings.
Click the next screen to look at possible causes for variations in sales budgets.
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• The staff didn’t use their selling techniques and missed many opportunities to sell
more.
• Customers spent less per head, as they purchased cheaper items or bought fewer
items.
• Menu items weren’t available, reducing sales.
• Service was slow and customers didn’t stay to order dessert or other menu options.
This means that how much money a customer spends, and what they spend it on,
matters.
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Click on the numbers to see what you can determine by analysing customer
spending.
1. Overall sales were over budget. However, in reality, only food sales were over.
Beverage sales were not.
2. The increased food sales compensated for the lower beverage sales.
3. Customers spent more per head on food, but less on beverages.
4. Customers purchased more food menu items than anticipated. This is reflected in
the average number of items sold. Customers purchased 1.92 food items per
person compared to the 1.58 per person budgeted for.
5. The number of beverage items sold was slightly over-budget. The increased number
made little impact on the average number of beverage items sold per person.
Click on the pictures to see the results of the food sales analysis.
Average spend
The average spent per customer and the number of items sold were both higher than
forecasted. This combination definitely helped push the total sales over budget.
Inventory expenses
However, because the business was selling more items than anticipated, the inventory
expenses increased. The business needed to buy more food to produce the higher
number of items sold. The increased inventory costs were reflected in the poor budget
results. Customers bought 22% more food items, but food sales were only over-budget by
12%. This means they bought more, but it didn’t generate an equivalent increase in sales
revenue.
Revenue earned
Customers, on average, purchased the same number of drinks as predicted. However,
they bought cheaper items and spent less per drink. This meant the revenue earned from
beverage sales was down even though the business sold the same number of drinks as
budgeted for.
Digging deeper...
Now that you have more specific information on where or why the variances occurred, you
can dig a little deeper into the sales statistics to gain an even better idea of the causes of
the variances.
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A computerised POS system can obtain a detailed breakdown of sales for each service
period and for all individual items. This will tell you how many of each item was sold and
their contribution to the total dollar value of sales.
Click on the icon to see the outcome of further investigation into the sales statistics
of the previous example.
• Sales of side dishes and add-ons were up, which helped explain why the average
number of food items per customer was over-budget.
• Sales during the breakfast period were up. More guests were dining during the morning
period.
• More than one of the higher priced dinner menu items was sold. This also helped
contribute to the increase in sales figures. However, it would also have contributed to
higher inventory expenses, as some of its ingredients are expensive.
• Less wine was sold, especially the top end wines, and more soft drink. This would help
explain why average customer spend for beverages was down. You could look at
customer demographics (glossary) to find out if this was a contributing factor.
Deviations may be discussed informally throughout the budget period and reported
formally through weekly or monthly meetings.
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What to report on
• The previous month’s results and where deviations occurred.
• What processes are being used to identify deviation patterns.
• What techniques are going to be implemented to reduce and rectify the deviations in
future budgets.
• Follow-up required during the current budget period to identify if deviation trends are
re-occurring.
• The long-term effect of identified deviations.
• Targets to be achieved in the next budget period.
Hot tip
Consider the significance of the deviation when deciding when and how to report it.
Click to the next screen to find out what type of information you should share.
Successes
Concerns
• What targets did they miss?
• What external factors or circumstances beyond their control affected performance?
• What internal factors may have caused unfavourable deviations?
Improvements
• How can they improve?
• What can they do better?
• What changes do they need to introduce to raise performance to the budgeted targets?
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New goals
• Are there any changes in budget targets?
• How will this affect work practices?
• Are there new procedures, techniques, products and services to introduce?
Update actual figures regularly so that deviation trends can be identified quickly.
If a trend in the figures begins to appear, investigate it immediately. Don’t leave it
until the end of the budget period.
Investigate the reasons why the deviations have occurred. Don’t take results at face
value; find out if there are any underlying issues which need to be addressed. Lack
of investigation could lead to implementing inappropriate procedures to rectify the
deviation, potentially making the situation worse.
Investigate options for reducing variable expenses with the purchasing and finance
managers and other appropriate personnel.
Control staffing levels and rosters. Ensure payroll costs are managed shift by shift,
not just weekly or monthly.
Ensure stocktakes are conducted regularly to manage stock levels effectively.
Ensure staff understand and follow stock control procedures, such as stock storage,
rotation and ordering processes.
Use efficient energy management techniques.
End of section
You have reached the end of section 2.
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3
Section 3:
Identify and evaluate options
for improved budget
performance
In this section you will learn the following.
They can be positive or negative trends. Either way, the trend affects the future trading
and development of the business.
When managing budgets, trend analysis is used in conjunction with variance analysis to
assist in better planning and control.
Specific information or statistics are used to determine trends. When statistics are
compared over a period of time, a trend or pattern may emerge. The types of information
used are called ‘indicators’. These can be both financial and non-financial. Trend analysis
can be used in a wide variety of situations, using multiple sources of information to gain
specific feedback on the business. You just need to choose what you want to investigate.
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Remember, it’s important to compare similar time periods to achieve relevant, useful
results. A seasonal resort, for example, wouldn’t compare winter trading statistics to
summer ones. Instead, they might compare winter trading statistics over a three-year
period.
Purchases
5% 6% 6% 6% 7% 8%
(beverage)
Utilities 2% 2% 2% 2% 3% 4%
Click on the numbers to see the trends for the three-month period.
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It's important to establish the difference between a trend and a ‘one-off’ situation. Is it an
ongoing problem? Or a hiccup that's not likely to reoccur? It's dangerous to take corrective
action in response to a trend until you determine its short-term and long-term effect.
Variances in statistics over a short period of time, such as the three-month comparison of
June, July and August, should be investigated using the same criteria as with variance
analysis. Many of the causes of trend variations over a short-term period could be due to
the same factors identified in section 2 when we analysed causes of budget variances.
This is one reason why these two management tools are often used in conjunction with
each other.
Once you've investigated the trend, you may need to take corrective action to reduce,
resolve or possibly encourage the situation. Part of this process isn’t only determining the
cause, but seeking methods to improve performance in the future. By taking a proactive
approach, you can try to ensure any trends lead to long-term benefits rather than
problems.
Most hospitality businesses focus on increasing sales and reducing their expenses.
Hot tip
Remember to keep colleagues informed of budget goals, budget outcomes and your
suggestions for improvement. If you expect to achieve positive outcomes, everyone needs
to know what they’re working towards and why.
One area that requires ongoing monitoring is your stock. Let’s look at areas where you
can reduce stock expenses on the next screen.
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Businesses need to control everything they use. Every dollar saved goes straight to profit
margins.
Click on the pictures to learn about the stock your business might need to control.
Note...
You need to control stock at all levels from the initial purchasing of stock, through to final
production. Talking to existing suppliers can help you identify opportunities to reduce stock
expenses.
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Click on the chart sections to learn the various ways to control stock.
Purchasing
Receiving
Storage
Issuing
Production
Selling
Purchasing
• Standardised forms (purchase orders, requisitions, etc) for accurate accounting.
• Product specifications for many menu ingredients to ensure quality standards and
reduce wastage.
• Contracts with preferred suppliers, including details on quality, quantity, discounts,
delivery and product return.
• Maintenance of par stock (glossary) levels.
• Review current supplier costs to ensure best rate.
Receiving
• Mandatory quality checks of all perishable deliveries.
• Spot-checks on semi-perishables and other deliveries.
• Time controls on processing and storage of stock.
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Storage
• Regular temperature checks of all fridges and freezers.
• Maintenance programs for all fridges and freezers.
• Cleaning schedule for all storage areas.
• Storage areas secured when not in use and after hours to reduce theft.
• Regular stocktakes conducted to compare purchases, issuances and stock on hand
figures.
Issuing
• Stock only issued when an appropriately signed internal requisition is provided.
• Computerised system updated to ensure accurate stock levels.
• Most outlets restocked once daily to control type and amount of stock issued.
Production
Ordering in bulk may mean bigger discounts, but it also means bigger invoices to be paid.
You'll have to determine how cash flow will be affected by the larger payments.
2. Decreasing par stock levels
Decreasing par stock levels reduces the amount of stock wasted through deterioration. It
also potentially releases storage space for other uses. Check if your suppliers can deliver
more often, whether this increases delivery costs, and how much you could lower the
minimum stock levels for each item in the outlets while still meeting potential demand.
Running out of stock isn’t going to help your sales figures or keep customers happy!
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4. Reviewing stock
This means identifying what you turn over quickly and what sits on the shelf. Do you have
ready-to-sell products that sell very slowly? Do certain menu items only sell well at
specific times of the year? Should you consider removing these items or modifying the
menus? Are there alternative ingredients which can be used for some menu items, which
will not affect quality? Do you review and update menus based on the seasonal availability
of products and cheapest prices?
2. Make or buy?
Does the business make all products in-house or do they buy them? Which option is most
cost effective for an equivalent product? Look at cost of ingredients, labour, overheads,
storage and turnover, as well as consistency of quality.
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Note...
Your role in managing finances within a budget isn’t likely to extend to implementing any of
these suggested changes. This is typically done by the person responsible for preparing
and monitoring the budget. Your role is simply to identify possible areas for improvement
and investigate new approaches to budget management.
Can you control all payroll costs? Click on the icon to find out.
No. You can’t control all costs associated with payroll. Some payments (workers
compensation, superannuation contributions, etc.) are legal requirements and must be
paid. The amount varies depending on the number and type of staff employed and the
total payroll. However, this expense must be accounted for in any labour budgets.
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Whenever possible, schedule annual leave to coincide with quieter periods such as
off-season.
Keep overtime to a minimum. A manager should be required to approve all
overtime.
Pay staff appropriately and at the correct pay rate for the role undertaken. Don’t pay
the public bar attendant cocktail bar person rates.
Regularly check timesheets to ensure they are completed accurately and by the
actual employee, not another member in the team.
1. Restructure staff
2. Manage performance
Let's look at an example of how to apply these approaches on the next screen.
Restructure staff
Can you make any suggestions for reducing payroll expenses by restructuring staff?
Click on the icon to see an example of a kitchen wages table and then click start to
begin.
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Can you make any suggestions for reducing payroll expenses by restructuring staff?
• Reduce the number of kitchen hands to three and change their status from casual to
part-time. Although the number of hours worked is the same, part-time pay rates help
reduce the wage bill.
• Convert casual cooks to full-time to reduce their rate given the number of hours they’re
currently working.
• Reduce fulltime qualified cook's wages by rostering casuals on a cheaper rate to work
weekends.
Click on the dot points to see what to report on when evaluating staffing and
potential roster changes.
Manage performance
Evaluating what staff do during their shift, how they do it, and how long it takes them can
help maximise their productivity. You want staff working to maximum efficiency and not
wasting time on inefficient procedures or tasks. If you have competent and capable staff,
you should be able to better manage rosters, and, therefore, labour costs.
Click on the tabs to check out some simple areas where you can increase
performance.
Production
• Use of standard procedures to reduce production times and ensure consistency of end
product.
• Standard plate and beverage presentations for menu items. This keeps both labour
and wastage to a minimum while maintaining quality standards.
• Kitchen or bar area layouts including placement of equipment, storage areas and
service points will affect the flow of work through an area. Inefficient design means time
lost in moving between areas and slower service.
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Time and motion studies give you a labour cost per dish, product, service, beverage item,
guest check-in or room cleaned. This can be used to calculate cost of goods for future
budgets to provide more accurate targets.
Skills analysis
Many people are thrust into positions or tasks they do not have the skills to complete.
Alternatively, some people have better skills in certain areas than others. Matching people
and their strengths to job roles and tasks creates greater efficiency and a generally
happier staff.
Labour turnover
Recruiting, employing and training staff costs time and money. High staff turnover means
high payroll expenses, both for the human resources budget and the outlets. Training new
staff usually means higher wage costs until the new team members are fully trained.
If staff turnover is high in a particular area or for the whole establishment, it’s important to
discover why. The outflow of staff could be due to many factors.
Finding and fixing the cause can significantly reduce overall payroll expenses.
Absenteeism
Unacceptable working conditions or conflict within the workplace generally cause
dissatisfaction among employees and increase the rate of absenteeism. Staff who are
happy and enjoy their work turn up. Unhappy staff don’t. Last minute shift changes and
overtime all add to your wage bill.
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Labour structure
The staff mix and their terms of employment can affect your labour budget. How many full-
time, part-time and casual staff you employ can make a distinct difference to the final
wage bill. The pay rates, terms and conditions of enterprise agreements as well as State
and Federal Awards can vary.
You can also consider sub-contracting some services to external businesses or employing
staff from specialist agencies to cover busy periods, rather than employing directly.
Staff training
Lack of effective staff training can have a major impact on wages and revenue. Poor skills
lead to poor quality products, lower productivity, slow service, more staff required to serve
customers, increased customer complaints and higher staff turnover.
Induction and training programs may create added expense at the point of initial
employment, but the long-term benefits for a business far outweigh these costs.
The rate of equipment breakdowns could be affected by the age of the equipment, the
effectiveness of maintenance and cleaning programs, and the level of staff training in the
proper use and care of equipment.
Note...
You can apply nearly all of the control and improvement techniques you’ve learned so far,
regardless of which area of business you're currently working in.
Stock control procedures, for example, are the same whether controlling fruit and
vegetables or guest supplies.
Cash flow budgets were discussed at the start of this resource. Can you remember what
they are?
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• Determine how much cash or funds are available or must be outlaid in any given
period.
• Plan for periods of increased cash outflow.
• Assess your ability to finance additional projects such as renovations or capital
purchases.
• Determine if you need to apply for a bank loan or overdraft (glossary) to meet your
commitments.
A cash flow budget can be prepared for all levels of a business and is one of the most
important budgets used by managers.
Let’s take a closer look at managing a cash flow budget through accounts receivable and
payable on the next screen.
Picture this. Your business purchased wine from a supplier at the start of the month. You
have to pay the supplier for the wine 30 days after purchase, but your customers aren't
likely to buy the wine until later in the month. If the customer is paying on a business
account, then you might not receive payment until one month after purchase.
So basically, your business has to pay for the wine long before they earn any revenue
from it!
The business has to work out how to have enough cash flow in time to purchase what
they need so they can generate enough income to pay for the next lot of purchases.
Click to the next screen to see two examples of how you can work this out.
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Accounts
receiv able
Cash on hand
Product or
serv ice
Accounts payable, or creditors, are people and businesses you owe money to.
How much money you owe to others and how much is owed to you has a major impact on
the cash flow budget and your potential to meet financial commitments. Control and
management of these two areas is important to the long-term viability of the business.
Let’s look at each in more detail over the next few screens.
Accounts receivable
Click on the arrows.
Income
How most businesses receive income
• Cash and direct debit purchases
• Credit card purchases
• Accounts receivable
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Expenses
Typical expenses a business needs to pay from its income
• All operating expenses (wages, suppliers, utilities, etc.)
• Repayments on any loans and leases
• Payment of all taxes (GST, payroll tax, company income tax, etc.)
• Payment of dividends (glossary) to shareholder
• Provision of funds for future investment opportunities
Note...
Once you understand how much and when income comes into the business, you can
construct an accurate forecast to compare against expenses. Let's look at this in more
detail on the next screen.
Outstanding payments
It's very important to know what proportion of income is outstanding at any time.
40% of a business's sales are paid via accounts receivable. Their payment terms are 30
days and their annual sales figure is $2.82 million.
To calculate how much income is received through accounts receivable per annum, they
use the following formula.
Total sales of $2,820,000 x 40% paid by accounts receivable = $1,128,000 of sales paid
via accounts receivable per annum.
So how do you calculate how much income might be held in accounts receivable every
month? It’s done like this.
(30 days payment period ÷ 365 days per year) x $1,128,000 = $92,712 which is
outstanding in accounts receivable every 30 days.
This helps determine how much money might be readily available to pay for expenses and
how much is yet to be received.
However, when a business develops a cash flow budget, they also need to know when
they'll actually receive payment.
Receiving payment
The most common business trading terms are payment in full 30 days from the date of
invoice (usually expressed as net 30 days). However, it doesn’t guarantee the invoice will
be paid on time. Some businesses pay quickly, others will stretch payment to 45, 60, 90 or
even 120 days.
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A standard accounting practice is to ‘age’ accounts. Aging accounts records when debtors
have actually paid their accounts, which are still overdue and by how much.
Accounts
0 to 30 31 to 60 61 to 90 Over 90 Total
receivable aging
This example shows that only half of the clients pay on time and nearly half of the
accounts receivable income isn’t received until 61 to 90 days after purchase. This has
serious consequences for cash flow and must be budgeted for.
Aging also identifies who the problem customers are. The business might need to
reassess their collection procedures and focus attention on reducing payment periods to
ensure they receive payment faster.
The business must consider the effect overdue payments have on their cash flow. They
need to plan to have either sufficient income from other sources or to keep income from
the previous period to cover shortfalls and be able to pay for their own operating
expenses.
Figures shown in sales budgets indicate how much income the business will earn
eventually, assuming all accounts are paid. Managers must understand that not all of the
revenue they’ve ‘earned’ is actually in the accounts. Only a portion is available for
immediate use to pay expenses.
The higher the amount outstanding in accounts receivable and the longer the payment
period, the greater the cash flow problems. Sales figures may give the impression that the
business is doing well, but slow payments can cause serious cash flow issues.
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Accounts payable
Accounts payable are creditors who the business owes money to: food and beverage
suppliers, linen service, utility suppliers, accountant, printer, cleaning contractor and web
designer.
As this is money the business is spending, you want maximise value for money. Deciding
who to deal with and reviewing payment policies can help you.
Buying bulk
Some suppliers offer a discount as an inducement to place larger orders. This helps
suppliers plan their own buying and production activities and keep costs down.
Just In Time
Alternatively, you could use Just In Time (JIT) inventory systems. This means the
business only orders stock as it's needed. As a result, you only store the minimum stock
required at any time, reducing your storage costs and space required.
Let’s talk
It's more beneficial to purchase stock from companies that you can negotiate with.
Discussions should include unit price, discounts, delivery charges and account payment.
Longer trading terms (60 days) allows you to use the stock without paying for it
immediately. The funds used to pay accounts straightaway can now be used in other
areas of the business.
Some creditors offer discounts as an incentive to pay early. 10% off the net amount, for
example, if the account is paid within 10 days. Over a period of time, early payments
could save the business a lot of money.
When you pay the account will affect their cash flow, just as when your debtors pay
affects yours. Some businesses charge late penalties if accounts are paid past the due
date, and this additional cost can affect cash flow and profits, especially if payments are
regularly late. However, the greater cost might be to the relationships you have with
creditors. Consistent late payments are likely to ruin any trust and goodwill developed.
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Bulk purchases
If you take advantage of bulk discounts and buy larger quantities of stock, the unit price is
cheaper, but the invoice total will be higher. If you can afford to pay the higher amount on
the invoice, will you have the funds available when the invoice is due for payment? This
depends on your income and when your accounts receivable are paid.
Just in Time
JIT systems mean smaller orders and smaller invoices. They may still add up to the same
amount, but the payments could be spread over a wider time period. Smaller amounts
may not place as much pressure on cash flow compared to lump sums. You also have to
assess if it increases internal costs, as a JIT system probably means higher workload for
the purchasing, stores and finance teams.
Discounts
Taking advantage of purchase or invoice payment discounts means the business pays
less. This means less money leaving the business, lower expenses and better profits.
One of the most important areas is the business's credit policy. This details who you offer
credit to and what your terms and conditions are.
Click on the tabs to look at some of the topics covered in a credit policy.
Offering credit
Not everyone should be allowed to become a debtor and pay their bill later. The business
must determine whether they think the customer is a risk worth taking. (Will they pay?)
Most businesses have a policy requiring customers to apply for credit before granting
approval. The credit application form usually sets out the terms and conditions of credit as
well as both parties’ rights and obligations.
Part of the approval process is assessing the applicant’s credit worthiness (glossary). This
can involve checking if they already have previous history with the business, obtaining a
credit rating (glossary) from a credit reference agency, or asking industry sources for
feedback on their previous history.
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Credit limit
Most businesses set a limit on how much credit any one debtor is allowed. This avoids
carrying large sums in their account receivable. This is similar to a credit card limit, where
you wouldn’t be allowed to make any more purchases on credit until some or all of the
account has been paid.
Credit status
Consider cutting off access to credit if a debtor’s accounts are overdue by a specified
period, for example over 90 days. The ramifications of this policy have to be carefully
considered before a business makes any changes, as it could damage relations with
important clients.
Credit terms
To try to reduce aged debtors’ accounts, consider the benefit of offering discounts as an
incentive to pay earlier or on time.
If this doesn’t have the desired result and the business still has a high percentage of
overdue payments, consider instigating overdue account fees.
Payment
How an account is paid can affect how much money is actually received. Some forms of
payment, such as credit cards, have fees associated with them. Consider whether you're
willing to absorb those fees or pass them on to clients who pay with a credit card. If you
pass them on, do you charge a flat fee surcharge or percentage of the account total?
Collection procedures
Businesses need to have clear procedures on how they collect money. If they send an
account to a client and don’t follow up later, it's likely they'll have a high number of aged
debtors.
By listing the steps to follow when collecting payments, you're likely to receive faster
payment. This also keeps you aware of potential problems so you can be proactive, rather
than reactive, when chasing payments.
Late payments
The last stage is deciding what to do if an account is seriously overdue and collection
procedures haven’t resulted in payment. You have three options.
A key consideration is the size of the debt. Writing off the debt may seem the easiest
option. However, you don’t want to appear to be a ‘soft’ target to other debtors, increasing
the possibility of more bad debts. You must also weigh up the costs associated with the
other two options, as obtaining payment in these ways may may cost more than the actual
amount owing.
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Increase profits
The profit and loss statement (P&L) shows whether the business has made a profit or a
loss for the budgeted period in both a particular area and the business as a whole.
Results from the P&L are then reported into the balance sheet. The balance sheet shows
the net worth of the business, its financial viability and ability to continue operation.
There are a number of ways of improving performance which can increase the bottom line
in the P&L.
• Use up-selling techniques to gain more revenue for each item sold.
• Use product combinations to sell more items and increase overall profit, for example,
cake and coffee, meal and glass of wine.
• Use incentives to sell more, such as loyalty cards and membership deals.
• Improve or change products and services to make them more competitive or one-of-a-
kind.
• Change packaging or marketing techniques to increase saleability and recreate
interest.
• Increase the number of dedicated sales staff.
• Reduce selling price. This is a last resort, as reducing price might increase volume but
decrease profit margins.
• Use resources better with more efficient rostering, allocation of duties, planning of
events and recording of bookings.
• Increase working hours with consideration to overtime and other wage costs.
• Employ more per shift. This is only an option if the work site has the capacity for
increased numbers resulting in increased production; otherwise increased staff
numbers may only lead to inefficiencies and waste. In most hospitality establishments
staff numbers are increased in direct ratio to increased customers.
• Buy or lease equipment to either increase efficiency, speed of production or production
capacity.
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• You could increase prices of all or specific products and services. For example, you
could increase the price of popular dishes, but make sure customers will accept an
increase. The business could lose sales if the item becomes too expensive.
• Placing surcharges on orders under a specific quantity or charging based on final
numbers for functions and other events.
• Reducing price discounts for bulk orders. For example, offering a discounted rate for
bookings or conferences that book over a specific number of rooms, tours or meals.
Improve profitability
• Increase the sales of more profitable items: those with the highest profit margins. Use
internal or external marketing techniques to achieve higher sales of targeted items
which create the most income for the business.
• Use staff incentive schemes to increase sales.
• Reduce expenses to increase profit margins. As you've learned so far, this isn’t as
easy as it sounds!
Implementing improvements
You’ve learned a wide range of methods to increase sales and profits, reduce expenses
and manage cash flow. Now you need to decide which, if any, are likely to have a positive
impact on the business.
The first step is to investigate what improvements are suitable for the business. You can
then present your recommendations for change.
Not unless you’re the sole manager and owner of the business! You must consider the
consequences of your suggestions and decide if they’re financially and operationally
viable.
Click on the tabs to identify the three key areas to consider before sharing your
ideas.
Effect on others
Any improvements that are implemented can have a direct effect on other areas of the
business. The changes may save money or increase sales but could also cause
increased expenses or harm sales in another area. This can cause friction between
departments and managers, while the gains for the business overall could be negligible.
The worst case scenario is that the changes actually cause the business harm.
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Customer service
No business can afford deterioration in their level of customer service. Poor service as a
result of cuts in services or staffing levels can eventually lead to less return business and
reduced income. The business might gain good short-term budget results but the long-
term consequences could be profoundly negative.
Staff morale
Staff morale is often discounted when trying to improve the performance of a business.
However, as we discussed earlier, unhappy staff either don’t turn up to work or leave.
Unhappy staff don’t sell products and services as well as keen and enthusiastic staff.
Implementing new systems and procedures might reduce expenses, but it could also
reduce sales if staff aren’t supportive of the suggested improvements.
Hot tip
In most cases, the person who manages the budget is different to the person who
prepares and monitors it. The latter is responsible for making any revisions, so refer your
recommendations to them.
Finance experts
This includes accounting staff, an accountant or a finance manager.
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Click on the dot points to see what information to include in your presentation.
The area of the operation you're trying to improve: increased productivity, increased
sales, reduced payroll costs, reduced overheads, etc.
A clear outline of details of changes or improvements to be made.
How and when the changes will be implemented and by whom.
Any immediate or up-front costs associated with the changes.
How the changes will improve the operation or affect the budget performance.
Direct consequences on business operations.
Anticipated effect on sales and expenses.
Note...
It's not enough to say you have a great idea. You need to show why it’s a great idea.
Clearly define and communicate the details of the changes as well as the benefits,
disadvantages and outcomes for all concerned. Allow for the feedback, opinions and
possible concerns raised by others.
End of section
You have reached the end of section 3.
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4
Section 4:
Complete financial and
statistical reports
In this section you will learn the following.
Preparing reports
Part of the budget process is reporting on performance, the results from the various
budgets used, and analysing the information you've gained from them.
Here are some other reports you might prepare and use.
• Flash reports: a report devised to show budget performance at that point in time within
the budget period, for example, a daily revenue summary report
• Breakeven analysis: analysis of breakeven points for menu items, accommodation
rooms and other saleable items
• General ledger: a summary of all accounts including receivable and payable
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The information provided varies based on the type of report, its focus and who it will be
distributed to. For example, the information a daily revenue summary distributed to staff in
a specific revenue area (e.g., restaurant, front office, tour desk, gift shop) will be different
to a monthly statistical sales analysis report issued to the management team.
• Sales trends
• Occupancy rates
• Revenue from room hire, equipment hire and other sources
• Cash flow
• Average financial return for reception areas
Reports need to include all relevant data specific to the topic and area of the business
you're reporting on. Computerised systems compile and print standardised reports at pre-
determined intervals. These assist employees at all levels to make decisions about the
operation and performance of their area.
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Statement of purpose: why and what Distribution list for the report: who
you're reporting the report is prepared for and given
to
Methods: how you went about
collecting the information included in Causes of variance: possible
the report. reasons for variances; whether
they’re one-off situations or ongoing
Costing trends: changes in wages,
causes for concern; short-term and
materials, overheads and other
long-term effects on the business
relevant expenses
Performance of department, project,
Market trends: identified shifts in the
products and services
industry, competitors and markets
Recommendations for improved
Outcomes: the results and how they
budget controls
affected the business
Report formats
A report should provide clear, concise and relevant information. It should be easy for the
reader to understand and enhance their ability to make decisions and take corrective
action. Ensure the format of the data and any analysis is appropriate to the formality of the
report as well as the type and amount of information being presented.
Many software packages include this facility as part of their standard features to assist
business operators in understanding the sometimes complex or diverse information they
are assimilating.
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Reports should be user-friendly, using simple and appropriate language for the intended
recipient. If reports are too complex or unclear, those reading them will have difficulty in
deciphering the information and determining appropriate actions.
Earlier we discussed setting parameters for investigating budget variances. The same
benchmark can be used to determine when a report is generated; for example, variances
over 5% will initiate a report.
Budget reports usually contain specific details about performance in relation to the area or
topic that budget controls.
Food sales
Actual % Budget %
Actual Budget Variance
of sales of sales
Budgeted target was nearly achieved with only a minor variance recorded. Contributing
factors included a menu-focussed advertising campaign and an increase in local
customers visiting the establishment.
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Beverage sales
Actual % Budget %
Actual Budget Variance
of sales of sales
Sales were below budget by 17%. This is a concern, especially if it signals a trend in
customer purchasing. Causes for the variance include:
1. Change in clientele mix: majority of increased local customer base in older age
groups purchasing fewer alcoholic beverages.
2. Staffing: new staff rostered in bar areas with limited training provided prior to
commencement, unfamiliar with beverage menu, limited product knowledge and no
customer sales training.
Food purchase expenses were much higher than anticipated. This is partially explained by
the increased food sales. Other factors could include price rises higher than allowed for,
and changes in where the business purchases stock.
Investigation is required on the price difference between market purchased and supplier
delivered food items. If the price differences are significant, the chef may need to return to
purchasing food at the market or find someone to go in his place.
Beverage purchases were down due to lower sales. However, sales were down 17%,
while purchases were only down 13%.
Actual % Budget %
Actual Budget Variance
of sales of sales
Payroll expenses were over budget. A number of factors contributed to this result, which
should not appear in the next budget period.
1. The roster manager being away on leave meant rosters weren’t as tightly controlled
and additional staff were required to cover the supervisor’s role while he was acting
manager.
2. Poorly trained bar staff leading to lower productivity and longer shifts to complete
tasks.
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Overheads
If payroll costs are removed from expenses, the budget variance is only 0.06% for all
other expenses. The most significant results are those for advertising, postage and
utilities.
1. Postage was under budget significantly. This is probably a result of the decision to
email newsletters to customers rather than post them. The business needs to
assess the success of using email as a communication tool before reassessing the
ongoing dollar value of this expense in future budgets.
2. Utilities were over budget. This could be partially due to increased food sales and
therefore increased use of power sources in the kitchen as well as wastage.
Gross profit
Actual % Budget %
Actual Budget Variance
of sales of sales
Gross profit $ 881,751.72 71.46% $ 928,367.55 74.50% (5.02%)
Gross profit was 5% under budget, mainly due to the blow-out in food purchase expenses.
Revenue was only 1% under budget, whereas cost of sales was 11% over.
Net profit
Actual % Budget %
Actual Budget Variance
of sales of sales
Profit/loss $ 105,059.74 11.91% $ 170,447.13 18.36% (38.36%)
The net profit was less than budgeted for, reflecting lower gross profit and higher total
expenses. The amount of variance (38%) is a concern. This is the busiest period when the
business needs to make good profits to get through the off-season.
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Cash inflow
Cash sales were down slightly for the period, which means more funds are being held in
accounts receivable than planned. However, payments received is up, possibly due to the
new collection system instigated by the accounts department at the end of the last period.
Cash outflow
Major contributors to this variance are F&B purchases (11% over), payroll (5% over) and
utilities (5% over). While savings were made in other areas, the smaller dollar values of
those expenses could not outweigh the figures for the main expense items.
Bank balance
Bank balance
The opening bank balance was less than anticipated due to unexpected equipment
expenses at the end of the previous period. Lower sales figures and increased expenses
have led to a closing balance 22% under budget.
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Corrective actions
Action is required in a number of areas of concern to reduce or eliminate causes of
variances and bring future budgets back into line with desired outcomes.
Trends
Analysis of budget results and comparison to previous budgets has indicated the following
trends developing:
Discussion topics
Discuss topics prior to the next management meeting.
• Increases price across all outlets for food and beverage items to compensate for
increasing cost of sales.
• Focus of future marketing campaigns and promotions. What and who should we be
targeting?
• Update food menus to reduce food costs, especially of high cost or slow moving items.
• Revise beverage menus to include different beverage items for changing customer
demographics.
Reports do differ
Keep in mind that every report from every business differs depending on the following.
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The examples provided are merely an indication of the type of information you might
report on and how to report it.
It also depends on the purpose of the report; is it designed to inform, motivate or instruct
the recipient?
Click on the icon to see who might need a copy of your completed budget analysis
report.
Formal reports to external clients may need to be presented bound or in a folder, in which
case Australia Post or a courier service is used.
End of section
You have reached the end of section 4.
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Summary
Monitoring your budget performance and controlling both your income and expenses is
vital to the long-term viability of any business.
Paying attention to where and how you receive your income and what you spend your
money on helps you make better decisions.
Budgets can be prepared and used in any type and size of operation; the only decision
you need to make is which ones will provide you with the information you need to run a
successful business!
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GLOSSARY
Glossary
Word Meaning
Assets Items owned by the business.
BAS Business Activity Statement.
Capital assets Larger items purchased by a business: kitchen equipment, a shuttle bus,
a marquee, etc.
Capital Funds used by a company to acquire or upgrade physical assets such as
expenditure property or equipment.
Cost of goods The direct costs attributable to the production of the goods sold by a
sold (COGS) business; for example, materials used and direct labour costs associated
with producing the goods. COGS appears on the income statement and
can be deducted from revenue to calculate a business’s gross margin. It
can be shown as a dollar value or as a percentage of total revenue.
Credit rating An assessment of the credit worthiness of individuals and corporations. It
is based upon the history of borrowing and repayment, as well as the
availability of assets and extent of liabilities.
Credit The demonstrated ability of the individual or company to meet their
worthiness obligations on time.
Creditors A person or business to whom money is owed for the purchase of
products or services.
Debtors Customers who have purchased an item on credit and will repay you
according to your set terms.
Demographics The statistical data of a population showing average age, income,
education, marital status, family composition, population density,
spending patterns, etc.
Dividends An amount distributed out of a company's profits to its shareholders in
proportion to the number of shares they hold.
Expenses Costs incurred by a business in earning income such as rent, advertising,
wages, etc.
Goods Movable items purchased by a business, such as food and beverage
stock.
Liabilities A financial obligation, debt, claim or potential loss. An obligation that
legally binds an individual or company to settle a debt.
Liability A financial obligation, debt, claim or potential loss. An obligation that
legally binds an individual or company to settle a debt.
Night audit An internal audit process, usually conducted at night time, where all
transactions for a hotel’s guest ledger are checked, verified, posted to
accounts if necessary, the accounts balanced and management financial
reports produced.
Overdraft An extension of credit from a lending institution.
Word Meaning
Par stock Par levels are the quantities of stock set by management to make sure
you don’t run out of certain items. For example, if you go through at least
five bottles of scotch in a week, management may set a par level of six.
POS Point of Sale. A computerised ordering system.
Profit and loss Shows the revenue and expenses of a business for a specific period of
statement time (a month, a quarter or financial year). It’s also called an income
statement.
Revenue Income, such as cash or other items, received in exchange for
merchandise or services.
Services Tasks provided by people or businesses, such as cleaning and
maintenance contractors.
Utilities Include gas, electricity, water and communication suppliers.
Variance In financial terms, a variance is the difference between a budgeted,
planned or standard amount and the actual amount incurred/sold.
Variances can be calculated for both costs and revenues.
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