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    G1 - Treks N Rapids Case

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    Geetika Jain
    Treks N Rapids is an adventure sports tourism company in India. According to Porter's 5 forces analysis, the adventure tourism industry is medium attractive due to moderate threats of new entrants and substitutes but high bargaining power of customers. There are three key customer segments - weekenders who see adventure vacations as a pleasant pastime, enthusiasts who are physically active and connected to nature, and adventurers who are real nature and adrenaline addicts willing to spend 10-20% of income on activities. The corporates segment is worth targeting as it provides 70% of Treks N Rapids' revenue and helps with team building, boosting culture, reducing stress, and maintaining work-life balance. To overcome disruptions from

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    G1 - Treks N Rapids Case

    Uploaded by

    Geetika Jain
    68 views6 pages
    Treks N Rapids is an adventure sports tourism company in India. According to Porter's 5 forces analysis, the adventure tourism industry is medium attractive due to moderate threats of new entrants and substitutes but high bargaining power of customers. There are three key customer segments - weekenders who see adventure vacations as a pleasant pastime, enthusiasts who are physically active and connected to nature, and adventurers who are real nature and adrenaline addicts willing to spend 10-20% of income on activities. The corporates segment is worth targeting as it provides 70% of Treks N Rapids' revenue and helps with team building, boosting culture, reducing stress, and maintaining work-life balance. To overcome disruptions from

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    G1_Treks n Rapids Case

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    Treks N Rapids is an adventure sports tourism company in India. According to Porter's 5 forces analysis, the adventure tourism industry is medium attractive due to moderate threats of new entrants and substitutes but high bargaining power of customers. There are three key customer segments - weekenders who see adventure vacations as a pleasant pastime, enthusiasts who are physically active and connected to nature, and adventurers who are real nature and adrenaline addicts willing to spend 10-20% of income on activities. The corporates segment is worth targeting as it provides 70% of Treks N Rapids' revenue and helps with team building, boosting culture, reducing stress, and maintaining work-life balance. To overcome disruptions from

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    68 views6 pages

    G1 - Treks N Rapids Case

    Uploaded by

    Geetika Jain
    Treks N Rapids is an adventure sports tourism company in India. According to Porter's 5 forces analysis, the adventure tourism industry is medium attractive due to moderate threats of new entrants and substitutes but high bargaining power of customers. There are three key customer segments - weekenders who see adventure vacations as a pleasant pastime, enthusiasts who are physically active and connected to nature, and adventurers who are real nature and adrenaline addicts willing to spend 10-20% of income on activities. The corporates segment is worth targeting as it provides 70% of Treks N Rapids' revenue and helps with team building, boosting culture, reducing stress, and maintaining work-life balance. To overcome disruptions from

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    TREKS N RAPIDS

    Adventure Sports Tourism in India

    GROUP 1
    Chogyal | Geetika | Pooja | Rahul | Nathan
    Is Adventure Sports Tourism industry an attractive industry?

    Porter's 5 forces

    So, according to the Porter's 5 Forces analysis, the adventure tourism industry is a medium attractive industry.
    How to segment Adventure Tourism?

    Weekenders employ adventurous activities to


    seem hip and want to become more popular in
    their social networks. They see going on an
    adventure vacation as a pleasant pastime to do
    with friends.

    Being physically active and connected to nature is


    vital to Enthusiasts. They often travel, typically to
    different areas each time, and look for a range of
    adventurous activities since they like discovering new
    places.

    Adventurers are real nature and adventure


    enthusiasts as well as adrenaline addicts. They are
    ready to spend 10 to 20 percent of their yearly
    income on adventure tourism activities and seek
    out exciting and dangerous adventure activities.
    What are the segments worth targeting?
    Corporates Recreational Activities for Employees

    Trek n Rapids is in luxury adventure sports tourism Boosting informal culture amongst
    segment teams and corporate hierachies

    Reduces stress - increasing efficiency


    ~70% revenue of TnR is derived from corporate clients and productivity

    Increases interest to work and keeps


    Boosts corporate brand image by driving an employee-
    employees motivated with a
    focused strategy and employee well-being
    combination of work and play

    Helps in Team building between employees, indirectly


    Expands horizons for creativity
    increasing employees' productivity

    Maintains a work-life balance and expands horizons for Team co-operation and
    creativity and morale boost increases synergies to work
    in groups
    How can TREKS `N RAPIDS Overcome disruptions due to natural disasters?

    Make use of social media


    Use it to analyse public opinion, identify emerging trends, and promote your
    destination. Counter damaging media reports with photographs of travellers having
    fun or hotels and attractions working normally. Encourage tourists to upload photos
    on social media.

    Expand Their Business Beyond Uttrakhand


    They should expand their business beyond Uttarakhand in order to minimise impact of
    natural and local disasters. More outing locations will divide the risk of the company
    and if something were to happen to one location, they would still be able to continue
    to operate their business. Expanding the locations can also give the company a larger
    customer base since more locations will mean closer proximity to more customers.

    Provide Disaster Management Training to All the Employees And Plan for Crisis
    Training the staff about disaster management and building a partnership between
    the tourists and their lodgings as a result traveller confidence is increased and real
    risks are reduced. Plan for a crisis by considering cancellation policies, evacuation
    procedures and how the business would survive with no tourist income.
    THANK YOU

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