Mil W 1

MEDIA AND
INFORMATION
LITERACY
SUBJECT TEACHER: ROMALYN S. CARDONA
1
INTRODUCTION
TO MEDIA AND
INFORMATION
LITERACY
MIL
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Objectives
At the end of this lesson, the students should be
able to:
❑describe how communication is influenced by
media and information (MIL11/12IMIL-IIIa-1);
❑identify the similarities and differences

between and among media literacy, information
literacy, and technology literacy (MIL11/12IMIL-
IIIa-2); 3
Think of this:
What is MIL?
4
MIL
…also known as Media and Information
Literacy, a core subject of SHS learners that
introduces basic understanding of media and
information as a channels of communications
and tools for the development of individuals
and societies as a responsible users and
competent producers of media and
information.
5
MEDIA
- These are physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers, film,
etc.
- are communication tools or outlets used to

store or deliver information.
6
INFORMATION
- facts provided or learned about a certain
subject, situation or event.
- a broad term that covers processed data,

knowledge derived from study, experience,
instruction, signals or symbols.
7
LITERACY
- ability to identify, understand, interpret,
create, communicate and compute, using
printed and written materials associated with
varying contexts.
- involves a continuum of learning, wherein
individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider
society.
8
Think of this:
What is now MIL to you?
9
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media
and other information providers
effectively and develop critical
thinking and life-long learning skills
for socializing and becoming active
citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
How Media and
Information affects
Communication
Process?
11
PICTURE ANALYSIS?
❑What can you
observe about
the picture?
❑How do people
communicate?
12
WHAT IS COMMUNICATION?
❑Communication - the imparting or
exchanging of information or news.
❑the act or process of using words, sounds,

signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)
❑the exchange of information and the

expression of feeling that can result in
understanding (http://dictionary.cambridge.org)
13
Elements of Communication
Sender Medium Effect
Message Receiver
Identify the following:
▪Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
TYPES OF COMMUNICATION MODELS
❑Linear Communication Model
❑Transactional Communication
Model
❑Interactive Communication
Model
16
TYPES OF COMMUNICATION MODELS
❑Linear Communication Model - is a straight line
of communication, leading from the sender directly to
the receiver.
❑Transactional Communication Model - is the

exchange of messages between sender and receiver
where each take turns to send or receive message
❑Interactive Communication Model – is like the

Transactional Communication Model that take place
between humans or machines in both verbal or non-
verbal way
17
Linear Communication Model
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
• The model describes an act of communication by defining who

said it, what was said, in what channel it was said, to whom it
was said, and with what effect it was said.
Shannon-Weaver’s Communication Model (1948)
This communication model consisted of an information source: the source’s

message, a transmitter, a signal, and a receiver: the receiver’s message, and a
destination.
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Transactional Communication Model
Osgood- Schramm Model Of Communication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Interactive Communication Model
PICTUREPICTURE ANALYSIS
ANALYSIS?
Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
What have you learned about
communication after studying
the different models?
The influence of media and
information to communication:
•essentials for the transferring of ideas in
many forms.
•help in interacting with the society.
•part of the educative process
•used to update one self
•for entertainment
Think of this:
➢ How does Facebook serve as a
tool for communication?
➢ How did Facebook affect the
way people communicate with
each other?
➢ How did Facebook affect the
quantity and quality of
information available to people?

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MEDIA AND

❑identify the similarities and differences

- are communication tools or outlets used to

- a broad term that covers processed data,

What is now MIL to you?

❑the act or process of using words, sounds,

❑the exchange of information and the

Sender Medium Effect

❑Transactional Communication Model - is the

❑Interactive Communication Model – is like the

Who Says What In Which To Whom With what

• The model describes an act of communication by defining who

This communication model consisted of an information source: the source’s

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

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