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    Marketing Project Talagang and Multan

    Uploaded by

    Muhammad Awais Saleem
    This document is a marketing project submitted by a group of 6 BBA students from different cities in Pakistan. It summarizes their research on the furniture industry in Talagang and Multan. The group divided tasks between members - two collected information from Talagang, two from Multan, and one did the Microsoft Office work. The document discusses the target markets, most popular woods used, guarantees and customization options available in furniture shops in the two cities. The key findings are that rural people in both areas prefer affordable furniture while urban residents demand more styles and designs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Project Talagang and Multan

    Uploaded by

    Muhammad Awais Saleem
    32 views11 pages
    This document is a marketing project submitted by a group of 6 BBA students from different cities in Pakistan. It summarizes their research on the furniture industry in Talagang and Multan. The group divided tasks between members - two collected information from Talagang, two from Multan, and one did the Microsoft Office work. The document discusses the target markets, most popular woods used, guarantees and customization options available in furniture shops in the two cities. The key findings are that rural people in both areas prefer affordable furniture while urban residents demand more styles and designs.

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    © © All Rights Reserved

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    This document is a marketing project submitted by a group of 6 BBA students from different cities in Pakistan. It summarizes their research on the furniture industry in Talagang and Multan. The group divided tasks between members - two collected information from Talagang, two from Multan, and one did the Microsoft Office work. The document discusses the target markets, most popular woods used, guarantees and customization options available in furniture shops in the two cities. The key findings are that rural people in both areas prefer affordable furniture while urban residents demand more styles and designs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views11 pages

    Marketing Project Talagang and Multan

    Uploaded by

    Muhammad Awais Saleem
    This document is a marketing project submitted by a group of 6 BBA students from different cities in Pakistan. It summarizes their research on the furniture industry in Talagang and Multan. The group divided tasks between members - two collected information from Talagang, two from Multan, and one did the Microsoft Office work. The document discusses the target markets, most popular woods used, guarantees and customization options available in furniture shops in the two cities. The key findings are that rural people in both areas prefer affordable furniture while urban residents demand more styles and designs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 11

    1|Page

    Marketing Management Final Project


    Date of submission: 21 Dec 2020
    Submitted to: Sir Imran Khan

    Submitted by:
    GROUP LEADER: ZULQARNAIN NAZAR (SP19-BBA-244)
    IBRAHIM JALEES (SP19-BBA-243)
    COLLECTED
    INFORMATION FROM
    TALAGANG
    ABDULLAH SHAH (SP19-BBA-238) COLLECTED
    INFORMATION
    ABUZAR REHMAN (SP19-BBA-218) FROM MULTAN

    KUMAIL RAZA (SP19-BBA-209)

    SAIM ZAHID (FA18-BBA-182) DONE MS OFFICE


    WORK

    BBA4E MARKETING PROJECT


    2|Page

    Table of Contents
    INTRODUCTION 3
    OBJECTIVES OF PROJECT 3
    DISUSSION FROM TALAGANG 4
    TALAGANG MARKET SITUATION 8
    DISCUSSION FROM MULTAN 9
    RECOMMENDATIONS 11

    BBA4E MARKETING PROJECT


    3|Page

    INTRODUCTION
    OUR PROJECT WAS TO COVER THE FURNITURE INDUSTRY IN DIFFERNT CITIES. WE
    ARE 6 MEMBERS OF OUR GROUP TWO OF US ARE FROM TALAGANG, TWO FROM
    MULTAN AND ONE FROM QUETTA.
    SO, WE HAVE DIVIDED OUR PROJECT.
    WE HAVE COVERED THE MARKETS OF TALAGANG AND MULTAN.THE ONE FROM
    QUETTA COULDN'T COVER THE MARKET SO HE DID ALL THE MS OFFICE WORK.

    OBJECTIVES
    In this project we will study the preference and choice of talagang and Multan
    people
    In furniture. What does they prefer, readymade furniture or customized?
    We will implore the furniture industry of its target market and how do they
    monitor the changes regarding the effect of innovations.
    Where does the wood come from for furniture use in talagang and Multan?
    Do they make furniture themselves in their factory or they make it from someone
    else?

    BBA4E MARKETING PROJECT


    4|Page

    DISCUSSION
    FROM TALAGANG
    SHOP NAME: WOOD ARENA, CLASSIC FURNITURE

    1. What are the major issues in furniture


    industry in talagang?

    Talagang Tehsil is a town located in Chakwal


    District. Tehsil consists of 102 villages. One of
    the major issues in talagang is that there is not a single factory which
    manufactures solid taali wooden furniture. They only manufacture sheet and
    fiver wooden furniture which have many cons i.e
    They don`t last for long time.
    They are less durable.
    Their color fade with the passage of time

    2. What are the rules and regulations from govt in furniture industry?
    In Talagang there are neither any rules and regulations from govt nor any
    union.

    3. What is your target market?


    Their target market is mostly rural people.

    4. What kind of furniture does rural people demand?


    They demand cheap and durable furniture.

    5. How do you get the wood used for furniture? Where does it come from?
    They get it from various places but mostly from Chiniot because there is big
    wood market in chiniot people from various cities buy wood from Chiniot.

    6. Which wood is best to use for furniture in Pakistan?

    o Taali Wood is considered one of the best for furniture use in Pakistan
    because it lasts for lifetime.
    o Fir, Chir Pine (Pinus Roxburghe), and Hemlock are widely used in Pakistan
    as Softwood.

    BBA4E MARKETING PROJECT


    5|Page

    o Fir is mostly used for windows and door panels. ...


    o Chir Pine is taken from Northern parts of Pakistan and is quite popular in
    furniture and houses made in the Northern Areas. ...
    o Hemlock wood is known as Shekran in Pakistan.

    7- Which polish is used for furniture?


    Polishing is an art which makes the furniture classier.

    o In Talagang, there are three kind of polishes which are mostly used.
    o High glass finish:
    o This polish is very expensive. It even brightens the fiber wood furniture.
    o Glass finish:
    o This polish is mediocre and less expensive than high glass. It also has good
    shine.
    o Sundras low:
    o This polish is cheap, and it does not last longer. Its color fades by time.

    8-How many years should furniture be expected to last?


    o 10 to 15 years for sofas/beds; longer for quality wood pieces
    o Ultimate lifespan depends on the frequency and type of care
    o Longevity is also affected by how/how often the piece is used

    9-What types of furniture have the best investment value?


    o Focus on quality and functionality, not just the price tag
    o Solid wood (cherry, mahogany, oak) offers the best value
    o Address basic needs first: sofa, dining table and chairs, bed

    10-Is it better to buy new or used furniture?


    o New furniture is recommended for showpieces in main rooms
    o New furniture comes with guarantees/without potential issues
    o Consider used furniture for short-term or temporary purposes

    BBA4E MARKETING PROJECT


    6|Page

    11-Should existing furniture be reupholstered or simply replaced?


    o This depends on the quality and condition of the existing wood
    o Reupholstering is economical and can extend the life of the piece
    o Reupholstering is a good option for antique or one-of-a-kind items

    12-What happens if the furniture does not fit/look right in the room?
    o Avoid this possibility by measuring room dimensions, door frame widths
    o Draw a plan of the room (to scale) – include locations of doors/windows
    o Go shopping with photos of other furniture that will remain in that room

    14-How do you empower customers who have no idea about furniture


    designs?
    o Following are the questions which firm manager asks to empower
    customers:
    o Which room(s) are you planning to furnish & decorate?
    o What kind of environment or feeling do you want to create in the room(s)?
    o What general style of furniture do you prefer?
    o What furniture would you like to have in the room(s)?
    o Any special woods you prefer?
    o What are your three favorite colors?

    15-What guarantees do you have?


    If you buy taali wood furniture we can give lifetime guarantee and fiber or
    sheets furniture guarantee is less if you use carefully it will last long

    16-What customization features are available?


    We mostly sell readymade furniture only few ask for customization. We can
    make everything people demands for, except Sheesham.

    BBA4E MARKETING PROJECT


    7|Page

    MAIN FURNITURE IN TALAGANG

    This is Chinioti bed and shop owners buy Chinioti from Rawalpindi, so their prices
    are far high as compared to Rawalpindi, Lahore Its price is 125000 RS and the
    polish used on this is low glass
    Actually, in talagang you can find taali wood easily, but you have to buy it from
    Chiniot. People sell wood in Chiniot to get high price. And no one can made
    furniture of Taali wood easily in Talagang

    This bed is made up of sheets. they are not durable, but they have good design if
    they are polished high glass, they are best and cheap. Its price is 90000RS. In
    Talagang they used two type of sheets furniture single sheet and double sheet

    BBA4E MARKETING PROJECT


    8|Page

    Sofas quality matters on mattress used in it. Molty foam is considered best. There
    prices are different due to design, wood and fabric used on it

    TALAGANG MARKET SITUATION


    Talagang is best place to do furniture business because there are 102 villages
    associated with talagang
    Every market of Talagang depends on villagers mostly city people buy things from
    chakwal and Rawalpindi nowadays villages are growing like tamman,
    multankhurd, saghar etc, so local people are using village markets and impacting
    bad on talagang market but in case of furniture villagers have one option talagang
    or Chakwal. they mostly buy furniture from talagang and just demand cheap thing
    which are best for shop owner

    DISCUSSION
    FROM MULTAN
    SHOP NAME: PRIME FURNITURE

    1. What are the major issues in furniture industry in Multan?

    BBA4E MARKETING PROJECT


    9|Page

    Local manufactures are facing challenges due to heavy import of


    furniture
    At the same time the high cost of furniture business has threatened
    whole market
    In Multan you can`t rely on labor. They don`t work unless you pay
    them more

    2. What is your target market?


    Their target market is mostly urban people.

    3. What kind of furniture does rural people demand?


    They demand for less expensive furniture and mostly like shiny and odd
    colors.

    4. How do you get the wood used for furniture? Where does it come from?
    They get the wood from timber market in Multan.

    5. Why is Sheesham (taali) wood considered best for furniture use?


    Taali Wood is considered one of the best for furniture use in Pakistan
    because it lasts for lifetime.

    6. Which wood is best to use for furniture in Pakistan?


    o Fir, Chir Pine (Pinus Roxburghe), and Hemlock are widely used in Pakistan
    as Softwood.
    o Fir is mostly used for windows and door panels. ...
    o Chir Pine is taken from Northern parts of Pakistan and is quite popular in
    furniture and houses made in the Northern Areas. ...
    o Hemlock wood is known as Shekran in Pakistan.

    7. What is your peak season?


    Our peak season is between EID-UL-ADHA to RABI-UL-AWAL

    8. How much are there price?


    It started from 50k to 150k

    9. what guarantees do you have?

    BBA4E MARKETING PROJECT


    10 | P a g e

    If you buy taali wood furniture we can give lifetime guarantee and fibre or sheets
    furniture guarantee is less if you use carefully it will last long

    10.what customization features are available?


    We mostly sell readymade furniture only few ask for customization

    11.How many years should furniture be expected to last?


    o 10 to 15 years for sofas/beds; longer for quality wood pieces
    o Ultimate lifespan depends on the frequency and type of care
    o Longevity is also affected by how/how often the piece is used

    RECOMMENDATIONS

    Following are the recommendations for the person who is willing


    to buy furniture from Talagang and Multan.

    Firstly, understand what kind of furniture do you want?

    Secondly, know your buying power.

    Third and most important understand the Market strategy because


    it will be helpful regarding your demands.

    BBA4E MARKETING PROJECT


    11 | P a g e

    If you want Cheap furniture you can easily get in Talagang, but if u
    want durable and long lasting then visit chiniot or Peshawar.

    BBA4E MARKETING PROJECT

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