Analysis of Receiver's Response Processes Identifying The Target Audience Response
Analysis of Receiver's Response Processes Identifying The Target Audience Response
Analysis of Receiver's Response Processes Identifying The Target Audience Response
Demographics
Responses and queries consisted of students and sports oriented people between 18 and 28 years
of age. Moreover, both the genders are interested in athletic wear.
Sales Promotions
Objectives: will use price and others deals like (buy in get one free) in case of low response or to
attract more people.
Audience: All targeted audience, mostly in Pakistani market.
Timing: Depends upon the situation and demand from people.
Tools/media: Discount vouchers, coupons, First order offer, direct messages to customers,
social media ads and posts.
Public Relations
Objectives: educate, inform and create a positive brand image for our top quality and cheap
shoes in peoples mind.
Audience: Local and international customers. Depending upon the need and requirement.
Timing: continuing, especially during major sports event and huge promotions.
Tools/media: through social media, word of mouth etc.
Cause Marketing
Objectives: To provide needy and poor people shoes free of cost and promote such activities
in the society so that others will follow.
Audience: nonprofit charity organizations, homeless people, children’s etc.
Timing: according to the season and time of the year mostly during winters and summers.
Tools/media: includes charity organizations, social media for spreading awareness, shelter
homes etc.
Direct Marketing
Objectives: maintain large number of customers, building customer loyalty and re-
establishing customer relationship and loyalty.
Audience: Local, regional, national and international also includes teenagers, adults and seniors.
Timing: continuing, End of every year.
Tools/media: direct mails, messages.
Internet
Objectives: sell on internet, provide information regarding product and brand, and communicate
on internet and public relation activities.
Audience: All audience interested in buying top quality shoes in cheap price.
Timing: Ongoing, updated frequently over time.
Tools/media: social media (Facebook, Instagram, twitter), website.
Setting smart Communication objectives
Specific
The communication message for the targeted audience to convey our message on online
platforms to cater large no of audience within effective advertisement on social platforms and
influences for the sports product we selling.
Measurable
The customers age as well awareness of physical activities criteria to acknowledge our product
with sports interest
Total customers and potential customers
Our social media page design would be user friendly to shop
Achievable
E store/page visitors and customers wiliness to checkout our product and make their query and
sales successfully done by 50% of our stock within 6 months is achievable through social media
advertising
Relevant
The relevant approach of our customers using our products that offering our products promotions
that makes more easily decision and effectively will win their loyalty in online delivering at door
step as well pandemic situations
Time bound
The establishing of our objectives of communication based to be completed within six months.
The delivering of budget in influences of sports athletes.
Target market of customers
Cost effective and high productivity in communication of our message
No of visitors at our page per day