Discourse and Power
Discourse and Power
A. Definition of Discourse
B. Definition of Power
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Power, in general, is defined as the ability to cause or prevent an action,
make things happen; the discretion to act or not act, in which the ability conferred
on a person by law to determine and alter (by his or her own will) the rights,
duties, liabilities, and other legal relations, of himself or others.
Furthermore, power is dynamic in its usage and can transform from one
form of power to another, and for that, Lukes (as cited in Sik & Fei, 2017) has
attempted to articulate three different forms or faces of power called “dimensions”
as follows.
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maneuvered out of the contest as in the case of non-decision-making
power, but because the people who are subject to power are no longer
aware of any conflict of interest in the power relationship, which may
otherwise ferment opposition and resistance. Power in this form can be
exercised without the application of coercion or reward, and without
arousing perceived manipulation or conflict of interests.
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conditioning advertisement can cause an ideology which plays a strategic role to
insert racism ideology into society that might change people's mindset, in which
discourse of “fair or bright skin” will build ethnic sentiment since the
advertisements do not give rise to a sense of justice that may offense the Papuans
ethnic in this country. In these two cases, the public opinion will be controlled in
accordance with the ideology that the black or light brown skin and the curly hair
are considered not beautiful. It then will benefit producers of skin care or beauty
products that use these advertising media. In this case, even though the conception
of beauty is very relative, the capitalist agent (the cosmetics manufacturer's
trading strategy) plays a role in playing the aforementioned discourse. Thus, it is
very important to have a deep review for a given discourse, either explicitly or
implicitly.
By the case of New Order above, it can be concluded that discourse with
power has a systematic relationship; that a power will be sustainable if it has
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succeeded in mastering public opinion or the ideological side of society as an
object of control, in which for this reason the use of discourse is needed. In that
case, the mastery of public opinion was successfully carried out by the New Order
by distributing and stabilizing the discourse of communism that was very cruel
and inhumane so that it was natural for them to be suppressed. Jones in his
summary of Foucault (as cited in Bahasoan & Kotarumalos) says humans will
only know the truth according to what they understand in human discourse itself,
and it is clear that humans are also hindered and limited by the particular
discourse they face.
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CHAPTER III
CONCLUSION
To sum up, discourse as the largest unit of language that consists of the
other units of language including; sentence, clause, phrase, word, and phoneme,
should cover the intact concepts, thoughts, or ideas, so that it can be understood
by either the reader or listener without any doubt. Meanwhile, power is the ability
to cause or prevent an action, or to do and get something done. These two
elements (discourse and power) then have reciprocal relationship, in which the
discourse is used as an enforcer or a tool to strengthen power as well as gives
great influence to affect the mindset of the community. Thus, discourse is
considered as a practice that changes social constellation and produces something
and that the link between knowledge and power lies when the discourse is
changed as a claim to the truth and contextual that is visible in the discourse of
any field such as law, health, and so on.
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REFERENCES
Essays, UK. (2018). Discourse and Discourse Analysis English Language Essay.
Retrieved from
https://www.ukessays.com/essays/english-language/discourse-and-
discourse-analysis-english-language-essay.php?vref=1
Wikipedia. (n.d.). Power (social and political). Retrieved May 17, 2020 from
https://en.wikipedia.org/wiki/Power_(social_and_political)