WGSN trends

- Colour trends

Emotional understanding and empathy for others will be key consumer drivers in 2025, and these will be
reflected in restorative shades and mindful pastels, which can be used to evoke a sense of calm and
tranquillity.

Colours will increasingly align with long-term and sustainable shades, as seen in the rise of foundational
mid-tones and neutrals. Highly stimulating hyper-bright shades reflect the need for creativity, optimism
and an overwhelming desire to reignite the imagination.

We will also see a return of tinted darks, inspired by the rise of both space exploration and metaverse
travel, as well as underground subcultures, and an acceptance of – and empathy for – the darker, more
challenging aspects of human emotion.

Long term colours: This is a balanced palette of warm and cool tones, which are chosen with longevity in
mind.

Colour groups: earthy mid tones group & tinted dark colours group

- Material/ Packaging trends

Tree-free fibers are explored as a way of reducing the paper industry’s reliance on wood as a source
material. Waste created during the production and preparation of food (food waste) is being adopted as
an abundant resource that does not compete with agricultural crops for land, while seaweed continues
to evolve as a source material of the future.

bioplastic production is predicted to triple over the next five years. Companies must focus on
recyclability and circular economy.

Beeswax packaging

Smart packaging:
 QR codes: they give a touch free experience (this concept grew during the pandemic). Burberry’s
first social retail store in Shenzen uses QR codes on every product’s hangtag to add a digital layer of
discovery, and blend the physical and social space of the store. Consumers can unlock additional
content and product storytelling “and contribute towards building social currency”.
 AR packaging: Augmented reality in particular has the potential to totally transform the way we
interact with packaging, unshackling our interactions from the confines of the physical pack and
seamlessly blending it with a new phygital experience. This technology offers huge opportunities to
connect meaningfully with consumers, bringing brands to life and offering a uniquely engaging
communication channel for everything from product information to social content, loyalty
programmes and branded entertainment.

- Furniture and lighting trends

Conversational cozy: Modular sofas and adaptable seating systems that can be arranged at need

and deliver comfort are key for furniture categories

Curved minimalism: Curvilinear designs with enveloping shapes are suitable to cater to that need,
bringing a protective and welcoming quality to furniture and lighting categories. Curved Comfort, soft
forms and inflated contours relax interior spaces, delivering a sense of soulful minimalism. 

Intricate woodwork: In line with emerging modern interpretations of retro aesthetics, wood designs
experience a revival and modern makeover. Companies are looking into local or reclaimed wood to
improve material usage.

Terra scapes: Distant landscapes and geological formations continue to be a major inspiration to designs
in 2024, bringing raw tactility, marbled surfaces and strata patterns to interiors.

Amorphous sculptures: Irregular blobby designs reference cave-inspired aesthetics and cater to the

consumer focused on wellbeing, looking to create a relaxing sanctuary space

- Materials for interiors trends

Edible ingredients: designers are seeking to use food waste (moulded furniture made of concrete and
coffee waste) as material sources. Food is used as natural dyes (beetroot, onion) or glaze. Mushrooms,
coconut and fish skin (woven salmon skin) are used as well.
Stacked Offcuts: using remainders of valuable material to build a new product using slices, cutoffs,
trimmings and waste. Reuse timber, leather, stone and textile offcuts from machining and fabrication to
re-engineer products with a sustainable narrative.

Upcycled paper: paper to paper work will tap into zero waste aesthetic as designer seek to reuse
materials to its full potential. Be inspired by creased or pleated textures for textile applications.
Use hard-wearing washable papers such as Tyvek, or for a sustainable approach, use hand-made
or recycled sheets, or source from responsible supplies.

Geological elements: As our natural environment evolves in the Anthropocene era, a raft of awe-
inspiring man-made geological materials will emerge. Patinated metal, resin, glass, stone and
minerals, along with man-made industrial waste mixes, will provoke new topographies
mimicking nature.
Fantastic Plastics & Polymers: Plastics and polymers, integral to our daily life, will be a catalyst for
creativity, set to transform our material world. Explore the dual usage of natural and man-made
materials, like recycled resin boxes with marbled patterns and wood chunks.

- Consumer lifestyle trend

Snackable lifestyle: “Snackable lifestyles” are about fitting short bursts of activity into multiple moments
in our days. People don’t want to live a monotonous life and do one huge task a day. They prefer to
break that task into small part and distribute the work among many days. They like to include fun
activities that they enjoy as a part of their daily routine.

- Cost of Living: Design Priorities 2022

Career wear boost: there is now a fear for job security, hence a renewed interest in career wear.
Consumers don’t want to spend on work wear but would rather spend on workleisure wear (that is,
clothes they can wear to work and to hang out with friends) Lines that divided work, leisure and the
pleasure of gathering together have been erased due to the shift to hybrid lifestyles driving a new
synergy between casual, business and party dressing.  The vibe is classic, with the emphasis on details
and playing with proportion to enhance simplicity and individuality. There is now a blend of leisure wear
and work wear called “workleisure” or “business casuals”

Cost of cleaning: consumers prefer stain free odour protection clothing. Products that can be
washed fewer times, at lower temperatures and quickly cool air-dried will win out against energy
leaching peers. invest in quick-drying, next-to-skin solutions in innerwear and base layers with reduced
chemicals and anti-odour properties that can protect mid-layers and effectively allow the consumer to
wash mid- and top layers less. clothing with anti-bacterial benefits inherent in their chemical structure is
on the rise.

Versatile clothing: reversible clothing with design on the inside and outside. Can be styled in 2 different
ways

- Retail store trends

Brick and mortar (conventional sales- in store rather than over the internet) sales are on the rise since
customers are eager to shop in stores again, after the pandemic. Over the period of the pandemic,
customers have realized the importance of physical touchpoints and missed the in-store experience.

Hybrid experiences: companies need to provide cohesive omnichannel customer journeys and deliver
unique, memorable shopping experiences that blend elements of both the digital and the physical
worlds. Customers now prefer an “experience” center (interactive stores) rather than a traditional
store. savvy retailers have added digital components to their in-store experience, including
augmented reality (AR), interactive kiosks, digital displays with built-in touchscreens, and apps
designed specifically for in-store use.

Gen Z & Millennials are conscious customers: Gen Zers, especially, will put pressure on brands to take
action on causes they believe in — notably, climate change, racial equality, and affordable education
— and praise brands that take a strong stance.

Sustainability: it’s a top priority for today’s retail customers. From eco-friendly products made from
renewable resources with minimal environmental impact to ethically made and sourced items
produced by companies with fair wages and labor practices. It’s imperative, though, that retailers
avoid “greenwashing”.

- Interior design trends for retail stores:

a) Sanctuary space: can be used in the sports club
b) Colour blocking
c) Instagramable spots/ lounges
d) Comfortable cozy and inviting home like designs
e) Arches and curved edges
f) Reinvented heritage aesthetic – merge of classic iconic fabrics with contemporary styles

- Ideas for campaign relaunch:

1. Sports club: connected to “snackable lifestyle” trend. The club can be an extension of the
brand. Loyal customers can get discount in membership charge.
2. More efforts for their Tik Tok page.
3. Redesign their App. Add a ‘save our species’ segment. Add the sports club segment.
4. Redesigning the shirts for the campaign. Reversible clothing
5. Making a persona - a character/ avatar
6. Extension of product line with makeup- sweat proof
7. Extending the save our species campaign with endangered plants as well