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    College of Business - MKT702

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    Shartika Singh
    Coca-Cola is one of the most recognizable brands worldwide, with a logo known to 94% of people globally. As the largest producer of carbonated soft drinks, Coca-Cola has strengths in its powerful brand identity, global reach across over 200 countries, and high levels of consumer loyalty to its products. However, weaknesses include a lack of product diversification beyond beverages, ongoing health concerns related to sugar intake and obesity, and aggressive competition from chief rival Pepsi.

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    College of Business - MKT702

    Uploaded by

    Shartika Singh
    24 views4 pages
    Coca-Cola is one of the most recognizable brands worldwide, with a logo known to 94% of people globally. As the largest producer of carbonated soft drinks, Coca-Cola has strengths in its powerful brand identity, global reach across over 200 countries, and high levels of consumer loyalty to its products. However, weaknesses include a lack of product diversification beyond beverages, ongoing health concerns related to sugar intake and obesity, and aggressive competition from chief rival Pepsi.

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    mkt702 assignment

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    COLLEGE OF BUSINESS- MKT702

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    Coca-Cola is one of the most recognizable brands worldwide, with a logo known to 94% of people globally. As the largest producer of carbonated soft drinks, Coca-Cola has strengths in its powerful brand identity, global reach across over 200 countries, and high levels of consumer loyalty to its products. However, weaknesses include a lack of product diversification beyond beverages, ongoing health concerns related to sugar intake and obesity, and aggressive competition from chief rival Pepsi.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views4 pages

    College of Business - MKT702

    Uploaded by

    Shartika Singh
    Coca-Cola is one of the most recognizable brands worldwide, with a logo known to 94% of people globally. As the largest producer of carbonated soft drinks, Coca-Cola has strengths in its powerful brand identity, global reach across over 200 countries, and high levels of consumer loyalty to its products. However, weaknesses include a lack of product diversification beyond beverages, ongoing health concerns related to sugar intake and obesity, and aggressive competition from chief rival Pepsi.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
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    COLLEGE OF BUSINESS,

    HOSPITALITY AND TOURISM


    STUDIES
    SCHOOL OF MANAGEMENT
    STRATEGIC MARKETING -MKT-
    702
    SEMESTER 2, 2022

    MAJOR RESEARCH PROJECT

    COC
    A-
    COL

    MARKET ANALYSIS OF COCA-COLA USING SWOT


    One of the most well-known brands in the world and a market leader in the soft
    drink sector is Coca-Cola. Coca-Cola appears to be available everywhere,
    including at restaurants, hotels, offices, and shops. Considering that the brand's
    emblem is red and white, 94% of people worldwide are aware of it (Foster,
    2014). Additionally, the corporation offers over 10,000 soft drinks, which are
    consumed every second. John Pemberton founded it in Atlanta in 1886, and
    within a few years it had gained worldwide notoriety and was widely
    distributed. James Quincey serves as the company's current CEO.
    SWOT ANALYSIS
    STRENGTH
     A powerful brand identity - A logo aids in building brand identification
    by conveying the company's mission, vision, and values as well as
    promoting its goods and services. The Coca-Cola logo's unique feature of
    not highlighting the product the corporation sells is one of its most
    intriguing features. However, customers from all over the world are
    familiar with the Coca-Cola brand and its products.
    Love, passion, purity, and humility are all depicted in the Coca-Cola
    brand's visual identity.

     Extended global reach - The company's products are consumed in 1.9


    billion servings daily and are sold in more than 200 countries. Over 500
    new products have been presented by it internationally. Every lifestyle
    and demographic are recognized to be affected by its brands.

     Greatest brand connection and consumer loyalty - Coca-Cola is


    regarded as one of the US's most emotionally-connected brands. This
    priceless brand is linked to "happiness" and enjoys high consumer
    loyalty. Customers are able to detect their distinctive tastes fast. For
    them, it is tough to find alternatives.

     Dominant market share - Of the only two biggest producers of soft


    drinks in the beverage industry, Coca-Cola and Pepsi, Coca-Cola has the
    highest market share. The Coca-Cola brands with the highest growth rates
    are Coke, Sprite, Diet Coke, and Fanta.

    WEAKNESS
     Low product diversification - Unlike Pepsi Co., which has expanded
    into the food business and manufactures snacks like Lays, Doritos, and
    Ruffles, the Coca-Cola Company has little product diversity because it
    only serves the beverage market. Pepsi now has the upper hand over
    Coca-Cola.

     Health issues - One of the main sources of sugar intake is carbonated


    beverages. Obesity and diabetes are the two serious health problems it
    causes. The largest producer of carbonated beverages is Coca-Cola. The
    usage of these soft drinks has been outlawed by many health authorities.
    It is a heated topic for the business. Coca-Cola hasn't yet come up with a
    healthy alternative or fix for this issue, though.

     Aggressive rivalry with Pepsi - Pepsi is Coca- Cola's main competitor.


    Coca-Cola would have been the beverage's undisputed market leader if
    Pepsi had not entered into the market.

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