Report 2

KLE TECHNOLOGICAL UNIVERSITY
SCHOOL OF MANAGEMENT STUDIES AND RESEARCH
SUBJECT
INTERNSHIP TRANING PHASE – 1
SUBMITEED TO
Dr. Mahantesh Halagatti.
SUBMITTED BY
NAME USN
Miss. Rachana Agadi 01FM21MBA052
EXECUTIVE SUMMARY:
The investment advisors must structure and organise
their financial advisory practices so that they can put
themselves in a position to grow their business to structure
and organise the business for efficiency and effectiveness of
need.
The company follows a quality focused investment
approach. It looks for high quality companies with strong
fundamental to create value by generating a high return on
capital right across the business and economics cycle at a
price that offers an attractive return on investment.
It follows the bottom up approach to investing
this implies selecting quality stocks based on the company
stated parameters. While sectorial growth is considered,
company prefer to move from stock selection up to sectorial
analysis . the helps to advise for the investors for the long
term investment. It provides a services globally.
The investors looking for support in terms of
building their portfolio and monitoring it while transacting
independently would find the services an ideal fit.
The investment advisors follow the bottom-up
approach to investing. it implies selecting quality stocks
based on the above stated parameters. While sectorial
growth is considered , it prefer to move from stock selection
up to sectorial growth.
INTROUCTION OF INVESTMENT ADVISOR:
Investment advisors are referred to as stockbrokers. These
are the individuals or group of individuals that offer investment
recommendations by analysing the recent performance of securities.
Investment advisors provide their services in exchange for a fee.
They earn through directly managing the assets of their clients

or by means of publications. The government of every nation has its
own precise definition of investment advisor and are governed by
certain laws.
In India, individuals must clear certification examinations

such as the NISM, CFA in order to become professional investment
advisor and must compulsorily be registered with Securities and
Exchange Board of India (SEBI) .The terms investment advisors and
financial advisors can be used interchangeably. Now they are
classified 2 types. One is advisor and another one is execution on
partner.
Advisor: those who is gives only advice to the investors.
Execution partners : who can helps you in execution parts they
cannot offers the advice.
INTRODUCTION :
 SUKHANIDHI implies peace and patience leading to

happiness and satisfaction.
 In terms of finance, it implies investing in quality stocks
and having the patience to hold for the long term thus
leading to wealth creation.
 It is SEBI (Securities and Exchange Board of India)
registered equity investment advisory firm catering to
equity investors with a long-term mindset towards
investing and those looking for an equity investment
advisor to support them towards building a robust
equity portfolio.
 The company saw a need for good stock
recommendation based on research and analysis,
followed up with monitoring and eventually, stock exit
calls to hand- hold the investor through his equity
investment journey.
 It strongly believes in “Time in the market “not “Timing
In the market “. It is investing in the quality of stock and
having the patience to hold for long term.
COMPANY PROFILE:
Name of the firm : Sukhanidhi Investment Advisors.

Established year : Nov 14 , 2020 .
Founder : Mr. Vinayak Savanur.
Branches : 02 . (Hubballi, Bangalore)
Number of employees: 07 Employee’s .
Work Schedule : Monday – Friday(9:30am-6:30 pm)
Saturday (9:30am – 2:30pm)
Sunday – Closed.
Phone : 1800 889 0255.
Address : 1/53C opposite of KIMS Main
Gate, Jayanagar Extension, Vidya
Nagar, Hubblli, Karnataka – 21.
Type of the sector : Finance sector. (Equity
Investment advisor).
E-mail : contactus@sukhanidhi.in.
MSME (Ministry of Micro Small and Medium Enterprises):

Definition of MSME:
The MSME introduced by the government of india in
agreement with the MSMED (Micro, Small, and Medium Enterprises
Development) Act of 2006 MSMEs are the enterprises involved in the
processing ,production ,and preservation of goods and commodities.
The company has started recently and it’s a new
enterprise. It comes under small enterprise with average turnover
from 10 to 15 crores. The elite portfolio has generated a 31.26%
CAGR (compound Annual Growth Rate)
FOUNDER and CIO:

Mr. Vinayak Savanur.
He is an MBA Finance graduate, Qualified Certified Financial
Planner (CFP), SEBI-registered investment advisor and a guest
columnist at moneycontrol.com. He has nearly a decade of
experience in the stock markets and has been a holistic financial
planner. He aspires to help investors create personal wealth.
CO-FOUNDER and CEO:

Mr. Ramakant Dixit.
He is a Co-Founder and CEO of Sukhanidhi Investment
Advisors, he brings a wealth of experience across various streams,
having worked in key roles in companies including Mercedes-Benz,
General Motors, Tata Motors and Mahindra.
VISION:
To be a high position equity investment advisory firm in
India.
MISSION:
To recommend investment in high quality business at a
reasonable cost to facilitate fulfilment of investors financial goals and
wealth creation.
ORGANISATION STRUCTURE:
Definition:
According to the “Monavarian” 2007 ‘ Organisation
structure is the framework of the relation on jobs, system, operating
process ,people and groups making efforts to achieve the goals.’ It is
a set of methods dividing the task.
TYPES OF ORGANISATION STRUCTURES:

1. Line Organisation Structure:
It has a direct vertical relationship between the
different level of the firm. Most small to medium sized
business implement the line organisation structure dividing
the firms into departments consisting of the marketing, sales,
and operations is the act of using a line organisation
structure.
2. Staff and Line Organisation Structure:

A “line function” is one that directly advances an
organisation in its core work. This always includes production
and sales, and sometimes marketing. A “staff function”
supports the organisation with specialized advisory and
support functions.
3. Staff / Functional Organisation Function:

This organisation structure should be based on
various functions where staff department have an authority
over line personnel in narrow areas of specialization.
4. Matrix Organisation Structure:

In this organisation structure the employee have
a dual relationship generally to both a functional manager
and a product manager.
Sukhanidhi Investment Advisors comes under the Line

Organisation Structure.
ORGANISATION STRUCTURE OF THE FIRM:

HR DEPARTMENT:
HR advisors oversee the human resource
administrative procedures in a company and ensure that labour
policies are implemented. They are responsible for the hiring,
payment, benefits and departure of staff and they have up-to-
date knowledge of policies such and workplace safety,
employee rights etc’
RESEARCH DEPARTMENT:
Work done to study the performance of stock,
mutual funds and other assets to “a guide to what investment to
make “according to the financial time.
OPERATION DEPARTMENT:
This department helps to perform complex financial
analysis and regulatory work. work involves researching, verifying,
compiling, reviewing, analysis and evaluating portfolio transactions
conducting research on portfolio capital changes, and preparing
portfolio reports timely and accurately.
MARKETING DEPARTMENT:
It works with marketing strategies; these
professionals assist each other in identifying trends and potential
opportunities in a company’s marketing campaigns they each work
to plan proper methods of advertisement. It helps company to gain
new customers.
COMPANY CULTURE:
Be the go-to equity research and investment advisory firm for

long term equity investors by being a part of their wealth creation.
 Be Human With Each Other:
Be honest, accountable, and trustworthy. Respect each
other’s time and opinions. Do what is right.
 Be Human with Customer:
“Customers are King “– Go above and beyond the
expectations. Actively listen and be empathetic.
 Be Human with Partners:
Create a win-win, long-term relationship with our
partners. Be fair and respect what our partners bring to the
table. We value the industry and contribute to it.
SERVICES:
 The company gives advice to the long-term investors.

 Financial advisor.
 Investment advisor.
 General investment consulting.
 Advisory services.
 Equity investment.
 Equity research.
 Equity investment advisory, Equity portfolio analysis, review
and recommend.
 Investment strategies.
CORPORATE SOCIAL RESPONSIBILITY:

According to’ Howard Bowen ‘in 1999 refers to “the
obligations of businessmen to pursue those policies, to make
those decisions, or to follow those lines of action which are
desirable in terms of the objectives and values of our society”
This company does not have any corporate social

responsibility. Because the company gives an only advice to the
long term investors.
CORE VALUES OF COMPANY:
THINK keeping our client’s interest in the,

ACT in the best interest of our clients,
DO what’s best for of clients.
BENEFITS OF THE COMPANY:
 Excellence in our advisory services.

 Objectivity and unbiased advice.
 Credibility: the company SEBI registered investment advisor.
 Low cost: only fixed fees-no performance fees.
 Peace of mind: the company uphold your trust with
safeguarding your investment and offering our services at
reasonable fees.
MANPOWER PLANNING AND STAFFING:

There are 7 people working in the sukhanidhi
investment advisor. It gives the advice across the global. the main
branch in Hubballi and another branch in Bangalore.
 1 person from Bangalore,

 2 people from Gujarat,
 4 people from Hubbali.
PERFORMANCE MANAGEMENT SYSTEM:

It’s a systematic process by which the department of
commerce involves its employees, as individuals and members of
group, in improving organisational effectiveness in the
accomplishment of agency mission and goals.
Sukhanidhi’s performance management system:
 PLANNIG:
In this stage the groundwork for success is laid down.
The management should meet the employee and decide the
organisation’s goals and objectives for the year. This involves
the overall strategy for the business, but also the personal
objectives. Without that crucial information, any planning with
employees will not be effective. Employees bring set specific
goals and tasks is more lightly to be invested in succeeding at
them.
 MONITARING:
it is the key function in achieving the goals set out the
planning stage. It will not be as effective, however, if it is only
done once or twice during the year. It breaks the goal down
into monthly subgoals can smooth the process, giving the
employee a more manageable task.
 REVIWING:
At the end of the year, the management and the
employee meet to review the previous year and see if goals
were met. This is another opportunity to build a collaboration
with the employee. This is also a space in which future
development opportunities can be discussed as well as bonuses
for a compensation increase.
 REWARDING:
It is the final stage that cannot be overlooked, as it
is the one that is the most important for employee motivation.
When management fairly rewards employees and gives them
recognition for their efforts, they are ensuring that those
employees will continue to work hard to achieve organisation
goal.
AUDITS/ CERTIFICATION:
Sukhanidhi investment advisor has a setup to meet the

needs to clients. it is SEBI (Security and Exchange Board of
India)
Registered equity investment advisory firm.
Investors looking for support in terms of building their
portfolio and monitoring it while transacting independently
would find our services an ideal fit.
CONCLUSION:
Advisory management includes a variety of management
services, such as portfolio management, corporate debt
management, and estate planning. The investment advisors
also consider the tax effect of investment decisions and
calculate the effective return on the investment.
The advisors should clearly mention the advantages
and disadvantages of investment decision. investment advisors
provide pieces of advice on business transaction. The company
helps people in give the advice for a long-term investor. And it
gives valuable advice to the investor to invest their direct
equity shares.
It this first SEBI registered investment advisory firm
based on Hubbali and Dharwad.

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KLE TECHNOLOGICAL UNIVERSITY

SCHOOL OF MANAGEMENT STUDIES AND RESEARCH

They earn through directly managing the assets of their clients

In India, individuals must clear certification examinations

 SUKHANIDHI implies peace and patience leading to

Name of the firm : Sukhanidhi Investment Advisors.

MSME (Ministry of Micro Small and Medium Enterprises):

FOUNDER and CIO:

CO-FOUNDER and CEO:

TYPES OF ORGANISATION STRUCTURES:

2. Staff and Line Organisation Structure:

3. Staff / Functional Organisation Function:

4. Matrix Organisation Structure:

Sukhanidhi Investment Advisors comes under the Line

ORGANISATION STRUCTURE OF THE FIRM:

Be the go-to equity research and investment advisory firm for

 The company gives advice to the long-term investors.

CORPORATE SOCIAL RESPONSIBILITY:

This company does not have any corporate social

THINK keeping our client’s interest in the,

BENEFITS OF THE COMPANY:

 Excellence in our advisory services.

MANPOWER PLANNING AND STAFFING:

 1 person from Bangalore,

PERFORMANCE MANAGEMENT SYSTEM:

Sukhanidhi investment advisor has a setup to meet the

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