Thimura
Thimura
Thimura
Management
Submitted by:
Bipin Gurung
Nabin Sapkota
Pravash Chudal
Rosey Shrestha
Swarnim Ghimire
Santosh Kandel
Contents
Acknowledgement.......................................................................................................................................2
Executive summary......................................................................................................................................3
Introduction.................................................................................................................................................4
Project objective statement....................................................................................................................4
Project manager......................................................................................................................................4
Team roaster...............................................................................................................................................4
Stakeholder analysis....................................................................................................................................6
Identification...........................................................................................................................................6
Selection..................................................................................................................................................6
Classification........................................................................................................................................7
Problem Tree Analysis.................................................................................................................................8
Spidergram..................................................................................................................................................9
Objective Tree Analysis..............................................................................................................................10
Strategy analysis........................................................................................................................................11
SWOT Analysis for Social media marketing...........................................................................................12
SWOT Analysis for Radio Jingles............................................................................................................12
Strategy Analysis (change the manager)................................................................................................13
Strategy Analysis (pay the employees)..................................................................................................14
Strategy Analysis (PR activities).............................................................................................................14
Strategy Analysis (Quality control technique)........................................................................................15
Strategy Analysis (site clearance)..........................................................................................................15
Activity scheduling / Work plan.................................................................................................................16
Gantt chart................................................................................................................................................17
Line-item budget.......................................................................................................................................18
Monitoring and Evaluation........................................................................................................................19
References.................................................................................................................................................21
Acknowledgement
I would like to express my gratitude and appreciation to all the people who gave me the possibility to
complete the project report. I would specially like to thank our facilitator mentor and our subject
teacher Prof. Ananda Bahadur Chand sir for the supervision and guidelines throughout the project. I
would also like to thank him for proofreading and correcting my shortcomings. Without his valuable
insights I would not be able to complete the project on time.
I would also like to thank my friends who helped me through technical aspects and accompanied me
during the report preparation. It would not have been possible without them either.
I hope this report will be useful to the people pursuing the similar business and will help me grow by the
insights that I got from it.
Executive summary
The Nepalese hospitality industry along with tourism continues to be one of the key segments driving
the growth of the services sector in the Nepalese economy. Currently, Nepalese economy ranks 101st in
the world in terms of GDP as of FY19 as per IMF (2019 estimates). Travel and tourism sector contribute
about US$ 8.9 trillion (y-o-y growth of 3.5%) as per World Travel & Tourism Council’s (WTTC), providing
employment to about 330 million persons in 2019 globally. Also, travel & tourism industry earns an
average of 25% of the total foreign exchange for the country. (Shalini Sanghai, 2020)
According to statistics from Nepal Tourism Board (NTB), a total of 598,204 foreign tourists entered the
country via aerial route in 2012. The government of Nepal declared 2011 to be Nepal Tourism Year and
hoped to attract one million foreign tourists to the country during that year. The tourist industry is seen
as a way to alleviate poverty and achieve greater social equity in the country. (Tourism in nepal- Ministry
of Foreign Affairs, n.d.)
As the hospitality industry mostly revolves around hotels, restaurants and some travel companies, Nepal
is not lagging in the numbers of institutions providing hospitality service. But most top-class industries
are distributed in Kathmandu, Pokhara and Chitwan only. Other highly potential destinations lack good
hotels mainly due to the unavailability of road networks, proper infrastructure, and transportation
facilities. The government of Nepal is gradually working to provide equal opportunities to all the parts
including the rural ones by properly maintaining and the upgrading the infrastructure.
When it comes to hospitality in Nepal, it is not only limited to hotels and restaurants. People have also
started the concept of homestay. Homestays are a popular form of hospitality where visitors stay in a
residence with the locals of the place where they are travelling. The homestay option offers several
benefits like exposure to the local culture, traditions, and opportunity to get to know the destination
through the eyes of the locals. It certainly isn’t luxurious and may not be as comfortable as other types
of lodging, but it is a unique way to familiarize yourself with a new place. There are also other hospitality
trends in Nepal like OYO rooms and Airbnb, which use modern amenities to provide hospitality
service. (Hospitality Sector in Nepal, n.d.)
This report tends to look after the hospitality sector in terms of banquet and how a banquet will be able
to provide value to its customers through project management applications.
Introduction
Team roaster
Identification
a. Customer
b. Employees: Executives, Cook, Barman, Waiter, Gardener, Housekeeping, Driver, Electrician/Plumber/Ticket
counter personality, Pool cleaner
c. Suppliers
d. Owner
e. Competitors: Bharatpur Garden Resort, Chitwan Garden Resort, Green village resort,
lake twenty thousand resort, Chitwan-Midtown Resort, Presidency resort, Ashoka
Resort
f. Bank: Sanima Bank
g. Hotel Association
h. Community: Chepang village community
i. Regulatory Bodies: Government, Hotel Association, Restaurant and Bar Association of Nepal( RABON)
Selection
a. Customer
b. Employees
c. Owner
d. Competitors
e. Bank
f. Supplier
g. Employees
Classification
High
- Customers - Owner
- Suppliers
Low
:
High Level of Interest Low
Problem Tree Analysis
To identify the root causes of the issues, we employ why-why analysis. The issue that most of the time affects us is not the actual issue
itself. Therefore, to address the actual issues at hand, we must dig deeper into the underlying roots of the issue.
Effects
Causes
Chart Title
Series1
security
10
timing 8 capacity
6
4
2
0
goodwill parking
team taste
quality
Spidergram
Spidergram are effective visual diagrams that may be utilized while coming up with ideas for
new projects or examining complex ideas or problems. Spider is orthopod as it has 8 legs, and all
their legs should be in proper condition for them to walk properly. Likewise, if the spidergram of
any organization have equal 8 points then the organization is the best at addressing and solving
its problems as well as achieving high efficiency and effectiveness. The organization should
work on the weakest leg first.
Objective Tree Analysis
Objective tree is the mirror image of the problem tree. While problem tree focuses on the problem of
the organization, objective tree focuses on the desired state of the organization. It is the positive
translation of the problem tree where effects are converted into the desired results, core problem is
converted into, and causes are converted into the means. It is basically what you want for your
organization.
Strategy analysis
Here we make 3 strategies of each means and then mark them according to the different criteria that
we set. The strategy with the highest score is selected. We even do the SWOT analysis of the strategies
to check for the internal as well as external possibilities. This makes the strategy more reliable and
increases the relevance too.
Cost 1 4 3
Achievable 4 4 4
Sustainability 3 3 3
Time bound 3 4 3
Total 15 20 16
SWOT Analysis for Social media marketing
Strength Weakness
a. Wide range of audience a. Internet bound
b. Cost effective b. User of social media is required
Opportunities Threats
a. Always a scope of expansion a. Always a chance of users skipping the ad
b. Same strategy can be used by
competitors as well.
Strength Weakness
a. Can be used to reach the audience of specific a. Only targets a specific audience
area b. Can be costlier than other alternatives
b. Easier to target older generations
Opportunities Threats
a. Attractive jingles can be catchy to customers a. Users of radio are very less.
and potential customers. b. Need to give ad on multiple radio channels for
visibility
Strategy Analysis (change the manager)
Cost 2 3 1
Achievable 5 5 4
Sustainability 3 3 4
Time bound 3 4 2
Total 17 18 16
Strategy Analysis (pay the employees)
Cost 5 4 4
Achievable 3 4 4
Sustainability 3 5 5
Time bound 3 3 3
Total 18 21 21
Cost 3 2 4
Achievable 4 4 4
Sustainability 3 3 3
Time bound 2 3 4
Total 17 17 20
Strategy Analysis (Quality control technique)
Cost 3 2 3
Achievable 5 4 4
Sustainability 4 4 3
Time bound 4 3 5
Total 20 17 18
Criteria Clear the site Clear but keep Cover the necessary
immediately necessary goods part of site with
temporary decorations
Relevance 3 5 4
Cost 1 3 3
Achievable 5 5 5
Sustainability 2 3 3
Time bound 2 3 4
Total 13 19 19
Activity scheduling / Work plan
SN. Activities Start Date Completion Resource person
1. Train the existing manager July 20 ,2022 Aug 20,2022 Rajdeep Ojha
1.1 Call the existing manager for meeting and ask for any July 20 July 20
problems
1.2 Record his answers and behavior July 20 July 25
1.3 Design the content of training July 26 Aug 1
1.4 Check for training course Aug 2 Aug 5
1.5 Enroll the manager for training course Aug 6 Aug 16
1.6 Track the changes and back to work Aug 17 Aug 20
2. Change the pay of employees Sep 1 Oct 1 Ranju Poudel
2.1 Questionnaire preparation Sep 1 Sep 5
2.2 Questionnaire distribution and fill up Sep 6 Sep 6
2.3 Analysis of answers Sep 7 Sep 8
2.4 Board meeting and approval Sep 27 Sep 28
2.5 Implementation Oct 1 Oct 1
3. Benchmarking Oct 2 Dec 2 Dibas Dawadi
3.1 Check for necessary areas for improvement Oct 2 Oct 15
3.2 Formulate the appropriate benchmark Oct 16 Oct 23
3.3 Educate the employees Oct 24 Dec 1
3.4 Implement the benchmark Dec 2 Dec 2
4. Clear the site except necessary goods Dec 3 Dec 10 Kabi Kumal
4.1 Distinguish necessary and unnecessary goods Dec 3 Dec 3 Kabi Kumal
4.2 Hire people to clear site Dec 4 Dec 4
4.3 Clear the site Dec 4 Dec 7 Kabi Kumal
4.4 Rearrange the necessary goods Dec 8 Dec 9 Ganesh Adhikari
4.5 Cover unmanaged area with decorations Dec 10 Dec 10 Saru Adhikari
Start Date
Duration
Budget Head
1.2 Record his answers and behavior Ongoing The deadline is near, and the
activity slowed down because
of manager on leave.
1.3 Design the content of training Not started Will start after the answers are
recorded
1.4 Check for training course Not started Will start after the content is
designed
1.5 Enroll the manager for training Not started Will start after the training
course course is fixed
1.6 Track the changes and back Not started Will start after the training is
to work completed
2 Change the pay of employees
2.1 Questionnaire preparation Not started This is not the scheduled time
for this activity
2.2 Questionnaire distribution and Not started This is not the scheduled time
fill up for this activity
2.3 Analysis of answers Not started This is not the scheduled time
for this activity
2.4 Board meeting and approval Not started This is not the scheduled time
for this activity
2.5 Implementation Not started This is not the scheduled time
for this activity
3 Benchmarking
3.1 Check for necessary areas for Not started This is not the scheduled time
improvement for this activity
3.2 Formulate the appropriate Not started This is not the scheduled time
benchmark for this activity
3.3 Educate the employees Not started This is not the scheduled time
for this activity
3.4 Implement the benchmark Not started This is not the scheduled time
for this activity
Hotel bill