Week 1 - Intro
Week 1 - Intro
Week 1 - Intro
INTRODUCTION TO
MANAGEMENT SCIENCE
LESSON 1.0
Observation
Problem Definition
Model Construction
Solution
Implementation
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
1.OBSERVATION
• Identifies problem in the system (organization)
• Problems are not always the result of the crisis, but
instead, frequently involve an anticipatory or planning
situation
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
2. PROBLEM DEFINITION
• The problem must be clearly and concisely defined
• Must also include limits of the problem and how
pervasive the problem is
• Existence of the problem implies that the firm’s
objective are not being met in some way; objectives
(goals) of the organization must be clearly identified
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
3. MODEL CONSTRUCTION
• Abstract representation of an existing problem situation
• Can be in a form of graph or chart
• Most frequently it consists of a set of mathematical
relationships (numbers and symbols)
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
3. MODEL CONSTRUCTION
Illustration:
Consider a firm that sells a product. The product costs P5 to
produce and sell for P20. To compute for the profit when an item
is sold is:
� = 20� − 5�
Where:
� = number of units sold
� = total profit that results from the sale of the product
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
3. MODEL CONSTRUCTION
Illustration (expanded):
Suppose the product is made from steel and the business firm has
available steel of100 kgs. It takes 4 kgs of steel to make each unit
of product.
4� = 100
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
3. MODEL CONSTRUCTION
Illustration (expanded):
Thus, the model has two equations (relationships):
A MODEL is a
� = 20� − 5� Functional Relationship
that includes variables,
4� = 100 parameters, and equations.
3. MODEL CONSTRUCTION
Illustration (expanded):
Thus, the model has two equations (relationships):
Objective function
Maximize � = 20� − 5� (profit equation)
4. MODEL SOLUTION
• Problem solution
• Solution technique usually applies to specific model type
“A model is solved because the model represents a problem.”
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
4. MODEL SOLUTION
§ Solve the constraints function:
Illustration (previous model):
4� = 100
Maximize � = 20� − 5� 100
�=
Subject to 4� = 100 4
� = 25 units
4. MODEL SOLUTION
• The value of the decision variable does not constitute
the actual decision, rather:
o It is information that serves as recommendation for
decision making
o Some also provides descriptive results of the system
model (e.g. information on monthly average sales in units
for the year)
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
4. MODEL SOLUTION
Monthly Sales Data for the past year:
MONTH SALES MONTH SALES Monthly Sales Average
January 30 July 35 = (480 units ÷12)
February 40 August 50 = 40 units
March 25 September 60
April 60 October 40 The result does not provide a
May 30 November 35 decision, rather, a descriptive
June 25 December 50 result that provide information.
Total 480 units
THE MANAGEMENT SCIENCE APPROACH TO SOLVING PROBLEM
5. IMPLEMENTATION
• Actual use of model once it has been developed
• Critical in the process (but often overlooked)
Observation
Problem Definition
Model Construction
Solution
Implementation
Management
Science Techniques
Where:
TR = P * Q TR – Total Revenue; P – Price;
Thus,
Profit (Z) = TR - TC
OR
� = �� − �� − �� × �
Problem Illustration:
Waist Clothing Company, produces denim jeans. The company incurs the
following monthly costs to produce:
Fixed cost = P100,000; Variable cost = P80 per pair of jeans
If the monthly sales volume is 400 pairs of jeans, how much is the monthly
Total Cost?
�� = �� + �� ∗ � Where:
= 100,000 + 80 ∗ 400 TC – Total Cost; FC – Fixed Cost;
VC – Variable Cost; Q – Volume or
= 100,000 + 32,000 Quantity
TC = 132,000
Problem Illustration:
If the denim jeans sells for P230 per pair and we sell 400 pairs of jeans per
month, how much is the monthly Total Revenue?
�� = � ∗ � Where:
= 230 ∗ 400 TR – Total Revenue; P – Price;
Q – Quantity
TR = 92,000
�� = �� − ��
= 92,000 − 132,000
TP =− 40,000
Problem Illustration:
If we assume the price is static, and the fixed cost and variable cost are not
subject to change, what should be the volume the company should produce
and sell to break-even?
� = �� − �� − �� ∗ �
0 = 230 ∗ � − 100,000 − 80 ∗ �
0 = 230� − 100,000 − 80�
230� − 80� = 100,000
150� = 100,000
150� = 100,000
150
� = ���. �
BREAK-EVEN ANALYSIS
Revenue, Cost & Profit (P1,000s)
500 Total Revenue
400
300 Profit
Break-even Total Cost
200 Variable Cost
00
00
0
00
00
0
40
20
60
80
14
10
16
12
Volume, (Q)
Reference:
Bernard W. Taylor, I. (2013). Introduction to Management Science (11th Edition). USA: Pearson Education,
Inc