Characteristics of Oligopoly: 1.what Is An Oligopolistic Market or Oligopoly?
Characteristics of Oligopoly: 1.what Is An Oligopolistic Market or Oligopoly?
An oligopoly is a term used to explain the structure of a specific market, industry, or company.
A market is deemed oligopolistic or extremely concentrated when it is shared between a few
common companies. The firms comprise an oligopolistic market, making it possible for already-
existing smaller businesses to operate in a market dominated by a few.
For example, major airlines like American Airlines and United Airlines dominate the flight
industry; however, smaller airlines also operate within the space, offering special flights in the
holiday niche or offering unique services as Southwest does, providing special guest singers and
entertainment on certain flights.
Characteristics of Oligopoly
An oligopolistic market exhibits the following oligopoly features:
4 – Differentiated Products
One of the oligopoly characteristics is the focus of its members on improving the product
quality or offering benefits to make their brand unique. Even though the products of companies
A and B are similar, there must be something that distinguishes them. And that is what turns
out to be the unique selling proposition (USP) of the respective brands in the oligopolistic
industry.
5 – Non-Price Competition
Oligopolists do not stress competing with each other on the pricing front. Instead, they try
different approaches, such as rewarding customers for their loyalty, differentiating their
product offerings, providing sales promotion schemes, acting as sponsors, etc. They do it
strategically so they do not lose their customers in what could be a price war.