Tourism can help preserve cultural heritage in several ways:
1) It provides funding to maintain cultural traditions, customs, and sites.
2) It increases cultural exchange and understanding between hosts and guests.
3) By creating demand for cultural performances and goods, it helps keep traditions alive.
However, tourism can also contribute to some negative impacts like increased conflict, commercialization of culture, and changes to local habits. Proper management is needed to maximize the benefits and minimize the harms.
Tourism can help preserve cultural heritage in several ways:
1) It provides funding to maintain cultural traditions, customs, and sites.
2) It increases cultural exchange and understanding between hosts and guests.
3) By creating demand for cultural performances and goods, it helps keep traditions alive.
However, tourism can also contribute to some negative impacts like increased conflict, commercialization of culture, and changes to local habits. Proper management is needed to maximize the benefits and minimize the harms.
Tourism can help preserve cultural heritage in several ways:
1) It provides funding to maintain cultural traditions, customs, and sites.
2) It increases cultural exchange and understanding between hosts and guests.
3) By creating demand for cultural performances and goods, it helps keep traditions alive.
However, tourism can also contribute to some negative impacts like increased conflict, commercialization of culture, and changes to local habits. Proper management is needed to maximize the benefits and minimize the harms.
Cultural preservation Tourism provides funding to preserve and conserve cultural
heritage, gives back cultural pride, revitalise customs & traditions as well as opens door for cultural sharing and learning (Smith, 2009). Most of the common positive impacts of tourism on culture include increasing cross cultural interaction; understanding, maintaining and keeping local culture, arts, crafts and traditions; empowering host communities; and strengthening cultural values. In Indonesia, Cole (2007) found that villagers feel proud of tourism because it strengthens their cultural values. Here, to attract distant tourists, children nurture local customs to create a strong and authentic base of cultural components without disrupting ancestors’ values. Tourism has opened the door to establish the cultural identities like houses, clothes, and megaliths dress as their group identity and recognition of political power through photographing and marketing these identities in promotional materials at provincial level. On the other hand, due to the social recognition and power, conflict and crime might be increased in the major tourist destinations (Tsoudis, 2001). 3.2. Building institutional infrastructure Tourism certainly increases awareness among local people those are not involved in their traditional arts & crafts business. By building some institutional infrastructure, tourism keeps these cultural components alive (Witt, 1991). The Renaissance in Indian arts due to tourism is familiar to many scholars from the case study of Deitch (1989; cited in Page and Getz, 1997). Here another example is presented. Counterpart International, a non-profit organisation through ‘Community Tourism Alliance’ project during 2006-2012 has protected the powerful hundred year’s Maya culture by co-managing and co-conserving approach. It has empowered women through entrepreneurship development in various folk art and carvings and pottering goods. Later it has developed modern advertising materials and broadcasted around the world, and organised trade fair to attract tourists. Now the community is saying, they feel proud of their culture as it is found around the world on their crafts (Snyder, 2012). But during this intervention due to the very business of women, family conflict and divorce rate were also increased there (Nzama, 2008). 3.3. Derived demand Another good example of maintenance of local host traditions is found in John M. Knox & Associates, Inc.’s (2004) conducted a case study in Hawaii, where formal tourism sector derived the demand of native Hawaiian culture in hotels. After a meeting, public and private sectors together decided that restoring and maintaining native Hawaiian cultural themes would benefit the industry more than importing and developing new components. Consequently, demand for native Hawaiian as entrepreneurs for story telling by using original terms with honour and pride increased. Now native Hawaiian say that tourism opens space for them to show something valuable to the world that can contribute to human wellbeing. But entrepreneurship led money, power, and desire to earn more, which contributed to change in local habits, increased crime, gambling, and alcoholism and inspired commercialisation of culture (Rátz, 2000). 3.4. Motivating collectivism Through social contact people sometimes come out of self centric position to collectivism. The city people of Jaipur were really self-centred, but due to the intervention of tourism social contact between people was increased in order to show a good image to tourists. As a result, they learnt about other nations and came out of misconceptions about the colonialist nations in India. This social contact helped to show morality, honesty and hospitality to strangers. This case study is done by Singla (2014). It is true that understanding between hosts and guests reduce misconceptions and distance (Hunziker 1961). Social contact also helps to build friendships between hosts and guests, who use positive word of mouth about hosts after returning home (Boissevian, 1979). Since the positive and negative outcomes of tourism depend on human factors, including the attitude and behaviour of tourists and hosts during the interactions, so tourists, tourism and hosts are jointly responsible not solely (Spanou, 2007). Therefore, finding out ways to manage the impacts of tourism could be a good job instead of involving in the debate. The important management areas are overall socio-cultural impact management and the host-guest encounter points like: goods and service purchasing, face to face interaction for sharing ideas and information, side by side at activities. Charmed by Indian dance and other art forms, many foreigners stayed here to learn Kathakali (Kathakali is a stylized classical Indian dance-drama noted for the attractive make-up of characters, elaborate costumes, detailed gestures and well-defined body movements presented in tune with the anchor playback music and complementary percussion. It originated in the country's present day state of Kerala during the 17th century and has developed over the years with improved looks, refined gestures and added themes besides more ornate singing and precise drumming. The themes of the Kathakali are religious in nature. They typically deal with the Mahabharat, the Ramayana and the ancient scriptures known as the Puranas. This is performed in a text which is generally Sanskritised Malayalam.)at Kerala Kalamandalam, a Deemed University in Kerala, and later these foreigners started school in their respective home lands to teach the same to native students. Thus way Indian culture received wide global appreciation. In the field of languages, most of the tourist centres are turned to be multi-lingual. The guides, shopkeepers, and even street venders can communicate with the tourists in their native languages. That is also a welcoming attitude and makes our culture more flexible and accommodative.