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Automotive History 1

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Some History : - Developments before World War I

Most early automobile companies were small shops, hundreds of which each produced a few
handmade cars, and nearly all of which abandoned the business soon after going into it. Made
by bicycle makers, horse carriages makers and machinery makers. Two notable exceptions
to the general pattern were Rolls-Royce in Britain and Ford in the United
States, both of which were founded as carmakers by partners who combined
engineering talent and business skill.

For a brief period the electric automobile actually enjoyed the greatest
acceptance because it was quiet and easy to operate, but the limitations
imposed by battery capacity proved competitively fatal. Especially popular
with women, electric cars remained in limited production well into the 1920s.
One of the longest-surviving makers, Detroit Electric Car Company, operated
on a regular basis through 1929.
Steam power, a more serious rival, was aided by the general adoption, after
1900, of the so-called flash boiler, in which steam could be raised rapidly. The
steam car was easy to operate because it did not require an elaborate
transmission. On the other hand, high steam pressures were needed to make
the engine light enough for use in a road vehicle; suitable engines required
expensive construction and were difficult to maintain. By 1910 most
manufacturers of steam vehicles had turned to gasoline power. The Stanley
brothers in the United States, however, continued to manufacture steam
automobiles until the early 1920s.
As often happens with a new technology, the automotive industry experienced
patent controversies in its early years. Most notable were two long, drawn-out
court cases in Britain and the United States, in each of which a promoter
sought to gain control of the new industry by filing comprehensive patents. In
Britain the claim was rejected by the courts in 1901, five years after the patent
application. In the United States there was a legal battle between Ford and the
Association of Licensed Automobile Manufacturers over the Selden patent,
which the association claimed as a basic patent on the gasoline-powered car.
In 1911 the courts held the patent “valid but not infringed” by Ford. The main
consequence of the decision was the formation of the predecessor of the
Alliance of Automobile Manufacturers to supervise an agreement for cross-
licensing patents, which was ratified in 1915.
Mass Production was an American innovation.
1903 –Henry Ford.
In Britain, William R. Morris (later Lord Nuffield) undertook to emulate Ford
as early as 1912.
General Motors Corporation (GM), which ultimately became the world’s
largest automotive firm and the largest privately owned manufacturing
enterprise in the world, was founded in 1908 by William C. Durant.
Durant developed the idea for a combination that would produce a variety of
models and control its own parts producers.
Alfred P. Sloan became president of the corporation in 1923 and raised it to its
unchallenged first place in the industry.- General Motors
Among other steps, he gave GM a staff-and-line organization with
autonomous manufacturing divisions, which facilitated management of a large
corporate structure and became the model for other major automotive
combinations.

When the Maxwell Motor Company failed in the 1921 depression, Walter P.
Chrysler, formerly of General Motors, was called in to reorganize it. It became
the Chrysler Corporation in 1925 and grew to major proportions with the
acquisition of the Dodge Brothers company in 1928.

After World War II there was a striking expansion of motor vehicle


production. During a 35-year period the total world output increased almost
10-fold.
Although American production continued to grow, its share of world
automotive production fell from about 80 percent of the total to 20 percent.
In 1980 Japan, which had had little automotive manufacturing before the war,
became the leading producer, with the European Economic Community (EEC)
ranking second.
Japan’s Nissan Motor Corporation established a plant in the early 1980s to
build its popular small pickups and later added car production. Another
Japanese automaker, Honda Motor Company, followed with a car
manufacturing operation adjacent to its motorcycle plant.
Japan’s Toyota Motor Corporation formed a joint venture with GM called New
United Motor Manufacturing Incorporated, which built small cars for both
Toyota and GM.

In 1979 Renault of France acquired a 46 percent interest in AMC to increase


its small presence in the United States and gain access to AMC’s line of
popular Jeep vehicles.
Mounting financial pressures, however, prompted Renault to sell its AMC
stake to a reinvigorated Chrysler in 1987.

Because of the increasingly competitive and international nature of the


industry and risk as it used to take 5 years from market survey to launch the
new model, manufacturers have employed various means to shorten the time
from conception to production to less than three years in many cases. This has
been done at GM, for example, by incorporating vehicle engineers, designers,
manufacturing engineers, and marketing managers into a single team
responsible for the design, engineering, and marketing launch of the new
model.

The bulk of the world’s new cars come from the moving assembly line
introduced by Ford, but the process is much more refined and elaborated
today.

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