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    Lenskart Project

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    tanisha satija
    Lenskart is India's fastest growing eyewear business founded in 2010 by an ex-Microsoft employee. It has grown rapidly to reach over 100,000 customers per month through its online store, physical stores, and home eye checkup service. Lenskart operates both online and offline, allowing customers to shop for affordable eyeglasses, lenses, and more on their website or in distinctively designed stores. It also offers a first-of-its-kind home eye checkup service revolutionizing the eyewear industry in India.

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    Lenskart Project

    Uploaded by

    tanisha satija
    290 views4 pages
    Lenskart is India's fastest growing eyewear business founded in 2010 by an ex-Microsoft employee. It has grown rapidly to reach over 100,000 customers per month through its online store, physical stores, and home eye checkup service. Lenskart operates both online and offline, allowing customers to shop for affordable eyeglasses, lenses, and more on their website or in distinctively designed stores. It also offers a first-of-its-kind home eye checkup service revolutionizing the eyewear industry in India.

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    Lenskart project

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    Lenskart is India's fastest growing eyewear business founded in 2010 by an ex-Microsoft employee. It has grown rapidly to reach over 100,000 customers per month through its online store, physical stores, and home eye checkup service. Lenskart operates both online and offline, allowing customers to shop for affordable eyeglasses, lenses, and more on their website or in distinctively designed stores. It also offers a first-of-its-kind home eye checkup service revolutionizing the eyewear industry in India.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    290 views4 pages

    Lenskart Project

    Uploaded by

    tanisha satija
    Lenskart is India's fastest growing eyewear business founded in 2010 by an ex-Microsoft employee. It has grown rapidly to reach over 100,000 customers per month through its online store, physical stores, and home eye checkup service. Lenskart operates both online and offline, allowing customers to shop for affordable eyeglasses, lenses, and more on their website or in distinctively designed stores. It also offers a first-of-its-kind home eye checkup service revolutionizing the eyewear industry in India.

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    © All Rights Reserved
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    CHAPTER – 1

    1.1 INDUSTRY OVERVIEW

    Founded in 2010, By an ex-Microsoft 'techie' with no money but truckloads of relentless


    passion to make a difference in this world, Lenskart is India's fastest growing eyewear
    business today.

    With a rapidly growing business reaching out to over 1,00,000 customers a month via a
    unique combination of a strong online business as www.lenskart.com, uniquely designed
    physical stores, as well as a first of its kind 'home eye check up' service, Lenskart is
    revolutionizing the eyewear industry in India.

    About Lenskart and How it Works?

    Lenskart is a leading e-commerce company that maintains an online optical store packed
    with both classic and trendy eyeglasses, lenses and more at affordable prices. These
    glasses can be easily ordered online by the customers, who will get them delivered with many
    discounts that come and go.  

    Unlike many other players, Lenskart operates on both an online and offline distribution
    platform. Customers can shop online at lenskart.com or in person at their distinctively built
    offline store. With the first-of-its-kind ‘Home eye checkup,' Lenskart is revolutionizing the
    eyewear industry.

    In this sector, there are three success factors: product, quality and portfolio, delivery time,


    and after-sales support. The value proposition of the brand is straightforward, which is to
    "deliver a high-quality product at a reasonable price."
    Lenskart - Founders, Owners and Team

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