Ultimate Storytelling Guide Plann

Questions ULTIMATE
YOUR
STORYTELLING
GUIDE
30 QUESTIONS TO UNCOVER
YOUR BRAND STORY
Introduction WHAT TO ASK
Chances are, there are many different

businesses out there that do the same
thing that you do. But, they’ll never be able
to do it exactly like YOU do.
Want to know what makes a customer

choose your brand over another that
provides a similar offering? It’s your brand
story — the unique personal journey that’s
taken you from day one to where you are
today.
Ready to get crystal clear on your brand’s

point of difference, so you can stand out
(not blend in!) for the right reasons on
social media? Ask yourself these 30
powerful questions to help you dive
deeper into your brand story and strategy.
TIP:
PRINT OUT THIS GUIDE,
SO YOU CAN FILL OUT THE
ANSWER SECTIONS WITH
YOUR OWN RESPONSES!
STAY IN TOUCH
ON INSTAGRAM
1.
Contents
1.
2.
Where it all started
3.
Your brand identity
Your audience
HAVE YOU TRIED ALL

OF THESE STRATEGIES?
Where
WHERE IT ALL STARTED
Fill
me
in!
What was the lightbulb moment that led to you starting your brand?
Where did your brand or business start from ie. Your kitchen table? Your
parents’ spare room? A cafe?
What’s one struggle you’ve had to overcome in order to get your business to
where it is now?
How has your brand evolved from when you first started it?
3.
What’s the biggest lesson you’ve learned throughout your business journey?
Who was on your team when you first started your business,
and how has it grown?
What’s one personal experience you’ve been through that has

shaped your business?
If there’s one thing you could go back and tell yourself when you first started
your business, what would it be?
Who was your very first customer, and how did you help them?
4.
pointer Plann
Use our suggested brand storytelling themes in Plann’s ‘strategy’ section to help build
trust and connection with your audience
5.
Brand
YOUR BRAND IDENTITY
What are the first 3 words that come to your mind when you think of your
brand?
If your brand was a person, where would they shop?
What’s the most common compliment you get about your brand?
What flavor of ice cream would your brand be?
6.
If your brand was a person, what music would they listen to?
You overhear someone in a store talking about you or your brand. What’s the
one word you would want it described as?
How do you dress in real life (ie. Bold and bright? Dark clothes?) Tip: You may
be able to incorporate this into your brand aesthetic
Which fictional character best embodies your brand?
What would your brand’s pizza order be?
7.
pointer Plann
Use Plann’s ‘results’ tool to get a better idea of who your existing audience are. Here, you
can access helpful audience analytics, like their age, location and what times they’re
online!
8.
Audience
YOUR AUDIENCE
Where is your target audience actually hanging out on social media?
What’s one thing your and your audience have in common (ie. something you
can share they may be able to relate to?)
How do you want your target audience to feel when they see your content ie.
Supported? Uplifted? Challenged?
What is the one problem you’re trying to solve for your target customer?
9.
What's one struggle that you’ve overcome that your audience still deal with?
Imagine your ideal customer comes to meet you for a coffee. What are they
wearing?
What mode of transportation does your customer take?
What’s the one thing your customer likely vents to their friend or partner
about?
What’s one pet hate you and your audience have in common?
10.
pointer Plann
Use the ‘best performing palette’ tool in Plann’s ‘results’ section to get a feel for what
visual brand identity is currently working best for you. You can also use Plann’s library of
free stock images to help tell the story of your brand. Visual storytelling is important, too!
11.
Ready?
PLANN YOUR CONTENT
Now that you know your brand story, it’s time to bring it to life on
social media! Use our strategy tool to map out the key themes
you’re going to talk about online, and our stock images and content
prompts to help you find the perfect continent to tell your story.
Now, it’s time to create your campaign! Download or log into Plann
to start planning and posting your sales-skyrocketing content today.
12.

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What are some of the main themes and topics covered in the guide?

What types of questions does the guide suggest asking to uncover your brand story?

Questions ULTIMATE

Chances are, there are many different

Want to know what makes a customer

Ready to get crystal clear on your brand’s

HAVE YOU TRIED ALL

What’s one personal experience you’ve been through that has

If your brand was a person, where would they shop?

What flavor of ice cream would your brand be?

Which fictional character best embodies your brand?

What would your brand’s pizza order be?

Where is your target audience actually hanging out on social media?

What mode of transportation does your customer take?

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