GoStore

GoStore
IG Ads Program
As a selected merchant, GoStore is giving you an IG Ads package worth
Rp 2 juta for traffic and transaction booster
Rp 2 million IG Ads credit
Retail merchants IG Ads example
Promote using IG Ads

www.mokapos.com/GoStore
Exclusive offer for selected Merchants
To redeem the booster package,

Merchant must:
Post content on your Instagram (IG) to

encourage buyers to shop on GoStore
Put your GoStore link in IG bio / via

Linktree
Have min. IG followers 2,5K
Share your best deals and GoStore

promo (Cashback 50% or 50K, gratis
ongkir) on your social media
Content and Budget Requirements
No Items Setting Details

1 Instagram Post ● Photo and/or video with GoStore logo
● Caption mention GoStore promo: “GoPay cashback 50% dan gratis ongkir”
● Encourage buyers to purchase via GoStore
● Show best selling products
2 Promotion ● Website link leads to merchant’s GoStore website

○ Tip: Linking product or outlet page to run ads are more effective than using the main page
3 Target Audience ● Choose automatic audience based on followers

OR
● Set according to your store’s target customer
e.g. Age: 18-24 years old
Interest: Fashion, clothing, shopping
Area: Jakarta, Bandung, Surabaya, Bali, Semarang, Medan, etc.
4 IG Bio ● GoStore link on bio
5 Spending Budget ● Maximum marketing credit of IDR 2 juta in first month of participation
○ Daily budget of maximum IDR 65k
● IG Ads performance will be reviewed at end of month
○ If Merchant achieve min. 3x ROAS* and wants to continue participating in GoStore Ads
Program, GoStore will co-fund 50% of IG ads spend up to IDR 1 juta during the next month
(daily budget of maximum IDR 65k)
○ Merchant has to pay the remaining 50%
ROAS = (Sales revenue from product advertised) / (Total cost of ad) www.mokapos.com/GoStore
GoStore IG Ads Program Workflow
First Month of Participation Second Month of Participation

Only applicable if merchant wishes to continue
AND achieves ROAS of 3x or higher in the first month
1 Merchant agree to participate and inform

GoStore team
1 Notified by GoStore team that merchant can
continue program with 50% co-pay
Run IG Ad
2 (max IDR 65k per day, up to IDR 2 juta credit)
2 Run IG Ad
(max reimbursement 33k per day, up to 1 juta)
Capture screenshots of:
3 1. IG ad invoice Capture screenshots of:
2. Ad image when live (include caption) 3 1. IG ad invoice
2. Ad image when live (include caption)
Submit reimbursement request through this
4 form 1 week after end of month* Submit reimbursement request through this
4 form 1 week after end of month*
GoStore team review ROAS performance for
5 merchant’s eligibility to receive one more month
of ad credit (up to IDR 1 juta)
*Reimbursement via GoPay 9 working days after end of month www.mokapos.com/GoStore

Budget Spending Breakdown
First Month of Participation Second Month of Participation

Percentage of Total Ads Spend Borne by Each Party Percentage of Total Ads Spend Borne by Each Party
GoStore 100% 50% 50%

up to IDR 2
GoStore up to IDR
Merchant juta 1 juta
Merchant
Case A Case A.1

Merchant A runs ads in June, fulfills all criteria AND Achieves ROAS of 3x Merchant A runs ads in July totalling IDR 2 juta and fulfills all criteria
Merchant A receives 100% reimbursement (up to IDR 2 juta) and IS eligible for Merchant A receives IDR 1 juta reimbursement
2nd month of participation (50% of total ad spend up to IDR 1 juta)
Case B Case A.2

Merchant B runs ads in June. fulfill all criteria AND Achieves ROAS 2x Merchant A runs ads in July totalling IDR 1 juta and fulfills all criteria
Merchant B receives 100% reimbursement, but is NOT eligible for 2nd month Merchant A receives IDR 500k reimbursement
of participation
Case A.3
Case C Merchant A runs ads in July totalling IDR 3 juta and fulfills all criteria
Merchant C runs ads and does NOT fulfill all criteria e.g. Action button does not Merchant A receives IDR 1 juta reimbursement
lead to GoStore
Merchant C receives 0 reimbursement and is NOT eligible for 2nd month
participation
Easy steps to claim your rewards
Share your screenshot of IG Ads Share the screenshots of IG Ads Share screenshot of the IG Ads
content performance and settings Invoice
Upload all screenshots through this Form! Reimbursement Form
How to Run IG Ads on
Your Mobile Phone
IG Ads Guide : Settings
Choose switch to professional

Go to your account settings Choose Business account
account
Choose your category Connect FB account Login FB account Successfully connected
____________
Choose “Shop Now”

See your domain in your Choose your ads
Choose “Your Website” and put your GoStore
website options audience
domain in the URL
See your active ads by

Choose your budget Review and create your Get your insights
clicking “Promotions” on
and duration promotion
your IG profile
Thank you

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Rp 2 million IG Ads credit

Retail merchants IG Ads example

Promote using IG Ads

To redeem the booster package,

Post content on your Instagram (IG) to

Put your GoStore link in IG bio / via

Have min. IG followers 2,5K

Share your best deals and GoStore

No Items Setting Details

2 Promotion ● Website link leads to merchant’s GoStore website

3 Target Audience ● Choose automatic audience based on followers

4 IG Bio ● GoStore link on bio

First Month of Participation Second Month of Participation

1 Merchant agree to participate and inform

*Reimbursement via GoPay 9 working days after end of month www.mokapos.com/GoStore

First Month of Participation Second Month of Participation

GoStore 100% 50% 50%

Case A Case A.1

Case B Case A.2

Upload all screenshots through this Form! Reimbursement Form

Choose switch to professional

Choose your category Connect FB account Login FB account Successfully connected

Choose “Shop Now”

See your active ads by

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