Indus Motors Pvt. LTD

Indus Motors Pvt.
Ltd
CHAPTER: 1
INTRODUCTION
Institute of Management in Kerala
Indus Motors Pvt. Ltd INTRODUCTION The study was conducted to identify the market potential of Maruti Suzuki India Pvt.Ltd in the Trivandrum District. This study included the analysis and interpretation of the data collected through the Primary and Secondary Sources regarding the market positions of different brands of cars, specifically of Maruti.The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes, quality etc. required to become a Market leader.
STATEMENT OF THE PROBLEM The study was entitled as A study on the market potential of Maruti Suzuki India Pvt.Ltd at Indus Motors, Trivandrum REVIEW OF LITERATURE Market potential means the maximum sales reasonably attainable under given set of conditions within a specified period of time. Market potential is hard to estimate the upper limit or maximum sales. In addition, although managers may perceive potential as a fixed number, it is in fact dynamic and can change dramatically overtime. Market potential or sales potential changes depending on market factors such as average category price or general economic conditions. It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual growth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a potential emerging auto market. The perception of foreign investors has changed, every body wanting to be here. For the first time, in the financial year end in 2007, the total sales of passenger vehicles cars, utility vehicles and multi-utility vehicles crossed the one million work to touch 1.06 million, with the exports of 166,000 vehicles. study days that by 2010 India will take over Germany in sales volumes and Japan by 2012 and by 2050,Indians will Institute of Management in Kerala 2
Indus Motors Pvt. Ltd buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the Research of RNCOS, one of the leading industry firms, the Indian automobile component industry is estimated to triple from USD 63 billion within a span of six years by 2012.India is among the fastest growing automobile market and Indian companies are now making their present felt in the world. Production in the automobile sector is likely to exceed 10 million in the next couple of years. Following the success of China as a sourcing location and manufacturer of local cars, amid a environment fraught with difficult issues such as low economies of scale and IP infringements, India comparatively has better regulatory controls, statutory support, a high level of professionalism among its people and is the next big market for almost every industry, from the pharmaceuticals to the automotive. OBJECTIVE OF THE STUDY General Objective: To find out the market potential of Maruti Suzuki India Pvt.Ltd. Specific Objectives: To understand the needs and wants of the customers of Maruti. To identify the plus and drawbacks of Maruti. To make suggestions to improve the Product and to overcome the problem faced by the company RESEARCH DESIGN Sources of Data (a) Primary Data: The data were collected through structured questionnaire method. (b) Secondary Data: Secondary data were collected from the Organization research, journals, brochures, website of the company etc.
Indus Motors Pvt. Ltd
Sampling techniques (a) Population It covers the entire respondents from whom primary data was collected. (b) Method of sample The method of sampling adopted was convenience sampling. (c) Sample size The total number of sample taken for the study was 100. Tools for data collection The main tools used for the data collection was questionnaire, which were distributed to the population. Tools for analysis The main tools used for analysis of data are the percentage analysis. Tools used for representation of data The tools used for representation of data is through tables, Charts,diagrams and different types of graphs. Scaling techniques The rating scales used for the study are Dichotomous scale and likert scale.
SCOPE OF THE STUDY The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes,quality etc.required to become a Market leader.
LIMITATION OF THE STUDY Time constraints The study was limited due to its limited period of 45 days, not enabling to conduct a detail study and analysis of market condition, even limiting the sample size to hundred. Bias of the respondents The respondents were hesitant to reveal entire information as required by us and even refused to cooperate, misunderstanding the purpose of study. Most of the respondents were biased in their opinion by opining their product as superior, though some were unbiased and were ready to provide the real pulse of the market.
CHAPTERISATION Chapter 1: Deals with introduction, statement of the problem, review of literature, objectives, research design, scope of the study, limitations, chapterisation. Chapter 2: Deals with industry profile. Chapter 3: Deals with company profile Chapter 4: Deals with data analysis and interpretation Chapter 5: Deals with Findings, Conclusion and suggestions
CHAPTER: 2 INDUSTRY PROFILE
INDUSTRY PROFILE Automobile industry is one of the fastest growing industries of the world. With more than 2 million new automobiles rolling out each year, on roads of India, the industry is set to grow further. Automobile industry made its silent entry in India in the nineteenth century. Since the launch of the first car in 1897, India automobile industry has come a long way. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile market, in the coming years.
Indian automobile industry; manufacturing cars, buses, three wheelers, two wheelers, commercial vehicles, heavy vehicles, provides employment to a large number of workforce. The abolition of license raj in 1991opened the doors for international automobile manufacturers. A number of leading global automotive companies entered into joint ventures with domestic manufacturers of India and thus started the large-scale production of automobiles in India. Some of the well-known players of Indian automobile industry include: Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Ford India Ltd., General Motors India Pvt Ltd, Toyota Kirloskar Motor Ltd among others. The production of automobiles in India is mainly for the domestic customers. Cars with 79% of automobiles in India, dominate the automobile industry in India. Automobile Industry, industry that produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides jobs for millions of people, generates billions of dollars in worldwide revenues, and provides the basis for a multitude of related service and support Institute of Management in Kerala 8
Indus Motors Pvt. Ltd industries. Automobiles revolutionized transportation in the 20th century, changing forever the way people live, travel, and do business. The automobile has enabled people to travel and transport goods farther and faster, and has opened wider market areas for business and commerce. A century later, with automakers and auto buyers expanding globally, automaking became the world's largest manufacturing activity, with nearly 58 million new vehicles built each year worldwide. India holds huge potential in the automobile sector including the automobile component sector owing to its technological, cost and manpower advantage. Further, India has a welldeveloped, globally competitive Auto Ancillary Industry and established automobile testing and R&D centers. The country enjoys natural advantage and is among the lowest cost producers of steel in the world. The Indian automobile industry today boasts of being the Second largest two Wheelers manufacturers in the world, World largest Motorcycle manufacturer is in India, Second Largest tractor manufacturer in the world, Fifth largest commercial vehicle manufacturer in the world and Fourth largest Car market in Asia. The automobile history dates back to the late 18th century. Nicolas Joseph Cugnot, a French engineer is credited with inventing the first self-propelled automobile. Cugnot's vehicle used steam power for locomotion. The vehicle found military application in the French army. Cugnot's automobile was never commercially sold. In the beginning automobile industry was dominated by steam-powered vehicles. The vehicles were expensive and difficult to maintain. The incidence of frequent boiler explosions also kept potential purchasers away. Commercial history of automobiles started with the invention of gasoline powered internal combustion engines. The German inventor, Karl Benz constructed his first gasoline powered vehicle in 1885 at Mannheim, Germany. Commercial production of Benz cars started in 1888. Panhard et Levassor of France was the first company to exclusively build and sell motor cars from 1889. The early 1900s saw many automobile manufacturing companies coming into existence in a number of European countries and the United States. The first mass produced automobile in the United States was the curved-dash Oldsmobile. It was a three-horsepower machine Institute of Management in Kerala 9
Indus Motors Pvt. Ltd and sold 5,000 units by 1904. The economics of the US car market was disrupted by the arrival of Henry Ford and his Model T car. The Model T was the world's first mass produced vehicle- a million units were sold by 1920- a space of 10 years. Some facts on Automobile industry in India:

India has the fourth largest car market in the world India has the largest three wheeler market in India India is the second largest producer of two wheelers in the world India ranks fifth in the production of commercial vehicles. Hyundai Motors ranks second in car production in the world.
While human being thought of running faster than the wind and flying higher with his dreams, then the concept of cars came in to his mysterious but solving mind. Since then, unlike many other advanced countries all the Indians have comforted themselves with the convenience of many categories of cars. India gave birth to its first car on the city street anticipated from the beginning of twentieth century. With the varied variety of cars ranging from mid size to big size and from luxury, premium to utility cars, Indian wide street along with the narrow, dark lane is overcrowded with multi tasking, stylish four-wheelers. The birth of the car as we know it today occurred over a period of years. It was only in 1885 that the first real car rolled down on to the streets. The earlier attempts, though successful, were steam powered road-vehicles. The first self-propelled car was built by Nicolas Cugnot in 1769 which could attain speeds of upto 6 kms/hour. In 1771 he again designed another steam-driven engine which ran so fast that it rammed into a wall, In 1807 Francois Isaac de Rivaz designed the first internal combustion engine. This was subsequently used by him to develop the worlds first vehicle to run on such an engine, one that used a mixture of hydrogen and oxygen to generate energy.
This spawned the birth of a number of designs based on the internal combustion engine in the early nineteenth century with little or no degree of commercial success. In 1860 thereafter, Jean Joseph Etienne Lenoir built the first successful two-stroke gas driven Institute of Management in Kerala 10
Indus Motors Pvt. Ltd engine. In 1862 he again built an experimental vehicle driven by his gas-engine, which ran at a speed of 3 kms/hour. These cars became popular and by 1865 could be frequently The next major leap forward occurred in 1885 when the four stroke engine was devised. Gottileb Damlier and Nicolas Otto worked together on the mission till they fell apart. Daimler created his own engines which he used both for cars and for the first four wheel horseless carriage. In the meanwhile, unknown to them, Karl Benz, was in the process of creating his own advanced tri-cycle which proved to be the first true car. The season of experiments continued across the seas in the United States where Henry Ford began work on a horseless carriage in 1890. He went several steps forward and in 1896, completed his first car, the Quadricycle in 1896. This was an automobile powered by a two cylinder gasoline engine. The Ford Motor Company was launched in 1903 and in 1908 he catapulted his vehicle, Model T Ford to the pinnacle of fame. Continuing with his innovations, he produced this model on a moving assembly line, thus introducing the modern mass production techniques of the automobile industry The modern car, therefore comes from a long list of venerated ancestors, and its lineage will, hopefully grow longer as we progress. With the invention of the wheel in 4000 BC, mans journey on the road of mechanized transport had begun. Since then he continually sought to devise an automated, labor saving machine to replace the horse. Innumerable attempts reached conclusion in the early 1760s with the building of the first steam driven tractor by a French Captain, Nicolas Jacob Cugnot. It was however left to Karl Benz and Gottlieb Damlier to produce the first vehicles powered by the internal combustion engine in 1885. It was then that the petrol engine was introduced, which made the car a practical and safe proposition. The cars in this period were more like the cars on our roads today. With cars came the era of speed. The first ever land-speed record was established about a 100 years back, in 1898. Count Gaston de Chasseloup-Laubat of France drove an electric car (in Acheres near Paris) at a speed of 39.24 miles per hour. This flagged off the era of wheels racing, which lasted till 1964, after which jet and rocket -propelled vehicles were allowed
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Indus Motors Pvt. Ltd From the singsong rhythm of the bullock cart to the jet-age, India has traveled a long way. An average Indians dream car may not be the design-savvy Honda or the stately limousine, but he sure can dream, and afford, the Maruti now.
It was in 1898 that the first motorcar rode down Indias roads. From then till the First World War, about 4,000 cars were directly imported to India from foreign manufacturers. The growing demand for these cars established the inherent requirements of the Indian market that these merchants were quick to pounce upon.
The Hindustan Motors (HM) was set up in 1942 and in 1944, Premier Autobackmobile (PAL) was established to manufacture automobiles in India. However, it was PAL who produced the first car in India in 1946, as HM concentrated on auto components and could produce their first car only in 1949. It was left to another company, Mahindra and Mahindra (M&M) to manufacture sturdier utility vehicles, namely the American Jeep. The protectionist policies continued to remain in place. The 60s witnessed the establishment of the two-three wheeler industry in India and in the 70s, things remained much the same.Since the 80s, the Indian car Industry has seen a major resurgence with the opening up of Indian shores to foreign manufacturers and collaborators. The 90s have become the melting point for the car industry in India. The consumer is king. He is being constantly wooed by both the Indian and foreign manufacturers. Though sales had taken a dip in the first few months of 1999, it is back to boom time. New models like Marutis Classic, Alto, Station Wagon, Fords Ikon, the new look Mitsubishi Lancer are all being launched with an eye on the emerging market. Indian auto industry is experiencing huge shifts in trends. The industry is developing at a fast rate. The roar you hear is of the automobile industry opening the throttle.A growth of 19 per cent in sales of all vehicles combined is noteworthy; more so the 41 per cent rise in sales of commercial vehicles. It is not surprising then that the annual convention of the Society of Indian Automobile Manufacturers (SIAM) on Thursday saw companies Institute of Management in Kerala 12
Indus Motors Pvt. Ltd unveiling grand investment plans. Investments totaling Rs 25,000 crore are planned by biggies such as Maruti Udyog, Tata Motors, Honda-SIEL and TVS Motor, put together. Many of these plans are already underway and part of the investments have been made. And the buoyant mood is unmistakeable. What's interesting is that Honda Motor and Toyota are closer than ever before in their plans to enter the small-car market, which appears set to witness explosive growth. At least four new small-cars are likely to enter the market in the next couple of years from Maruti, Hyundai, General Motors, and Tata Motors, which is working on a platform to replace the Indica. And, of course, there is the much-awaited Rs1-lakh car from Tata Motors. Three growth drivers Driving these ambitious plans are three major factors. First, the reduction in excise duty on small-cars, effected in the last Budget, which has clearly given a leg-up to sales in that category. The concession extended to small-cars has been the catalyst for Honda and Toyota to take a serious look at the options available to them in the small-car market. Second, the Free Trade Agreement India signed with Thailand two years ago. As per the agreement, the so-called 82 early harvest items, which include a range of auto components, will be subject to zero duty when imported from Thailand into India from September 1. Both Toyota and Honda have major operations in Thailand and the FTA will help them integrate their Thai operations into their India plans. The option of And the final factor is that India is now reckoned as a low-cost global manufacturing base for small cars; Hyundai has already taken the lead in this respect. The Korean company's Indian unit is a major exporter of cars. Exports accounted for 39 per cent of total sales in2005-06 and the stated plan is to take this to 50 per cent once the companys second plant goes on stream in the next couple of years.Maruti is developing a new small-car model for introduction in 2008both in India and abroad. Besides, its global alliance with Nissan isalso set to produce another small-car meant for the global market and the proposed new plant in India will produce this model for sale in India and abroad.
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Indus Motors Pvt. Ltd Commercial vehicles Meanwhile, the commercial vehicle (CV) segment is also passing through some exciting times and some realignment of forces appears likely. The CV industry is showing signs of evolving on the global pattern of prime movers consisting of large, multi-axle trucks between cities and small, one-tone trucks for intra-city movement. Even as the Ace from Tata Motors catalysed this partly, sales of multi-axle, heavy trucks is showing a rising trend. Clearly, the automotive industry is on the cusp of a long, sustained growth cycle and the dips, when they happen, may not be as damaging to the major players as in the past thanks to their growing international operations. Domestic economic cycles of boom and bust will be less ofa bother as these companies increase their revenues from international operations. Whether it is Tata Motors, Mahindra & Mahindra, and TVS Motor or Bajaj Auto (to name just a few), all the major players are now establishing a strong multinational presence across product segments.
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Indus Motors Pvt. Ltd CUSTOMER SATISFACTION INDEX 2008 India Customer Satisfaction Index (CSI)
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CHAPTER: 3 COMPANY PROFILE
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COMPANY PROFILE Indus Motors Pvt. Ltd. The authorized Maruti dealers has become No. 1 Dealer in India.With an all time record sale of 22786 Maruti cars in the financial year 2006-07. The No. 1 Maruti dealer in Kerala becomes No. 1 in India. No other Maruti dealer in India has been able to reach such heights within one year. In the All India Dealers Conference 2007 held at Athens, Greece, Indus bagged 11 awards from Maruti Suzuki including The Over All Excellence Award. And the Award for Highest Car Sales in India. Indus has the sales record in new Maruti cars, True Value cars, Maruti Genuine Accessories, Customer Satisfaction Index and Sales Satisfaction Index that has also contributed to Indus Success. Indus will be committed to provide quality service to all their customers and will maintain the No. 1 position. Indus Motors has 23 service centers across Kerala from Trivandrum to Kasargod. It has extended its service from Kerala to Chennai and its target is to cover all the major cities in South India. Another prestigious Award received by Indus is the No. 1 in Balanced Score Card with Platinum Plus. This performance linked Award is based on operational Excellence, Infrastructure & above all Customer Satisfaction. Achievements Overall Excellence Award 9 (Champion of Champions) Highest Car Sales all India Winner. Highest Pre-owned Car Sales all India Winner Sales Satisfaction Index Winner (South Zone) Innovative Service Marketing Award. Highest MGA offtake all India Winner Highest Maruti SBI sales all India Winner Institute of Management in Kerala 17
Indus Motors Pvt. Ltd Best HR practice (Runner up) all India CSI non JD power city winner. Highest Sales growth (All model Category B City) Best Market Share in B-Category City Indus Motor Company Private Limited, having its Registered Office at Indus House, Chakorathukulam, Kozhikode and the Corporate Office, Opp. South Gate of Cochin Shipyard, Thevara, was incorporated on 11th July, 1984 with the main objective of dealing in motor vehicles in the State of Kerala & Tamilnadu. Indus belongs to the renowned PEEVEES Group promoted by the prominent NRI businessman Mr. P.V. Abdul Wahab, Member Of Parliament. The PEEVEES Group has interests in educational institutions, plantations, civil construction and LPG & Petroleum plant. HOW INDUS IS BETTER... Indus No.1 in INDIA in Car Sales Record sale 22,786 cars in 2006-07 No.1 Platinum Plus Dealer in INDIA Best Dealer Overall Excellence Award 23 Authorized workshops in Kerala Largest service network in India Customer Satisfaction 2nd Best in India 11 Awards from Maruti this year Maruti Dealer since 1986 Sales and Service Indus Motor Company Pvt. Ltd. provides the entire range of products & services available in the Maruti Suzuki stable. Indus Motor Company Pvt. Ltd. has 5 new car sales showrooms, 24 state-of-the-Art Maruti Service Stations, 4 Maruti True Value Outlets, all spread across India.
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Service stations Indus Motors Service Network is available through Kerala from Trivandrum to Kanhangad for your immediate service work/ Accident repair work. Their workshops are ideally located in all the cities. Induss expertised service personnel will be helping to your Vehicle problems. Induss brekdown accident recovery vehicles are available in all the cities. Maruti Suzuki India Ltd-A Corporate profile Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries. Around 1970, Sanjay Gandhi, political advisor and younger son to the then Prime Minister of India, Indira Gandhi, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. Indira Gandhi's cabinet passed a unanimous resolution for the development and production of a "People's Car". Sanjay Gandhi's company was christened Maruti Limited. The name of the car was chosen as "Maruti", after a Hindu deity named Marut.At that time Hindustan Motors' Ambassador was the chief car, and the company had come out with a new entrant, the Premier Padmini which was slowly gaining a part of the market share dominated by the Ambassador. For the next ten years, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. Sanjay Gandhi was awarded the exclusive contract and licence to design, develop and manufacture the "People's Car". This exclusive rights of production generated some criticism in certain quarters, which was directly targeted at Indira Gandhi. Over the next few years, the Institute of Management in Kerala 19
Indus Motors Pvt. Ltd company was sidelined due to the Bangladesh Liberation War and emergency. In the early days under the powerful patronage of Sanjay Gandhi, the company was provided with free land, tax breaks and funds. Till the end of 1970s, the company had not started the production and a prototype test model was met with criticism and skepticism. The company went into liquidation in 1977. The media perceived it to be another area of growing corruption. [4] Unfortunately, Maruti started to fly only after the death of Sanjay Gandhi, when Suzuki Motors joined the Government of India as a joint venture partner with 50% share.[5]After his death, Indira Gandhi decided that the project should not be allowed to die. Maruti entered into this collaboration with Suzuki Motors, The collaboration heralded a revolution in the Indian car industry by producing the Maruti 800. The car went on sale on December 14, 1983. It created a record by taking 13 months time to go from design to rolling out cars from a production line. By the year 1993 the company had sold up to 1,96,820 cars, mostly by selling its chief product the Maruti 800s. By March 1994, it produced one million vehicles, becoming the first Indian company to cross this milestone. It reached the two million mark in October, 1997 and rolled out its 4 millionth vehicle, an Alto-LX, on April 19, 2003. Maruti Suzuki India Ltd was established in December 1983, Maruti Suzuki India Ltd. has ushered a revolution in the Indian car industry. This car is meant for an average Indian individual which is affordable as well as has elegant appeal. Maruti Suzuki India Ltd. is the result of collaboration of Maruti with Suzuki of Japan. At this time, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. This was from where Maruti took over. Maruti has always spelt trust - be it with the products themselves or with the service standards. They have built trust by aligning their selves with the needs of customers. See how they have done that over the 25 years The company has crossed the milestone of becoming the first Indian company in March 1994, by manufacturing in totality one million vehicles. It is known for its mass-production and selling of more than a million cars. Maruti Suzuki India Ltd. is the India's largest automobile company which entered in the market with affirmed aim to render high quality fuel efficient and low cost vehicles. Sales figure in the year 1993 has reached up to 1,96,820. Maruti comes in a variety of Institute of Management in Kerala 20
Indus Motors Pvt. Ltd models in the 800 segment. Its cars operate on Japanese technology, pliable to Indian conditions and Indian car users. By the year 1998-99, the company has modernize the existing facilities and expand its capacity by 1,00,000 units. Recently to ward off the growing competition, Maruti has completed Rs. 4 billion expansion project at the current site, which has raised the total production capacity to over 3,20,000 vehicles per annum. With the coming of each and every year, the total production of the company exceed by 4,00,000 vehicles. In the small car segment it produces the Maruti 800 and the Zen. The big car segment includes the Maruti Esteem and the Maruti 1000. Along with them, the company also manufactures Maruti Omni. Other models includes Wagon R and the Baleno. Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. Both in terms of volume of vehicles sold and revenue earned, the company is India's leading automobile manufacturers and the market leader in the car segment. Sales recorded in June 2008, is Rs. 4,753.58 crores. Since inception, Maruti have produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. Maruti Suzuki is outsourcing its design and development activities to India. They are looking towards India as their design hub. Among the company's product development challenges, the need for shorter cycle times is always at the top. Management wants to be able to launch new models faster and reduce the time required for minor changes and development of product variants. Another challenge is co-development. Maruti's goal is to collaborate closely with its global teams and suppliers on the development of new platforms and product freshening. Other challenges include streamlining the process of vehicle localization and enhancing quality and reliability. These challenges pointed directly to a product lifecycle management (PLM) solution with capabilities for information management, process management, knowledge capture and support for global collaboration; a PLM solution directly addressing Maruti's business challenges. For example, PLM's information management capabilities address the issue of the many platforms, local variants and export destinations. Process management permits concurrent development and faster change management and provides a platform for other process Institute of Management in Kerala 21
Indus Motors Pvt. Ltd improvements - for faster vehicle development. Knowledge capture increases innovation and also reduces costs by increasing part re-use. PLM's collaboration capabilities permit global development by ensuring fast and accurate dissemination of product information. For this Maruti uses one of the leading PLM software package by UGS. At Maruti, styling is a cross-discipline function that requires designers, engineers and model makers to pool their resources in a multitude of activities that have to be performed in order to transform creative ideas into finished products. These styling-related activities include storyboarding, conceptualizing, rendering, tape drawing, model making, feasibility analysis, CAD data generation and Class-A surfacing. In addition, Maruti designs new accessories and adds value to its products interiors and exteriors by designing/developing fabrics, colors and graphics. Some of the most recent examples of Maruti styling are seen in change programs for the Zen, Wagon R and Esteem product lines. Other Maruti styling efforts are in various stages of development. Maruti used to employ a variety of software for its styling programs, including SCAD (Suzuki CAD), Alias, Unigraphics and Catia. However, today Marutis styling and engineering functions are doing almost all their work in UGS NX solutions. Maruti has a strong domestic market presence in India. It has a market share of 47% in the domestic market. The current market share of Indian car industry is given below, Maruti Exports Limited is the subsidiary of Maruti Udyog Limited with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignments of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti crossed the benchmark of 3, 00,000 cars. Since its inception export was one of the aspects government was keen to encourage. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda, Chile, Costa Rica and El Salvador are some of the markets served by Maruti Exports. Maruti also has markets in other countries depending on export demand. Suzuki is selling cars similar to Maruti in Pakistan and South Asian countries. They have a major non European market which grew 78% in 05- 06. Loss of sales in Europe is due to stoppage of Alto which accounted for 80% of their exports and introduction of Swift. Algeria has emerged as Maruti's largest overseas market with sales growing from a few hundred in Institute of Management in Kerala 22
Indus Motors Pvt. Ltd FY02 to over 6,500 (FY06). The company says it may cross 9,800 this year. Maruti is quite bullish on markets like, Chile, Morocco, Egypt and Sudan apart from the neighbouring countries. The auto major expects its exports to Chile and Morocco to go above 5,900 and 2,300, respectively, this year. Its volumes from there have moved from under 700 in FY02 to 3,115 (FY06) and exports to Sudan was nil two years back. "In Egypt, our numbers are estimated to grow to over 2,000 and 2,700 this year," according to Mr Khattar. In FY07 it was under 200 few years back. Meanwhile, Maruti is also reporting a high on current year exports to the neighboring countries is on a high too. The company expects to export 9,200 units to Sri Lanka this year, a growth of over 50%, 1,200 units to Nepal, over 1,175 to Bhutan and 700 to Bangladesh. Maruti, which saw exports dip by 29% last fiscal, also plans to launch a new export model during '08-09 , which will target the European market. The company targets to export 1, 00,000 units of the model annually. Overall passenger car market registered 24.86% growth Sales of compact cars jumped by 31.2%Mid-size car segment grew slower at 14.7%.The Government's small car policy seems to be yielding results, with the share of compact cars increasing to 68.25 per cent in the April-July 2006 period compared with 64.9 per cent in the same period last year. Not surprisingly, compact cars emerged as the main driver of passenger car growth in the period. While the overall passenger car market increased by 24.86 per cent to 3,24,671 units, sales of compact cars jumped by 31.2 per cent to 2,21,598 units in the April-July 2006 period. In fact, all the three major carmakers (Maruti Udyog, Hyundai Motor, and Tata Motors) saw a sizeable jump in their compact car sales in the period. Authorized Service Stations Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.
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Maruti Insurance Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited. This service started as a benefit or value addition to customers and was able to ramp up easily. By December 2005 they were able to sell more than two million insurance policies since its inception. Maruti Finance To promote its bottom line growth, Maruti launched Maruti Finance in January 2002. Prior to the start of this service Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic parnters in car finance. Again the company entered into a strategic partnership with SBI in March 2003. Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across Maruti TrueValue Maruti True Value is a service offered by Maruti Udyog to its customers. It is a market place for used Maruti Vehicles. one can Buy, Sell or Exchange used Maruti Vehicles with the help of this service in India. Maruti Driving School As part of its corporate social responsibility Maruti Udyog launched the Maruti Driving School in Delhi. Later the services were extended to other citites of India as well. These schools are modelled on international standards, where learners go through classroom and practical sessions. Many international practices like road behaviour and attitudes are also Institute of Management in Kerala 24
Indus Motors Pvt. Ltd taught in these schools. Before driving actual vehicles participants are trained on simulators. Key personnel Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Udyog. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors. After completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Manging Director on August 27, 1997. Mr. Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1998 as Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director.
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PRODUCT PROFILE Till recently whenever we think of Maruthi we think of it as 800 due to the huge sales it achieved. It was like a symbol of luxury for the middle class. Now situations are changing and people are looking at Maruthi stable for the wide range of products they are offering. The various models and brands that are sold by Maruthi in the order of their launch are Maruti 800: Launched 1983. Indias largest selling car till 2004 Maruti Omni: Launched 1984 Maruti Gypsy: Launched 1985 Maruti 1000: Launched 1990 Maruti Zen: Launched 1993.Modified 2003 Production to be halted 2006. New generation Zen (First generation MR Wagon in Japan) to be introduced 2006 Maruti Esteem: Launched 1994 Maruti Wagon- R: Launched 1999 Modified 2006 Maruti Baleno : Launched 1999 Maruti Alto: Launched 2000. Currently the largest selling car in India Maruti Grand Vitara: Launched 2003 Maruti Grand Vitara XL-7 Maruti Versa: Launched 2004 Maruti Swift: Launched 2005 Maruti SX4:Launched 2007 Maruthi Swift DZire: Launched 2008 Maruti A-Star: Launched 2008 Maruti Ritz: Launched 2009 Maruti Eeco:Launched 2010
26
CHAPTER: 4 DATA ANALYSIS AND INTERPRETATION
27
Table 4.1 Age wise classification Age 18-25 26-33 34-41 42-49 Above 50 Total Source: Survey data Inference Out of the total respondents 20 percentage of respondents belonged to the age category of 18-25,and 36 percentage belonged to the age category of 26-33,and 24 percentage belonged to the age category of 34-41, and the least percentage of respondents fall under the age category of 42-49 and above 50 respectively. i.e.10 percentage. No. of respondents 20 36 24 10 10 100 Percentage 20 36 24 10 10 100
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Diagrammatic representation Chart 4.1 Age wise classification
18-25 26-33 34-41 42-49 above 50
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Table 4.2 Gender Gender Male Female Total Source: Survey data Inference From the table we can understand that 96 percentage of the respondents were male and 4 percentage were belonged to female. No. of respondents 96 4 100 Percentage 96 4 100
30
Diagrammatic representation Chart 4.2 Gender
Male Female
31
Table 4.3 Ownership Owners Owing Not owing Total Source : Survey data Inference Among the respondents all were car owners No.of respondents 100 Nil 100 Percentage 100 Nil 100
32
Diagrammatic representation Chart 4.3 Ownership
Owing Not owing
33
Table 4.4 Brand usage Brand Maruti Tata Chevrolet Hyundai Total Source : Survey data Inference Among the total respondents,70 percentage of the car owners were using Maruti,and12 percentage of the respondents were using Hyundai and 10 percentage of the respondents were using Chevrolet, and . 8 percentage of the respondents were using Tata , No.of respondents 70 8 10 12 100 Percentage 70 8 10 12 100
Diagrammatic representation Institute of Management in Kerala 34
Indus Motors Pvt. Ltd Chart 4.4 Brand usage
Maruti Tata Chevrolet Hyundai
Table 4.5 Institute of Management in Kerala 35
Indus Motors Pvt. Ltd Mode of awareness Mode Advertisement Dealers Friends Others Total Source: Survey data Inference From the above table it was evident that most number of respondents came to know about Maruti through their friends i.e. 54 percentage ,signaling its strong market acceptance.19 percentage each came to know about the company through dealers and other modes and 8 percentage respondents became aware about the Maruti vehicles through advertisements. No.of respondents 8 19 54 19 100 Percentage 8 19 54 19 100
Diagrammatic representation Chart 4.5 Institute of Management in Kerala 36
Indus Motors Pvt. Ltd Mode of awareness
Advertisement Dealers Friends Others
Table 4.6 Usage of Maruti vehicles Opinion Institute of Management in Kerala No.of respondents Percentage 37
Indus Motors Pvt. Ltd Used Not Used Total Source: Survey data Inference From the above table we can infer that,89 percentage of respondents have used vehicles of Maruti and only 11 percentage of respondents have not used Maruti motors vehicles yet. 89 11 100 89 11 100
Diagrammatic representation Chart 4.6 Usage of Maruti vehicles
38
Used Not used
Table 4.7 Reason for preffering Maruti vehicles Reasons Brand image Quality Price Institute of Management in Kerala No.of respondents 46 22 12 Percentage 46 22 12 39
Indus Motors Pvt. Ltd Others Total Source: Survey data Inference From the above table,we can find out that most of the respondents,46 percentage of the respondents preffered maruti vehicles due to its brandimage,22 percentage of the respondents preffered due to its quality,20 percentage of the respondents preferred maruti vehicles for reason in other category such as loading capacity,suitability for long driving etc. and only 12 percentage of the respondents preffered maruti vehicles considering its price. 20 100 20 100
Diagrammatic representation Chart 4.7 Reason for preffering Maruti vehicles
40
Brand image Quality Price Others
Table 4.8 Product range Opinion Excellent Good Institute of Management in Kerala No.of respondents 25 65 Percentage 25 65 41
Indus Motors Pvt. Ltd Average Poor Total Source: Survey data Inference Out of the total respondents,65 percentage of the respondents felt that the product range of the Maruti vehicles was quiet good and 25 percentage of the respondents were of the opinion that the companys product range was excellent,and only 10 percentage of the respondents were of the opinion that the companys product range was average and none of them were of the opinion that the companys product range was poor. 10 Nil 100 10 Nil 100
Diagrammatic representation Chart 4.8 Product range
42
Excellent Good Average Poor
Table 4.9 Product durability Opinion Excellent Good Average Institute of Management in Kerala No.of respondents 43 57 Nil Percentage 43 57 Nil 43
Indus Motors Pvt. Ltd Poor Total Source: Survey data Inference From the above table we can infer that 57 percentage of the respondents were of the opinion that product has good durability period.43 percentage of the respondents said that product has got excellent durability period.None of the respondents were of the opinion that the products durability is average or poor. Nil 100 Nil 100
Diagrammatic representation Chart 4.9 Product durability
44
Excellent Good Average Poor
Table 4.10 Brand name Opinions Influential Non Influential Institute of Management in Kerala No.of respondents 90 10 Percentage 90 10 45
Indus Motors Pvt. Ltd Total Source: Survey data Inference The study indicates that 90 percentage of the respondents felt that brand name does influence the sales of Maruti vehicles and only 10 percentage of respondents felt that the otherway that brand name doesnt have much relevance in the sales of Maruti vehicles. 100 100
Diagrammatic representation Chart 4.10 Brand name
46
Influential Non Influential
Table 4.11 Most accepted product
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Indus Motors Pvt. Ltd Source: Survey data Inference From the above table,we can understand that the most accepted product of Maruti vehicles in the market was Maruti Alto categories as suggested by 42 percentage of the respondents and the second most accepted maruti vehicle was Maruti 800 as favourd by 20 percentage of the respondents and the least accepted maruti vehicles in the market was Versa,Baleno,Gypsy Grand vitara
Serial no: 1 2 3 4 5 6 7 8 9 10 11 12 13 Total
Most accepted product Maruti 800 Swift Omni Alto Wagon R Eeco A- star Grand Vitara Gypsy Estilo SX4 Dzire Ritz
No: of Respondents 20 22 10 20 12 0 5 0 0 2 3 6 0 100
Percentage 20 22 10 20 12 0 5 0 0 2 3 6 0 100
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Indus Motors Pvt. Ltd Diagrammatic representation Chart 4.11 Most accepted product
10% 22% 20% Maruti 800 Swift Omni Alto Wagon R Dzire Zen Estilo SX4 A- Star
20% 5% 3% 2% 6%
12%
Indus Motors Pvt. Ltd Market Potential Brand Chevrolet Maruti Tata Hyundai Total Source: Survey data Inference Out of the total respondents ,45 percentage of respondents quoted that Maruti has got the highest market potential and 25 percentage of the respondents opined Hyundai as the best.20 percentage of the respondents preferred Chevrolet as the better one .and the remaining 10 percentage of the respondents preferred Tata as the best one. No.of respondents 20 45 10 25 100 Percentage 20 45 10 25 100
Diagrammatic representation
50
Indus Motors Pvt. Ltd Chart 4.12 Market Potential
Chevrolet Maruti Tata Hyundai
Indus Motors Pvt. Ltd Most Influential Feature of Maruti vehicles Features Price Appearance & Style Fuel efficiency Total Source: Survey data Inference Among the respondents 50 percentage of respondents felt that the most influential feature of maruti vehicle was its Appearance and Style,38 percentage felt that the fuel efficiency was its most influential feature and the remaining 12 percentage of the respondents quoted that the price of the product was its most influential feature. No.of respondents 12 50 38 100 Percentage 12 50 38 100
Diagrammatic representation Chat 4.13 Most Influential Feature of Maruti vehicles
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Price Appearance & Style Fuel efficiency
Table 4.14 Appearance improvement leads to sales increase Opinions Improve Not improve Institute of Management in Kerala No.of respondents 82 18 Percentage 82 18 53
Indus Motors Pvt. Ltd Total Source: Survey data Inference Out of the total respondents 82 percentage of respondents believed that by improving the appearance and style of the products of the company can improve its sales and only 18 percentage felt the other way that improving appearance and style will not result in increase of sales. 100 100
Diagrammatic representation Chart 4.14 Appearance improvement leads to sales increase
54
Improve Not improve
Table 4.15 Improved fuel efficiency enhancing the sales Opinions Effect No effect Total No.of respondents 100 Nil 100 Percentage 100 Nil 100
55
Indus Motors Pvt. Ltd Source: Survey data Inference From the above table we can infer that all the respondents i.e.100 percentage of respondents said that increasing the fuel efficiency will definitely result in increase of sales.
Diagrammatic representation Chart 4.15 Improved fuel efficiency enhancing the sales
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Effect No effect
Table 4.16 Satisfaction level of Maintenance of Maruti vehicles Satisfaction Level Highly Satisfied Satisfied Moderately satisfied Institute of Management in Kerala No.of respondents 34 56 10 Percentage 34 56 10 57
Indus Motors Pvt. Ltd Dissatisfied Total Source: Survey data Inference Out of the total respondents,56 percentage of the respondents were satisfied with the maintenance of maruti vehicles,34 percentage of the respondents had highly satisfied with the maintenance,10 percentage of the respondents were moderately satisfied with the maintenance and none of them were dissatisfied with maintenance of maruti vehicles. Nil 100 Nil 100
Diagrammatic representation Chart 4.16 Satisfaction level of Maintenance of Maruti vehicles
58
60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied
Table 4.17 Satisfaction level of Fuel efficiency of Maruti vehicles Satisfaction level Highly Satisfied Satisfied Moderately satisfied Institute of Management in Kerala No.of respondents 13 60 27 Percentage 13 60 27 59
Indus Motors Pvt. Ltd Dissatisfied Total Source: Survey data Inference Among the total respondents,60 percentage of the respondents were satisfied with the fuel efficiency of maruti vehicles,27 percentage of the respondents had moderately satisfied with the fuel efficiency of maruti vehicles,13 percentage of the respondents were highly satisfied with the fuel efficiency of maruti vehicles, none of the respondent was dissatisfied with the fuel efficiency of maruti vehicles. Nil 100 Nil 100
Diagrammatic representation Chart 4.17 Satisfaction level of Fuel efficiency of Maruti vehicles
60
60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied
Table 4.18 Satisfaction level of Pick up of Maruti vehicles Satisfaction level Highly Satisfied Satisfied Moderately satisfied Dissatisfied Institute of Management in Kerala No.of respondents 8 32 40 20 Percentage 8 32 40 20 61
Indus Motors Pvt. Ltd Total Source: Survey data Inference Among the total respondents,40 percentage of respondents were moderately satisfied with the pickup of maruti vehicles,32 percentage of the respondents had satisfied with the pickup of maruti vehicles.20 percentage of the respondents were dissatisfied with the pickup of maruti vehicles and only 8 percentage of the respondents were highly satisfied with the pickup of maruti vehicles. 100 100
Diagrammatic representation Chart 4.18 Satisfaction level of Pick up of Maruti vehicles
62
Indus Motors Pvt. Ltd 40 35 30 25 20 15 10 5 0 Highly Satisfied Moderately Dissatisfied
Table 4.19 Satisfaction level of Price of Maruti vehicles Satisfaction level Highly Satisfied Satisfied Moderately satisfied Institute of Management in Kerala No.of respondents Nil 35 50 Percentage Nil 35 50 63
Indus Motors Pvt. Ltd Dissatisfied Total Source: Survey data Inference Among the total respondents,50 percentage of the respondents were moderately satisfied with the price of maruti vehicles,35 percentage of the respondents were satisfied,15 percentage of the respondents were dissatisfied with the price of maruti vehicles and none of them were highly satisfied with the price of maruti vehicles. 15 100 15 100
Diagrammatic representation Chart 4.19 Satisfaction level of Price of Maruti vehicles
64
50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied
Table 4.20 Resale value Opinion Getting Not getting Total No.of respondents 96 4 100 Percentage 96 4 100
65
Indus Motors Pvt. Ltd Source : Survey data Inference From the above table,96 percentage of the respondents said maruti vehicles had better resale value and only 4 percentage of the respondents opined maruti vehicles had not getting resale value.
Diagrammatic representation Chart 4.20 Resale value
66
Getting Not getting
Table 4.21 Satisfaction level of Service availability of Maruti vehicles Satisfaction level Highly satisfied Institute of Management in Kerala No.of respondents 26 Percentage 26 67
Indus Motors Pvt. Ltd Satisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference Among the total respondents,70 percentage of the respondents were satisfied with the service availability of maruti vehicles,26 percentage of the respondents had highly satisfied with the service availability of maruti vehicles,4 percentage of the respondents were moderately satisfied with the service availability of maruti vehicles and none of them were dissatisfied with the service availability of maruti vehicles. 70 4 Nil 100 70 4 Nil 100
Diagrammatic representation Chart 4.21 Satisfaction level of Service availability of Maruti vehicles
68
80 70 60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied
69
CHAPTER: 5 FINDINGS, CONCLUSION, AND SUGGESIONS
FINDINGS 1. It is preferred over other brands due to its better resale value,low maintenance cost,better pickup,suitability for long drives and better service availability. 2. There is strong public awareness about the company,its policies and vision
70
Indus Motors Pvt. Ltd 3. The major awareness is the interaction among public in place of utilization of various medias 4. The company has a very strong customer retaining efficiency 5. The companys brand image has a significant role in its increased sales. 6. The product range of company is quite good 7. The durability of the product is good 8. The company doesnt possess a good demand for its product range of versa, Grand vitara, Gypsy, and Baleno 9. Maruti has the highest market potential among the brands in Trivandrum market. 10. Fuel efficiency of Maruti has been the governing factor behind its present goodwill and reputation.
CONCLUSION As my experience I would like to say that this study was very beneficial for me, I found that the entire experience very rewarding. I could get a good idea about the market
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Indus Motors Pvt. Ltd potential of Maruti vehicles. This study has given me an insight into the plus and drawbacks of Maruti. The company has a wide range of products and good after sales service. It has more customized products and the firm has unbeatable quality checking measures. The company ensures 100% quality in almost all of its products. The study was done with the intend of identifying the market potential of Maruti in the Trivandrum district, with the help of data collected through both primary and secondary sources regarding the market position of different brands of cars, specially of Maruti vehicles and their analysis. Maruti has acquired formidable expertise in designing and developing cars to meet varying customer needs. Their new innovations and brands are well conceived by the customers and have succeeded in achieving a goodwill which other companies have struggled to achieve in a longer span of time.
SUGGESTIONS 1. For increasing the sales, organize customer contact programs, free service camps, caravans etc. with the help of trained sales executives. 2. Introduce new sales promotion strategy for competing with other brands. Institute of Management in Kerala 72
Indus Motors Pvt. Ltd 3. Company needs to formulate new strategy for improving sale of its product of versa, Grand Vitara, Gypsy, and Baleno. 4. Make effective utilization of advertising media especially visual media and print media. 5. Company needs to take measures for improving stylish interiors with global safety standards. 6. For increasing the sales, good variants within a product will provide further sale. 7. Company needs to take measure for the diesel vehicles to avoid starting trouble.
BIBLIOGRAPHY
Texts: Marketing Management Institute of Management in Kerala : Dr.R.L. Varshney & Dr. S.L. Gupta 73
Indus Motors Pvt. Ltd Marketing Research : Dr. D. D. Sharma
Websites www.indusmotors.com www.marutisuzuki.com www.google.com www.yahoo.com
Others Company brouchers Company Magazines
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APPENDIX$QUESTIONNAIRE
A STUDY ON THE MARKET POTENTIAL OF MARUTI SUZUKI INDIA PVT. LTD AT INDUS MOTORS, TRIVANDRUM.
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Indus Motors Pvt. Ltd Dear Sir/Madam: - I am undertaking a market Potential Survey of Maruti Products. I request you to fill up the questionnaire. I would be highly obliged by your response and it would help me in serving you better. QUESTIONNAIRE 1. Name: - . 2. Age : - 18-25 3. Gender : Male 26-33 34-41 42-49 Above 50
Female Degree No , PG Others
4. Qualification : - SSLC 5. Do you own a car :- Yes If yes, which brand? Maruti Tata Chevrolet Hyundai
6. How did you come to know about Maruti ? Advertisement Dealers Friends Others
7. Are you using Maruti vehicles:Yes No Institute of Management in Kerala 76
Indus Motors Pvt. Ltd 8. Specify reason for preferring Maruti vehicles:Brand image Quality Price Others If other, Please specify .. 9. Your opinion about the product range of Maruti Suzuki India Pvt.Ltd Excellent Good Average Poor 10. Your opinion on Product durability. Excellent Good Average Poor 11. Does the brand name Maruti influence the sale in any manner? Yes No
12. In your opinion which line of Maruti product has wider acceptance : Maruti 800 Swift Institute of Management in Kerala 77
Indus Motors Pvt. Ltd Omni Alto Wagon R Versa Esteem Grand Vitara Gypsy Zen Estilo SX4 Baleno 13.Which brand has more market Potential? Chevrolet Maruti Tata Hyundai 14.Which feature of the Maruti vehicle influenced you most? Price Appearance&Style Fuel efficiency 15. Will appearance & Style increase the sale of Maruti vehicles? Yes No
16. Will enhancing fuel economy increase the sales? Yes Institute of Management in Kerala 78
Indus Motors Pvt. Ltd No 17. Are you satisfied with the Maintenance of Maruti vehicles? Highly Satisfied Satisfied Moderately Satisfied Dissatisfied 18. Are you satisfied with the fuel efficiency of Maruti vehicles? Highly Satisfied Satisfied Moderately Satisfied Dissatisfied 19. Are you satisfied with the pick up of Maruti vehicles? Highly Satisfied Satisfied Moderately Satisfied Dissatisfied 20. Are you satisfied with the price of Maruti vehicles? Highly Satisfied Satisfied Moderately Satisfied Dissatisfied
21. Are you getting better resale value in Maruti Products? Yes No Institute of Management in Kerala 79
Indus Motors Pvt. Ltd 22. Are you satisfied with service availability? Highly Satisfied Satisfied Moderately Satisfied Dissatisfied 23. For the improvement of Maruti vehicles, Please specify your suggestions.. ... ...
THANK YOU
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