Inteligent Business 5 7 Final TEST A
Inteligent Business 5 7 Final TEST A
Inteligent Business 5 7 Final TEST A
Business English
Intelligent Business
(Upper-intermediate)
Units (5-7)
Test A
Part 1: Reading
It is almost 30 degrees and people are packed into London Underground carriages like sardines--the
hot and sticky conditions are ideal for a deodorant company using the Tube to promote its product.
One train has been transformed into a moving advertisement, with the hanging straps you hold onto
replaced by mock deodorant aerosol cans. The agency responsible for the campaign explains that they
are hitting consumers in exactly the right environment and at exactly the time when they might be
thinking about wanting or needing a certain product.
Grabbing the attention of consumers who no longer take notice of traditional advertising is the whole
point of this kind of advertising, known as 'ambient' advertising. Examples include bus stops which
squirts perfume at passers-by, advertisements on supermarket floors, shopping trolleys, petrol pump
handles, and even on cows in fields near motorways. And it works too. In one petrol station, which
used advertisements on the floor to advertise Sunkist soft drink, sales of the product jumped by 74%.
Some people object to the way that advertising invades every available space but advertisers say they
have to do this for ambient advertising to work. People have to be surprised and intrigued by the
campaigns. However, the key to success, it seems, is making sure the environment is appropriate to
the product.
Being clever is also important. For example, Ford filled one of its cars with tropical fish and placed it
in a very fashionable London restaurant. Campaigns like this attract publicity -- people write about
them and take photographs. This means advertisers get the most for their client's money.
Ambush - a sudden and surprising attack on a person or a group of people by one or more people
who have been hiding and waiting for them
Ambient - relating to or denoting advertising that makes use of sites or objects other than the
established media (e.g.by placing slogans on the back of bus tickets).
Task 1. Look at these multiple-choice questions and choose a, b, or c. (each question is given 2
points)
1. The train..............
b. smells of fish.
a. sports facilities
b. live animals
c. transport facilities.
Part 2. Vocabulary
Task 1. Match the words in box with their definitions below:
Plaintiff campaign glossy settlement coverage
relentlessly jury start-up defendant lawsuit
13.a charge, claim or complaint against a person or an organization that is made in a court of law by
a private person or company___________________.
Task 2. Fill in the gaps with the words and expressions above:
compromising advertising
nanotechnology subscribers lawyers/attorneys
information campaigns
law firm leaked damages verdict legal
21. Investors claim that the CEO of the company did not disclose ...........................................about
the company's results.
22.......................................is a new growth market, which promises to bring smaller, lighter, more
portable technological devices.
23. Businesses generally use the services of advertising agencies to create....................... ............
25. This, they hope, will increase the number of ...................................in the almost saturated mobile
phone market.
26. Companies and individuals use the services of a ................................or of a corporate legal
department to take legal action....
29.If the situation doesn't change, we will need to think about taking ........................action.
30.Do you know who .................. ...the confidential documents to the press last week?
Part 3. Grammar
Task 1. Complete each sentence using WHO, WHOM, WHOSE, WHERE.
34.I don' t know the name of the woman to ...................... I spoke on the phone.
38.It was the famous twentieth century physicist ..................work was first suggested that
miniaturization might go all the way down to the molecular level.
39.The researcher ...................went to the Massachusetts Institute of Technology , turned these ideas
into a PHD thesis.
40.Other electronic components have already been studied by researchers .................. are trying to
work out how to fit them together.
Task 2. Complete the sentences using the correct form (gerund or infinitive) of the in brackets.
42.It's important (present)......................a professional image of the company and its brands.
43.My agent made me (publicize)..........................the new HollyBank soap range, although I can't
stand it.
47. I'm slowly realizing that (target)____________________ the right people is not going to be
easy.
48. You will need (liaise)______________with the manager over the in-store displays.
The case...............................
The company.........................
Compensation .......................
The goods..............................
Asbestos-related products...................................
58.The manufacturer of Bubble-Wrap should have protected itself from a financial collision.
59.The CEO did not disclose compromising information about the company's result.
Part 4. Writing
Write a memo (on the answer sheet) to your staff based on these notes:
You want to send a memo about security. Three members of staff have had money stolen from their
offices. Tell staff that they should keep their valuables with them or in a locked drawer, or cupboard,
at all times. Inform staff that if they see anything suspicious, they should phone security immediately.