Data Analytics Brochure

Data Analytics 360
Cornell Certificate Program

Overview
Enhance Business Performance with Data-Driven Insights
Talentedge is proud to offer Data Analytics 360 Cornell Certificate Program in collaboration with
eCornell, Cornell University’s online learning platform.
Data analytics is among today’s fastest-growing and highest-paid professions, as organizations have
begun to increasingly rely on data to drive strategic business decisions. Multiple studies across the
globe project that demand for professionals with Data Analytics skills will continue to soar in the
current decade.
Data Analytics 360 Cornell Certificate Program is designed to take your strategic decision making to
the next level by expanding your analytical capabilities. The course will explore in detail the advanced
techniques in prescriptive analytics like modelling and optimization. By enrolling into this course, you’ll
learn how prescriptive analytics enables you to not only forecast what will happen, but will also
suggest actions for achieving predicted outcomes dependent upon the interdependent effects of
multiple decisions. The course will follow an approach based on hands-on exercises and video
instructions which will enable you to combine data visualization, prescriptive analytics, and predictive
models to increase the accuracy of your predictions and make better, more agile business-related
decisions.
Whether you’re planning to enter the arena of analytics, starting out as an analyst or are a senior
executive, this certificate course is designed to take your decision making to the next level by
enhancing the functional literacy in critical business analytics. This course will also impart knowledge
of scientific methods for data analysis and visualization and help you gain a 360 degree
understanding of risk and probability, using statistical representations to optimize results for complex,
and often simultaneous, business decisions.
What will you Learn

Create Statistical Summaries & Data Visualizations
Create and interpret statistical summaries and data visualizations that support understanding and
guide decision making
Learn to Build Dashboards that Simplify Complex Business Situations

Use data and key performance indicators to build a dashboard that uses visuals to improve your
understanding of complex business situations
Use Statistical Methods to test Scientific Hypotheses
Formulate a business question as a scientific hypothesis that can be tested using statistical methods
Create Regression Models to Predict Likely Outcomes
Create and validate regression models that can be used to determine the effect of attributes on a
decision and predict likely outcomes
Reduce Uncertainty in Decision Making
Use data to describe and reduce uncertainty in decision making and incorporate uncertainty and
risk into decision models
Predict Outcomes in Complex Situations
Use data models to predict outcomes in complex situations with multiple, simultaneous decisions
What You Will Earn
Certificate of Completion in Data Analytics 360
75 Continuing Education Units (7.5 CEUs)
26 Professional Development Units (PDUs)

Toward PMI Recertification
Inside the Program

This certificate consists of 5 three-week courses with a 1-week break between courses.
Students spend approximately 3-5 hours on each course per week.
Lectures, text transcripts, readings, discussions, and projects are accessible 24 hours a day for
three weeks each.
Courses include multiple-choice quizzes and instructor-moderated discussions. A final project is

required for each course, allowing you to practice what you’ve learned in a real-world context.
Expect plenty of opportunities for collaboration and networking with fellow participants both
during and after your courses.
Who Should Enroll

Analysts
Functional managers
Executives
Consultants
Any professional that uses data to make business decisions
Eligibility
Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university
(UGC/AICTE/DEC/AIU/State Government) in any discipline.
Proficiency in English, spoken & written is mandatory.

Syllabus
1. Understanding and Visualizing Data (SHA571)
Learn to apply the principles of data analysis and make the most of available data to ensure that
decisions are well informed and objectives are met.
Learn to utilize your own decision-making framework to achieve desired outcomes

Evaluate decisions by looking at key performance measures and determining their implications
for stakeholders
2. Implementing Scientific Decision Making (SHA572)

Learn how to examine data scientifically to limit generalizations. While intuition and business
knowledge play an important role in the decision-making process, this course will prepare you to
apply a level of scientific rigor that will lead to better results for your organization.
Learn to utilize your own decision-making framework to achieve desired outcomes

Evaluate decisions by looking at key performance measures and determining their implications
for stakeholders
3. Using Predictive Data Analysis (SHA573)

When you look at data and are able to make connections, your ability to predict and estimate the
impact of certain outcomes makes you a valuable asset to your organization. Increase your
proficiency with modeling and turn your ability to use data for sound decision-making into a
career advantage.
Identify data relationships to reduce uncertainty and use regression models to drive decisions
Make better predictions and estimates for outcomes using modeling frameworks
4. Modeling Uncertainty and Risk (SHA574)

Decision making is never as simple as we would like it to be, since rarely does a single factor
alone predict an outcome. In business, not taking this uncertainty into account has serious costs.
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision
models so you can make better, more adaptive business decisions.
Use estimates of probable future outcomes for simple Yes/No decisions, based on increasingly
complex modeling situations
Develop and use a Monte Carlo simulation to examine outcomes that vary based on multiple,
interdependent decisions
Syllabus
5. Optimization and Modeling Simultaneous Decisions (SHA575)
In business, we usually face multiple decisions in complex situations, where each decision has
potentially far-reaching impacts. To thrive in this environment, you need to move beyond prediction.
Take your analytical capabilities to the next level by modeling simultaneous decisions and using
these data models to optimize outcomes.
Create an optimization model for linear and nonlinear decision situations

Use data models to predict and optimize outcomes in complex situations involving multiple,
simultaneous decisions
Faculty
Chris Anderson
Professor, Cornell University
Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment
in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main
research focus is on revenue management (RM) and service pricing. He actively works with industry,
across numerous industry types, in the application and development of RM, having worked with a
variety of hotels, airlines, rental car and tour companies, as well as numerous consumer packaged
goods and financial services firms. Anderson’s research has been funded by numerous governmental
agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and
Pricing Management and is the regional editor for the International Journal of Revenue Management.
At the School of Hotel Administration, he teaches courses in revenue management and service
operations management.
About eCornell
As Cornell University’s online learning unit, eCornell delivers online professional certificate programs
to individuals and organizations around the world. Courses are personally developed by Cornell
faculty with expertise in a wide range of topics, including hospitality, leadership and management,
marketing, human resources, technology and data analytics. Students learn in an interactive,
small-class format to gain skills they can immediately apply in their organizations. eCornell has offered
online learning courses and certificate programs for 18 years to over 150,000 students at more than
2,000 companies.
Program Details
Duration: 19 Weeks
Program Fee: INR 2,36,000 (Inclusive of taxes)
No. of Courses: 5
Effort: 3-5 hours per week
Format: 100% online
Model: Instructor-led
For More Details
Write to: admissions@upgrad.com
Call at: 1800 210 2020
upGrad Education Private Limited

Nishuvi, 75, Dr. Annie Besant Road Worli, Mumbai - 400018

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Data Analytics 360

Cornell Certificate Program

What will you Learn

Learn to Build Dashboards that Simplify Complex Business Situations

75 Continuing Education Units (7.5 CEUs)

26 Professional Development Units (PDUs)

Inside the Program

Students spend approximately 3-5 hours on each course per week.

Courses include multiple-choice quizzes and instructor-moderated discussions. A final project is

Who Should Enroll

Any professional that uses data to make business decisions

Proficiency in English, spoken & written is mandatory.

Learn to utilize your own decision-making framework to achieve desired outcomes

2. Implementing Scientific Decision Making (SHA572)

Learn to utilize your own decision-making framework to achieve desired outcomes

3. Using Predictive Data Analysis (SHA573)

4. Modeling Uncertainty and Risk (SHA574)

Create an optimization model for linear and nonlinear decision situations

Program Fee: INR 2,36,000 (Inclusive of taxes)

Effort: 3-5 hours per week

Format: 100% online

upGrad Education Private Limited

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