FINAL PROJECT

PRINCIPLES OF MANAGEMENT

GROUP MEMBERS:
ABDUL HADI -003
TALAL NADEEM -259
HARIS FAISAL -056
HAFIZ M ABDULLAH -207
ZAYAN MAJEED -176
 Introduction
Established in 2003, Outfitters is a fashion brand created for the spirited
youth of Pakistan who enjoy indulging in the latest lifestyle trends; be it
style, music, technology or social networking, as a means to express
themselves. Outfitters has separate product lines in order to cater to all
segments and their demands - men, women and juniors. Within each line we
offer a wide array of products which caters to a variety of different styles
and preferences, from highly fashionable, on trend pieces to athleisure
garments to more casual, every day attire and basic apparel. Today, after 17
years of meeting the public’s demand for on trend western wear in Pakistan,
Outfitters has managed to successfully set up 120+ stores across 20 cities in
Pakistan as well as, a rapidly growing online store, all of which have been
carefully merchandised to cater to our customers, allowing them to build a
wardrobe that expresses them and their personal style.

MISSION, VISION & OBJECTIVE

Mission Statement:

The mission statement of the company says that “Be the customers’ preferred
apparel choice for upcoming trends and fashion, in an affordable price range”.

Vision Statement:

While there is no authority vision statement for Outfitters yet. Notwithstanding,

the organization shows that it is "committed to moving clients through a special
mix of item, innovativeness and social agreement."

Objective:
 So, if we talk about Outfitters specifically, they really focus on the
customer loyalty and try to fulfil the requirements of their customers and try to
provide the positive shopping experience to make them satisfy, so that they
become the regular part of their business. To address the issues of the primary
segment, Outfitters guarantees that it just supplies its client with the highest point
of reach brands and at the most serious rates. The products supplied by this
organization are top of the line, regardless of whether for men or ladies or falling
in the magnificence, extras or some other classes. Truth be told, the organization
does more to guarantee fulfillment among its customers by offering them returns
and trades choices for any things that fall beneath their assumptions.

CORE VALUES
Outfitters fundamental beliefs contain "client faithfulness, variety,
innovativeness, and trustworthiness." This organization has probably the best
culture in the business.

Client faithfulness:

Client faithfulness is basically the faithfulness and commitment towards the

customer and focusing on the degree of satisfaction of the customer. So that
they become the regular customer of that particular brand and shop most often
from them and also become the source of human advertisement of their brand
and recommend it to others as well. So, if we talk about Outfitters specifically,
they really focus on the customer loyalty and try to fulfil the requirements of

their customers and try to provide the positive shopping experience to make
them satisfy, so that they become the regular part of their business.

Variety:
Variety here means to introduce the new and updated products to their
customers to gain their attention. If we take outfitters here, we can see that
they had a diverse and wide range of product for sale that can easily get the
buyers attention. And they regularly improvise the diversity of their products so
that won’t lose the interest of their customers and through this they minimize
the risk of loss in their business.

Innovativeness:

With business creativity, you get to solve problems faster and easier than ever
before. It helps you discover unique ideas that will keep your users interested
and engaged, which is vital to your business success. So, if we relate this point
of creativity with outfitters. We can clearly observe that outfitters would really
come up with creative and innovative ideas. Their creativity really differentiates
them with their competitors and help them to stand in the competition market.

Trustworthiness:

Honesty plays really important role in development of any business. It is like

what we say and what we do. So, if we imply it to outfitters, they really ensure
their honesty towards their customers and they make sure to build trust with
their customer. And try to sale the same quality product which they are
featuring about, they really work on their quality management for this purpose,
to keep their words with their customers.

ORGANIZATION HIERARCHY
Organization hierarchy is the order of members based on authority. It refers to
the ranks from entry-level employees to senior managers or executives.
Organization hierarchies typically consist of multiple levels, and members with
more authority occupy higher positions. For example, a company's chief
executive officer (CEO) is typically the highest member of an organization and
its hierarchy.

CEO:

The chairman or CEO of outfitters is Kamran Khursheed. He was the

founder of outfitters which is been established in 2003. He manages all the
work of company initially. As he is the CEO of outfitters so he gets the credit
for the success of outfitters in Pakistan.

Directors:

In an organization it is important to appoint directors so that they

oversees the work of managers and also manages other important decisions
of company. The directors are the most important part for the success or
failure of any company, so that’s why they have to make their decisions wisely

Managing Directors:

Managing directors also plays an important role in the

success of the organization as they gets instructions from the Directors and
then gives instruction to the managers so that the managers would act wisely
on their instructions.

Managers:

As outfitters is an clothing brand and is one of the biggest brand in

Pakistan so it has many branches or outlets so in every outlet there is a
manager who manages the outlets arrange so that customer would get
attracted and can also get feedbacks from customers and the customer might
have any query so there must be a manager present there.

Workers:
 Workers are the staff which manages the product in outlets arrange
them in an organized way they also deals customers. There are more than 5
workers present in any branch of outfitters. The workers of the company gets
directions from their outlet manager who is also present in the outlet to solve
any problem of workers.

QUESTIONS ASKED IN INTERVIEW

1. What are the main goals of your outfitting business?
2. What services do you offer?
3. How have you been able to expand your outfitting business over the years?
4. What safety protocols do you have in place for your customers?
5. What type of equipment do you provide for your customers?
6. Do you have any special training for guides or other staff?
7. What types of marketing strategies do you use to promote your outfitting
business?
8. What are the most popular activities you offer to customers?
9. What challenges have you faced in running an outfitting business?
10. What kind of feedback have you received from customers?
11. What processes and procedures are in place for managing daily operations?
12. How is customer feedback used to improve service quality?
13. What strategies are used to ensure customer satisfaction?
14. How do you manage inventory levels and order fulfillment?
15. How do you ensure a consistent quality of service?
16. What have been the most successful marketing campaigns?
17. What are the key performance indicators you use to measure success?
18. How do you measure and reward employee performance?
19. How do you manage and motivate staff?
20. How do you maintain a safe working environment?
 SWOT Analysis of Outfitters:
Strenghts Weaknesses
• Stores in good locations • Not as many stores as other
world wide. companies.
• Large stock range. • No instore brands.
• Livestyle choices, clothing, • Slightly more inexpensive than
homewear, and electriccal. other Competitors.
• Stong brand image. • Large company.
• Reasonably priced.
• Impersonable.
• Successful designer
collaborations.
• Income supported by other
store under
the brand umbrella.
• Vintage collection.
• Men/women wear.
Weaknesses
• Not as many stores as other
companies.
• No instore brands.
• Slightly more enxpensive
than other
competitors.
• Large company.
• Impersonable.

Opportunities
• To open more stores,
worldwide.
• To expand webside.
• More designer
collaborations.
• Expand ranges.
• Create an instore brand.
• Personal shopper/styling
services.

Threats
• The current financial climate.
• Rates getting higher.
• Designers not wanting to
collaborate.
• Quality of sourced vintage
clothing.
• Customers having less
disposible
income.
Strengths
• Stores in good locations
worldwide.
• Large stock range.
• Lifestyle choices, clothing, home
wear, and electrical.
• Strong brand image.
• Reasonably priced.
• Successful designer
collaborations.
• Income supported by another
store under the brand umbrellas.
• Vintage collection.
• Men/women wear.

Opportunities Threats
• To open more stores, worldwide. • The current financial climate.
• To expand web side. • Rates getting higher.
• More designer collaborations. • Designers not wanting to
• Expand ranges. collaborate.
• Create an in store brand. • Quality of sourced vintage
• Personal shopper/styling clothing.
services. • Customers having less
disposable income.

STRENGTHS:

The brand believes in trendy outfits and they also believe in variety. They try to
show their uniqueness by launching new styles and trends every season. And
their unique design philosophy is what makes them unique from their
competitors. For this particular product category Outfitters can charge high
prices because the consumers of this cannot get trendy plus size clothing
anywhere. With the help of this new line extension, they can have a competitive
edge which no direct competitor is offering. Secondly, since the brand is
catering to youth and to people who are into western wear, they can use this as
an advantage and by launching this they can have loyal customers, because
some of their already existing customers are not satisfied with the comfort level
of their outfits, so they can use it at their advantage.
Thirdly, talking about the visual merchandising of Outfitters it is very appealing
and they follow the same theme in all of their stores around the country, which
is the use of wooden interior, which is quite appealing and gives good sign to
the customer and the ambiance and the customer service is also very good,
which can actually make their customers come back and encourage repeat
buying.

Prices which Outfitters charge are quite reasonable, even the trendiest shoes or
clothes are quite reasonable for someone who belongs to upper-middle class
can easily afford it. And Outfitters strongly believes in value for money and that
is incorporated in their merchandize.

WEAKNESSES:

The promotional campaign of Outfitters is not very effective; they do not follow
a theme or anything or they are not very appealing which increases the urge of
the buyer to go and visit the outlet and even have a look at the merchandize.
The sizes which are being offered in Outfitters are not very comfortable to wear;
the large size is actually the medium if we compare it with international brands.

OPPORTUNITIES:
Outfitters can make strategies for promotions in order to maintain its current
customers and attract potential customers.

Secondly, innovation can help Outfitters to produce unique products and even
work on their services that meet their customer’s changing needs.

Thirdly, new products or few more line extensions can help them expand their
business more. Since they are already dealing in a lot of line extensions, they
have experience in that, they can come up with new line extension as well.
Outfitters has recently opened its store in Dubai, they can also consider opening
their stores in countries like U.S and U. K
THREATS:
The intense competition in the market, Pakistani market is expanding day by
day, and it is moving towards western trends so regardless of what the age of
the person might be everyone is into western wear. So, every single brand is
coming up with western wear. To deal with this Outfitters need to enter new
market and capture new customers.

CENTRALIZATION AND DECENTRALIZATION

Centralization of outfitters involves the coordination of all aspects of the
outfitting process, from the selection of suppliers to the delivery of goods and
services. This type of centralization helps streamline the process and ensure that
all parties involved are on the same page. It also helps to reduce costs and
improve efficiency. Centralization of outfitters can also help to ensure that
quality standards are met and that customers receive the best possible product or
service.

While decentralizing of outfitters can be done in a number of ways. Firstly, it can

be done through decentralizing the decision-making process. This means
allowing employees to make more decisions on their own, such as which
materials to use, how to produce a product, and which customers to target.
Additionally, decentralizing the production process can help outfitters become
more efficient and cost-effective. By outsourcing certain parts of the production
process, outfitters can reduce overhead costs and produce goods faster. Finally,
decentralizing the distribution process can help outfitters reach more customers,
as they can ship goods directly to their customers instead of relying on a
centralized distribution center.

CONCLUSION
Set up in 2003, Outfitters is a design brand made for the energetic young people
of Pakistan who appreciate enjoying the most recent way of life patterns be it
style, music, innovation or person to person communication, as a way to put
themselves out there. Outfitters has separate product offerings to oblige all
sections and their requests, “men, ladies and youngsters”. Inside each line they
offer a wide exhibit of items which obliges a wide range of styles and
inclinations, from profoundly stylish, on pattern pieces to athleisure articles of
clothing to more easygoing, consistently clothing and fundamental attire.
Outfitter’s item range likewise incorporates a wide cluster of footwear,
embellishments and scents, making it a one-stop high-road objective for all
western wear closet requests. Outfitters has consistently had the option to give
the best in style through a remarkable and adaptable model that is available to
adjusting to the steady changes that happen during a season. Simultaneously, we
can react to key patterns and form them into wearable design in the briefest
conceivable time for an assortment that is fun, energetic, and expressive. Today
following 20 years of fulfilling the public's need for on pattern western wear in
Pakistan, Outfitters has figured out how to effectively set up 120+ stores across
20 urban areas in Pakistan just as a quickly developing on the web store, all of
which have been painstakingly marketed to oblige the clients, permitting them to
construct a closet that communicates them and their own style.