SUMMER TRAINING REPORT

ON
“PRODUCT DISTRIBUTION OF HDFC LIFE INSURANCE
COMPANY”

“HDFC LIFE INSURANCE COMPANY LIMITED”

FOR

THE PARTIAL FULFILLMENT OF THE DEGREE OF BACHELOR OF

BUSINESS ADMINISTRATION

Submitted To: Submitted By:

Miss.Rajani Goyal Sexena Mohd. Arif
(Aisst. professer) BBA 5th Sem.
Roll No.112282
 GUIDE CERTIFICATE

This is to certify that Mohd.Arif has completed the project title “Product Distribution” under
my guidance and supervision.

He is submitting the project in the partial fulfillment of the requirement for the awarded

Degree of Bachelor of Business Administration Kumaun University, Nainital.

This work is original and has not been published or submitted elsewhere for any purpose

what so ever. All sources of information have been mentioned and duly acknowledged.

Mohd.Arif
 ACKNOWLEDGEMENT

I take this great opportunity to express my deep gratitude to the management of HDFC Life
Haldwani (Ntl) for providing me the opportunity to get an exposure of their esteemed unit.

I am sincerely thankful to the department for coordinating my training and explicitly express
my gratitude to Mr. Kamlesh Chandra Joshi (Sales Manager) and Mr. Vimal Suyal (Branch
Manager) for their continuing inspiring guidance, motivation and positive criticism I received
during my interaction with them.

Last but not the least, I express my sincere thanks to Miss. Pragya Joshi of management
department who helped me a lot in completing this project. The present form of this project is
really due to both of their meticulous care and guidance.

I would also like to thank my friends for their motivation and support that helped me a lot in
completing this project.

It would be really unjustified if I don’t mention the moral and financial support of my
parents, behind this project.

Mohd.Arif
 STUDENT’S DECLARATION

I Mohd.Arif student of BBA IV sem. of DEVSTHALI VIDYAPEETH INSTITUTE

hereby declare that this project report “Product Distribution” is written and submitted by me
under the guidance of Miss. Rajani goyal sexena is my original work.

The entire analysis and conclusion of this report are based on the information which is
collected by me during the training period.

The empirical finding in the report are based on the data collected myself while preparing this
project. I have not copied anything from any source or other project submitted for the similar
purpose, if any.

Moh.Arif
BBA 5th semester
Roll..No.112282
DEVSTHALI VIDYAPEETH INSTITUTE
 TABLE OF CONTENTS

01. Introduction
02. Organization Information
● About HDFC Life
● Company profile
● Vision and values
● Board of Members
● Award and accolade
● Product of HDFC Life
● HDFC Life product plan is a Life Stage Plan
● IRDA
03. Descriptive work
● Fact sheet
● FDI in Insurance Sector
● Changing Demographics

04. Research Methodology

● Objective of study
● Working Procedure
● Sample area
● Method of data collection
● Research design
● Competitor of HDFC Life

05. Data Analysis

06. a. Summary and findings

b. Recommendation and suggestions
c. Conclusion

07. Bibliography, Annexure

CHAPTER
1
Introduction
 Introduction

During my summer training in the Housing Development finance corporation standard life
insurance company limited (HDFC Life).HDFC Life is one of India’s leading private
insurance companies. It offers both individual and group insurance solution. It is a joint
venture between HDFC and a group of company of Standard Life. I have chosen insurance
sector as the place for summer training because in these days this sector is in boom and it will
never go down. All people invest their money in insurance and get more benefited. In the
sector the work of marketing is more challenging than the other sector because there is 17
insurance companies in the market who are giving competition to each other and the work of
convince people for investment in respective company is a challenging work and success in
the sector proves that the respective person is a good marketer. Today insurance sector India
is on boom because all people want to invest. Those who don’t know about investment in
share market and don’t want to invest in mutual funds they invest in insurance sector.
Insurance sector gives them investment plus risk cover. Those who don’t want to take risk in
the investment go to insurance sector. It also gives income tax benefits to the peoples.
Insurance company are now launching ULIP plan and gives chance to the investor to choose
their investment pattern according to their fund investment table(this table is included in the
product information of the product of HDFC Life). This fund investment tells us that how
much the investor want to take risk. Generally in the ULIP plan, the thesis is that “The more
you risk the more you have profit.”
 NEED OF THE STUDY

The project was an attempt to explore the “Distribution Enhancement of insurance policy of
HDFC Life” in Haldwani. The project was started on 22nd July, after knowing all the
relevant information about the company insurance product and policies and its competitor’s
insurance products in accordance with the prescribed schedule mentioned by management of
HDFC Life.

The project started in Haldwani region covering all the local market.

SCOPE OF STUDY

During the summer training I have done my work through telephone calling, natural market,
and contact person having gone to their home. In the entire work I have contacted person who
is student, person who is working in the organization, visit colleges & Property dealers and
lowers in Haldwani region.

I found that most of person want invest in insurance company for saving taxes, unlimited
earning, life time earning with little effort, which will give him back support as a HEAD of
the family in the diverse situation.

This project will help to understand the current market scenario and marketing in stiff
competition. Being a student of management I can draw the relevant conclusion from the
market survey and give the appropriate suggestion to the organization.

The company can take decision according to the suggestions and it will provide better
experience to the students for their bright carrier. My project will provide help in these
matters which are thus:-
Analyze the people perception about HDFC Life.

● To enhance the distribution channel in the selling of insurance policies.

● To find out the competitive edge of the company over the competitors.
CHAPTER
2
Organization
Information
 ABOUT HDFC LIFE

HDFC Life stands for Housing Development Finance corporation standard life insurance
company. It is incorporated in 1977 as a public limited company with the specialization in
provision of housing finance to individuals’ cooperative societies and the corporate sector.
One significant matter about the HDFC is that it is first private sector retail housing finance
company and it is listed on both BSE and NSE.

Standard life insurance is founded in 1825. Standard life was reincorporated as a mutual
assurance company in 1925. It’s largest mutual life insurance company in Europe.

For the joint venture between HDFC and SLIC, the discussion commenced in January
1995 and the agreement signed in October 1995. Further joint venture agreement renewed in
October 1998. In January 2000 the life insurance project team established in Mumbai. At last
the company officially incorporated in 14th August 2000. It is the matter of great happiness
for HDFC Life is that it is the first private sector life insurance company to be granted a
certificate of registration in 23rd October, 2000.

HDFC Life, one of India's leading private life insurance companies, offers a range of
individual and group insurance solutions. It is a joint venture between Housing Development
Finance Corporation Limited (HDFC), India's leading housing finance institution and
Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Ltd. holds 72.43% and Standard Life (Mauritius Holding) Ltd. holds 26.00% of equity
in the joint venture, while the rest is held by others.

HDFC Life's product portfolio comprises solutions, which meet various customer needs such
as Protection, Pension, Savings, Investment and Health. Customers have the added advantage
of customizing the plans, by adding optional benefits called riders, at a nominal price. The
company currently has 29 retail and 5 group products in its portfolio, along with five optional
rider benefits catering to the savings, investment, protection and retirement needs of
customers.
 COMPANY PROFILE

When we talk about company profile then HDFC Life insurance company is targeting
insurance sector. It is launching various type of insurance plan and product which is enticing
people to buy its plan. As a insurance company it focus mainly in the recruitment of financial
consultant and the whole company based on it because the main aim of company is to get
business and sell lots number of policy and this work is done by financial consultant.

HDFC Life Vision and Values

Vision of HDFC Life

The most successful and admired life insurance company, which mean that we are the most
trusted company, the easiest to deal with, offer the best value for money, and set the
standards in the industry. In short, “The most obvious choice for all”
For retention in the market and highest market share, we need trust of our customer.
The customer should trust on our policies, services, employs and they should be friendly with
us. It wants to live in the eye and heart of the customer. It wants to give them the easiest deal
so that they can be understood the terms and policies. As we know that profit is the main aim
of any business but it think not only about his profit but also profit of the customer. It wants
to be the choice of all people on the basis of trust of customer, delivering high value to the
customer, and deliver of best value of the money
 Value that will be observed while we work with HDFC LIFE

1. Integrity

HDFC Life believes in honest and trustfulness in every action. Transparency in dealing with
customers. It is stick to principles irrespective of outcome. When we work in HDFC Life
then we observed that its rules and activity of every person in the organization is just and fair
to everyone.

Integrity is the bedrock on which the company and the expectations of the customers and
employees are built. Integrity gives inner feeling to both customer and the employees to work
with it. It establishes the credibility of the person defines the character and empowers one to
do justice to the job. It enables confidence and trust, achieving transparency and laying a
strong foundation for a binding relationship. It guides principle for all walks of life.

2. Innovation

It is the process of building a store house of treasures through experiences. Lots of product is
going to be launched by the competitors. So it is very important to look every product and
process through fresh eyes every day. It is the significant part of the business that attracts
customer.

Innovation is essential to exceed customer expectation and maximize customer retention

because it is the sector of investment so you need to fulfill the customer expectation which
help you to retain customer. Innovation helps to achieve competitive advantage. It promotes
growth and upgrade standards in the industry. It fosters creativity amongst employees and
partners. It opens a world of new possibilities because it brings new concept which helps to
entice the customer.
3. Customer centric

Customer becomes the main properties of any organization. Whatever work done by the
organization runs around the expectations of the customer. Customer becomes centre point of
the organization and the main focus of the organization becomes to understand his
expectations by keeping him as the centre point. It gives more focus on customer activity and
saying. It tries to understand customer needs and deliver solutions. As we know that the
market is changed. Lots of competitors is here who search chance to increase their market
share and entice your customer so customer interest become always supreme.

4. People Care

Genuinely try to understand those people who are working with HDFC Life. It guides their
development through training and support. It helps them to develop their requisite their skills
so that they can reach their true potential. It tries to know them on a personal front because it
works as a performance appraisal. It try to create an environment of trust and openness so
that all people who are working here behave friendly and helps to each other because team
work is most important for getting success and give respect for the time of others.

5. Team work “One for all and all for one”

Here whole team takes the ownership of the deliverables. It consults all involved in the work
and tries to understand their opinion and then arrive at a common objective. There is a
cooperation and support across departmental boundaries. It identifies strengths and
weaknesses accordingly allocate responsibility to achieve common objectives.

6. Joy and simplicity

It believes in joy and simplicity so that people in the organization will be more dedicated
towards work and they will give more business to the organization. Work with joy and
simplicity brings creativity and new imagination which also brings new innovative ideas that
promote competitive advantage to the organization.
 MISSION OF HDFC LIFE

We aim to be the top new life insurance company in the market.

This doe’s not just mean being the largest or the most productive company in the market;
rather it is a combination of several things like-
● Customer service of the highest order
● Value for money for customers
● Professionalism in carrying out business
● Innovative products to cater to different needs of different customers
● Use of technology to improve service standards
● Increasing market share

HDFC GROUP COMPANIES

1. HDFC Limited
2. HDFC Bank
3. HDFC Asset Management Co. Limited
4. HDFC Securities Limited
5. HDFC Standard Life Insurance Company
6. Intel net Global
7. CIBIL – Credit Information Bureau Investigation Ltd
8. HDFC Chubb General Insurance
 Board Members

Brief Profile of the Board of Directors

Mr. Deepak S. Parekh is the Chairman of the Company. He is also the Chairman and
Director of Housing Development Finance Corporation Limited (HDFC Limited). He joined
HDFC Limited in a senior management position in 1978. He was inducted as a whole-time
director of HDFC Limited in 1985 and was appointed as its Chairman in 1993. Mr. Parekh is
a Fellow of the Institute of Chartered Accountants (England & Wales).

Mr. Keki M. Mistry joined the Board of Directors of the Company in December, 2000.
He is currently the Vice Chairman and Chief Executive Officer of HDFC Limited. He joined
HDFC Limited in 1981 and became an Executive Director in 1993. He was appointed as its
Managing Director in 2000. Mr. Mistry is a Fellow of the Institute of Chartered Accountants
of India and a member of the Michigan Association of Certified Public Accountants.

Ms. Renu S. Karnad is the Managing Director of HDFC Limited. She is a graduate in
Law and holds a Master's degree in Economics from Delhi University. She has been
employed with HDFC Limited since 1978 and was appointed as the Executive Director in
2000 and Deputy Managing Director in 2007. She is responsible for overseeing all aspects of
lending operations of HDFC Limited.

Mr. David Nish joined Standard Life on 1st November 2006 as Group Finance Director
and remained in that position until December 2009. He is the Chief Executive at Standard
Life Plc. In 2000 he was awarded the Scottish Business Awards Finance Director of the Year
and from 2004 to 2005 he served on the Government Employers Pension Task Force. He is a
member of the Institute of Chartered Accountants of Scotland. He joined the Board of
Directors in February 2010.
Mr. Amitabh Chaudhry is the MD and CEO of HDFC Standard Life. Before joining
HDFC Standard Life, he was the MD and CEO of Infosys BPO and was also heading an
Independent Validation Services unit in Infosys Technologies. He started his career with
Bank of America delivering diverse roles ranging from Head of Technology Investment
Banking for Asia, Regional Finance Head for Wholesale Banking and Global Markets and
Chief Finance Officer of Bank of America (India).

Mr. Nathan Parnaby is appointed as the Chief Executive, Europe & Asia of Standard
Life in the year 2010. Nathan joined Standard Life in 1982 as Investment Manager,
responsible for all UK net funds. He was appointed a Director of the Standard Life
Investments board. He is a Mathematics graduate from Oxford University and the Member of
the Securities Institute. He joined the Board of Directors in December 2009.

Mr. Norman K. Skeoch is currently the Chief Executive in Standard Life Investments
Limited and is responsible for overseeing Investment Process & Chief Executive Officer
Function. Prior to this, Mr. Skeoch was working with M/s. James Capel & Co. holding the
positions of UK Economist, Chief Economist, Executive Director, Director of Controls and
Strategy HSBS Securities and Managing Director International Equities. He was also
responsible for Economic and Investment Strategy research produced on a worldwide basis.
Mr. Skeoch joined the Board of Directors in November 2005. Mr. Skeoch is a Fellow of the
Securities Institute, Fellow of the Royal Institute for the Encouragement of the Arts,
Manufacture and Commerce, BA, MA.

Mr. Gautam R. Divan is a practicing Chartered Accountant and is a Fellow of the

Institute of Chartered Accountants of India. Mr. Divan was the Former Chairman and
Managing Committee Member of Midsnell Group International, an International Association
of Independent Accounting Firms and has authored several papers of professional interest.
Mr. Divan has wide experience in auditing accounts of large public limited companies and
nationalized banks, financial and taxation planning of individuals and limited companies and
also has substantial experience in structuring overseas investments to and from India.
Mr. Ranjan Pant is a global Management Consultant advising CEO/Boards on Strategy
and Change Management. Mr. Pant, until 2002 was a Partner & Vice-President at Bain &
Company, Inc., Boston, where he led the worldwide Utility Practice. He was also Director,
Corporate Business Development at General Electric headquarters in Fairfield, USA. Mr.
Pant has an MBA from The Wharton School and BE (Honours) from Birla Institute of
Technology and Sciences.

Mr. Ravi Narain is the Managing Director & CEO of National Stock Exchange of India
Limited. Mr. Ravi Narain was a member of the core team to set-up the Securities &
Exchange Board of India (SEBI) and is also associated with various committees of SEBI and
the Reserve Bank of India (RBI). Mr. Ravi Narain is a Cambridge University-trained
Economist and an MBA from Wharton School, University of Pennsylvania, USA. 
 Awards & Accolades

Sept, 2008
Received 2008 CIO Bold 100 and CIO Security Awards

HDFC Life has received the 2008 CIO Bold 100 Award. This annual award recognizes
organizations that exemplify the highest level of operational and strategic excellence in
information technology. This year's award theme, The Bold 100, recognized those executives
and organizations that embraced great risk for the sake of great reward. HDFC Life has also
been one of the five recipients of the Special 2008 CIO Security Award aimed at CIOs,
whose pioneering implementations have taken their enterprise security to the next level. This
award category identifies innovative and groundbreaking deployment of technologies aimed
at creating a secure business infrastructure.

The company received the 2008 CIO Bold Award for its mobile workforce portal and the
CIO Security Award for its initiatives for a secure computing environment, including identity
management.

May, 2008
Received PC Quest Best IT Implementation Award 2008

HDFC Life received the PC Quest Best IT Implementation Award 2008 for Consultant
Corner, the applications for its financial consultants, providing centralized control over a vast
geographical spread for key business units such as inventory, training, licensing, etc. Read
more about the Consultant Corner tool in the HDFC Life's in News Section. HDFC Life has
won the PC Quest Best IT Implementation Award for two years consequently. Last year, the
company received the award for Wonders, its path-breaking implementation of an enterprise-
wide workflow system.
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
May, 2008
Received PCQuest Best IT Implementation Award 2008

HDFC Life's radio spot for Pension Plans won a Silver Abby in the radio writing craft
category at the Goa fest 2008 organized by the Advertising Agencies Association of India
(AAAI). The radio commercial Pata nahin chala touched several changes in life in the blink
of an eye through an old man perspective. The objective was drive awareness and ask people
to invest in a pension plan to live life to the fullest even after retirement, without
compromising on one self-respect

Received CIO 'The Ingenious 100 2009' Award

HDFC Life has received the CIO Ingenious 100 - 2009 Award, for ATLAS (Agency Training
Licensing and Servicing System). Additionally, the company has received the CIO 100
Security Award for pioneering LANDesk Management and Security Suite security
implementation and taking its security to a higher level of technological excellence. HDFC
has received the CIO 100 Award for the third consecutive year. It had received the 2008 CIO
Bold Award for Consultant Corner and CIO Security Award for our initiatives for a secure
computing environment, including Sesame - Identity and Access Management. In 2007, the
company received CIO 100 award for Wonders and a Special Award in Storage category.
CIO magazine has a long tradition of honoring leading companies for business and
technology leadership and innovations through its flagship award program CIO 100. It’s a
celebration of 100 organizations (and the people within them) that are using IT in innovative
ways to deliver business value, whether by creating competitive advantage, optimizing
business processes, enabling growth or improving relationships with customers.
Received Diamond EDGE Award 2009

HDFC Life has received the Diamond EDGE Award 2009 for its mobile workforce portal -
Consultant Corner. EDGE - Enterprises Driving Growth and Excellence (using IT) is an
initiative by the ,Network Computing magazine to identify, recognize, and honor end-user
companies in India that have demonstrated the best use of technology to solve a business
problem, improve business competitiveness, and deliver quantifiable ROI to stakeholders.
Network Computing magazine is part of CMP Technology, which brings more than 100 IT
media brands to more than 18 million technology and business decision makers worldwide.

Best Companies to Work for in India in 2010

HDFC Life has been adjudged one of the Best Companies to Work for in India in 2010. The
company participated in the Great Places to Work® study for the first time and ranked first in
the insurance category. It ranked 34th on the Top 50 Best Companies to Work for, in India
2010 list. The company was also awarded for its unique employee initiative - Mission in-
Genius national quiz. The study has shown that HDFC Standard Life conscientiously
develops employee talent programmes to keep engaging and motivating its employees. The
company provides some unique platforms such as 'Mission in Genius' national quiz. The
management is accessible to all at all times and sincerely seeks feedback from its employees
through programmes such as 'Sparsh', the study said. The Best Companies to Work in India is
a study conducted by the Great Place to Work® Institute, India in partnership with The
Economic Times. The 2010 edition is the seventh study in India, which received
overwhelming response from more than 400 companies, making it the largest such study in
India. And only 50 companies made it to the Best Companies to Work list!
'YoungStar Super' Voted 'Product of the Year 2010'

HDFC Life Young Star Super has been voted Product of the Year 2010 in the 'Insurance'
category by more than 30,000 consumers nationwide across 36 markets. Young Star Super is
a unit linked Children Plan with unique benefits such as bumper additions, double and triples
benefits, attractive allocations rates, and seven different funds. The consumer study on
product innovation in India was conducted by A C Nielsen, the leading global research firm.
Entries were accepted from products that demonstrate innovation in their product function,
design, packaging or process or any other specified form. Entries were then filtered by a jury
of distinguished industry professionals to ensure that the products meet the innovation criteria
before they were passed on to the consumer votes/survey round. Product of the Year is an
Internationally Recognized Standard that celebrates and rewards the best innovations in
consumer products and services. The Product of the Year is selected through an independent
consumer survey across the country in 26 countries for the past 20 years.

Top 50 Best Companies to Work for in India in 2011

HDFC Life has been adjudged one of the Best Companies to Work for in India in 2011, for
the second consecutive year. The company participated in the Great Place to Work® study
and ranked first in the insurance category. It ranked 40th on the Top 50 Best Companies to
Work for, in India 2011 list. The study has shown that HDFC Life does a great job in its
rewards and recognition programs with numerous events and celebrations to recognize
employee contribution. HDFC Life also provides various self developmental and professional
growth opportunities for all employees. More than 470 companies participated in the study,
making it the largest such study in India. HDFC Life participated in this study for the second
consecutive time.
Indian Insurance Awards 2011

HDFC Life has won the 'Best Product Innovation Award 2011 - Life Insurance' for the
product 'HDFC Life Crest' at the Indian Insurance Awards 2011. HDFC Life Crest has been a
trendsetting innovation in the market which has made HDFC Life the winner of the award.
"The Indian Insurance Award 2011" is an initiative by India Insurance Review in association
with Client. The awards were organized to honor life insurance companies' performance,
growth, product and market innovation, customer service and technology throughout the year.

CISO 100 Awards 2011

HDFC Life has been awarded the Top 100 CISO Awards 2011, for demonstrating
outstanding performance in its information security and technology practices. HDFC Life's
Chief Information Security Officer (CISO) - Sharad Sadadekar, was recognized amongst the
Top 100 CISOs, for implementing one of the best Information Security practices amongst
Indian companies, at a gala event in Mumbai. The 'Top 100 CISO Awards' recognizes
executives who have demonstrated outstanding initiatives in using information security
practices and technology to secure their business and mission critical information in the most
effective manner and deliver business value, by creating competitive advantage, optimizing
business processes and improving relationships with customers. The award is first-of-its-kind
and aims to bring to the centre stage, the contribution security officers make in the shaping
and securing the integrity of businesses.
 PRODUCTS

● HDFC Children's Plan

● HDFC Life YoungStar Super II
● HDFC Life YoungStar Super Premium
● HDFC Term Assurance Plan
● HDFC Premium Guarantee Plan
● HDFC Loan Cover Term Assurance Plan
● HDFC Home Loan Protection Plan
● HDFC Life Sampoorn Samridhi Insurance Plan
● HDFC Endowment Assurance Plan
● HDFC Life Crest
● HDFC Life ProGrowth Super II
● HDFC Life Pro Growth Flexi
● HDFC Life ProGrowth Maximiser
● HDFC Life New Money Back Plan
● HDFC Single Premium Whole of Life Insurance Plan
● HDFC Assurance Plan
● HDFC Savings Assurance Plan
● HDFC Life Endowment Gain Insurance Plan
● HDFC Life Classic Assure Insurance Plan
● HDFC Life Classic Pension Insurance Plan
● HDFC Personal Pension Plan
● HDFC Immediate Annuity
● HDFC Life Pension Maximus
 HDFC Life product plan is a Life Stage Plan

We can see its plan is like a LIFE STAGE Plan. According to it there are four stage of life,
young and single stage, Just Married stage, proud parents and Planning and Retirements.

Stage 1
Young and Single stage:-

It is an important stage where on lays down the foundation of a successful life ahead. It helps
in this stage for taking advantage of the time and power of compounding to ensure that you
build up your dreams. Our needs in this stage our needs are save for home and weeding, tax
planning and save for golden years.

Stage 2
Just Married stage:-

Marriage brings about a significant change. New dreams and new opportunities also bring in
additional responsibilities. In this stage our needs are planning for home, save for vacation,
and save for our child

Stage 3
Proud Parents:-

Once you have children, your need for life insurance is even more. In this stage our need will
be provide good education for children’s, safeguarding family against loan liabilities, and
saving for post-retirement.
Stage 4
Planning for Retirement:-

In this stage our needs becomes more like as we need more secure,
independent and comfortable life style in our retirement years.

Life Stage Structure

HDFC Life have divided our whole life into four stages and describe above the different
needs of our different stage. It all insurance plan are based upon these states and it tried to
fulfill all the requirement of all the need of each stages of life through endowment plan,
young star plan , retirement plus plan, and pension plus plan.
 IRDA (Insurance Regulatory and Development Authority)

The Government of India has enacted the Right to Information Act, 2005 which has come
into effect from October 13, 2005. The Right to Information under this Act is meant to give
to the citizens of India access to information under control of public authorities to promote
transparency and accountability in these organizations. The Act, under Sections 8 and 9,
provides for certain categories of information to be exempt from disclosure. The Insurance
Regulatory and Development Authority (IRDA) is a public authority as defined in the Right
to Information Act, 2005. As such, the Insurance Regulatory and Development Authority are
obliged to provide information to members of public in accordance with the provisions of the
said Act.

Access to the Information held by IRDA

The right to information includes access to the information which is held by or under the
control of any public authority and includes the right to inspect the work, document, records,
taking notes, extracts or certified copies of documents / records and certified samples of the
materials and obtaining information which is also stored in electronic form.

ROLE OF IRDA (PSII-CTMAS)

1. To (protect) the interest of and secure fair treatment to policyholders.

2. To bring about (speedy) and orderly growth of the insurance industry (including annuity
and superannuation payments), for the benefit of the common man, and to provide long term
funds for accelerating growth of the economy.
3. To set, promote, monitor and enforce high standards of (integrity), financial soundness, fair
dealing and competence of those it regulates.
4. To ensure that insurance customers receive precise, clear and correct (information) about
products and services and make them aware of their responsibilities and duties in this regard.
5. To ensure speedy settlement of genuine (claims), to prevent insurance frauds and other
malpractices and put in place effective grievance Redressal machinery.
 Functions of IRDA

Section 14 of IRDA Act, 1999 lays down the duties, powers and functions of IRDA

(1) Subject to the provisions of this Act and any other law for the time being in force, the
Authority shall have the duty to regulate, promote and ensure orderly growth of the insurance
business and re-insurance business.

(2) Without prejudice to the generality of the provisions contained in sub-section (1), the
powers and functions of the Authority shall include,
● Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend
or cancel such registration;
● protection of the interests of the policy holders in matters concerning assigning of
policy, nomination by policy holders, insurable interest, settlement of insurance claim,
surrender value of policy and other terms and conditions of contracts of insurance;
● Specifying requisite qualifications, code of conduct and practical training for
intermediary or insurance intermediaries and agents;
● Specifying the code of conduct for surveyors and loss assessors;
● Promoting efficiency in the conduct of insurance business;
● promoting and regulating professional organizations connected with the insurance and
re-insurance business;
● levying fees and other charges for carrying out the purposes of this Act;
● Calling for information from, undertaking inspection of, conducting enquiries and
investigations including audit of the insurers, intermediaries, insurance intermediaries
and other organizations connected with the insurance business;
● Control and regulation of the rates, advantages, terms and conditions that may be
offered by insurers in respect of general insurance business not so controlled and
regulated by the Tariff Advisory Committee under section 64U of the Insurance Act,
1938 (4 of 1938);
● Specifying the form and manner in which books of account shall be maintained and
statement of accounts shall be rendered by insurers and other insurance
intermediaries;
● Regulating investment of funds by insurance companies;
CHAPTER
3
Descriptive
Work
 Life Insurance Sector: Fact Sheet

India is emerging as one of the two of the largest markets in the world for life insurance
products, the other being China. In the case of India, the three key drivers of growth are a
large insurable population, a high savings rate, roughly at about 25 % and a low penetration,
at a mere 2.3%. In the 11 months of fiscal year 2004-05, life insurance companies collected
premium worth Rs 172 billion and the market grew by a whopping 32.4% during the year. Of
this, the public sector Life Insurance Corporation (LIC) had the lion's share of the market
with premium totaling Rs 134 billion. Private sector players recorded a spectacular growth of
129% over the last year, compared to LIC's growth of 18%. India's GDP growth rate of 6%
per annum holds great potential for the sector. According to one estimate real life premium
are expected to grow at a compounded annual rate of 15 % over the next ten years.

FDI in Insurance Sector

The government of India is planning to increase the equity limit for foreign direct investment
from the current 26% to 49% in the insurance sector. Liberalizations of the FDI policy,
including the Budget proposals for raising the sect oral caps in insurance are one of the main
factors for the higher FDI inflows during the current year. In 2003-04 the total FDI inflows in
the country touched $3.4 billion. Indian insurance companies have been pushing for the FDI
limit to be raised. The current paid-up requirement of Rs 1 billion for general insurance and
Rs 2 billion for life insurance have become difficult targets to achieve for the companies. The
companies feel that injection of additional foreign equity would reduce their costs. The sector
was liberalized for private players towards the end of 1999. Currently, there are 14 insurance
companies, including the key public sector company Life Insurance Corporation, in the life
insurance sector and 13 general insurance companies.
 Changing Demographics

In 1999, according to KSA-Techno Park, savings and investments comprised 14% of an

Indian consumer’s expenditure. The other items included grocery (44%), personal care items
(6%), consumer durables (6.6%), clothing and books and music (5 % each), eating out (8%),
movies (1%). By 2003, expenditure on savings and investments had declined to just 4.1%.
The other items included grocery (41%), personal care items (7.6%) , consumer durables
(6.6%), clothing (6.9%), eating out (10.8%), movies and theatres (4.6%), books and music
(7.6%), vacations (3.9%). Clearly, the increased spending on other items has had a huge
impact on the amount people are spending on savings and investment products. (Source:
Business World’s Marketing White book 2005).

Composition of Household Financial Savings 1991 1996-97 2002-03

Currency 10.6% 8.6% 8.5%

Deposits 33.3% 48.2% 41.5%

Of which Deposits with non banking companies 2.2% 16.4% 1.6%

Shares and debentures 14.3% 6.6% 2.7%

Small savings (central govt. schemes) 13.2% 7% 14.3%

Life insurance 9.5% 10.1% 15.5%

Provident and  pension funds 16.9% 19.1% 14.3%

Source: RBI Annual Reports.

CHAPTER
4
Research
Methodology
 Objective of study

Marketing Research provides information that assists and organization to define opportunities
for product development and market strategy. It works by assessing whether marketing
strategies are accurately targeted, and by identifying market opportunities or changes that are
required by customers. Market research tends to confirm issues that are well-known in a
market initially, but if planned well and effectively it will also identify new opportunities,
market niches, or ways by which to improve sales, marketing and communications activities.
The role of market research, therefore, is to reduce uncertainty in decision making, to
monitor the effects of decisions taken, and identify the performance of a company or a
product in the market. During internship I my market survey was related with the distribution
enhancement of the insurance policies of HDFC Life. To be more specific, we can list five
key uses for market research, namely to:

a. Identify the size, shape, and nature of a market, so as to understand the market and
marketing opportunities.
b. Investigate the strengths and weaknesses of competitive products and the level of
trade support a company enjoy.
c. Test out strategic and product ideas which help to define the most effective customer-
led strategies.
d. Monitor the effectiveness of strategies.
e. It will define when marketing expenditure, promotions and targeting need to be
adjusted or improved.

The variety of purposes listed above makes it clear that market research is not simply a
“first check.” It is useful ahead of any action, but it also provides a means of checking and
refining views as operations proceed. Companies, especially those for which budgets always
seem tight, who have selected one of these uses for market research are always concerned to
make the research a worthwhile investment. Best results come when their marketing and sales
planning is influenced by the results of research.In other words, when research pays for itself
by providing a basis for change and improvement in operational matters.
Objective of project

My project is being undertaken in HDFC Life in which Product Distribution enhancement of

insurance policies of HDFC Life has been implemented as a marketing strategy. HDFC Life
tied up with world class insurance product.

Primary Objective

The primary objective of my project is to know about the Production Distribution and to
increase market share of HDFC Life. In the insurance sector the main work is done by the
financial consultant who brings selling for the organization. It improves the services of the
organization.

Secondary Objective

In this point we can conclude the company objective which is to increase the market share in
the insurance sector and this will happens it becomes more beneficiary and reliable to the
customer. Customer should have faith on it. It is trying to do it. Today it comes under top 5
insurance companies. It wants to reach on the top.

Working Procedure

In my summer training I have targeted & collected my data from Haldwani. Here I have to
approach various detail of insurance product of HDFC Life and the other competitor of it,
suggestions, its marketing strategy and its advertisement. As a part of marketing research I
also have to collect data in order to find out market share of HDFC Life from our sample
space.
Sample Area

My working area was Haldwani. I have collected my data in these areas. As we know that
those person will invest in insurance sector who is salaries or professional. I have targeted
those people whose age is equal or more than 25.

Instrument Used

I have collected my data form field survey and through questionnaire. I called for financial
consultant then I tried to fulfill my questioners.

Methods of data Collection

Data is the significant part of the research. Your all research depends upon your data.
Whatever data is collected by me during the internship in the HDFC Life, I can divide the
method the collection of my data into two parts which are thus:-

a. Primary data

Primary data are those which are collected fresh and for the first time and thus happen to be
original in chapters. I have collected my data through phone calling and through direct
communication with respondents in one form or another or through personal interviews.
Through observation method I was able to record the natural behavior of the group.
Sometimes I verify the truth of statements made by informants in the context of a
questionnaire or a schedule

b. Secondary data

Secondary data are those data which are being already collected by someone else and which
have already been passed through the statistical process. I have collected my published date
form Internet and the books, magazines and newspaper.
Research Design

In this project conclusive research is used. In conclusive research data was collected by
descriptive research method. The method applied in descriptive research is cross sectional
studies field work and survey. My study concerned with the specific prediction of product
distribution of insurance policy. It assimilates the narration of facts and characteristics
concerning individual, group or situation.
The objective of my research is to enhance the distribution of insurance policy of
HDFC Life in the market. In the market there are lots of insurance industry is playing and
trying to achieve more and more market share. In this situation is very important to sustain in
the market and increase share. For this purpose I have done a research on it.
For this objective I have used telephone calling and field survey and go to the institute
area and try to find out the response of the public about HDFC Life and Insurance.

I have done phone calling and try to get their view about it. As I was working in this
organization regarding project I talk about the reliability of the company, trust, its insurance
plan like are you aware about its plan or not and some other question like if you are investing
your money in the other insurance company, so would you please tell me reason behind it.
 COMPETITOR OF HDFC LIFE

As we know that this time insurance sector in on boom. Reason is that it gives more profit not
only to the company but also to the investor. Today company invest money not only in
government securities and bonds but also in the equity which gives more return than the
government securities and bonds, and bank deposits. In the market lots of insurance company
who are trying to capture more and more market share. There are seventeen insurance
companies in the market which are launching plans after plans for capturing market share.
These insurance companies are thus:-

No. Name of Insurance company

1. Life Insurance Corporation
2. ICICI Prudential
3. State Bank Of India Life Insurance
4. HDFC Life Insurance Company Limited
5. Tata AIG Life insurance
6. Bajaj Allianz
7. Reliance retail limited
8. Met Life Insurance
9. Aviva Life insurance
10. Sahara Life Insurance
11. Birla Sunlife Insurance
12. Oriental Life Insurance
 1. Life Insurance Company Limited

Life Insurance Company Limited was a 26:74 joint venture between AMP Australia and
Sanmar Group. The initial paid up capital of the joint venture was Rs. 125 crores and an
initial target of selling around 30,000 policies in the first year of its commencement.

In 2005, Reliance Life Insurance Company Limited, a subsidiary of Reliance Capital Limited
under Anil Dhirubhi Ambani acquired AMP Life Assurance Co. Ltd. this made Reliance Life
Insurance the very first private sector life insurance company to start business in India
without any foreign collaborator.
.

2. ICICI Prudential Life Insurance Company

ICICI Insurance has two faces - ICICI Prudential Life Insurance Company and ICICI
Lombard General Insurance Company Limited. ICICI Prudential Life Insurance is a 74:26
joint venture between ICICI Bank India Ltd. and Prudential PLC based in UK. Established in
2000, today ICICI Prudential has 735 offices, 22 Bank assurance partners and over 2.4 lakh
advisors. Having won public accolade as the most trusted private life insurer in India, ICICI
Prudential Life Insurance Co Ltd brings a wide array of life insurance products to the
customers.
In addition to these insurance policies, ICICI Prudential bring to you easy premium payment
solutions by cheque or cash at the branches, cheque payments at the drop boxes, ECS, credit
card payment and online payment options. Login to the ICICI Prudential website and on the
homepage find online premium payment option. You also get an online asset allocator,
inflation index calculator, human life value calculator and life stage profiler.
ICICI Prudential offers you an opportunity to buy the desired insurance policy online or get
full details from an insurance agent or broker send to you or even get first hand direct
information at the helpdesks in the ICICI Prudential branches.

.
 3. Life Insurance Corporation of India

Every day we wake up to the fact that more than 220 million lives are part of our family
called LIC. We are humbled by the magnitude of the responsibility we carry and realize that
the lives that are associated with us are very valuable indeed. Although this journey started
five decades ago, we are still conscious of the fact that, while insurance may be a business for
us, being part of millions of lives every day for the past 50 years has been a process called
TRUST.

4. Birla sun life insurance

Birla Sun Life under the management of Mr. Nani B. Javeri as the CEO is a Rs. 180 crores
equity capital company. Birla Sun Life Insurance Co. Ltd is a 26:74 joint venture between
Sun Life Financial Services Canada and Aditya Birla Group. Just four years down the
industry pipeline, Birla Sun Life Insurance or BSLI has secured a lead in private life
insurance market. The distribution channels by BSLI include direct sales force, alternate
channels, IT systems and groups to ensure convenience of the potential customers. Highly
professional dealing, corporate governance and complete transparency have earned Birla Sun
Life Insurance Co Ltd the trust of its customers.

5. Kotak Mahindra Insurance Company Limited

Kotak Mahindra Insurance Company or Om Kotak Mahindra Life Insurance is a 74:26 joint
venture between Kotak Mahindra Bank Limited India and Old Mutual PLC- a leading global
financial services provider. Kotak Mahindra Bank Limited (KMBL) is the flagship venture of
Kotak Mahindra Group. The group is a full-services financial group providing a wide array of
services and products to institutions, banks, corporate and individuals. Kotak Mahindra has
overseas offices in New York, London and Dubai. Along with a joint venture for life
insurance and general insurance services with Old Mutual PLC, Kotak Mahindra also has
joint ventures with leading international players Goldman Sachs for Investment Banking &
Brokerage and Ford Credit International for Automobile Finance.
 6. Reliance General Life Insurance Company

Reliance General Life Insurance Company is a Reliance Capital Ltd. product. Under the
guidance of Anil Dhirubhi Ambani Group, reliance insurance company has secured the
position of the top insurers in India. Reliance General Insurance is one of the first non-life
companies to get the license from the IRDA. The risks covered under general insurance
include property, marine, casualty and liability. Wide ranges of products are available at
Reliance Standard Insurance for both group and individual customers. Each insurance policy
is customized so as the customers feel as if it was made for their needs. The distribution
channels include branch network, individual and specially trained insurance agents and
insurance brokers and online purchases of the insurance policies.
A completely customer centric company, Reliance Insurance Co Ltd aims at making
insurance affordable and accessible to all. The interests of the policyholders are protected to
the best of their capabilities and complete cooperation is provided in insurance claims. A pan
India presence of Reliance Standard Insurance brings the insurance policy best suited to your
requirements right to a branch near you.

7. SBI Life Insurance

SBI Life Insurance offers Personal Insurance and related services in order to enable us plan
our life for contingencies and unforeseen events. SBI Life Insurance operates on the basic
premise that life is uncertain and the best way to tackle this uncertainty is to be prepared
emotionally as well as monetarily. SBI Life Insurance is a product of the collaboration of the
State Bank of India and the French Insurance company, the Cardiff SA. SBI Life Insurance
offers Insurance Benefits and pension services based on the case and the portfolio of the
clients. For instance, The State Bank of India offers Insurance Policies that are designed in
accordance to our needs and liabilities.
The advantage of availing SBI Insurance Policies is that we get the entire financial
guidance package offered by SBI India in regards to its various programs, like the SBI
Mutual Funds, Medical Insurance, Personal Banking, Corporate Banking, etc. The experts
with SBI Life Insurance offer investment life insurance but what distinguishes The State
Bank of India from other Insurance Companies is the availability of Mortgage Life Insurance.
 8. MetLife Insurance Company Limited

MetLife India Insurance Company Private Limited was incorporated in April 2001 as a joint
venture between MetLife International Holdings, Inc., The Jammu and Kashmir Bank, M.
Pallonji and Co. Private Limited and other private investors. MetLife India insurance
company is a subsidiary of US based metropolitan life insurance company. MetLife brings to
you over 135 years of experience in insurance products - life insurance, automobile and home
insurance, annuities, retail banking and other financial services to individuals, as well as
group insurance. They also provide reinsurance to corporations and other institutions and also
retirement and savings products and services.
MetLife reaches out to their customers in India through a network of 9 branches with
head office at Bangalore and around 1000 customer reach points through its distribution
channels including online premium insurance sales on MetLife insurance.com. Quotes on
various insurance products are also conveyed through the insurance agents and brokers.

9. General Insurance Corporation of India

General Insurance Corporation of India or GIC of India was incorporated in 1972 to

supervise and control the general insurance business in India. All the general insurance
companies were merged into four main subsidiaries of GIC namely:
National Insurance Company, New India Assurance Company Ltd, Oriental Insurance
Company Ltd, United India Insurance Company Ltd.
These four companies were refortified independent business activities in November 2000
after the implementation of IRDA (Insurance Regulatory and development Authority) Act. In
2002, the General Insurance Corporation of India ownership was ceased and the holding was
vested to the Government of India.
 10.Bharti AXA Life Insurance company Ltd.

Bharti AXA Life Insurance Company Limited is a 74:26 joint venture between Bharti Group
- one of India's leading Multi-business groups and AXA - a world leader in financial
protection and wealth management services. Bharti AXA was established in end 2006 with
head office at Mumbai. Today the Bharti AXA Life Insurance Company expanse extends to
12 states and 3000 employees. Bharti AXA Insurance products and policies are designed
keeping in mind the financial needs of their customers. A fact that is kept in mind is the
impact these insurance policies have on your life and the peace they provide. Each life
insurance or general insurance product of Bharti AXA Life is named confident as they
believe in making each customer 'Life Confident' giving them the assurance that the future of
their loved ones is financially secure even in their absence.

11. ING Vysya Life Insurance Company Limited

ING Vysya Life Insurance Company Limited established its foothold in the private life
insurance industry in India in September 2001. In a branch network of over 140 branches
with head office in Bangalore, ING Vysya Life Insurance Co employees around 3000
employees with a sales force of over 21,000 insurance agents and brokers. ING Vysya Life
enjoys a customer base of 4.5 lakh and a total income of Rs. 400 crores. ING Vysya Life
Insurance Co Ltd is the result of a joint venture between the world's second largest life
insurance company - ING Insurance and one of the largest private sector banks in India -
Vysya Bank. Another stakeholder in the JV is GMR Group.

12. Sahara India Life Insurance Company

Sahara India Life Insurance Company Ltd (SILICL) benchmarked the start of life insurance
services by Sahara India on 30th October 2004. Sahara India Life Insurance Company Ltd is
the first wholly Indian-owned private-sector life insurance company. It is also capturing
market at fast rate.
CHAPTER
5
Data
Analysis
Q1. Do you know about the insurance?
● A) Yes 100%
● B) No 0%

Interpretation:
- The above graph
shows that 100% of people know about the term insurance.
Q2. Which insurance plan you prefer most?

● A) Life Insurance 25%

● B) Money Back 21%
● C) Pension Plans 15%
● D) Children Plans 11%
● E) Protection plans 28%

life insurance
money baack
pension plan
childern paln
protection plan

Interpretation: - The above graph shows that most of the people prefer life insurance
plan.
Q3. Write down the first name that comes in your mind regarding Insurance?

● A) LIC 30%
● B) HDFC 19%
● C) Max New York Life Insurance 11%
● D) Oriental Life Insurance 6%
● E) State Bank Of India Life Insurance 5%
● F) Tata AIG Life insurance 4%
● G) Bajaj Allianz 3.5%
● H) Reliance retail limited 3.5%
● I) Met Life Insurance 2%
● J) Aviva Life insurance 3.5%
● K) Sahara Life Insurance 2.5%
● L) Birla Sun life Insurance 3%
● M) ICICI Prudential 7%

LIC
HDFC
Max Life Insurance
Oriental Life Insurance
State Bank Of India Life
Insurance
Tata AIG Life insurance
Bajaj Allianz
Reliance retail limited
Met Life Insurance
Aviva Life insurance
Sahara Life Insurance
Birla Sun life Insurance
ICICI Prudential

Interpretation: - The above graph shows that the LIC is the name that comes in their
mind regarding insurance.
Q4. Do you know about the HDFC SLIC?

● A) Yes 70%
● B) No 30%

Chart Title

Yes
No

Interpretation: - The above graph shows that 70% people know about HDFC Life.
Q5. From where do you know about the HDFC SLIC?

● A) Advertisement 42%
● B) Through Friend 20%
● C) Financial consultants 30%
● D) Relatives 08%

Advertisement
Through Friend
Financial cosultants
Relatves

Interpretation: - The above graph shows that maximum no of people knows about the
HDFC Life from advertisement.
Q6. Do you know about the product offered by the HDFC Life.?

● A) Yes 60%
● B) No 40%

Yes
No

Interpretation: - The above graph shows that 60% people knows about product offered by
the HDFC Life.
Q7. Do you know about ULIP?

● A) Yes 40%
● B) No 60%

Yes
No

Interpretation: - The above graph shows that the most of the people are not aware of
ULIPs.
Q8. Did you secure your life?

● A) Yes 54%
● B) No 46%

Yes
No

Interpretation: - The above graph shows that only 54% of people secure their life.
Q9. What would be you willing to pay for your insurance plan?

● A) 0-15000 65%
● B) 15001-30000 20%
● C) 30001-45000 10%
● D) More than 45000 05%

0-15000
15001-30000
30001-45000
More than

Interpretation: - The above graph shows that maximum no of people falls in 0-15000
category.
Q)10. Which investment plan you are using?

● A) Life Insurance 35%

● B) Money Back 21%
● C) Pension Plans 15%
● D) Children Plans 11%
● E) Protection plans 18%

Life Insurance
Money BACK
Pension Plan
Children Plan
Protection Plan

Interpretation: - From the above graph 35% of people are using life insurance plan.
Q11. Are you satisfied with the services provided by the HDFC Life?

● A) Yes 69.5%
● B) No 30.5%

Yes
No

Interpretation: - From the above graph 69.50% people are satisfied with the services
provided by HDFC.
CHAPTER
6
 SUMMARY AND
FINDINGS

RECOMMENDATION
AND SUGGESTION

CONCLUSSION

SUMMARY AND FINDINGS

Data analysis revealed following findings that were considered important by the respondent
in terms of choice of max insurance provider:-

● 100% of people are aware about the term insurance.

● 25% of people are using life insurance plan of HDFC.
● Maximum no of people knows only 0-5 branches of HDFC.
● 60% people know about product offered by the HDFC.
● The most of the people are not aware of ULIPs.
● 56% of people secure their life.
● 69.50% people are satisfied with the services provided by HDFC.
● Most of the people agree to talk about the insurance plan.
● Mostly people are not happy with their present level of income.
 RECOMMENDATION AND SUGGESTION

The following recommendation and suggestion is given after the complete and thorough
study of the project:

● Groups should concentrate more on rural areas.

● Number of branches should be increased.
● There is great need to make the people awareness about necessity of insurance not
only as an investment or tax saving instrument but as a measure of social security.
 CONCLUSSION

The market potentials for private insurance companies is found greater in the long run as
most of the Indians are in the favor of the opinion that, private insurance companies would
be able to perform well in future.

To capture the major part of Indian insurance market the companies have to try a lot to
change the mental status of the Indian households and to create awareness about the need of
getting insured.

HDFC is the most successful and admired life insurance company, which mean that we are
the most trusted company, the easiest to deal with, offer the best value for money, and set the
standards in the industry. In short,“The most obvious choice for all”.
Bibliography
 BIBLOGRAPHY

● Education and knowledge within industry.

● www.ask.com
● www.google.com
● www.hdfclife.com
● Information by Mr. Kamlesh Chandra Joshi (Sales manager)
● Business Today
● Hindustan Times
Annexure
 Annexure

Q01. Do you know about the insurance?

○ Yes
○ No

Q02. Which insurance you prefer most?

○ Life Insurance
○ Money Back
○ Pension Plans
○ Children Plans
○ Protection plans

Q03. Write down the first name that comes in your mind regarding Insurance?
○ LIC
○ HDFC
○ Max New York Life Insurance
○ Oriental Life Insurance
○ State Bank Of India Life Insurance
○ Tata AIG Life insurance
○ Bajaj Allianz
○ Reliance retail limited
○ Met Life Insurance
○ Aviva Life insurance
○ Sahara Life Insurance
○ Birla Sunlife Insurance
○ ICICI Prudential
Q04. Do you know about the HDFC SLIC?
○ Yes
○ No

Q05. From where do you know about the HDFC SLIC?

○ Advertisement
○ Through Friend
○ Financial consultants
○ Relatives

Q06. How many of HDFC branches you know?

○ 0-5
○ 6-10
○ 11-15

Q07. Do you know about the product offered by the HDFC Life?
○ Yes
○ No

Q08. Do you know about ULIP?

○ Yes
○ No

Q9. Did you secure your life?

 ○ Yes
○ No

Q10. What would be you willing to pay for your insurance plan?
○ 0-15000
○ 15001-30000
○ 30001-45000
○ More than 45000

Q11. Which investment plan you are using?

○ Life Insurance
○ Money Back
○ Pension Plans
○ Children Plans
○ Protection plans

Q12. Are you satisfied with the services provided by the HDFC Life?

○ Yes
○ No