Ten Steps To Online Success

By
http://robertpuddy.com
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Contents
Introduction ............................................................................................................. 4
Lesson #1: Salesmanship is the Hare, Content is the Tortoise – And We Know
Who Wins in the End .............................................................................................. 5
Lesson #2: The Easiest Way to Grow Your Business is to Keep Customers
Happy ...................................................................................................................... 7
Lesson #3: You Need Only One Source of Traffic to Get All the Visitors You’ll
Ever Need – Partner Traffic .................................................................................... 9
Lesson #4: The Fortune is NOT in the List – The Fortune is in How You Utilize the List
.............................................................................................................................. 11
Lesson #5: There is No Better Income Generator for the Long Haul Than a
Subscription Program ........................................................................................... 14
Lesson #6: Creativity in Your Marketing Can Make You a Fortune With Minimal Work .. 16
Lesson #7: It’s Better to Master One Thing Than to Dabble With Many Things .. 18
Lesson #8: Anyone Who Doesn’t Outsource Doesn’t Recognize the Value of
Outsourcing ........................................................................................................... 19
Lesson #9: The Greatest Education You’ll Ever Receive is the One Obtained by
Observing Others .................................................................................................. 23
Lesson #10: By Contributing to the Success of Others You’ll Find That Your Own
Success is Enlarged ............................................................................................. 25
Conclusion ............................................................................................................ 27
Appendix: Tools, Resources, and Valuable Information ...................................... 28

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Introduction
I’ve been making a full-time living online since 2000. That’s fourteen solid years.
In that time, I’ve learned a lot through observation and experimentation. And I
also quickly realized that –
Many of these important lessons aren’t shared anywhere else!
You see, when you buy a marketing product, you learn about things like traffic
generation, product creation, copywriting and all the other technical pieces you
need to make money online. But if you’ve ever followed the advice in these
manuals and you couldn’t seem to make a go of it, you probably realized
something was missing.
So what was missing?
These ten lessons. What I’d like to do is give you ten takeaways from my ten
years online to help you with the next ten years of your own business. These ten
lessons really will make a difference if you’ll just put them into practice.
Indeed, if you create a solid marketing plan and then follow these ten tips, you’ll
start seeing success.
In some cases these lessons may be breakthrough you needed to get to the next
level. In other cases, they might just be the bridge that finally links together two
crucial pieces of the marketing puzzle so it finally makes sense.
In all cases, you can use these tips to grow your business easier and faster than
you ever thought possible.
So without further introduction, let’s get to these ten crucial lessons…

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Lesson #1: Salesmanship is
the Hare, Content is the
Tortoise – And We Know
Who Wins in the End
There’s an old story about the tortoise and the hare who challenged each other to
a foot race.
At the starting line, the hare took off quick like a bullet. He
looked back to see the tortoise moving along slow and steady,
but way behind the hare. So the hare napped. Meanwhile, the
tortoise slowly and steadily made his way to the finish line to
win the race.
You can take away a great business lesson from this fable:
Slow and steady wins the race.
And since salesmanship is the hare and content is the tortoise, you know where to
focus your efforts.
I've seen a lot of slick marketers come and go in this business in my ten years as
a full-timer, but those who were in this business then and still are here now all
share one thing in common:
Great content.
Think about it…
Example #1: You can sell anything with good marketing – once. A
great sales letter can sell a mediocre ebook, a misleading
report or even a downright ghastly video. But as soon as the
customers discover the quality of the content, they’re out the
door for good.
Some will refund, some won’t, but none of them will ever buy
from the marketer again.

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Example #2: You’ve probably also seen people use poor content –
even “scraper content” – to pull in traffic from the search
engines. Problem is, this content is written solely for the
search engines, without any regard whatsoever for the end user.
So while the site might pull in traffic, it’s NOT going to

garner any repeat visitors.
Both of the above points are examples of short-term thinking.
But this sort of business model always leaves the marketer scrambling for new
customers, trying to repair his reputation and chasing rather than attracting
customers.
It’s exhausting – no wonder people who do this tend to eventually give up!
Listen, making money doesn’t have to be that hard.
Instead of relying solely on great salesmanship to make money, why not focus on
a combination of great salesmanship AND great content? That way your marketing
and sales copy bring the customer into the door – and your great content keeps
them coming back again and again.
Which brings us to the next point…

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Lesson #2: The Easiest
Way to Grow Your
Business is to Keep
Customers Happy
I can’t put it any more plain than this:
If you didn’t have any customers, your business would cease to exist.
And that means one of the keys to building and growing a successful business is to
grow your list of satisfied customers.
Indeed, when you have satisfied customers, your business grows because of the
three R’s. Let me explain…
Repeats: Satisfied customers become repeat customers – and they usually

make repeat purchases with escalating frequency and price points.
Example: The customer who’s satisfied with his $10 purchase

will go on to buy your $50, $100, $500 items… and so on. As
long as he’s satisfied – and as long as your products keep
meeting his needs – he’ll keep buying.
Referrals: Unhappy customers tell their friends to steer clear of you and
your business. Fortunately, happy customers also tell their friends about
your products or services.
Sometimes satisfied customers become active affiliates who promote your

products via traditional means. These are folks who are marketers as well as
customers.
At other times, your satisfied customers simply become raving fans on

forums, blogs, social networks and elsewhere.
Example: Other members of a forum might ask who has the
best product in your niche, and your raving fans will
always answer those threads by naming you, naming your
products and even linking to your sales pages.

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Now that’s powerful!
Residuals: Finally, happy customers don’t just buy your products – they
trust you enough to join your membership sites and other continuity
programs. They’ll join your highest priced programs – maybe even personal
coaching – and become “followers” who’re part of your inner circle.
It all seems pretty simple, right? But here’s the thing…
Satisfying your customers isn’t just about putting out quality products and over-
delivering on expectations.
They’re important, yes. But they’re NOT the only factors.
You also need to give your customers a good buying experience. In other words,
you need to provide great customer service.
You see, you can have the best products in the world, but you may only have a
handful of happy customers if your customer service stinks.
Example #1: Maybe a customer purchases one of your items but is

unable to download it. And when he emails you about it, you
don’t get back to him for a week or two. Probably by this time
he’s so frustrated that he’s requested a refund.
Example #2: Or maybe you offer software but no support. Maybe

you don’t even provide adequate installation and customization
instructions. Even if your software is better than the
competitors’ software, your customers are going to drift away
and find someone who’s willing and able to show them how to make
their purchase work.
Bottom line: Provide great products and a great buying experience, and your
customers will repay you tenfold through repeats, referrals and residuals.

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Lesson #3: You Need
Only One Source of
Traffic to Get All the
Visitors You’ll Ever
Need – Partner Traffic
When you first start thinking about how to get targeted, high quality traffic to your
site, you’re faced with a lot of options.
These options include affiliate and joint venture (JV) marketing, pay per click
(PPC) marketing, search engine optimization (SEO), ezine articles, blog posting,
video distribution, placing classified ads, blogrolling, distributing press releases…
and everything else.
However, you really only need to use one source: Partner traffic (i.e., traffic from
your affiliates and joint venture partners).
There are two reasons for this.
1) First, if you put a good affiliate program in place, you don’t need to use
any of the other traffic-generating tactics. That’s because your affiliates will
do them for you!
Your good affiliates and JV partners will:
 Blog about your products.

 Tell their lists about your products.
 Write and submit articles to article directories.
 Purchase banner ads, ezine ads, PPC ads and classified
ads.
 Market your products offline.
 Drop links to your products on forums and social media
sites.
 Create short reports to sell your product.

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 Mention your product on their own thank you and download
pages.
And so on.
The point is, if you have a good team of affiliates, you don’t even need to
touch those other marketing methods.
I’m talking from experience here. Since 2000 – about ten years online – I’ve
purchased almost no advertising myself. My affiliates do it all for me. And
your affiliates can do all your advertising, too.
2) Now, there’s a second reason why partner traffic is such valuable traffic.
Namely, because it’s just another form of word of mouth traffic – which is
extremely powerful and returns high conversion numbers.
Let me explain…
Example: Let’s suppose Paul the Prospect is thinking about

buying your product. He doesn’t have a clue who you are. So if
he merely stumbles on your sales page through one of your own
articles or blog posts, he may not be wholly convinced to buy
your product.
Now let’s suppose that Paul the Prospect is on Mark the

Marketer’s list – and he has been for many months, maybe even a
year. As such, Paul trusts Mark implicitly. When Mark recommends
something that Paul needs, Paul doesn’t even bother to read the
whole sales page – he buys it mainly on the basis of that
trusted recommendation.
You can see where I’m going with this. If Mark recommends YOUR
product to his list, you’ll get an amazingly high conversion
rate – simply because a trustworthy source is recommending your
product to a list with which he’s built a relationship over the
years.
That’s powerful.
Bottom line: Focus on finding and recruiting affiliate and joint venture partners.
Not only can you get a great deal of traffic from these partners, it also tends to be
high-converting.

Page 10
Lesson #4: The Fortune
is NOT in the List – The
Fortune is in How You
Utilize the List
You’ve heard the marketer’s mantra a
million times: “The money is in the list.”
Listen, that’s NOT entirely true.
If it was true, then anyone could build up a

big list and soon retire to a private island.
But it doesn’t work that way.
People still believe it, however. You’ll see

beginning marketers focusing on building
up big lists quickly – a few thousand in a
just a week, tens of thousands in a few
months, 100,000 strong in a year. They
start having visions of a $1 per subscriber
per month rolling in.
When the money doesn’t materialize, they’re baffled. Worse yet, sometimes new
marketers are shocked to discover that their conversion rate is at or near zero.
You can see how frustrating this is to folks who believe that all you have to do is
build a list and watch the money roll in.
Now, a list can be profitable. But in order to see those profits come in, you need to
do two things…
1. Build a Targeted, Responsive List
If you’re selling dog collars, then you should be building a list of people who
want to buy dog collars.
Building a list of cat owners, people who like rose gardening or people who
want to learn how to cook French food aren’t good candidates for your list.
Your subscribers need to all be interested in what you’re selling. Period.

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Secondly, your subscribers must WANT to be on your list. If you offer a
freebie (like an ebook) in exchange for an email, your subscribers better
know they’re going to get a newsletter from you. If they join a contest, they
better know their registration puts them on your list. And so on.
Point is, use whatever means you want to get them on your list – but make
sure they’re equally as excited to read your newsletter as they are to get
your freebie.
2. Build Relationships With Your Subscribers
As mentioned, the first step in building a responsive list is to make sure

you’re only attracting targeted subscribers who want to join your list.
The second step is to build relationships with your subscribers. As they begin
to know, like and trust you, they’ll start buying more and more from you.
Here’s how to build those good relationships:
a) Communicate Regularly: Think about your personal relationships

– how often do you talk to your best friends? Chances are, the people
you know, like and trust the most are also the ones you talk to
regularly.
And likewise, the best way to build up a relationship with your

subscribers is to communicate regularly. If you’re only sending them
emails once per month, they’re going to forget about you in between
emails – and they may even forget your name and report your emails
as spam.
But send out emails regularly – about once a week – keeps your name
in front of subscribers and gives you a chance to share quality content
and offers.
Which brings us to our next point…
b) Create Quality Content: Your subscribers signed up to your list to

get solutions. And in many cases, that means they want information.

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If you can solve their problems (by providing quality content), you’ll
earn their trust. And that makes it much easier for you to sell your
offers.
c) Choose Solid Offers: The second way to provide solutions to your

prospects’ problems is by recommending products that solve their
problems.
However, just as you need to provide quality content, you also need to
recommend quality products – honestly. To do otherwise means
risking your reputation as an honest marketer.
Here are a couple guidelines:
 If you wouldn’t recommend it to your best friend or

your mother, don’t recommend it to your list.
 Review the product honestly, flaws and all. Indeed,

revealing a flaw creates trust between you and the
prospects, and this trust spurs sales.

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Lesson #5: There is No
Better Income Generator for
the Long Haul Than a
Subscription Program
Over the years I’ve sold everything from $10
reports to coaching programs with price tags
starting at $497. And here’s what I’ve learned:
The key to long-term profits is to start a

subscription site (AKA continuity program).
Now, I’m not talking about a hidden continuity (forced continuity) program where
marketers trick their customers into getting rebilled month after month. Instead,
I’m talking about a completely transparent program. And in some cases, you use
the rebilling as a benefit to the customer.
Example: Do you have an automatic subscription to a newspaper or

magazine? It would be a hassle if you had to log into the
provider’s site every month and renew (and pay for) that
subscription manually. That’s just one reason why it’s actually
a benefit for customers to get rebilled automatically.
And there are plenty of benefits and reasons why marketers like continuity
programs, too. Here are five of those reason and benefits:
 You get an effortless, residual income stream. Because your

customers are rebilled automatically (usually monthly, but sometimes
weekly), you don’t have to spend as much time thinking up new backend
offers to sell to your customers. And once you’ve built up your
membership numbers, you have a fairly predictable and reliable monthly
income coming in… effortlessly!
 You can create a “set it and forget it” membership site. You don’t
have to chain yourself to your computer just because you’re running a
membership site. If you run a fixed-term membership (FTM), you can
create the content ahead of time, load it up … and then spend more times
doing the things you enjoy.

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 There are plenty of backend income opportunities. Every week –
and certainly every month – you’re sending out new emails and content
to your subscribers. And that means you have plenty of chances to sell
extra products and services to your existing customers.
Think about it. If you were running a traditional business where you sold
products in order to build customer lists, then you’d need to constantly
sell backend products in order to sustain your income. But when you have
a membership site, you’re bringing in your main income passively
through membership – and all the backend products contribute are just
“gravy” as far as your income is concerned!
 You position yourself as an expert in your niche. When you create a

membership site and regularly produce quality content and solutions for
your customers, they’ll start to see you as the expert in your niche. And
that means it’s even easier for you to sell additional products and services
on the backend.
 Low barriers to entry. Starting a membership website several years

ago was more tricky, simple because most of the payment processors
didn’t have recurring billing. Plus, most people wanted to use automation
tools such as membership scripts – and there were very few on the
market.
Today it’s much easier. Indeed, you can be up and running in a matter of
hours, simply by using PayPal or Clickbank plus LFM.
Bottom line: Go ahead and stock your product funnel with everything from
inexpensive reports to high-ticket home study courses – but don’t forget about
continuity programs!
Click here for information on getting your own

membership site setup in 48 hours or less
starting from scratch!

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Lesson #6: Creativity in Your
Marketing Can Make You a
Fortune With Minimal Work
Good information, a solid reputation and a dash of
creativity go a long, long way together.
Let me explain…
Plenty of marketers put out a product, sell the product to their customers and then
think up a new product to sell to these customers. They “rinse and repeat” this
process over and over.
I tell you what – it’s exhausting to come up with new products all the time.
So here’s a tip: You don’t need to start from scratch every time you create a new
product.
Instead, I suggest you consider one of my favorite strategies – repurposing

content.
Let me give you an example to show you why this is such a powerful and
profitable strategy…
1. I originally wrote the Hidden Traffic Formula as physical

product and earned well over $20,000 for it. (This is where
many marketers would stop.)
2. Sometime later I sold the "product" as a digital product and

made quite a bit of additional money.
3. Next, I offered the PDF files as a bonus for another paid

product and made extra cash by up-selling the digital video
series that went with it.
Now consider this – I made tens of thousands of dollar selling the same
information over and over.
The only difference is that I reformatted and repackaged it.

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Indeed, just a few hours work tended to result in thousands of dollars.
Plus think about this – if you have a niche product (like a golfing ebook), you can
convert it into an autoresponder course, a membership site or even use it as the
basis of personal coaching offer. Then you can repackage the content and sell the
resell rights to marketers.
In other words, you can profit from two niches – golf and Internet marketing –
with the same product!

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Lesson #7: It’s Better to
Master One Thing Than to
Dabble With Many Things
If I was just starting out with online
marketing – and I needed to drive traffic to
my sites – I’d focus on partner traffic (as
mentioned earlier).
The truth is, however, you can be successful

with most any proven traffic generation strategy – provided you master it and
stick with it long enough to see results.
You see, a big problem I’ve noticed is that many new marketers tend to spread
themselves too thin. They become a “Jack of All Trades” but a master of none.
They put up a few blog posts, write a few articles to submit to EzineArticles.com,
gather together a handful of affiliates, optimize for a couple keywords… and so on.
Because they’re attempting too many traffic tactics at the same time, they end up
doing a mediocre to poor job of generating traffic with any single strategy.
Many times, they skip from one thing to the next before they even see results.
(And then they assume none of the strategies work.)
Point is, if you do a lot of things poorly or even "so so", you'll spend more time
and see less results than if you do one thing very well.
So pick a business model and pick a traffic strategy – and then focus 100% of
your efforts on mastering it and getting results.

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Lesson #8:
Anyone Who
Doesn’t Outsource
Doesn’t Recognize
the Value of
Outsourcing
One of the fastest ways to
grow your business is to clone
yourself. Since that’s not
possible yet, the alternative option is to hire freelancers to do some of your work.
Indeed, I’ve come to believe that anyone who’s not outsourcing is simply missing
the boat.
Here’s why…
1. Your time is better spent focusing on other tasks.
Most of the tasks you’d ever consider outsourcing are “low value” tasks. That
means you get a very low return on your investment of time. And in most cases, it
makes better financial sense to outsource the low-value tasks so that you can
focus on the high-value tasks.
Let me give you an example…
Example: I can hire a freelancer to setup a blog for me for $20

– or I can spend an hour doing it myself. Because my time is
much more valuable to me than a mere $20 per hour, the choice is
clear – outsource!
Then my time is free to do things like build relationships with

my joint venture partners, brainstorm new product ideas or work
on my business plan (all of which are high-value tasks and/or
they can’t easily be outsourced).
Let me elaborate on that point…

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2. The investment is returned many times over.
You have a million and one little tasks to do in your business, from creating
products to designing your site to marketing your sites. If, as mentioned above,
you focus on the high-value tasks and outsource the rest, you’ll see your
investment returned many times over.
Let’s continue with the above example.
Consider this…
Example #1: If I pay a guy $20 to set up my blog and then use
that hour to write a small report that I sell over and over
again for $20 – potentially making tens of thousands of dollars
– which was the better use of my time? The clear answer is to
use my expertise to write the report.
Here’s another example…
Example #2: Let's say you pay a ghostwriter $500 to create a

really good 25 page manual. If you sell it for just $27, then
you only need just 19 sales for it to pay for itself. From the
20th sale on is pure profit – and get to profit for the life of
the product.
You can even repackage and reformat the content to keep

profiting for years to come! For example, if you sell just five
$100 licenses, you get your money back almost instantly. And you
still own rights to the product so you can profit from it as
long as you’re still breathing. It's a no-brainer.
Let me give you another example…
Example #3: Let’s say you outsource some of your advertising –

maybe someone is going to set up and manage a pay per click
campaign for you. If this outsourced traffic generation tactic
costs you $1 per visitor and you make $1.25 per visitor, then
you’re making a profit.
Even if you spend $10,000, you’ll bring in $12,500. That means

you’ll pocket $2500 for every 10,000 visitors they send you –
and that’s just on the front end. These customers get added to

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your customer list, so you can send backend offers to make
hundreds more per customer!
Again, it’s a no brainer.
3. Outsourcing removes barriers.
If you ask the average Internet marketer (who is failing, by the way) what is
keeping them from success, they'll usually know immediately what stands in their
way. They might be technophobes… or they hate to write… or they can’t stand
dealing with pre-sale questions.
When you outsource, all these barriers fall to the side of the road – that’s because
all you have to do is outsource whatever is holding you back.
 Don't know how to setup a list? Outsource it.

 Can't figure out script installations? Outsource it.
 Don't know how to write SEO articles that really work?
Outsource it.
 Don’t know how to land good affiliates? Outsource it.
 Can’t design a website to save your life? Outsource it.
You don’t have to let lack of knowledge, tedious tasks or even fear stand in your
way any longer – just outsource the tasks that you don’t want to do!
In these cases, it just makes sense to hand the job over to a professional who can
do it faster and better than you.
4. It's an investment.
Those who are most reluctant to outsource think of it as an expense. It’s not – it’s
an investment. And if you outsource your low-value tasks, you’ll make your money
back many times over.
Plus think of this…
If you opened a brick and mortar store you'd have a minimum of the following
expenses:
 Property lease or rent.

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 Utilities with deposits.
 Office supplies and other materials.
 Inventory.
 Marketing literature such as signage and business cards,
advertising, etc.
 Insurance.
These expenses would easily cost thousands, if not tens of thousands of dollars.
And yet you'd risk if.
So why not spend a few hundred bucks and invest in your Internet business?

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Lesson #9: The Greatest
Education You’ll Ever Receive is
the One Obtained by Observing
Others
You can learn a lot from studying a book or another
information product. But you can learn a whole lot
more by studying what master marketers are doing.
Case in point…
I got started in this business by watching Marlon Sanders and other master
marketers. I studied their sales letters, subscribed to their newsletters, analyzed
their emails, and devoured their affiliate training materials.
See, I wasn’t just learning by reading their products.
I'm much more interested in what others are doing than what they are saying. I
was learning by watching them and learning their every move. And then I modeled
– NOT copied – my own efforts after theirs.
So here’s what I’d suggest you do: Spend a little less time with your nose in a
manual and more time just watching what successful marketers around the web
are doing.
Example: Instead of reading yet another book about product

launches, become an affiliate AND a customer for an upcoming
launch. That way you can watch the process unfold from both
sides of the counter.
No matter what you’re observing, you should ask yourself questions like this:
 What works and what doesn't?
 What gets great feedback and what causes others to complain?
 What are other people doing well and what are they doing
poorly?

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 What creates a viral affect?
 What makes successful sales letters so persuasive?
 Why do people buy this product?
 Why do people respond so eagerly to this approach?
 Why is this product selling like ice cream in July… while a

similar product is failing?
 Why is one blog a “must visit” blog, while another blog on the
same topic is not worth visiting at all?
And so on.
Just keep observing and asking yourself these questions – and once you’ve
reverse-engineered a successful product and marketing process, model it in your
own niche.

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Lesson #10:
By Contributing to the
Success of Others
You’ll Find That Your
Own Success is
Enlarged
You’ve heard these sayings before:
 You reap what you sow.
 If you help someone get what they want, you’ll get what you
want too.
 What you send out comes back to you tenfold.
These aren’t just motivational catch phrases – they’re truths to live by. Because
whether you’re helping a customer successfully solve his problems or you’re
helping a joint venture partner make money, your own success is enlarged.
Let me give you a few examples…
 Your product helps a customer solve his problems. This goes back
to Lesson #2 – if you create good content that solves problems, you’ll
have happy customers. And happy customers reward you with repeat
business, referrals and residual income.
 You go the extra mile to help a customer personally. Customer

service isn’t limited to only those tasks that put a direct profit in your
pocket. For example, you don’t just answer pre-sale inquiries and ignore
the rest. Instead, you help your customer… no matter what they’re
asking.
Example: Maybe you just created an audio interview.

And maybe one of your customers is hearing-impaired.
If you go the extra mile to create a transcript of
that audio, you can bet your customer will remember it

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(and order from you again). You just created a
satisfied, lifelong customer.
But that’s not all. By helping that one person, you just created a new
format for your product – and that means you now have an upsell offer to
pitch to your customers.
 You create a product with an expert in your niche. Even if you do

most of the work and it seems your partner has benefited the most, you
still reap great rewards. That’s because your name is now linked to that
expert. So even if you’re new to the niche, you’ve already established
yourself as an expert, too – just due to your association with the other
person.
So not only do you have a product (which puts a profit in your pocket),
you now have a new reputation that you can directly use to attract new
customers and profits.
 You promote someone else’s product. If you promote another

marketer’s product with an affiliate link, then obviously you benefit too.
But what benefits could you possibly get from promoting a product
without an affiliate link?
For starters, your savvy customers will be impressed that you’re not
seeking financial compensation – and that means they’re more likely to
trust you from now on. That trust leads directly to more sales.
Secondly, if you’re recommending a good product, then your reputation

for honesty grows. And again, this leads to more sales.
Finally, the other marketer may just surprise you. He may decide to
promote YOUR product without an affiliate link. And in the end, your
small gesture may turn into a massively profitable move that endeared
you to both your customers and the other marketer.

Page 26
Conclusion
Congratulations – you now know my ten business-changing truths, many of which
took me several years to uncover.
Indeed, there are many other lessons I've learned that I could share as well.
Maybe when I've been online 20 years I'll share 20 truths.  But when I reflect
back on the last ten years, these are the ten lessons that stick out in my mind the
most.
Let’s quickly recapped some of these lessons:
 Salesmanship is the hare, but content is the tortoise – and you know
which one wins!
 Happy customers reward you with repeat business, referrals and residual
income.
 Subscription programs are great long-term income generators.
 The fortune isn’t in the list – it’s in how you use the list.
 Outsourcing is a great investment that helps you grow your business

more quickly.
Plus five other lessons that you can put to use immediately to grow your business!
Like anything, just knowing these lessons isn’t going to put a profit in your pocket.
That’s why I encourage you to really take them to heart and start applying them
today. And then in ten years you can look back and see this day as the day
that changed everything! 

Page 27
Appendix: Tools, Resources, and Valuable Information
Ecommerce/Membership Site Software
 Best Membership Software.com This is a very powerful CMS based all in one solution that
offers a range of software to manage your Affiliate Program, Digital Products, Articles, Video,
Audio, Link Tracking, Email Marketing, Bonuses and More for your Online Business & Marketing
Needs. If you want the cream of the crop, this software is the way to go - we use it on all of our
own sites.
PLR Resources: http://membershipsitegoldmine.com Specially Designed Membership Content That

Makes Your Members Want To Login And Spend Money and Keeps Your Members Active For Months
After They Would Have Normally Cancelled Their Subscription
Tracking & conversion tools:
If you measure and track the performance of your advertising campaign quickly and accurately, it can
help you to make smarter decisions
hitsviral.com 's ingenious Web Site Trackers calculate the "ad profitability" for every marketing
campaign you launch. You'll know which ones to keep, and which ones to dump
Hosting services
LFM Hosting provides shared and dedicated hosting solutions. Their services are designed for both
beginners and professionals. All of their shared plans include a 99.9% uptime guarantee, 24/7 support
and a 45-day money back guarantee.
Training Programs
 Affiliatepowerplus.com This No Cost Affiliate Marketing training programs aims to turn at least
500 struggling "Newbies" into profit-generating internet success stories.
 Profit With Wordpress: The Step By Step System You Are About To Learn Will Propel You
From Novice to Expert Wordpress Site builder In Double Quick Time!
 Traffic Conversion Secrets: Getting more of your visitors to actually buy instead of just look

Page 28
Autoresponder Services
 Aweber.com is a hosted autoresponder service which offers a number of features at a low

cost. Fairly user friendly, it is a good solution for beginners.
 Geniuxs a software plugin for the Best Membership Software.com which we call the godMod
because it not only acts just like any other autoresponder it also monitors your sales and sends
out pre made sales promotions on auto pilot when your sales drop off.
Outsourcing Tools and Resources
 Get a Freelancer, http://www.getafreelancer.com/, enables users to bid out for jobs of every
kind and every software program on the internet.
 Elance, http://elance.com, is perhaps the most well known site worldwide for outsourcing
tasks. Users post jobs and tasks and freelancers bid. No fee to post jobs.
 Guru, http://guru.com, like elance enables users to post jobs and receive bids on them however
guru appeals to the more technical side of freelance and is more appropriate for software
development tasks and design work.
For more top notch resources to build your internet

marketing visit http://netlearningacademy.com

Page 29

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© Copyright AKH Media 2010 and beyond

Any perceived slights of people or organization are unintentional.

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Many of these important lessons aren’t shared anywhere else!

So what was missing?

So without further introduction, let’s get to these ten crucial lessons…

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Slow and steady wins the race.

Think about it…

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So while the site might pull in traffic, it’s NOT going to

Both of the above points are examples of short-term thinking.

Which brings us to the next point…

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Repeats: Satisfied customers become repeat customers – and they usually

Example: The customer who’s satisfied with his $10 purchase

Sometimes satisfied customers become active affiliates who promote your

At other times, your satisfied customers simply become raving fans on

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It all seems pretty simple, right? But here’s the thing…

They’re important, yes. But they’re NOT the only factors.

Example #1: Maybe a customer purchases one of your items but is

Example #2: Or maybe you offer software but no support. Maybe

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There are two reasons for this.

Your good affiliates and JV partners will:

 Blog about your products.

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Example: Let’s suppose Paul the Prospect is thinking about

Now let’s suppose that Paul the Prospect is on Mark the

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Listen, that’s NOT entirely true.

If it was true, then anyone could build up a

People still believe it, however. You’ll see

1. Build a Targeted, Responsive List

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2. Build Relationships With Your Subscribers

As mentioned, the first step in building a responsive list is to make sure

Here’s how to build those good relationships:

a) Communicate Regularly: Think about your personal relationships

And likewise, the best way to build up a relationship with your

Which brings us to our next point…

b) Create Quality Content: Your subscribers signed up to your list to

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c) Choose Solid Offers: The second way to provide solutions to your

Here are a couple guidelines:

 If you wouldn’t recommend it to your best friend or

 Review the product honestly, flaws and all. Indeed,

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The key to long-term profits is to start a

Example: Do you have an automatic subscription to a newspaper or

 You get an effortless, residual income stream. Because your

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 You position yourself as an expert in your niche. When you create a

 Low barriers to entry. Starting a membership website several years