01-Week 9 Slides

www.getwsodo.
com
LAUNCH PAD
the
WEEK NINE
www.getwsodo.com
W E E K N I N E
Putting Together Your

Posse-Approved
Portfolio
THE COPY POSSE LAUNCH PAD
www.getwsodo.com
WHAT WHO WHY
the
MONDAY MAY 4 THURSDAY MAY 7
ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD
1 2PM PT 4PM PT LAUNCH PAD
www.getwsodo.com
W E E K N I N E
the
ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

www.getwsodo.com
P A R T O N E

www.getwsodo.com
S T E P O N E
C U R A T E Y O U R
S E L E C T I O N
the

www.getwsodo.com
C U R A T E P O R T F O L I O
TOP-LEVEL FOLDER
" [ N A M E ] — W R I T I N G P O R T F O L I O "
E . G . B R I T T A N Y J O R D A N — W R I T I N G P O R T F O L I O
the

www.getwsodo.com
[NAME] – WRITING PORTFOLIO >>
" [ B R A N D N A M E ] — S A L E S F U N N E L
C O P Y A S S E T S "
E . G . T H E B E T T E R B E A U T Y B O X — S A L E S F U N N E L C O P Y A S S E T S
the

www.getwsodo.com
[BRAND NAME] – SALES FUNNEL COPY ASSETS >>
" # . [ A S S E T ] – [ P R O D U C T ] "
the

www.getwsodo.com
Tip: Break up assets into separate docs and number them

in the natural order of a sales funnel / buyer journey.
1. Landing Page – [Lead Magnet]
2. Ads – [Lead Magnet]
3. Day 0 Autoresponder – [Lead Magnet]
4. Indoctrination Emails – [Brand Name]
5. Sales Emails – [Product Name]
6. Sales Page – [Product Name]
7. Customer Avatar (Optional) the

www.getwsodo.com
Tip: Proof Read!!

Proof read your work, or have someone else do it (ever better).
Start on the right foot!
Especially if English is not your first language.
Hire a proofreader on Fiverr!
the

www.getwsodo.com
the

www.getwsodo.com
S T E P T W O
I N C L U D E P R O J E C T
H I G H L I G H T S
the

www.getwsodo.com
P R O J E C T H I G H L I G H T S
What was the project?

Who was the client?
What was your contribution to the project (Conceptualization?
Messaging? Strategy?)
Any other highlights, including teamwork.
Anything else you want to share to give context/add value.
BONUS: Executive Summary Template
the

www.getwsodo.com
P R O J E C T H I G H L I G H T S
[BRAND NAME] – SALES FUNNEL COPY ASSETS >>
" 0 . R E A D F I R S T – E X E C U T I V E
S U M M A R Y "
the

www.getwsodo.com
S T E P T H R E E
S H A R E &
P E R S O N A L I Z E
the

www.getwsodo.com
S H A R E & P E R S O N A L I Z E
M A K E I T S H A R E A B L E
O N G O O G L E D R I V E !
the

www.getwsodo.com
As your portfolio grows, personalize!

Duplicate your portfolio and trim, customize for
a specific client.
Include an executive summary for each project.
Include why you shared certain pieces of work,
and why they are relevant to the client.
the

www.getwsodo.com
TOP-LEVEL FOLDER
" [ N A M E ] — W R I T I N G P O R T F O L I O
F O R [ B R A N D ] "
the

www.getwsodo.com
EXAMPLE PORTFOLIO
IN GOOGLE DRIVE
the

www.getwsodo.com
P A R T T W O

www.getwsodo.com
S T E P O N E
C L A R I F Y Y O U R
F O C U S
the

www.getwsodo.com
C L A R I F Y Y O U R F O C U S
F R A M E W O R K B Y J A Y C L O U S E
ESTABLISH
YOUR
ELEVATOR
SPEECH the

www.getwsodo.com
C O M E U P W I T H Y O U R O F F E R S T A T E M E N T
"I help _________ write ________."

the

www.getwsodo.com
"I help B2B SaaS companies write high-

converting landing pages."
the

www.getwsodo.com
K E E P I T C L E A R A N D S I M P L E
I help MarTech companies write content

and copy that's effective and easy-to-
understand.
the

www.getwsodo.com
S T E P T W O
B O S S U P Y O U R
S O C I A L
the

www.getwsodo.com
B O S S U P Y O U R S O C I A L
Keep it simple — website optional.

Professional email address (like Gmail, avoid
Hotmail).
Update the social profiles you want to use
for client outreach.
If you're using your IG for biz, start new
account or update existing one (but USE it). the

www.getwsodo.com
Use your own face, name and personality!
the

www.getwsodo.com
E X :
the

www.getwsodo.com
IG: Update your name to "[Name] | {Niche} Copywriter"

in description & include your Offer Statement + any
other authority elements. i.e. @CopyPosse Launch Files
Grad Season 2
LinkedIn: Use the name you usually go by. Update your

bio similar to above.
the

www.getwsodo.com
the

www.getwsodo.com
P A R T T H R E E

www.getwsodo.com
S T E P O N E
CREATE YOUR "DREAM CLIENT LIST"
Come up with a list of 50 companies or brands you

would LOVE to work for. Prioritize them and reserve
#1 spot for your dream client.
the

www.getwsodo.com
S T E P T W O
BUILD AWARENESS
Now that you’ve established your personal brand on

social media, it’s time to tell the world! Starting with
the people who already know, like and trust you.
Your advocates!
the

www.getwsodo.com
B U I L D A W A R E N E S S
F R A M E W O R K B Y J A Y C L O U S E
EMPOWER YOUR
ADVOCATES TO
REFER
SALES the

www.getwsodo.com
B U I L D A W A R E N E S S
"Hi friends! Big news! I just completed The Copy

Posse Launch Files Online Copywriting
Program and I'm starting my copywriting
business. I specifically help _____________ write
_____________ and I'm available to take on 2
clients right away. If you know anyone who
might require my services, please [CTA]" the

www.getwsodo.com
S T E P T H R E E
OUTREACH
There is no “right” or “wrong” way to get a client.

Be creative, keep your eyes open and put
yourself out there!
Don't "post and pray" – here are 5 tips... the

www.getwsodo.com
G E T Y O U R F O O T I N T H E D O O R
Apply for related roles.

Social media manager, customer service rep,
content writer, etc.
This is how I started!!
the

www.getwsodo.com
C R E A T E C O N T E N T
Build an audience.
BAE: Be Active Everywhere
Start a blog, write guest blog posts, short
stories, free-time funnels, etc.
Making writing a habit!
the

www.getwsodo.com
B U I L D R E L A T I O N S H I P S
Build your network, gather contacts.

Engage in a thoughtful and meaningful way.
Focus on building AWARENESS first.
the

www.getwsodo.com
B U I L D R E L A T I O N S H I P S
A W A R E N E S S
I N T E R E S T
D E S I R E
A C T I O N !
the

www.getwsodo.com
C O L D O U T R E A C H
Cold emails = a numbers game.

Be resilient.
Get specific on how you can help (your Offer
Statement).
Don't send your portfolio off the bat!
the

www.getwsodo.com
C O L D O U T R E A C H
Don't send a one-size-fits-all email/cover letter.

No attachments!
Keep it short and simple.
Be personal and showcase you've been following
the brand for a while.
Offer value, tips, audit, critique or even a re-write.
the

www.getwsodo.com
J O I N A N O N L I N E M A R K E T P L A C E
Setup a profile on sites like Upwork, Hubstaff,

Fiverr, Flexjobs, and SolidGigs and keep your
eyes peeled for copywriting opportunities.
Follow application instructions and personalize!
the

www.getwsodo.com
S U M M A R Y
Get Your Foot In The Door

Create Content
Build Relationships
Cold Outreach
Join A Marketplace
the

www.getwsodo.com
P A R T F O U R

www.getwsodo.com
H O W T O O N B O A R D C L I E N T S
So you got a bite...

now what?
the

www.getwsodo.com
S T E P O N E : S C H E D U L E D I S C O V E R Y C A L L
Send portfolio (if requested) and

schedule Discovery Call.
Goal is to build rapport right away,
figure out if you're a fit for each other,
and gauge client needs.
Use Skype, Zoom
Approx 30-Minutes
the

www.getwsodo.com
S T E P T W O : H A V E D I S C O V E R Y C A L L
Be curious about brand, ask general

questions and LISTEN.
Get an idea of client needs, timeline,
expectations.
Record it (ask for permission to record).
the

www.getwsodo.com
S T E P T W O : H A V E D I S C O V E R Y C A L L
"What is your biggest goal?"

What copy assets do you need?
Who is your current audience?
What is your timeline like?
Use your judgment!
the

www.getwsodo.com
S T E P T H R E E : F O L L O W U P
On the call, let them know you will follow

up via email, giving business owners one
less thing to do.
In your email, thank them for their time.
Let them know you want to work with them
to help them achieve their {goal}.
the

www.getwsodo.com
S T E P T H R E E : F O L L O W U P
Reiterate what you think the deliverables

will be. List them out.
Use as an opportunity to offer anything
else you can help with — showcase you
know about the sales funnel process.
Communicate deadline/timeline.
Ask for confirmation.
the

www.getwsodo.com
S T E P F O U R : R E C E I V E C O N F I R M A T I O N
Receive confirmation from client on

project scope and timeline.
Follow up if you don't hear back within a
couple days.
the

www.getwsodo.com
S T E P F I V E : S E N D Q U O T E
Send project quote & payment schedule

(via email or PDF proposal).
Either project quote or itemized list.
Try bundling. E.g: "Or I can do the whole
project for $____, which means you'll get 5
emails for free."
Remember your Offer Mapping skills!
the

www.getwsodo.com
S T E P F I V E : S E N D Q U O T E
A standard payment schedule is usually

50% up front and 50% upon completion.
the

www.getwsodo.com
S T E P S I X : R E C E I V E C O N F I R M A T I O N
Confirm/finalize quote & payment

schedule.
Back-and-forth is normal.
If "price is too high" – overcome objections
and/or remove items from the scope.
the

www.getwsodo.com
S T E P S E V E N : S E N D S . O . W .
Send Client Statement Of Work.

Use the template I'm giving you.
Short-form contract.
Deliverables, timelines, payment
(currency, payment schedule etc.)
Kill the confusion.
Don't make assumptions/
Avoid Scope creep. the

www.getwsodo.com
S T E P E I G H T : G E T S . O . W .
Receive Countersigned Statement of Work

before you officially start writing.
the

www.getwsodo.com
S T E P N I N E : I N V O I C E 5 0 %
If applicable: Invoice for first 50%.

I use FreshBooks.
the

www.getwsodo.com
S T E P T E N : B R A N D I N G C A L L
Schedule Brand / Messaging Call

Use relevant Branding Questions
Make sure you have what you need to
understand your assignment and do your
job!
the

www.getwsodo.com
S T E P E L E V E N : F I R S T D R A F T
Executive first draft.

Submit 1 week prior to deadline.
Request feedback / revisions within 48
hours.
the

www.getwsodo.com
S T E P T W E L V E : R E V I E W C A L L
Have a review call with your client (if

needed to review feedback).
Or ask for them to leave comments in
Document.
the

www.getwsodo.com
S T E P T H I R T E E N : S E C O N D D R A F T
Integrate feedback and execute second

draft (submit 2 days before deadline).
Request last chance feedback within 24
hours.
the

www.getwsodo.com
S T E P F O U R T E E N : F I N A L D R A F T
Integrate feedback and execute final draft

on or before the deadline.
the

www.getwsodo.com
S T E P F I F T E E N : F I N A L I N V O I C E
Once copy has been received and

approved, invoice for remaining 50% of
project.
the

www.getwsodo.com
P A R T F I V E
the

www.getwsodo.com
P R I C I N G T I P S
There is no one-price-fits-all price.

Assess how long writing takes you (time track
to give ballpark estimates).
Use elements we learned in Module 5 to
make your offer irresistible.
E.g.: Value/Price Gap.
the

www.getwsodo.com
P R I C I N G T I P S
BONUS: Pricing Tips for Beginner

Supply & Demand (your prices will
naturally go up over time)!
Ask yourself: Would I be excited to do this
for this much?
Start somewhere! Anywhere. You can
always evolve. the

www.getwsodo.com
H O M E W O R K
Part One: Perfecting Your Portfolio

Compile in Google Drive & Customize Executive Summary
Part Two: Your Offer & Personal Brand
Offer Statement & Boss Up Your Social
Part Three: Posse Power!
Dream List, Awareness, Outreach
the

01-Week 9 Slides

Uploaded by

Copyright:

Available Formats

01-Week 9 Slides

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

01-Week 9 Slides

Uploaded by

Copyright:

Available Formats

www.getwsodo.

Putting Together Your

WHAT WHO WHY

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

[NAME] – WRITING PORTFOLIO >>

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

[BRAND NAME] – SALES FUNNEL COPY ASSETS >>

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Tip: Break up assets into separate docs and number them

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Tip: Proof Read!!

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

What was the project?

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

[BRAND NAME] – SALES FUNNEL COPY ASSETS >>

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

As your portfolio grows, personalize!

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

"I help _________ write ________."

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

"I help B2B SaaS companies write high-

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

I help MarTech companies write content

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Keep it simple — website optional.

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Use your own face, name and personality!

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

IG: Update your name to "[Name] | {Niche} Copywriter"

LinkedIn: Use the name you usually go by. Update your

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD

CREATE YOUR "DREAM CLIENT LIST"

Come up with a list of 50 companies or brands you

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Now that you’ve established your personal brand on

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

"Hi friends! Big news! I just completed The Copy

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

There is no “right” or “wrong” way to get a client.

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

Apply for related roles.

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

ALEXCATTONI.COM | © THE COPY POSSE LAUNCH PAD LAUNCH PAD

"I help _ write ."