Appendix
Appendix
Title Page i
Approval Sheet ii
Acknowledgement iii
Table of Contents iv
I. Executive Summary
Vision
Mission
Goals
Objectives
Business Philosophy
Competitive Advantage
Pricing Structure
Marketing Structure
Economics
Customer
SWOT Analysis
Niche
Strategy
Promotion
Promotional Budget
Distribution Channel
Location
Revenue Forecast
V. Operational Plan
Production Process
Location
Store Layout
Legal Environment
Personnel
Inventory
Suppliers
Organizational Structure
Important Assumption
Capital Expenditure
Source of Fund
Financial Ratios
Appendices
References
Chapter I
Executive Summary
Chapter II.
Fresh Robust Vejuice will be the first vegetable juice located at the
municipality of Sto. Tomas, Davao del Norte that will offer three flavors and help
the primary stall juice in Tibal-og Sto tomas Davao del Norte which established
opportunities for the people in community especially who need healthy lifestyle.
Vision
outstanding serving experience while pursuing the greater welfare of our customers,
Mission
The Fresh Robust Vejuice seek to not just provide but to nourish our
customers with healthy, quality and delicious juices and excellent service at a
reasonable price
business.
Goals
and contamination free for the customers who valued their health.
Objectives
business adjustments
● To ensure fair prices for customers and provide hassle-free services through
Business Philosophy
customer service is our core. The company believes in the importance of providing
healthy and satisfactory product for a reasonable price while establishing good
relationship to the customer. Our customers are at the heart of every decision we
make. We strive to exceed their expectations at every turn and create a culture of
giving.
business owner will have a capital of P 10,000 that will act as a finance arrangement
for the initial business operation so that with any further costs that may arise along
the process. For the purpose of registering its trade name, the company will select at
least three names and Fresh Robust Vejuice will be selected to register in the
Furthermore, the company will obtain the necessary paperwork for the
will first acquire barangay clearance and business permit from the Mayor’s Office
The Fresh Robust Vejuice business will offer selection of juices that will
provide healthy, fresh, delicious, and good quality products as these will be
processed and made of different kind of vegetables. The business will have at least
3 choices of product to let the customers choose what they like, including carrots,
cucumber and chayote. The raw materials are purchased from the supplier with good
quality for a reasonable price. Vejuice are evaluated and assessed, fresh and
healthy juice are offered for each customer to meet their needs.
PICTUREEEE
Competitive Advantage
Fresh Robust Vejuice will be the fresh vegetable juice in Sto.tomas. The
business aims to offer healthy products that are good for the body and will be well
hydrated throughout the day which is good for the health conscious customer. Since
products to be distributed that uses healthy raw materials simply made with
vegetables, the business will ensure that every products offers are healthy, tasty,
and easy to consume. Also, all the menu items are served fast and clean.
Moreover, the business will present fresh and excellent products which are
purely produced from the locally sourced ingredients from the supplier with highest
quality at affordable prices. The business will provide a phone number for the service
on the product package before it is delivered. The location of the business will be
Pricing Structure
The pricing structure of Fresh Robust Vejuice is based on its price and
quantity of each cup that will be given by the supplier. We come up to this pricing
structure based on the costs of the materials to be used in the process of making
Vejuice such as carrots, cucumber, and chayote flavor. Thus, the business will have
its mark-up from the original price and will give discounts to those who will avail the
COST PRICE
Chayote
20 70% 35
Chapter IV
Marketing Plan
In this section, the business will represent plans for the market research,
Marketing Research
The study conducted through face to face survey with the people who live in
students and others. The proponents gathered information regarding the target
Norte, and the relevant information became the basis in establishing the product and
services.
wherein the total population is 51,071 .A random sampling was used upon getting
the market demand in the said location where 150 respondents represents as the
total number of individuals .Out of 150 respondents, 72.1% preferred to buy product
the fresh juice and the remaining 27.9% do not want to avail. These groups were
identified and showed that 19% preferred buko juice, 7.5% for milk tea, 0.7% for iced
Marketing Structure
competition wherein products are produced by and for many sellers and buyers, who
are well informed about the price. The market is free entry and exit, the business has
indirect competitors in the market because, this business is the only existing
Vegetable juice within the area of Tibal-og with the producers obligated to be price
takers. In this situation, the intersection of demand and supply determines a market
price.
Economics
Fresh Robust Vegetable observe to be the first product that are displayed in
the Sto.Tomas market and expected that business is projected to increase and to
healthy diet, and their consumption in balanced and sufficient amounts could help
avert significant diseases such as certain types of cancers. Aside from that it has no
they become more health conscious. Moreover, the business will help the economy
of the locality through increasing the demand of vegetables which become benefit for
farmers, and by paying taxes. The business also helps the consumer in the aspect of
Figure 1.
Table 2. Market Share (Medina 2011)
The table above shows the Fresh Robust Vejuice share in the market which is P that
The business will mainly offer different flavors such as, Carrots, Cucumber
who want to have healthy lifestyle. It is also convenient to every individual that
their area.
The Business will provide good quality products that would satisfy the needs
of the customers and meet their preference by offering healthy and nutritious
vegetable juice. The business target customers are households professionals and
non- professionals and members of community capable of availing and buying the
Barangay Tibal-og.
SWOT ANALYSIS
will be the basis to determine the risk of the business and must be addressed and be
minimized. Threats and weaknesses that may occur will affect the business
PROCESS Neat and tidy Short-cut process Staffs will be more Absenteeism
production trained and expert
process and
online order
services
Niche
Fresh Robust Vegetable juice will offer high quality drink in Sto.Tomas, Davao
del Norte, and some consumers would like to buy Vejuice, as part of their balance
diet it is good for the body. This business has an advantage in the market as it will be
the first vegetable juice in the said location. It will offer different vegetable juice like
cucumber, chayote and carrots that are fresh and healthy juice that suit for the
Moreover, the target market of the business will be the people that is health
conscious to get a broader intake of vitamins and minerals they may be getting in
their regular diet. Have a high-quality selection and preparation of raw material. Also
the distributor offer an affordable price which is advantage for the business.
Strategy
Sales Strategy
where the attendant act more like advisers than salespeople. Instead of pushing a
Customer service is the support that the business offer to customers. Both before
and after they buy the products, that helps them have an easy and enjoyable
experience with the company. Offering amazing customer service is important the
Brand awareness is a marketing term for the degree to which consumers recognize
a product by its name. Ideally, consumers' awareness of the brand may include
positive perceptions of the qualities that distinguish the product from its competition.
Competitive Strategy
Unique Products and Services. The philosophy is “Details make perfect”. We will
keep on finding out the disadvantages of our products and services to make further
vegetable juice business in Sto. Tomas, therefore, it has a large potential market.
Relationship Marketing
Customer Loyalty. The Fresh Robust Vejuice will establish customer loyalty, in which
they can be able to receive freebies after they reach the minimum fruit juice that is
required.
Customer Financial Benefits. For those loyal customers, the business could provide
lesser price for a regular product. In that case, the customer will financially save
Promotion
Offering free samples to all in the food stall regardless of whether they purchase
something, this strategy introduces consumers to products they may not have
Discounts
having discounts.
Coupons
To all the customers that already bought 20 juices will be having coupons and have
During the opening, the first 10 customers will be receiving coupons and avail buy -
PARTICULARS AMOUNT
Coupons P600.00
TOTAL P1,900.00
Balloons P200.00
Ribbon P100.00
Tarpaulin P350.00
TOTAL P2,700.00
Distribution Channel
As customers seek out healthier and more nutritious options for their diets,
health concerns have also increased demand for vegetables as well as fruits. Due to
products to their customer. Serving transactions will result from processes and
contact.
Fresh Robust
Customers
Vejuice (Vegetable Juice)
Location
The proposed location of the Fresh Robust Vejuice will be located at Purok 1,
Tibal-Og, Santo Tomas, Davao del Norte. It has an estimated land area of 3X3
square meters. The location of the business will be in a perfect spot since it is
expected to be the first distributor in the given region. And the said location is
forecast of the business will depend on the demand of the customers who will buy
the products whether if it is profitable or not through multiplying the price of the
products acquired by the customers. The forecasted sales are all shown below and
indicate an increase of
OPERATIONAL PLAN
Operational plan includes the structure of the business, how the business
owner will perform its plan and strategy presented in the business plan. Also, its
and responsibilities and how they perform it effectively and efficiently in line with the
Production process
Production Process Fresh Robust Vejuice will offer the freshest and healthiest
goods and services. The goal of the firm is to give the contentment that the
customers seek and ensure that they continue to purchase the products. This
operation process will draw out the step-by-step action of the business, from the start
purchased by the sales person, it will be then prepared and cashier assigned will
take note all their orders and once order taken sales person will prepare the raw
materials and serve the customers last step, customer will be receiving receipt of the
The location of the business will be at Purok 1, Tibal-Og, Santo Tomas, Davao del
Norte. The proposed location is accessible for all individuals who like to purchase
with less effort in a secure environment. Additionally, the said location has the
potential to earn more sales which would have a positive effect on its marketability
as it provides nutritional value, which consumer preferences and tastes changing, as
Figure 4. Location
PICTUREEEEEEEEEEEEEEE
Store Lay-out
Cleaning
Area Exit
Frozen Materials
Storage Area
Production Area Customer Service
Waiting Area
Finish Product
Figure 5. Store Layout of Business
Waiting Area
Enter
Legal Environment
the business to operate legally as a business. The Fresh Robust Vegetable will be
recommended to secure the barangay clearance and business permits from the
Mayor’s office and registering to the Bureau of Internal Revenue (BIR). As such
order to get a business permit. Further, after complying all the necessary permits for
the local level, certifications from the BIR will be essential to operate legally;
therefore, the business will have the permit for the operation to be legalized and
acknowledged.
Environment and Natural Resources (DENR) for the permission of waste disposal.
Personnel
Fresh Robust Vejuice will be kind of business that is easy to manage which
does not require many employees. It will only require three (3) personnel who will
monitor the day-by-day operation of the business only. The owner himself will be the
one who will manage the business operation and to check inventories, the business
will need one (1) casher to receive the payments, and one (1) store attendant who
will entertain the customers and will maintain the cleanliness in the area. The
qualification will be at least 18-24 years old must be at least a high school graduate
payments
customers and
cleanliness in the
area
accounting tasks
such as monthly
financial
reporting, general
record payments
and adjustments
Inventory
The business will have the inventory of the raw materials and ingredients for
purchased in Public Market and XJ koleksiyon Stall 45-A Tagum Trade Center.This
business will established at Barangay Tibal-og where its suppliers is from the
Suppliers
Table 5: Suppliers
Particulars Market/Store
Chayote (09161920237)
Ginger
Lemon
Center
Chapter VI
Organizational Structure
Fresh Robust Vejuice is a sole proprietorship entity. It will need two personnel
for its operation of the business. The owner will be the manager and cashier which is
in charge to monitor and manage the day to day operations as well as in charge for
profit. The other personnel will be assigned as the attendant which will take charge
on the serving juices through physical way .Lastly ,the other staff is assigned as the
delivery man which will take charge on the delivery of the different flavor of juice =s
Owner/Manager
_______ _
Bookkeeper
Cashier
Sales Person
Job Description and Qualifications
position
clean
analytical software.
management
Fresh Robust Vejuice is a kind of business which will offer actual mixing
vegetable juice that is convenient and healthy to all its valued customers, its main
function is to mix vegetable with lemon and sugar to make different flavored of juice
hassle-free. In order to attain all of this services a rider, skillful and passionate will be
needed which in turn will become one of the asset of the business.
Lastly, FRESH ROBUST VEJUICE looks for advisory from the mission of the
Department of Nutrition includes providing students and health workers with up-to-date
knowledge that will promote good nutrition among all sectors and enable them to prevent
malnutrition and nutrition-related diseases actively leading in basic and applied nutrition
FINANCIAL PLAN
The financial plan is a comprehensive document of the business wherein the cash
flows and financial performance are projected. Moreover, a focuses on the start-up
capital and cost of the business to show the overall performance. This will prepare
the business in setting the prioritized goals and in making necessary steps to
achieve such.
Table 8.
Start-up Cost:
Transportation 4,166.66
Appendix
Minimum
Order per
Month
Chayote
with Lemon
gold
Carrots
equal gold
Cucumber
and equal
gold
Total 21,840
Appendix 5. Rent Expense (increased 2 % annually)
Licenses
Appendix 7. Utility expense (increased 2 % annually)
Cost Cost
30,712.61
PARTICULARS AMOUNT
Coupons P600.00
TOTAL P2,400.00
Add: Store Opening
Balloons P200.00
Ribbon P100.00
Tarpaulin P350.00
TOTAL P3,200.00
month
6 648 497
Cashier
6 648 497
2472 6246
56 58 12
Appendix 10. Repairs and Maintenance (increased 2 % annually)
Particular and
Repairs and
Particular
Professional fee
Total 21,489
Total 3,098.6
Appendix 14. Furniture and Fixture
Total 5,152
Total 1030.4
Transportation for
purchasing 48,000 48,960 49,939.2 50,937.984 51,956.74368
equipment and raw
materials
Transportation for
unexpected 2,000 2,040 2,080.8 2,122.416 2,164.8643
transportation
expense
Total
50,000 51,000 52,020 53,060.40 54,121.61
1
2
Ist Year 2nd Year 3rd Year 4th Year 5th Year
Net Income
Before Tax
Less:
Excess
Total
Multiply Tax
Rate
Total
Add
Total Tax
Survey Questionnaire on
Fresh Robust Vejuice
Data Privacy Statement. The information you will provide herein shall be used for the
record-keeping and communication purposes. Your personal information shall not be
disclosed externally without prior consent, legitimate purpose, or legal justification.
All collected information is accessible only to selected authorized officers, in full
compliance with the provisions of RA 10173, "Data Privacy Act of 2012."
Name (Optional): ____________________________________________________
Sex: Female Male
Age: 18-35 36-55 56 and above
Occupation
Students Unemployed
Employed Others
Do you familiar with Vejuice (Vegetables juice)?
Yes No
Do you drink Vejuice (Vegetables juice)?
Yes No
What flavor do you usually purchase? (Choose at least 2)
Cucumber
Lemon1
Carrots
Sweet potato leaves
Will you support us if we put Vejuice in your area?
Yes No
Will you consider Vegetable juice as an alternative to soda?
Yes No
Do you think Vejuice can influence in your healthy lifestyle?
Yes No
Do you find vejuice as an alternative supplement?
Yes No
Do you have any allergies of vejuice?
Yes No
Do you think vejuice will click in the younger generation who are not that health
conscious?
Yes No
Do you prefer fresh Vejuice as an alternative to powder Vejuice?
Yes No
Curriculum Vitae
PERSONAL INFORMATION
Height: 5'3 ft
Weight: 48 kls.
Sex: Female
Status: Single
Nationality: Filipino
EDUCATIONAL BACKGROUND
Primary
Secondary
Dona Carmen Soriano National High School
Gabuyan, Kapalong Davao del Norte
2011-2016
Senior High
Quezon Memorial Institute and Technology Inc.
Maniki, Kapalong Davao del Norte
Curriculum Vitae
PERSONAL INFORMATION
Height: 5'1 ft
Weight: 50 kls.
Sex: Female
Status: Single
Nationality: Filipino
EDUCATIONAL BACKGROUND
Primary
Secondary
Kimamon National High School
Kimamon Sto. tomas Davao del Norte
2011-2016
Senior High
Kapalong College of Technology Inc.
Maniki ,Kapalong Davao del Norte
Curriculum Vitae
PERSONAL INFORMATION
Name: Abby Mae L. Daquiz
Birth of Date: May 31, 1994
Birth of Place: Purok 3 Sampao, Kapalong Davao del Norte
Height:
Weight:
Sex: Female
Status: Single
Religion : Roman Catholic
Nationality : Filipino EDUCATIONAL BACKGROUND Elementary: Sampao Elementary
School SY 2005-2006 Highschool: Maryknoll High School of Maniki, Inc. SY 2009-2010
Tertiary Kapalong College of Agriculture, Sciences, and Technology Maniki, Kapalong
Davao del Norte SY 2022-2023
EDUCATIONAL BACKGROUND
Primary
Secondary
Dona Carmen Soriano National High School
Gabuyan, Kapalong Davao del Norte
2011-2016
Senior High
Quezon Memorial Institute and Technology Inc.
Maniki, Kapalong Davao del Norte