MicroEconomics Assignment
MicroEconomics Assignment
ASSIGNMENT
TOPIC :
• Substitutes Two goods for which an increase in the price of one lead to an
increase in the quantity demanded of the other.
• Complements Two goods for which an increase in the priceof one lead to a
decrease in the
quantity demanded of the other.
Changes in the prices of related goods also affect demand. Goods are substitutes
when an increase in the price of one lead to an increase in the quantity demanded
of the other. For example, copper and aluminum are substitute goods. Because one
can often be substituted for the other in industrial use, the quantity of copper
demanded will increase if the price of aluminum increases. Likewise, beef and
chicken are substitute goods because most consumers are willing to shift their
purchases from one to the other when prices change.
Goods are complements when an increase in the price of one leads to a decrease in
the quantity demanded of the other. For example, automobiles and gasoline are
complementary goods. Because they tend to be used together, a decrease in the
price of gasoline increases the quantity demanded for automobiles. Likewise,
computers and computer software are complementary goods. The price of
computers has dropped dramatically over the past decade, fueling an increase not
only in purchases of computers, but also purchases of software packages.
BASICS OF SUPPLY &
DEMAND
results in an equilibrium in which the quantity supplied equals the quantity demanded. Now we will see how that equilibrium changes in
The supply curve has shifted from S to S’, perhaps as a result of a decrease in the price of raw materials.
As a result, the market price drops (from P 1 to P3), and the total quantity produced increases (from Q 1
to Q3). Lower costs result in lower prices and increased sales. (Indeed, gradual decreases in costs
resulting from technological progress and better management are an important driving force behind
economic growth.)
In most markets, both the demand and supply curves shift from time to time. Consumers’ disposable
incomes change as the economy grows (or contracts, during economic recessions). The demands for
some goods shift with the seasons (e.g., fuels, bathing suits, umbrellas), with changes in the prices of
BASICS OF SUPPLY &
DEMAND
related goods (an increase in oil prices increases the demand for natural gas), or simply with changing
tastes. Similarly, wage rates, capital costs, and the prices of raw materials also change from time to time,
and these changes shift the supply curve.
The demand for a good depends not only on its price, but also on consumer income
and on the prices of other goods. Likewise, supply depends both on price and on
variables that affect production cost. For example, if the price of coffee increases,
the quantity demanded will fall and the quantity supplied will rise. Often, however,
we want to know how much the quantity supplied or demanded will rise or fall.
How sensitive is the demand for coffee to its price? If price increases by 10
percent, how much will the quantity demanded change? How much will it change
if income rises by 5 percent? We use elasticities
PRICE ELASTICITY OF DEMAND Let’s look at this in more detail. We write the
Ep = (% Δ Q)/(% Δ P)
Ep = Δ Q/Q = P.ΔQ
Δ P/P Q.ΔP
The price elasticity of demand is usually a negative number. When the price of a good
increases, the quantity demanded usually falls. Thus Δ Q/ Δ P (the change in quantity for
a change in price) is negative, as is Ep. Sometimes we refer to the magnitude of the price
elasticity—i.e., its absolute size.
When the price elasticity is greater than 1 in magnitude, we say that demand is price
elastic because the percentage decline in quantity demanded is greater than the
BASICS OF SUPPLY &
DEMAND
percentage increase in price. If the price elasticity is less than 1 in magnitude, demand is
said to be price inelastic. In general, the price elasticity of demand for a good depends on
the availability of other goods that can be substituted for it. When there are close
substitutes, a price increase will cause the consumer to buy less of the good and more of
the substitute. Demand will then be highly price elastic. When there are no close
substitutes, demand will tend to be price inelastic.
Linear Demand Curve calculator computes the Quantity of Demand (Q) based on
the general effects on quantity of demand other than price (a), the slope of the
effect of price changes on demand (b) and the price (P).
The formula for the Linear Demand Curve is: Q = a – b*P, whereas
Q is the quantity of demand
a is the effect of all influences on demand other than price
b is the slope of the demand in relationship to the price (P)
P is the price
The demand curve is often graphed as a straight line of the form Q = a − b•P where
a and b are parameters. The constant "a" embodies the effects of all factors other
than price that affect demand. If income were to change, for example, the effect of
the change would be represented by a change in the value of "a" and be reflected
graphically as a shift of the demand curve. The constant "b" is the slope of the
demand curve and shows how the price of the good affects the quantity demanded.
BASICS OF SUPPLY &
DEMAND
• Infinitely elastic demand Principle that consumers will buy as much of a good
as they can get at a single price, but for any higher price the quantity demanded
drops to zero, while for any lower price the quantity demanded increases without
limit.
• Completely inelastic demand Principle that consumers will buy a fixed quantity
of a good
Δ I/I Q. ΔI
The point elasticity of demand, for example, is the price elasticity of demand at a
particular point on the demand curve. Using a linear demand curve, the point elasticity of
demand can vary depending on where it is measured along the demand curve.
Arc elasticity of demand is price elasticity calculated over a range of prices. Rather than
choose either the initial or the final price, we use an average of the two, P’; for
the quantity demanded, we use Q’. Thus the arc elasticity of demand is given by
Elasticities are often lower in the short run than in the long run. On the demand
side of the market, it can sometimes be difficult to change Qd in the short run, but
easier in the long run. Consumption of energy is a clear example. In the short run,
it is not easy for a person to make substantial changes in the energy consumption.
Maybe you can carpool to work sometimes or adjust your home thermostat by a
few degrees if the cost of energy rises, but that is about all. However, in the long-
run you can purchase a car that gets more miles to the gallon, choose a job that is
closer to where you live, buy more energy-efficient home appliances, or install
more insulation in your home. As a result, the elasticity of demand for energy is
somewhat inelastic in the short run, but much more elastic in the long run.
In 1973, the price of crude oil was $12 per barrel and total consumption in the U.S.
economy was 17 million barrels per day. That year, the nations who were members
of the Organization of Petroleum Exporting Countries (OPEC) cut off oil exports
to the United States for six months because the Arab members of OPEC disagreed
with the U.S. support for Israel. OPEC did not bring exports back to their earlier
levels until 1975—a policy that can be interpreted as a shift of the supply curve to
the left in the U.S. petroleum market. figure (a) and figure (b) show the same
original equilibrium point and the same identical shift of a supply curve to the left
from S0 to S1.
BASICS OF SUPPLY &
DEMAND
The intersection (E0) between demand curve D and supply curve S0 is the same in both (a) and (b). The
shift of supply to the left from S0 to S1 is identical in both (a) and (b). The new equilibrium (E1) has a
higher price and a lower quantity than the original equilibrium (E 0) in both (a) and (b). However, the
shape of the demand curve D is different in (a) and (b). As a result, the shift in supply can result either in
a new equilibrium with a much higher price and an only slightly smaller quantity, as in (a), or in a new
equilibrium with only a small increase in price and a relatively larger reduction in quantity, as in (b).
Figure (a) shows inelastic demand for oil in the short run similar to that which existed for
the United States in 1973. In figure (a), the new equilibrium (E1) occurs at a price of $25
per barrel, roughly double the price before the OPEC shock, and an equilibrium quantity
of 16 million barrels per day. Figure (b) shows what the outcome would have been if the
U.S. demand for oil had been more elastic, a result more likely over the long term. This
alternative equilibrium (E1) would have resulted in a smaller price increase to $14 per
barrel and larger reduction in equilibrium quantity to 13 million barrels per day. In 1983,
for example, U.S. petroleum consumption was 15.3 million barrels a day, which was
lower than in 1973 or 1975. U.S. petroleum consumption was down even though the U.S.
economy was about one-fourth larger in 1983 than it had been in 1973. The primary
reason for the lower quantity was that higher energy prices spurred conservation efforts,
and after a decade of home insulation, more fuel-efficient cars, more efficient appliances
BASICS OF SUPPLY &
DEMAND
and machinery, and other fuel-conserving choices, the demand curve for energy had
become more elastic.
On the supply side of markets, producers of goods and services typically find it easier to
expand production in the long term of several years rather than in the short run of a few
months. After all, in the short run it can be costly or difficult to build a new factory, hire
many new workers, or open new stores. But over a few years, all of these are possible.
Indeed, in most markets for goods and services, prices bounce up and down more than
quantities in the short run, but quantities often move more than prices in the long run. The
underlying reason for this pattern is that supply and demand are often inelastic in the
short run, so that shifts in either demand or supply can cause a relatively greater change
in prices. But since supply and demand are more elastic in the long run, the long-run
movements in prices are more muted, while quantity adjusts more easily in the long run.