The Industry, The Company and Its Products 1.1 The Industry
The Industry, The Company and Its Products 1.1 The Industry
The Industry, The Company and Its Products 1.1 The Industry
tilapia production of 136,218 MT. The most common species is the Nile
commercial scale.
Tilapia fry produced in breeding units are kept in the nursery unit until
fingerling size before moving them into grow-out units to ensure proper
growth of the fish and good survival rate. Fish need adequate space, food,
The produce can be sold fresh, chilled, or live. When grown to large size
and fileted, tilapia can also be marketed as a premium white fish as its mild
tasting lean flesh is flaky for its somewhat firm texture. Some places in the
country, smoking of tilapia is done but mainly for the immediate locality.
year 2021 the city government had an intervention to provide these local
Tilapia farmers with an easy way to produce processed food for their tilapia
production. This served as a response to Covid19 that they are doing these
as measures to assist local farmers and to help maintain food security in the
city of Kidapawan.
K-Siete Tilapia Farm is a business venture that supply and retail the
company’s products of Tilapia fish which are available directly in the farm
located in Kidapawan City. On the other hand, our Tilapia farm provides a
wide variety of products which are fresh Tilapia fishes straight from the farm,
other Tilapia goods like Dried Tilapia. Our clients can purchase our products
directly on the farm. We also provide a social media platform page like
Facebook, we provide the address, contact number and other details for
faster transactions.
Furthermore, customers can also place their orders via email to cater
multiple demands for the huge potential market. Moreover, we also offer
deliveries that have extra charges within Kidapawan City and other
orders right through their doorsteps. The uniqueness of our business is that
we offer our fresh products because we have our owned Tilapia farm that
is open every day to cater numerous clients. Wholesalers and retailers are
Farm is a one stop supplier that offers fresh Tilapia fishes and dried tilapia. It
LOGO
business and it gives the idea for the market to instantly connect with the
product in just one sight. Kidapawan City, where the company is based, is
where the name K-Siete comes from. he K-Siete Tilapia Farm’s tagline is “We
VISION
To provide one stop shop of freshly harvested Tilapia fishes and other
Philippines.
MISSION
and processed, packaged, stored and distributed with the utmost care
GOALS
To Increase the total income of 10% over the next two years.
To expand the Tilapia business in other provinces over the next three
years.
OBJECTIVES
The products offered by the K-Siete Tilapia Farm are fresh products
such as the fresh Tilapia and Dried Tilapia. Basically, K-Siete Tilapia Farm is
open and will be offering these variety of Tilapia products to the local
Our farm will sell for bulk orders only or wholesale customers.
FRESH TILAPIA
This market study examines the impact of the market demand when
it comes to how K-Siete Tilapia Farm firstly, be able to widely pursue for
sustainability of the business growth that also includes the working plan for
the production of the other processed products aside from the freshly
focus on how to reach new customers and how to keep them as well.
and how to provide larger impact by assessing local market size and
growth rates in all possible and various scenarios that may emerge along
the way. And lastly, by also predicting how the market react towards
inflation and from previous widely pandemic spread affecting the local
These are the growth strategies that the business will take and plan for
Fresh Tilapia, by providing enough food for the fish and other
K-Siete Tilapia Farm's first strategy is to make sure that our products
are always available to the wide range market in Kidapawan City and
different kinds of market and its potentials. Since establishing the venture’s
the focus is to start on concentrating to meet both ends with the supply and
distribution to the local market first which is within the Kidapawan City. The
Farm will also utilize the possibilities of outer City market like the closest
municipalities too this is why production should always be the main priority.
The target market of K-Siete Tilapia Farm are the wholesalers in Kidapawan
part of the market size by population wise alone that is according to the
National Statistics Office (NSO) year based last 2020. Kidapawan City itself
has contributed a large number of potential size market for the benefit of
the local business industry including the K-Siete Tilapia Farm. Moving
forward in the year 2022 in early month of May, the latest survey of NSO
therefore, will be the market size potential of K-Siete Tilapia Farm which
therefore if the market size alone, the business will have its full potential.
Tilapia will never be out of trends because Tilapia fish is highly known
product for promotion any father. It is very popular that the whole world
knows about the fish and has always been ‘IN’ for every kind of season
specially Tilapia fish can turn into a very savory and delicious delicacies that
people would really love its tastes. It is easy to access the supply because
K-Siete Tilapia Farm has a lot of competition when we only talk about
Tilapia fish selling alone. There are numbers of existing local sellers of Tilapia
already existed for decades within the Mega Market wet market fish
section. They are already known to the customers and even has branding
their avid customers as ‘SUKI’. They are one of the most popular competitors
kind of freshness. It is practical and sure for the quality of the product. The
farm location is an edge to keep the freshness of the fish. Additionally, the
is again a one stop shop Farm providing and catering customers for selling
both online and those who physically visits the K-Siete Tilapia Farm. For
instance, if the customer wished to purchase fresh and even the processed
ventures especially when the rate of inflation is not backing down hence, it
and take the leap of transition of manifesting growth of K-Siete Tilapia Farm
It has been known that Fish farming is one of the highest profitable
businesses to rise within our country. It is popular not only in the province of
North Cotabato and in the Philippines, but it is also known to other countries
especially in the United States of America and to the whole world. Aside
from Tilapia fish’s nutritional value and its taste, Tilapia fish is also very
‘Kinilaw, fried, dried, stew, grilled and many other menus. Additionally, it
can be preserved as well as Dried Tilapia. The demand of Tilapia fish and
potentially be not just from the locality but also internationally which
therefore lead K-Siete Tilapia Farm to be one of the best businesses to invest
MARKETING PLAN
quality and enjoyable farm experiences for our valued customers who
comes first before revenue and profitability. Upon making the framework of
this project, we have come in mind the interest of our consumers and clients
that possible improvements on our product are made and this will help in
greater provision for the market that may leads in greater sales.
Farm products are already at hand hence, any challenges during the
Pricing
which they had been already providing the Tilapia products and fresh
Tilapia fish for decades. However, the quality and the freshness of our Tilapia
fish and other Tilapia product such as Dried Tilapia served in the
farm also compete enthusiastically to the existing competitors and K-Siete
Tilapia Farm eagerly provides the products and offer services at its
reasonable prices.
Table 3.1 The Product and the Selling Price of K-Siete Tilapia Farm
Tilapia Farm and the customer service of the company, still our customer
always comes first before revenue and profitability, we assure that our
given products and services are aligned with our service and warranty
policies.
Additionally, the products of K-Siete Tilapia Farm are safe, clean and
nutritious given the fact that it follows the standard of the right preparations
of foods by wearing hair nets and face mask for the personnel in charge to
maintain the health and sanitation. And that of the benefit value of the raw
services that the K-Siete Tilapia Farm provides knowing that the pandemic
most important tactics for marketing in keeping the business alive since in
advertise the business. Social media promotion like Facebook page will
the potential clients to let them know that the business is existed, liquid
operating and accessible. On the other hand, the K-Siete Tilapia Farm will
advertise their products and services to the public just like in radio stations
predict the different kinds of clients by market segmentation. The farm will
make use of a marketing strategy that includes pricing that is in line with
easily accessible location for the items to be sold, as well as promotions and
City. This location is the best area for the farm because it is not too far from
the city center and it is near to the different subdivisions in the city.
K-Siete Tilapia Farm will be found and accessible best to the retailers
whose business is selling of fish or products made of fish. The farm will
distribute the products through its retailers; they will buy in bulk from the farm
and sells the products to the customers. Retailers have a large role in
producers and consumers. They can potentially play a big role in furthering
The K-Siete Tilapia Farm can also distribute the product to its valued
right after placing their order/s. The delivery is arranged given that the
orders are placed ahead of time. Additionally, the payment of the orders
will be upon the delivery date or after the customer placed the order via
transfers.
CHAPTER IV
relationship between product prices and the costs of those products, and
margin. This means that all selling, general and administrative expenses are
deducted from the cost of goods sold, which leaves the profit or loss
Siete Tilapia Farm business has 100,000 pesos of sales in a month, a cost of
K-Siete Tilapia Farm sold of 40,000 pesos, and operating expenses of 50,000
pesos. Based on this information, K-Siete Tilapia Farm gross margin is 60%
Sales 100,000
Cost 40,000
subtracts all the expenses to get the net income or profit. The result would
divide by the service income and multiply by 100 percent to get the net
profit margin.
potential for a product or services like the K-Siete Tilapia Farm business that
profit assessment in which, the assessment does is to note the costs and risks
weighs these outgoing expenses against the estimated revenue from sales
projections to decide if the product will result in a profit. For example, refer
income by offering variety of fresh Tilapia and other product out from
Tilapia fish unto their valued customers. K-Siete Tilapia Farm has a great
fresh Tilapia fish and other Tilapia product to their valued clients of
products, services and income value because of its fresh Tilapia and the
other delicious Tilapia product produced from the Tilapia farm plus, their
Development Staff
K-Siete Tilapia Farm business knows that the staff or employees is one
learning opportunities to improve their skills and grow their knowledge and
careers. K-Siete Tilapia Farm is willing to support each of the staff to have
service that is very important to this kind of business. The staff will utilize their
K-Siete Tilapia Farm. This is the place where the business is located. It is risky
sources to keep the Tilapia ponds lacking out of water when the hot season
strikes.
begin, pandemic is still present and K-Siete Tilapia Farm business offer
pandemic will not be eradicated which means our product and services
is the health and safety protocol that will apply to the customers depending
The Weather Condition: It has been known that the weather here in
surface that might be the biggest risk of fish industry. The weather condition
definitely is one of the factors of its risk. Too much hotness can affect the
Tilapia fishes and the water sources of the ponds and too much rain can
also affect the fishes in the ponds. Either way can greatly give the business
especially when it talks about the proper handling and proper preparation
of the Tilapia Fishes which is the business focus and mainstream of giving
their quality of services. In this phase, the company will conduct researches
that will help the company able to materialize and cater what the market
demands in terms of Tilapia products that K-Siete Tilapia Farm business will
able to sustainably exist in the market and for the years to come by always
bringing fresh and clean Tilapia and other Tilapia products on the table and
their superb services to its most potential by innovating and creating new
products, improve the company’s services, the marketing plan and the
marketing strategies to get new customers and to how to keep the old and
valued customers as well. The business will keep its momentum by never let
the business behind each and every competitor they have. The company
will also ensure that K-Siete Tilapia Farm will be a trendsetter in the market.
5.4 Supplies
K-Siete Tilapia Farm supplies that are needed in the operation to start
operation.
determines if the K-Siete Tilapia Farm company's efficient or in other words,if the
Also, operating cycle is useful because it helps the K-Siete Tilapia Farm
company's business.
CAPITAL FROM
PARTNERSHIP
PURCHASING
SUPPLIES FROM
COLLECT CASH
THE SUPPLIERS
FROM THE
CUSTOMERS
PRODUCE VARIETY
management. This includes the method, the system used, the services
provided, and the estimated costs. Not only that, but obtaining a permit
The K-Siete Tilapia Farm companies will manage its disposals like the
left over or unsold Tilapia fishes by producing it to new product called Dried
Tilapia, this is to generate another income out from the unsold fresh Tilapia.
locally here in the Philippines particularly in Davao City since the city offers
quality and affordable supplies and equipment. The company ensures the
Tilapia and other Tilapia products are fresh and clean to serve to the
cater the different types of customers that will make them feel even more
welcome and special. The K-Siete Tilapia Farm really ensures the safety and
comfort of each customer as they follow health protocols for both of the
staff and their clients. The K-Siete Farm set the goal of becoming one of the
best Tilapia Farm in Kidapawan City not only for its products and services
customers.
6.5 Strategy and Plans
K-Siete Tilapia Farm focus and eager to hit the goals of the company
10% over the next two years and lastly, is to open new branches to meet
the demand of the larger number of customers. In order to hit the goals of
giving outmost excellent customer service to the riding clients plus serving
the freshest Tilapia by maintaining good, fresh, tasty and clean Tilapia
which means that the K-Siete Tilapia Farm itself is not just delicious, has a
convenient Tilapia Farm but also the safest K-Siete Tilapia Farm with a very
reasonable prices.
Farm planned to purchase at least two newest food processors for every
after 6 months to keep the high demand of the customers and to cope with
by the farm because the company is planning to bring the K-Siete Tilapia
Farm business to the next level of making new product that will be included
in the new product menu of which also become an edge of the company
to keep the customers in patronizing the foods and services that the K-Siete
Tilapia Farm is going to offer so that the K-Siete Tilapia Farm will not stay
behind among of its other competitors.
Below are the needed regulatory and legalities that the K-Siete
MANAGEMENT TEAM
7.1 Organization
Farm is also a business owned and managed by the partners of the business
itself that offer their clients a clean and fresh Tilapia Fish for a reasonable
All partners are equally accountable for the business obligations and
for the partnership's debts. Profits are also dispersed fairly. Profit sharing
the set goals. And partners should oversee the business’ day to day
Operational Manager
The Production Personnel - To generate the necessary supply for the day to
site, the one who maintains production by monitoring product. They work
products in compliance with all safety regulations. They serve as the first
point of contact for clients and customers and work to ensure that
manage the production of marketing content and materials, and carry out
any other relevant duties required for increasing the company's sales. The
one who engages customers, informs them of the goods or services, and
partnership business. The owners of this partnership business are also the
The K-Siete Tilapia Farm yearly salary for the Key People in the
will have 126,000 pesos each. That is aside from the other benefits such as
the 13th month pay and the employee’s share that the K-Siete Tilapia Farm
Furthermore, the K-Siete Tilapia Farm will compute the wages of each
8 hours per day. The figure below will further give clearer understanding of
coverage.
personnel that will help their business grow. These personnel are subjected
to renew their contract every after six months as oriented with their said job
specification or positions.
CHAPTER VIII
OVERALL SCHEDULE
business. It is a flow of actions that is required for K-Siete Tilapia Farm business
in order for the business to be monitored as well as to see the success of the
started on the first week in the month of September 2022- February 2023.
ACTIVITY WEEK 13 WEEK 14 WEEK 15 WEEK 16 WEEK 17 WEEK 18 WEEK 19 WEEK 20 WEEK 21 WEEK 22 WEEK 23 WEEK 24
BUSINESS PLANNING
BUSINESS PLAN OPERATION
LEGALIZATION AND REGISTRATION
EQUIPMENT INSTALLATUON
PURCHASING OF SUPPLY
START OF OPERATION
8.1 Organization
Farm is also a business owned and managed by the partners of the business
itself that offer their clients a clean and fresh Tilapia Fish for a reasonable
Operational Manager
The Production Personnel - To generate the necessary supply for the day to
site, the one who maintains production by monitoring product. They work
products in compliance with all safety regulations. They serve as the first
point of contact for clients and customers and work to ensure that
manage the production of marketing content and materials, and carry out
any other relevant duties required for increasing the company's sales. The
one who engages customers, informs them of the goods or services, and
partnership business. The owners of this partnership business are also the
K-Siete Tilapia Farm venture. The manager and the department heads have
The K-Siete Tilapia Farm yearly salary for the Key People in the
will have 126,000 pesos each. That is aside from the other benefits such as
the 13th month pay and the employee’s share that the K-Siete Tilapia Farm
Table 8.4 The K-Siete Tilapia Farm Monthly and Annual Employee’s Shares
KEY PERSONNEL MONTHLY SHARE ANNUAL SHARE
OPERATIONAL MANAGER 450 5,400
PRODUCTION PERSONNEL 450 5,400
MARKETING PERSONNEL 450 5,400
Furthermore, the K-Siete Tilapia Farm will compute the wages of each
8 hours per day. The figure below will further give clearer understanding of
coverage.
personnel that will help their business grow. These personnel are subjected
to renew their contract every after six months as oriented with their said job
specification or positions.
CHAPTER IX
if the business idea is sustainable, and keeps the business on track to its
fingerlings per month for the years 2023, 2024, and 2025, respectively. The
cost, which will then be multiplied by 12 to obtain the annual cost of the
fingerlings per year. The table below shows the K-Siete Tilapia Costing for
Fingerlings:
represented by its projected sales. To get the total kilo, divide the annual
pieces per kilo. After that, the projected annual sales will be multiplied by
the fresh tilapia per-kilo price. The table below shows the projected sales of
goods sold. It is a crucial line on income statement that can reveal a lot K-
table below shows the cost of goods sold of K-Siete Tilapia Farm:
Comprehensive Income:
Tilapia Farm during a specific period or the accounting period. The sample
below will give a better picture of the projected cash flow of the business
The Income Statement takes service income and subtracts all the
expenses to get the net income or profit. The result would divide by the
service income and multiply by 100 percent to get the net profit margin.
LIABILITIES
ACCOUNTS PAYABLE 186,000.00 250,000.00 305,256.30
SALARIES PAYABLE 125,000.00 152,663.36 155,036.78
UTILITIES PAYABLE 86,905.00 90,012.00 92,658.00
INCOME TAX PAYABLE 15,156.36 21,745.10 26,885.06
TOTAL LIABILITIES 413,061.36 514,420.46 579,836.14
PARTNER'S EQUITY
PARTNER'S CAPITAL 1,500,000.00
TOTAL PARTNER'S EQUITY 1,500,000.00 3,136,767.64 4,071,788.45 5,088,147.59
give a metric that the K-Siete Tilapia Farm can use to compare and
To get the financial ratio, divide the net profit by net assets, and
multiply by 100 to compute the ROA (return on assets). Find net profit on the
income statement, and use the balance sheet to compute net assets by
taking total assets minus total liabilities. The higher the ratio, the more
OPERATING MEASURES:
Break-even point Total Operating Expensese 691,371.00 837,479.85 1,016,749.46
Average Gross Margin 2,202,000.00 2,410,000.00 2,595,675.00
0.31 0.35 0.39
SUFFICIENCY RATIOS:
Cash to Working Capital Cash 2,004,829.00 2,851,208.91 3,742,983.73
Current Assets- Current 1,791,767,64 2,736,788.45 3,763,147.59
Liabilities 1.12 1.04 0.99
EFFICIENCY RATIOS:
Cash Flow to Sales Cash Flow From Operations 1,029,829.00 1,026,379.91 971,774.82
Sales 2,808,000.00 3,120,000.00 3,432,000.00
0.37 0.33 0.28
Cash Flow Return on Assets Cash Flow from Operations 1,029,829.00 1,026,379.91 971,774.82
Total Assets 3,549,829.00 4,586,208.91 5,667,983.73
0.29 0.22 0.17
NOTES AND ASSUMPTION
GROSS INCOME
BENEFITS
EMPLOYEES SHARE
UTILITIES EXPENSE
DESCRIPTION MONTHLY ANNUALLY
Electric Bill 3,500 42,000
Water Bill 1,500 18,000
Internet Bill 1,699 20,388
Total 80,388
RENOVATION EXPENSE
RENOVATION EXPENSE QUANTITY PRICE TOTAL
Marine Plywood 2 Pieces 1,000 2,000
Electric Cable 1 roll 1,000 1,000
Nails 1kg 100 100
Floor Mat 1 roll 750 750
Sink 2 pieces 500 1,000
Door Knob 2 pieces 160 320
Design Materials 3,000
TOTAL 8,170
FURNITURE AND FIXTURE
ASSUMPTIONS
GROSS INCOME
Fresh Tilapia= 50 kilos per day x 156 pesos each kilo x 30 days = 234,000
Monthly Sales
Expense
Expense
The capital requirement is the sum of funds that the K-Siete Tilapia
Farm company needs to achieve like the company’s goals or how much
money the partnership business like K-Siete Tilapia Farm need until the
Table 10.1 The K-Siete Tilapia Farm Capital Requirement and Funding
the capital will be obtained which stated that each partner of the business
venture the K-Siete Tilapia Farm will contribute five hundred thousand pesos
(₱500,000) each fair share capital with the terms of fair share of expenses
capital of 500,000 pesos each from the owners in the name of Ameejoie G.
owner will get the same shares, gains and even expenses in their ventured
business and that everyone is accountable for the K-Siete Tilapia Farm
accordingly.
Table 10.2 The Fair Capital Shares of the K-Siete Tilapia Farm Partnership
Business
The K-Siete Tilapia Farm use of funds indicates the important usage of
funds out from the business sources of funds including the share capital,
bonds, equity, deposit interest directly poured to the fund uses like business
expenses, bond interest, bond fees and legal business taxes. This is for the
renovation expenses that might be needed for the business to offer the
for the business utility expenses like the electric bill, water bill, internet bill