Case Study Report of Zeta Community

(Part A)

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 Table of Contents

INTRODUCTION.....................................................................................................................................3
SECTION 1 STRATEGIC ANALYSIS...........................................................................................................3
PEST ANALYSIS...................................................................................................................................3
SWOT ANALYSIS.................................................................................................................................4
PORTER’S FIVE FORCES MODEL.........................................................................................................4
Planning of the new business................................................................................................................5
REFERENCES..........................................................................................................................................6
INTRODUCTION
In 2008, Naomi Porat, Marc Porat, and Shilpa Sankaran launched a new technology named
ZETA, which refers to Zero Energy Technology and Architecture Communities that
concentrate on developing new energy-saving techniques provides spaces to the residents and
provides buildings, especially in the off-site areas. The CEO has noticed a vast opportunity to
change traditional buildings' structure by using the structure of the factories present in the
off-site areas. Through Zeta's help, the budget of the plan can be reduced, and the works get
complete in a much faster way. Various issues arise due to metropolitan houses as the cost of
houses in the metropolitan areas is very high, and those buildings' structure is not sufficient.
Un such areas, carbon dioxide and other pollution gases are very high (Sanaei and Sobhani,
2018). The journey of ZEST started in the year 2007 when the people of the US were having
issues related to colossal housing and a high budget. Due to the high price and improper
structure of the houses, most of the people were unable to buy houses in metropolitan areas,
and the emission of carbon dioxide was increasing exponentially that inspired Naomi, Marc,
and Shilpa to take such initiatives in developing green buildings at those areas where the
emission of carbon dioxide is low, and the houses are spacious and easily affordable.

SECTION 1 STRATEGIC ANALYSIS

This part of the assessment's main objective is to understand the organization's objectives that
enhance the business plan to outline strategies that are efficient in detecting the possible
threats, opportunities, strengths, and weaknesses of an organization. Zeta is a good brand
example of construction. It's Simon Sinek's first example of why, how, and when in his
Golden Circle System. Zeta produces elegant, creative computers that you have seen and sells
to its customers. They are different. Zeta's message would give the customers the same
characteristics as Zeta's products: revolutionary, imaginative, and artistic if you were a Zeta
person. Like Tesla, Zeta deducts price from its identity and concentrates instead on the
importance of its goods and their ties with its clients.

Through various tools and techniques, the environmental, economic, political, and cultural
background of ZEST and the construction industry can be determined (Sihare, 2018). Three
essential tools can be used to analyze an organization's strategies, and such tools and
techniques involve PEST analysis, SWOT analysis, and Porter's five forces model.
PEST ANALYSIS
In the PEST analysis, the strategies can be made according to the background of the
construction industry. It is related to the organization's external environment that includes
political factors, economic factors, social factors, and technological factors (LEYVA et al.
2018) Through PEST analysis, the possible scenarios related to the marketing and trading of
the construction industry can be analyzed.

Political factors- In the year 1998, the United States green building council (USGBC) was
established that concentrated on developing green buildings and spreading awareness about
the benefits of green buildings.

Economic factors- Before the launch of ZETA, the US people were facing substantial
housing issues, and there were significantly fewer affordable buildings. Since then, the cost
of the building rose efficiently.

Social factors- The unity between the laborers was diminishing at the construction sites, and
the owners were not providing desirable wages to the laborers before the launch of ZEST.

Technological factors- The construction industry owners were fascinated by the use of
innovative and smart steel that helps in constructing buildings at the speed of one floor per
day, which helped the owners develop technologies in the construction site.

Existing brand and brand values

The United Kingdom government market and the international service community have a
long tradition. Zeta has a good also after an analysis showed that expected standards of
success were attained. At the same time, it also managed to raise interest and substantial
developments in the British sport of telecommunications by gaining telecommunications
service in 2016 (Brand extensions favored by shoppers | WARC, 2020). Its essential
advantage in this well-established brand allows customers to quickly connect and manage
products that remain in keeping with the requisite technical innovations in recent days (Ross
2020).

Description of the target market

Market segmentation
Recognition of market segmentation is an essential element in implementing a marketing plan
that is usually achieved by a geographical, regional, socio-economic, that behavioral division
of the industry. In the sense of competitive activity, the target market is defined (Parliament
et al., 2020).

Market targeting

That will be appropriate for Zeta's population to use a particular targeting approach to take
into account the consumers' motives and preferences and according to the segment selected
(Gupta and Rajan 2020). It would be better for both the Zeta group to focus on assets and
follow the requirements of a narrowly defined business sector rather than allocate wealth
through various markets.

Market positioning

Besides, the United Kingdom price will vary from that in the UK, with other differences in
line with domestic consumables trend (Islaini and Nayan, 2020). Besides, Zeta would need
to incorporate standardized and unstructured data and a lower cost component to its
competitive advantage.

Product packaging- The end buyer plans to pay the right price for purchasing a product. It
depends mostly according to what the customer finds interest in. For example, when the
expense is higher than the economic benefit, the commodity's purchase will then decrease
(Hood et al., 2020). In comparison, the United Kingdom will be significantly improved to
produce hygiene products for Zeta.

Product- That is either in nature, arbitrary or measurable and seems to fulfill a consumer's
primary demand or desire. The products typically live on constructions even though Zeta has
now begun its growth in the United Kingdom concerning hygiene products.

Brand promotion and positioning- The method of distribution to customers is defined in this
item. The strategy of positioning reacts dramatically to the correct trade channels for a
particular commodity. Informal distribution is the mechanism by which Zeta provides end-
users with the goods. The emphasis here is on the study of different company contacts and
marketing strategies. Brand recognition, sales promotional deals, advertisements, and
marketing campaigns can be included.

Competition Analysis
The dealing intensity of suppliers

Because of the contribution of the organization in the nation, the Zeta producer's viability is
fantastic. Suppliers are additionally firmly lined up with clients paying little mind to
commitment (Goal 2020). Compelling and agreeable providers typically have great arranging
expert for Zeta and serious rates from the organizations in the UK's subject matter computer
games.

Purchasers indeed welcome the channel unit from Zeta since it's dispatched the most steady
and dependable throughout the long term. Through differentiation, the vital factor to which
clients adhere to the business despite other tech goliaths' OPS is the security (Darwood and
McNamara 2018). The security ceaselessly makes exchanging assets.

Replacement of Products and Services

Little tasks identified with Zeta include new checks, either disconnected or in the controlled
computerized activity. This outer data debilitate the undertaking of supplanting the business.
Although equivalent capital changes encourage replacement, such outside reality as a
sufficient substitution isn't fundamental (Vincent et al., 2017).

SWOT ANALYSIS
The SWOT analysis is a very efficient tool that is frequently used in the development of
business. It allows the owners to determine the business's weaknesses, opportunities, threats,
and strengths (Gürel, and Tat, 2017). Internal factors include strengths and weaknesses, while
external factors include opportunities and threats.

Strength- The organization's strength involves the smart infrastructure that involves low
levels of energy and uses supportable raw materials. The organization has used Z-Therm,
which helps in maintaining equilibrium between the outside and inside environment.

Weakness- The Company involves significantly less amount of workers at the construction
site.

Opportunity- The company has developed a new project on constructing four-story

multifamily housing, but it is at a halt due to financial issues.

Threats- Many competing companies provide homes below $100 per square feet.
PORTER’S FIVE FORCES MODEL
This kind of tool helps to understand the forces that create competition and the threats related
to such competition (Lewis, 2017). The five forces are:

Industry rivalry- The launch of ZETA has given competitive advantages to industries like
Clayton, Project Fog, Palm Harbor, and many more construction industries.

Threat substitution- The national modular building company has taken initiatives in
developing a green classroom.

Bargaining power of supplier- One of ZETA's leading investors in North West Venture
Partner, and the company has invested $5 million.

Bargaining power of buyers- As most of the US people were facing problem-related with
housing, this has made ZETA use their limited resources.

The threat of New Entry- The threat of new entry is low and demanding.

Planning of the new business

Naomi and Marc are very enthusiastic about developing a new business plan, and the ZETA
application inspires them, so they are also in favor of the business. Developing a new
business idea is not that easy; there are numerous steps before setting up the business. The
first action that should be done is strategizing, which is the most critical responsibility of the
two must-have.
Strategic management is one of the latest critical points of a business organization that
includes proper planning, monitoring the system, analytical results, and assessing all the
essential needs and requirements. Strategic management's main motive is to accomplish the
goals, and the missions set most clinically and have a grip on things related to the business. In
the world of business and industries, upgrading with time is an essential aspect. There can be
numerous changes and up-gradation to match steps with rivals. \ When things go according to
conventional way and old rules, there is nothing to give extra importance to, but when sudden
change and upgradations happen, the organization needs to look upon things. Changes need
to be monitored and having a complete assessment of things by the organization so that
changes can not make any loss to the organization. 
The steps in making the strategy are as follows:
 0. The very first step for any work is setting goals. If the organization does not know
about their goal, if they do not know about what they want to achieve or their
purposes, they can't plan properly, either there is no meaning of planning. Be it long
term or short term, but the goals must be clear and firm. An organization needs to
have smart, relevant, meaningful, and time-worthy goals (Kusumaningrum et al.,
2016).
a. The next step in making a strategy is gathering and collecting information is one of
the most critical components. Information about all the factors, be it internal or
external, and then gaining ideas about the impacts all these factors could have on the
projects or the works to be done. Every small information can make some strong
impact like Is there enough resources, either financial resources or human resources.
Information about the rules and regulations to follow or the laws set by some
governing body, the areas of those laws get implemented, and the limitations of those
laws. Information about the rivals to match with and the pace they have in work, or
the problems an organization can face in the actions.
b. Lastly, After all the goals are met, planning is done, and information is collected, the
most critical component of strategic management is a strategy (Ivanisevic et al.,
2016). Implementation of the strategy is also one of the most critical components in
strategy management. To implement the plans and the strategy and then gaining the
desired result. This shows the strategy was right as the results desired are earned, and
the goal is accomplished.

REFERENCES
Gürel, E., and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).

LEYVA, M., HECHAVARRIA, J., BATISTA, N., ALARCON, J.A. and GOMEZ, O., 2018.
A framework for PEST analysis based on fuzzy decision maps. Revista ESPACIOS, 39(16).

Lewis, R., 2017. Porter's Five Forces of competitive advantage.

Sanaei, M.R., and Sobhani, F.M., 2018. Information technology and e-business marketing
strategy. Information Technology and Management, 19(3), pp.185-196.
Share, SR, 2018. Roles of E-content for E-business: Analysis. International Journal of
Information Engineering and Electronic Business, 12(1), p.24.

Kusumaningrum, I. and Hidayat, H., 2016. Learning Outcomes in Vocational Education: A

Business Plan Development by Production-Based Learning Model Approach. International
Journal of Environmental and Science Education, 11(18), pp.11917-11930.

Ivanisevic, A., Katic, I., Buchmeister, B., and Leber, M., 2016. Business plan feedback for
cost-effective business processes. Advances in Production Engineering & Management,
11(3), pp.173-182.