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    Market Analysis

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    Maria Miguel
    Lushury Jewelry is targeting young and middle-aged women, especially those aged 16-34, as their core customers make up the majority of jewelry purchases. Within this demographic, the company is focusing on reaching women from middle to upper-class backgrounds. Lushury Jewelry analyzes their strengths, such as relationships with suppliers, opportunities to expand product lines, and challenges like local competitors entering the market. Their main competitors are other online jewelry stores that specialize in trendy earrings and accessories.

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    Market Analysis

    Uploaded by

    Maria Miguel
    16 views2 pages
    Lushury Jewelry is targeting young and middle-aged women, especially those aged 16-34, as their core customers make up the majority of jewelry purchases. Within this demographic, the company is focusing on reaching women from middle to upper-class backgrounds. Lushury Jewelry analyzes their strengths, such as relationships with suppliers, opportunities to expand product lines, and challenges like local competitors entering the market. Their main competitors are other online jewelry stores that specialize in trendy earrings and accessories.

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    Business Plan

    Original Title

    MARKET ANALYSIS

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    Lushury Jewelry is targeting young and middle-aged women, especially those aged 16-34, as their core customers make up the majority of jewelry purchases. Within this demographic, the company is focusing on reaching women from middle to upper-class backgrounds. Lushury Jewelry analyzes their strengths, such as relationships with suppliers, opportunities to expand product lines, and challenges like local competitors entering the market. Their main competitors are other online jewelry stores that specialize in trendy earrings and accessories.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views2 pages

    Market Analysis

    Uploaded by

    Maria Miguel
    Lushury Jewelry is targeting young and middle-aged women, especially those aged 16-34, as their core customers make up the majority of jewelry purchases. Within this demographic, the company is focusing on reaching women from middle to upper-class backgrounds. Lushury Jewelry analyzes their strengths, such as relationships with suppliers, opportunities to expand product lines, and challenges like local competitors entering the market. Their main competitors are other online jewelry stores that specialize in trendy earrings and accessories.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MARKET ANALYSIS

    A. MARKET ANALYSIS

    Jewelry has always played a huge role as a useful accessory to complete the attire of an
    individual. Almost everyone uses jewelry and for different purposes, some use jewelry to create a
    statement, while some wear jewelry to show an upgrade in taste. We choose earrings because this are
    the trends mostly in women nowadays.

    B. TARGET MARKET

    Lushury Jewelry is targeting young to young adult or middle age people specially women. The highest
    percentage of purchasers of jewelries and accessories are people between 25–34 years old for about
    35% of total purchased items. They are followed by 27% of 16 and 24-year-olds. People aged 35-44
    prefer shopping for jewelry and accessories even less (22%). Women from 16 to 34 years old who belong
    in the middle to upper class since they are most likely follow fashion trends and accessories. These
    women are in the peak of their adolescence and adulthood wherein they make decisions to promote
    independence such as getting new persons with their friends so, they are encouraged to buy more
    accessories like earrings. After all some products of the brand are designed for the aesthetic of having
    multiple ear piercings. Considering the age of the target market they are either in college or at work so,
    they have the means to purchase low-cost find jewelry aside from this the said target market of the
    company is constant use of technology especially their cell phones therefore they browse through
    different social media accounts such as Instagram, Facebook and TikTok that can be a great opportunity
    to promote and sell our products around the world.

    C. SWOC ANALYSIS

    Strengths, Weaknesses, Opportunities, and Challenges are the four components of a SWOC analysis.

    Table I. Strengths and Weaknesses of LUSHURY JEWELRY

    STRENGTHS WEAKNESSES

    • Strong relationship with suppliers.

    • Great retail space. • Access to additional operating capital.

    Table II. Opportunities and Challenges of LUSHURY JEWELRY

    OPPORTUNITIES CHALLENGES

    • The possibility to grow the size of the company.

    • Addition of other jewelry related products and services. • Local and emerging competitors
    • Shoplifting

    D. COMPETITORS

    There are a lot of similar stores that sells earings such as Tala by Kyla, Skinned, Callie, Pulseras by Kim,
    Penny Pairs, Mazee. Ph. These online stores are trend nowadays. Moreover, it’s also easy to open a
    business because of online selling.

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